The Importance of Business Ethics

The Importance of Business Ethics Why differentiate between rules/policies/law and ethics? • The difference between an ordinary decision and an ethical one is the point where rules no longer serve. • Values and judgment play a key role in ethics decisions. • ...

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Write Motivational Copy That Sells

How To Write Motivational Copy That Sells Who of us hasn't written advertising copy that we thought was great only to find out it flopped big time? Why? When you wrote it, it seemed very persuasive. You included lots of benefits and even gave a money back guarantee. It got YOU up and moving so ...

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Creating and Using Them In Life, Career and Business

Slogans: Creating and Using Them In Life, Career and Business

Information is coming at us from all directions nowadays. This pace requires us to demand that we receive it fast and predigested in order to inch ahead of the game. This also requires a new filing system method for storing the ...

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This offer is good but can you guarantee it

"This offer is good but can you guarantee it?"

Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer. So, what makes a good guarantee? Besides the obvious, "I guarantee it," ...

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Improve Your Sales Copy to Get More Sales

Improve Your Sales Copy to Get More Sales

A few small changes in your sales copy can produce a big increase the number of sales you get from your web pages sales letters, and postcards. Here are 12 simple things you can do to improve the effectiveness of your sales copy - and increase ...

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How to Overcome the 4 Reasons People Won’t Buy From You

How to Overcome the 4 Reasons People Won't Buy From You

There are only 4 reasons why people decide not to buy from you. Once you understand the thinking behind each reason you can easily implement these proven strategies to neutralize their impact - and get a higher percentage of ...

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Customers want you to ask for their money

Customers want you to ask for their money!

Many years ago, I ran a part-time resume service out of my New York apartment. One client showed up on time for her first appointment, nervously clutching her old resume. "Can we just talk for awhile?" she asked. "No," I said firmly, ...

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