Project Report on marketing analysis & Strategy

view images and chares Project Report on marketing analysis & Strategy Introduction Large-scale production of ready made garments (RMG) in organized factories is a relatively new phenomenon in Bangladesh. Until early sixties, individual tailors made garments as per specifications provided ...Read More

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E-MARKETING

View with images and charts E-MARKETING Introduction Areverse auction is an on-line bidding process which allows vendors to bid as often as they wish during the auctioning period. Three or more vendors should be available to participate in a reverse ...Read More

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Fundamentals of Marketing

View with images and charts Fundamentals of Marketing 1.1 Introduction Marketing, more than any other business function, deals with customers. Understanding, creating, communicating and delivering customer value and satisfaction are the very heart of modern marketing thinking and practice. The ...Read More

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Ethical behavior of business

Introduction Problem Statement: Ethical behavior may be viewed by many to be absent in the current business environment.  Unethical behavior of businesses has been very costly to the public.  As a result, the government has stepped in to prevent other ...Read More

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Course Guideline related Marketing

UNIVERSITY X School of Business FINANCIAL MARKETS AND INSTITUTIONS (Fin 433) Time & Day :  MW 2.40 – 4.10 (Section 3) Venue :           NAC 601 Instructor:     Mr. R E-mail : Course Objective: Introduces students to the fascinating revolution in the ...Read More

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Course guidline related Marketing

UNIVERSITY X School of Business Introduction to Business (Bus 101) Time & Day :  MW 4.20 – 5.50 (Section 16) Venue :           NAC 605 Instructor:     Mr. R E-mail : Course Objective: The course is designed to give students basic understanding ...Read More

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Planning Promotional Campaigns

7 Stages in Promotional Campaign Planning Planning Promotional Campaigns n   Target Audience n   Promotional campaigns affect more than consumers who purchase the product  or service. n   Suppliers, intermediaries, government, local community, bankers and creditors, media organizations, shareholders, and employees. n   ...Read More

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International Logistics

A Definition of International Logistics •      designing and managing of a system that controls the flow of materials into, through, and out of the international corporation (e.g., JIT, EDI,ESI etc.). The Phases of International Logistics •      Materials management –   Timely ...Read More

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In International Distribution

In International Distribution n     The firm sells to its customers: n    directly through its own sales force. n    indirectly through independent intermediaries. n    indirectly through an outside distribution system with regional or global coverage. Channel Configurations Channel Design Considerations Ø    ...Read More

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The Marketing Communication Process

The Marketing Communication Process Stages of the Negotiation Process •      The offer –   assess each parties’ needs and commitment •      Informal meetings –   trust-building among deal makers •      Strategy formulation –   review and assess factors to be negotiated •      Negotiations ...Read More

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