The Importance of Business Ethics

The Importance of Business Ethics Why differentiate between rules/policies/law and ethics? • The difference between an ordinary decision and an ethical one is the point where rules no longer serve. • Values and judgment play a key role in ethics decisions. • ...

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Ethical behavior of business

Introduction Problem Statement: Ethical behavior may be viewed by many to be absent in the current business environment.  Unethical behavior of businesses has been very costly to the public.  As a result, the ...

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Planning Promotional Campaigns

7 Stages in Promotional Campaign Planning Planning Promotional Campaigns n   Target Audience n   Promotional campaigns affect more than consumers who purchase the product  or service. n   Suppliers, intermediaries, government, local community, bankers and ...

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International Logistics

A Definition of International Logistics •      designing and managing of a system that controls the flow of materials into, through, and out of the international corporation (e.g., JIT, EDI,ESI etc.). The Phases of International Logistics •      Materials ...

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In International Distribution

In International Distribution n     The firm sells to its customers: n    directly through its own sales force. n    indirectly through independent intermediaries. n    indirectly through an outside distribution system with regional or global ...

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