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Price Dynamics

Price Dynamics w Pricing is the only revenue generating element of the marketing mix. w Pricing is a means of attracting and communicating an offer to a potential buyer. w Pricing is a competitive tool. w Pricing can be used ...

Product Variables

Product Variables • The Core Product w a product or services that is essentially the same as that of competitors. • The Tangible Product w a product or service that is differentiated composition, origin, or tangible features from competing products. ...

Major International Motivations of Small and Medium-Sized Firms

Major International Motivations of Small and Medium-Sized Firms: Proactive Motivations n Profit advantage n Unique Products n Technological advantage n Exclusive information n Managerial urge n Tax benefit n Economies of scale Reactive Motivations n Competitive pressures n Overproduction n ...

International versus Domestic Research

What is marketing research? • “The function that links the consumer, customer, and public to the marketer through information.” • “systematic and objective identification of information, collection, analysis and dissemination of information for the purpose of improving decision making related ...

International Credit Policy

International Credit Policy w 1. Firm-specific factors such as size, experience in international trade, and capacity for financing transactions w 2. Market characteristics such as degree of economic development and availability of means of payment w 3. Factors relating to ...

Defining Culture

Defining Culture • An integrated system of learned behavior patterns that are distinguishing characteristics of the members of any given society. • The definition encompasses a wide variety of elements, from materialistic to the spiritual. • It includes everything that ...

The International Trade

Institutions and Trade Policy Transactional Institutions and World Trade ® General agreement on tariffs and trade (GATT) ® World trade organization (WTO) ® International monetary fund (IMF) ® World bank ® Regional institutions World Trade Organization Under the GATT, there ...

International Marketing

What is International Marketing? • The process of planning and conducting transactions across national borders to create exchanges that satisfy the objectives of individuals and organizations. Simple Definition of International Marketing • International Marketing is the performance of business activities ...

Consumer Decision Making and Beyond

Consumer Decision Making and Beyond Levels of Consumer Decision Making Models of Consumers: Four Views of Consumer Decision Making • An Economic View • A Passive View • A Cognitive View • An Emotional View Three Stages of Consumer Decision ...

The Influence of Culture on Consumer Behavior

The Influence of Culture on Consumer Behavior Culture Forms of Cultural Learning Issues in Culture ¨ Enculturation and acculturation ¨ Language and symbols ¨ Ritual ¨ Sharing of Culture Culture and Advertising ¨ Is it the role of advertising to ...

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