Overview of Al-Amin Beverage Industry Ltd

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The Marketing Planning

Company Overview:

Al-Amin
Group, one of the leading conglomerate groups of companies in Bangladesh. Anwar
Mirza, a visionary leader and the founder of this Group, who turned a small
bakery into the largest and the most modern biscuits manufacturing company in
Bangladesh. The group was incorporated in 1969 as a private limited company in
Bangladesh.

Mission:

Mission
is to make quality products that satisfy customers’ needs with an affordable
price that is within the range of their buying capacity.

Vision:

Vision
is to be the best and to be the world’s leader in everything we do, and every
product we make.

 

1.1 A market description 

1.1.1
Market Segment

Market Segmentation means to divide a market into
distinct groups of buyers who have distinct needs, characteristics or behavior
and who might require separate products or marketing mix.

According to Area	Urban, Semi Urban, Rural.
According to Time	Peak, Off-peak.

1.1.2
Target market

After
segmenting the market Al-amin beverage industry at first try to enter in urban
aria. That’s why they choose young generation, middle class families and to
some extant high class family as a target market. 

1.1.3
Demand of Product

Demand
of the product is also important to a market. Because if there are many
customers in that market but they aren’t so willing to purchase the product,
then the product is not sold effectively. So in this case the product is not
sold mostly. So before deciding every thing we must know the willing power of a
customer. And if the customer of that market has good demand of that product
then it will be sold effectively.

Demand
of product is increasing due to total infrastructural development. Consumer
likes chilled product that need refrigerator. Electrification & Road
communication had increased significantly. Fast food culture is developing.
Consumer taste & habit is changing.

Market
size is very big. In peak period (March-July) all the existing company cannot
able to fulfill the demand of the market.

Demand
of Lemon, Cloudy Lemon, and Orange & Ginger is increasing.

1.1.4
Area of Selling

Area
of the market is the most important thing for a product. That is not only it is
important to sell but also for all kinds of advantages.

For
example- Kawran Bazar Market is very large than other markets. That is if a
market is small to look than most of the customers didn’t attract by that
market and didn’t go to that market because most of the customers feel uneasy
to go there for small area. So area of the market is very important for a
product. 

Urban
City, Big City, Market, Highway Hotel & Restaurant, Canteen, All General
Shop Selling CSD (Carbonated Soft Drinks).

Market
of Drinks has been divided into distinct group of people according to there
taste, needs, characteristics or behavior. Some people, for there shortage of
money can’t be able to buy 1 liter DC. These kinds of people are poor people
who have lower income level. Taking this condition in mind Al-Amin group has
double cola mobile bottle amounted Tk.15.

Al-Amin
produces cane of Tk.15 for the young people who want to enjoy time without any
disturbance.

1.1.5
Desired Customer

Customer
is another important thing to a market. The market in which a large number of
people are available, there the product is mostly sold. So before deciding to
market a product we have to decide a special type of market that full of
customers. Actually desired customers of this product are basically middle
class, lower middle class and some young generation.

For
example- The product of Meena Bazar is mostly sold than the product of Adar
(LalBagh).

1.1.6
Factor That Affects Customer Purchase

Factors
affecting customer purchases are the following:-

i.
To create a
market sound marketing mix policy must be applied.

ii.
Product should be
qualified.

 
iii.
Price should be
competitive.

 
iv.
Promotion program
must match with customer & consumer.

v.
Target market
supply cannot be hampered.

1.2
Product Review

1.2.1
Product Performance In The Market

Quality
with reasonable price is a factor to enter & sustain in the market. To create
a brand image as well as brand equity promotional program (TVC, Print media,
Advertising, Trade offer, Consumer offer etc.) is playing a vital role. Based
on all financial & other logistic support the performance of our product is
good. Especially response of chooser is satisfactory.

The
performance of Double Cola in the market is gradually increasing day by day.

1.2.2
Sales of That Product

After
forecasting the market raw materials & packaging material are collected.
But nature of market is changing very quickly. We have thought to grab a huge
market share for ginger etc. but unfortunately we have not get positive
response from the market as well as from consumer due to our plan & policy
related with price & distribution. On the other hand one of product chooser
is doing very well. 50% of our total sales are coming from this brand. But we
did not think about this.

Sales
of the product also vary from time to time and season to season. Since it is a
soft drink so the sales in summer season is naturally more than winter season.
The sales trends also describe this factor.

In
Dhaka city the sales of Double Cola is described followed:

Month	Sales
	1.2.3 Price of That Product Pricing is a most sensitive decision. There is no change to skim the price as a standard price has already set in the market. Company must follow the setting price; like the other companies are selling their 500 ml size in Tk. 15. The price of double cola is given as follows: Quoted Price SL No Name of Items Trade price per pcs. Retail price per pcs. 01 Double Cola 330ml. Can. 13.75 16.00 02 Double Cola 330ml. Pet. 10.00 12.00 03 Double Cola 500ml. Pet. 13.00 15.00 04 Double Cola 1000ml. Pet. 26.25 30.00 05 Double Cola 1500ml. Pet. 35.75 40.00 06 Double Cola 2000ml. Pet. 40.50 45.00 07 Double Cola 500ml. Pet. (Diet) 13.00 15.00 08 Ginny 500ml. Pet. 13.00 15.00 09 26.25 30.00 10 Chaser 500ml. Pet. 13.00 15.00 11 Chaser 1000ml. Pet. 26.25 30.00 12 Chaser 1500ml. Pet. 35.75 40.00 13 Chaser 2000ml. Pet. 40.50 45.00 14 Cloudy Ski 500ml. Pet. 13.00 15.00 15 Cloudy Ski 1000ml. Pet. 26.25 30.00 16 Orange Ski 1000ml. Pet. 26.25 30.00 1.2.3 Gross Margin of the Product In the first phase (First two Year), it is very complicated to maximize the gross profit. Initial investment in all sectors is high that become minimum level in the 2nd & 3rd Phase, company can hope: 10% gross profit in the 3rd phase. Quoted Price SL No Name of Items No. of pcs per case Trade price per case Trade price per pcs. Retail price per pcs. Profit margin 01 Double Cola 330ml. Can. 24 pcs. 330.00 13.75 16.00 16.36% 02 Double Cola 330ml. Pet. 24 pcs. 240.00 10.00 12.00 20.00% 03 Double Cola 500ml. Pet. 24 pcs. 312.00 13.00 15.00 15.38% 04 Double Cola 1000ml. Pet. 12 pcs. 315.00 26.25 30.00 14.28% 05 Double Cola 1500ml. Pet. 12 pcs. 429.00 35.75 40.00 11.88% 06 Double Cola 2000ml. Pet. 06 pcs. 243.00 40.50 45.00 11.11% 07 Double Cola 500ml. Pet. (Diet) 24 pcs. 312.00 13.00 15.00 15.38% 08 Ginny 500ml. Pet. 24 pcs. 312.00 13.00 15.00 15.38% 09 12 pcs. 315.00 26.25 30.00 14.28% 10 Chaser 500ml. Pet. 24 pcs. 312.00 13.00 15.00 15.38% 11 Chaser 1000ml. Pet. 12 pcs. 315.00 26.25 30.00 14.28% 12 Chaser 1500ml. Pet. 12 pcs. 429.00 35.75 40.00 11.88% 13 Chaser 2000ml. Pet. 06 pcs. 243.00 40.50 45.00 11.11% 14 Cloudy Ski 500ml. Pet. 24 pcs. 312.00 13.00 15.00 15.38% 15 Cloudy Ski 1000ml. Pet. 12 pcs. 315.00 26.25 30.00 14.28% 16 Orange Ski 1000ml. Pet. 12 pcs. 315.00 26.25 30.00 14.28%  1.3 A Review of Competitors There are many competitors now in the market. For example- all the drinks company are the competitors of a drink company. So before making a drink product the managing director or the planner must know about the competitors. That is if he knows about the product of the competitors, product policy of the competitors then he can decided what he has to do. That means the planner then developing the product. And if he develops the product carefully good then he will be taken of the market than the competitors. There are a few numbers of competitors which are given below:- S L Name of Company or Competitors Product Name 01 Abdul Monem Beverage Ltd. Coca-Cola Far East Ltd. Tabani Beverage Ltd. Coca-Cola Coca-Cola, Sprite, Fanta 02 Transcom Beverage Ltd. Pepsi Cola Pepsi, Marinda, 7 up Mountain Diew 03 Partex Beverage Ltd. RC 04 Globe Soft Drinks Ltd. Uro Cola, Fizz Up, Uro Lemon 05 Global Beverage Ltd. Virgin 06 National Beverage Ltd Suncrest 07 Al-Amin Beverage Ltd Double Cola, Chaser 08 Agricultural Marketing Co. Ltd. Pran 1.3.2 Competitor’s Strategies for Product, Quality, Price, Distribution & Promotion Company Quality Price Distribution & Promotion Pepsi Company They also emphasize on quality. Price changing tendency is less. Distribution & promotion for urban based. Coca Cola Company Strictly maintain, never fluctuate Never compromise with price. Giving priority for urban market. RC Company Quality sometimes differ. They change there price time to time matching with the program. Distribution & promotion for urban rural & location based. Have a good coverage in rural market. Assess major threats and opportunities that the product might face to anticipate important positive or negative development.   2.1 Political Threats   Ø  Instability disturb, Ø  Hartal or Strike cause problem, Ø  Ø  Before Election inflation rate become high. As a result demand is increased.   2.2 Economical Threats   Ø  Consumer of rural area cannot afford their basic food let alone secondary drinks. Ø  Ø  Some time when the Company’s economic deficit and the budget allocated for this product reduced then this product face economic threats.   2.3 Environmental Opportunities   Ø  Seasonal effects such as summer season consumption increased. Ø  Rainy season distribution becomes tuff to all area.   2.4 Transportation Advantages   Ø  The developed transportation system of the Al-Amin group helps to sell this product in the market easily.  Ø  3.1 Objectives of the Company · First Phase, Try to distribute the product to all urban city. · Second Phase, Urban & Semi urban area. · Third Phase, POP materials like; shop sign, refrigerator. 3.2 The Procedure of Attaining Goals of the Company Making a strong sales network to reach the product to each & every company or outlet with a valued adding both individually and organizationally   Based on capacity we will not supply to rural area. We have the policy to sell & distribute to the urban city only. As a new market player we have to follow the program of others so that the program may be competitive. We are giving most importance to our manpower. To save the distribution channel we are giving subsidy to the distributor to share with their loss. o First emphasis on urban & city area. o Mainly customer offer & price cattle. o Follow the market set price. 4.1 Strategies for Target Market Based on production capacity planning- First Phase Second Phase   Third Phase Urban city Semi urban city   Urban & Rural Dhaka Metro Dhaka Region Ctg. Metro Ctg. Region Sylhet Metro Sylhet Region Razshahi Metro   Razshahi Region 4.2 Strategies for Market Position o First emphasis on urban & city area. o Mainly customer offer & price cattle. o Follow the market set price. 4.3 Strategy for Marketing Mix Elements Marketing mix is a set of controllable, tactical marketing tools that the firm blends to produce the response it wants from the target customer.

4.3.1-Product:

Al-Amin
Group is offering a lot of products in the market.Al-Amin group has lot of
product section among them Al-Amin
beverage industries limited produce soft drinks. The soft drinks section
includes the following items 

Product
quality is one of the major poisoning tools. Since product quality directly
linked to customer value and satisfaction Al-Amin group choose at first, a
quality level that will support there product position in the market.

Major material of
the product Double Cola are importee from USA.

As the Company
has laboratory and food research scientist to test the quality of the product,
it is providing a better product.

After importing
any material they test it in their laboratory. The product quality of double
cola tested twice a month.

Sl. no	Name of items	Quality
1.	Double Cola	Cola tested Very low sodium Having the pet bottle and cane Varies size are available 2.	Double Cola (Diet)	Without fat Very low sodium
3.	Ginny	Ginger Ale Very low sodium
4.	Chaser	Lemon-Lime Drink. Caffeine Free Naturally flavored
5.	Cloudy ski
6.	Orange ski	Orange Naturally flavored

Al
Amin group has offered a lot of variety in there product Double cola. As Double
Cola Diet, Ginger Ale etc.

Features
are a competitive tool for differentiating the company’s product from the
competitor’s product.

Name of   items	Features
1.	Double Cola	Cola tested Very low sodium Having the pet bottle and cane Varies size are available 2.	Double Cola (Diet)	Without fat Very low sodium Produced for diabetic patient.
3.	Ginny	Ginger Ale Very low sodium
4.	Chaser	· Lemon-Lime Drink. · Caffeine Free · Naturally flavored
5.	Cloudy ski
6.	Orange ski	Orange Naturally flavored

4.3.1.4 Brand Name

Brand
is a name, term, sign, symbol, design or a combination of these, intended to
identify the goods or services of one seller or group of sellers and to
differentiate them from those of competitor’s.

4.3.1.5 Sign

Building strong brand:

4.3.1.6 Brand Name Selection

The
strategy of brand name selection of Al Amin beverage industries Ltd. Include
all the quality of perfect brand name. As

Ø  These are easy to pronounce, recognize and remember.

Ø  These are distinctive

Ø  These are extendable

Ø  The name double cola can translate easily into foreign
language.

Ø  These soft drinks have the right of registration and
legal protection.

A
manufacturer has four sponsorship options.

Ø  As product may be launched as a manufacture’ brand.
These is also called national brand.

Ø  The manufacturers may sell to resellers who give it a
private brand.

Ø  Most manufacturers create there own brand names,
others market licensed brands.

Ø  Two companies can forces and co-brand a product.

Al Amin beverage industries Ltd. Follows the second
sponsorship method.

  4.3.1.8
Packaging

The activities of designing and producing the
containers and wrapper for a product. The packaging strategy for Al Amin
beverage industries Ltd. that they are trying to serve all classes of people.
Taking the consideration for different classes of people of Bangladesh they
offer different size of their Double Cola.

Al
Amin beverage industries Ltd. Supplies their double Cola items through the
following packages:

Pet bottle 330ml.

Pet bottle 500ml.

Pet bottle 1000ml.

Pet bottle 2000ml.

Cane 330 ml.

The
Cane of Al Amin beverage industries Ltd. imported from Germany and the pet
bottles are home made.

4.3.1.9
Labeling

Labels
may range from simplest tags to products to complex graphics that are part of
the package.

Double
Cola has several color labels for each of the carbonated soft drink flavors.

§  Blue

§  Sky

§  Green

§  Orange

To
attract people Al Amin beverage industries Ltd. Uses high quality lebel which
are designed from USA.

4.3.2
Price

4.3.2.1
Pricing Strategy

There
are different types of method of setting price. These are as follows

Cost-based pricing

Break even analysis
and target profit pricing

Value based pricing

Competition based
pricing.

Among
the above pricing method Al Amin beverage industries Ltd. Are using the
competition based pricing method. Competition based pricing is the method of
setting prices that competitors charge for similar products.

Activities
in setting competition based pricing method:

·
Al Amin beverage
industries Ltd. Bases its price largely on competitors price.

·
It has less
attention paid to its own costs or to demand.

·
The firm might
charge the same as, more than or less than its major competitors.

·
The firm bases
its price on how it thinks competitors price rather than on its own costs or on
the demand.

Advantage
of this method than other pricing method:

·
This method helps
Al Amin beverage industries Ltd. to keep the market price of their product.

·
Al Amin beverage
industries Ltd. also feels that holding to the going price will prevent harmful
price wars.

·
When demand elasticity
is hard to measure, firms feel that the going represent the collective wisdom
of the industry

Al
Amin beverage industries Ltd. usually adjust their basic prices to account for
varies customer differences and changing situations.

Al
Amin beverage industries Ltd. adjust their prices following the below method:

Discount and allowance pricing—

They
reduce prices to reward customer responses such as paying early or promoting
the product.

Al
Amin beverage industries Ltd. (licensed authority of Double Cola Co.-USA
Chattanooga) allow allowance for their wholesaler and retailers to promote
them.

They offer if anyone purchases 20 case of any soft
drink there is a provision of Tk.5 off for every case.

Payment period:

There
is not any fixed payment period of Al Amin beverage industries Ltd. (licensed
authority of Double Cola  Co.-USA
Chattanooga) but they offer bill-to-bill payment i.e., when any customer paid
their earlier payment then new product supply is granted for them.

Segmented
pricing:

Al
Amin beverage industries Ltd. Adjusts prices to allow for differences in
customers, product and locations.

Psychological
pricing:

They
adjust their prices of product for psychological effect.

Promotional
pricing:

Some
times Al Amin beverage industries Ltd. reduce prices to increase short-run
sales.

International pricing:

Since
Al Amin beverage industries Ltd. produce double cola under the authority of
Double Cola Co.-USA Chattanooga So this pricing adjusting method (international
pricing) helps them a lot. Al Amin beverage industries Ltd. (licensed authority
of Double Cola Co.-USA Chattanooga) adjust their prices for different country’s
market.

4.3.3
Place

4.3.3.1
Distribution

Marketing
channel is a set of interdependent organizations involved in the process of
making a product or service available for use or consumption by the consumer or
business user.

Al
Amin beverage industries Ltd. are operating their beverage business by the
following marketing channel:

ààààConsumer

·
Super Shops

·
General Stores

·
Departmental
Stores

·
Shopping Males

·
Super markets

4.3.4
Promotion

Promotion
means activities that communicate the merits of the product and persuade target
customers to buy it.

Promotion activities of Al Amin beverage industries
Ltd. (licensed authority of Double Cola Co.-USA Chattanooga) helps to describe
the merits of Double Cola.

The promotion activities of Al Amin beverage
industries Ltd. (licensed authority of Double Cola Co.-USA Chattanooga) helps
to persuade target customers to buy it.

4.3.4.1 Advertising

Marketing
management of Al Amin beverage industries Ltd. (licensed authority of Double
Cola Co.-USA Chattanooga) make four important decisions when developing an
advertising program. As-

1. Setting advertising
   objecting objectives
2. Setting advertising
   budgets
3. Developing advertising
   strategy
4. Evaluating advertising
   campaigns.

1. Setting advertising objective:

Now
a days advertising is one of the major marketing tools. As Al Amin beverage
industries Ltd. (licensed authority of Double Cola Co.-USA Chattanooga)
launched their soft drinks recently they need an effective advertising
objective.

As
a new comer in soft drink business the advertising objective of Al Amin
beverage industries Ltd. (licensed authority of Double Cola Co.-USA
Chattanooga) is to inform people about the product quality.

-Possible
advertising objectives

• Informative Advertising

Telling the market
about a new product

Suggesting new
uses for a product

Informing the of a
price change

Explaining how the
product works

Describing
available services

Correcting fales
impression

Reducing
consumer’s fears

Building a company
image.

• Persuasive Advertising

Building brand preference

Encouraging switching to
your brand 

Changing customer
perception of product attributes

Persuading customer to
purchase now.

Persuading customer to
receive a sales call.

b. Setting advertising budget

After
determining its advertising objectives, Al Amin beverage industries Ltd.
(licensed authority of Double Cola Co.-USA Chattanooga) next sets its
advertising budget.

To
set advertising budget the company had considered the following factors:

Since
soft drinks are the products having the category of undifferentiated brands, it
needs heavy advertising to set them apart.

o
They are creating
their advertises in Bangladesh and abroad

o
In Bangladesh
they are creating there T.V advertising from Morza groups the largest T.V
advertising firm in Bangladesh.

o
Some T.V and
radio advertises are prepared from Thailand.

o
They are
adverting in some newspapers and magazines.

o
They operates
some outdoor advertises also.

The
above activities give a total picture that Al Amin beverage industries Ltd.
(licensed authority of Double Cola Co.-USA Chattanooga) 

Advertising
budget

Stage	Expenditure
Beginning of the product	70,00,000.00 (each)
Current time	50,00,000.00 (each)
Total	1,10,00,000.00

c. Developing Advertising Strategy

I.

Al-Amin
group determines to create advertising message as it’s advertising strategy.

 

Message
Mone lage dola	This message theme emphasize on great refreshment.

II.
Selecting advertising media:

S.l. no	Medium	Activity	Reasons for selection
1.	Newspaper	NEW AGE DAILY STAR BHORER KAGOJ DOINIK ITTAFAK	-Flexibility -Timeliness -good local market coverage -Broad acceptability -High believability
2	Television	N TV ATN Bangla CHANNAL I	-Good Mass market coverage -Low cost per exposure -Combines sight -Sound and motion appealing to the senses
3	Radio	Bangladesh Betar	-Good local acceptance -High geographic and demographic selectivity -Low cost
4	Magazines	The Business Bangladesh Anandalok	-Credibility and prestige -High quality reproduction.
5	Outdoor	Free product delivery to: DMC, BUIT, B.F Shahin College, Commilla Sena Nibas(Golf sponser)	-Little audience selectivity -Creative Limitations.

 

d. Evaluating Advertising

Al
Amin beverage industries Ltd. evaluates both the communication affects and the
sales effect of the advertising regularly

Measuring
the communication affect of an advertising- copy testing tells whether the ad
is communicating well

Al
Amin beverage industries Ltd. measure the sales affect of an advertising by
comparing past sales with past advertising expenditure.

Al
Amin beverage industries Ltd. vary the amount it spend on advertising in
different market areas and measure the differences in the resulting sales
level.

4.3.4.2 Sales promotion:

Al
Amin beverage industries Ltd provides some short term incentives to in courage
the purchase or sale of a product. They follow some tools to encourage people.
These are as follows

A- Sampling

B- Coupon.

5.1
Implementation of Marketing Activities Along With The Budgets

As
the resources is very vital best to take integrated marketing strategy.
Sometimes our strategic planner has to face senior problems to implement all
the steps that need to fulfill. Procurement, production, store, delivery,
transportation, marketing accounts, depot marketing, marketing information system,
sales, brand & media, event management. Wister all are the tasks of
marketing activities. Btu to make a project co-ordination a new company has
face difficulties. Some plan may not implement due to the limitation of budget.

5.2
The Way of Doing Action Program

As
the financial limitation is a problem for the new company on action program
becomes important. Company should decide what can be done with his resources.
On the other hand production capacity is a matter. We have to face distribution
problem in the season. So in the 2^nd phase company has decided to
grab the urban city marked only. And we are going to minimize our distributor
all over the country & think to not market in the northern part of the
country. Within a year we have got a most positive response for a specific
product & we are giving the most emphasis for that product. All promotional
programs will adopt for the product to create & generate our market with
the value.

 
What will be done

As
the financial limitation is a problem for the new company, on action program
becomes important. Company should decide what he can do with his resources. On
the other hand production capacity is a matter. We have to face distribution
problem in the season. So in the 2^nd phase company has decided to grab
the urban its market only. And we are going 
to minimize over distribution all over the country & think to market
in the northern part of the country. Within a year we have got a most positive
response for a specific product & we are giving the most emphasis for that
product. All promotional programs will adopt for the product to create &
generate over market with the value.

 

 
Who is responsible for it

6.1
Decision of Material Buying

Always
for a new company it is difficult to predict the actual demand of each item
product. The size of product is a matter that affects the production capacity.
Raw material is a factor that sometimes create problem. Every raw material has
a expiration period. Some product’s demand depends on the season also. So what
material will collect is a important thing. This decision is taken combined
with all line managers.

6.2
Estimation of the Cost of the Product

Whatever
the cost of the product we have to follow the market set price first. Now in
the competitive environment to earn profit is not an easy task. So, all the
companies are thinking to make an association to determine the price of the
products.

6.3
Estimation of the Profit of the Market

We
have the plan to reach in BCP within 4 years. Initially the investment is very
high specially to make more brands loyal throughout the country. We are
expending more in advertising & promotion sector. We can harvest it near
future. If the company can utilize the total productions capacity and can sold
it in the market them profit will came regular basis. Marketing of CSD
(Carbonated Soft Drinks) is very completed now, all company are taking various
types of program to create their product market.

6.4
Marketing Plan of the Products

First
of all we are giving more emphasis on traders. We are trying to lift our
product to all the outlet & shelves. We have created a strong selling
network all over the country to reach our product to every corner of the every
locality.

6.5
Communication system of the Product

6.6
Marketing Operation

Marketing
operation is led by GM marketing. Sales are the main stream of the
organization. As they know nothing will happen until sales is occurred, to
promote the product they are also taking various types of program for the
traders.

6.7
Personnel Planning

To
determine the company’s budget it should consider highly on their sector. That
is why the company’s should emphasize more to select and promote workers.

Ø  In Al-Amin group 400 people engage in marketing
sector.

Ø  6 people engage in public relation.

CONCLUSION

Today,
Al-Amin group is more than a biscuit company. The group has vested interest in
beverage, trading, textile, insurance company, snacks, fishery, pharmaceutical,
oil, plastic, and other consumer products. The group generates employment
opportunities for more than twenty five thousand people in Bangladesh. Al-Amin
group is also one of the largest buyers of our country’s agricultural and dairy
products. The group is also one of the largest taxpayers of the country.
Al-Amin Group plays a vital part of the everyday life.