McDonald’s
i’m lovin’ it
Company at a Glance
Type : Public (NYSE: MCD)
Founded : May 15, 1940 in San Bernardino, California
Founder : Dick and Mac McDonald
Headquarters : Oak Brook, Illinois, USA
No. of locations : 31,000+ worldwide
Key people : Ray Kroc, corporate founder
Andrew J. McKenna Sr. Chairman
Jim Skinner Vice Chairman/CEO
Ralph Alvarez, president/COO UK CEO,
Steve EasterBrook Vice CEO and
COO David Fairhurst
Industry : Restaurants
Products : Fast Food
(hamburgers • chicken • french fries • soft drinks • milkshakes • salads • desserts • breakfast)
Revenue : ? $21.5864 billion USD (2006)<href=”#_note-mcds” title=””>[
Net income : ? $3.544 billion USD (2006)<href=”#_note-mcds” title=””>[
Operating income : ? $14.445 billion USD (2006)
Employees : 465,000 (2005)[
Slogan : i’m lovin’ it
Website : http://www.mcdonalds.com/
About The Company
McDonald’s Corporation (NYSE: MCD) is the world’s largest chain of fast food restaurants, primarily selling hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes and desserts. More recently, it also offers salads, fruit, snack wraps, and carrot sticks.
History
The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California. Their introduction of the “Speedee Service System” in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois on April 15, 1955, the ninth McDonald’s restaurant overall. Kroc later purchased the McDonald brothers’ equity in the company and led its worldwide expansion.
With the successful expansion of McDonald’s into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity, corporate ethics and consumer responsibility.
McDonald’s restaurants are found in 120 countries and territories around the world and serve nearly 54 million customers each day. The company also operates other restaurant brands, such as Piles Café, and has a minority stake in Pret a Manger. The company owned a majority stake in Chipotle Mexican Grill until completing its divestment in October 2006. Until December 2003, it also owned Donatos Pizza. On August 27, 2007, McDonald’s sold Boston Market to Sun Capital Partners. It also has a subsidiary, Redbox, which started in 2003 as 18-foot (5.5 m) wide automated convenience stores, but as of 2005, has focused on DVD rental machines.
1937: Brothers Dick and Mac McDonald open a hot dog stand called the Airdrome in Arcadia, California.
1940: The brothers move the Airdome building to San Bernardino, California, where they open the first McDonald’s restaurant, on Route 66, at 14th and E St., on May 15. Its menu consists of 25 items, mostly barbecue. As is common at the time, they employ around 20 carhops. It becomes a popular and highly profitable teen hangout.
1961: Hamburger University opens in the basement of the Elk Grove Village, Illinois, McDonald’s restaurant Bachelor of Hamburgology degrees went to graduating class of 15.
1971: The first Asian McDonald’s opens in July in Japan, in Tokyo’s Ginza district
1976
— McDonald’s first UK TV advertisement was broadcast.
— 4,000th store opened in Canada.
— New countries – Switzerland, New Zealand.
— Largest restaurant opens – with 334 seats
Special Event
It has got a University Named Hamburger University.