Banglalink

Banglalink

Company at a Glance

Type : Subsidiary

Founded : 1999

Headquarters : Tiger House, House # SW (H)04, Gulshan

Avenu Gulshan Model Town,

Dhaka, Bangladesh

Area served : 61 districts and 446 Thanas

Key people : Rashid Khan, CEO

Industry : Telecommunication

Products : Telephony

Revenue : ? US $ 26.3 million

Parent : Orascom Telecom

Slogan : making a difference

Website : http://www.banglalinkgsm.com/

About The Company

Banglalink (Bengali: ?????????), is the second largest cellular service provider in Bangladesh. As of December, 2007, Banglalink has a subscriber base of 7.08 million. It is a wholly owned subsidiary of Orascom Telecom.

Banglalink had 1.03 million connections until December, 2005. The number of Banglalink users increased by more than 253 % and stood at 3.64 million at the end of 2006. Making it one of the fastest growing operators in the world.

In August, 2006, Banglalink became the first company to provide free incoming calls from BTTB for both postpaid and prepaid connections.

Products Offered

Prepaid Packages

Banglalink currently offers two prepaid plans. All the prepaid plans come in two phases—Standard (T&T incoming and outgoing with NWD and ISD) and M2M.

· desh, with the slogan One country, one rate, is one of the cheapest prepaid plans in the country by tariff. Users of desh can call any mobile operator at 1.75 takas (excluding VAT) around the clock and has three FnF numbers.

· ladies, first!, with the slogan Shomporker Network (means network of relationship), is tailored for women. It has introduced 1 second pulse for the first time in the prepaid market and has four FnF numbers.

Postpaid Packages

Currently there are three postpaid plans from Banglalink. These packages are called enterprise personal. All packages come with T&T local, NWD, ISD and e-ISD connectivity.

· personal package 1

· personal package 2

· personal call and control

Banglalink enterprise

Banglalink enterprise offers a wide range of products and services to suit the needs of the business community. Companies under the enterprise package are provided with a dedicated enterprise relationship manager who provides them with personalized customer care round the clock. Other benefits of enterprise include customized packages with attractive call charges and connection price, enterprise SMS broadcast, enterprise short code, international roaming, missed call alerts, free voice mail retrieval, fax and data service, call conferencing, special offer for family members and many more. The current packages are:

· enterprise corporate; targeted at the corporate segment

· enterprise SME; targeted at the SME segment

· enterprise personal

Banglalink CU

Banglalink CU package is targeted at the shopkeepers, which offers PCO facility to the general public. It comes in two varieties:

· CU

· CU call and control

History

Sheba Telecom (Pvt.) Ltd. was granted license in 1989 to operate in the rural areas of 199 upazilas and later they were also allowed to extend to cellular mobile radio-telephone services.

In July, 2004 it was reported that Orascom Telecom is set to purchase through a hush-hush deal the Malaysian stakes in Sheba Telecom, as it had failed to tap the business potentials in Bangladesh mainly due to a chronic feud between its Malaysian and Bangladeshi partners. An agreement was reached with Orascom worth $25 million was finalized in secret. The pact has been kept secret for legal reasons, considering financial fallout and because of the feud.

The main reason for the undercover dealing was because the existing joint venture agreement the first right to buy that.

Integrated Services Ltd (ISL), the between the Bangladeshi and the Malaysian partners dictates that if any party sells its Sheba shares, the other party will enjoy Bangladeshi partner, was being ‘officially’ shown as purchasing the shares held by Technology Resources Industries (TRI) of Malaysia for $15 million. ISL then paid another $10 million to Standard Chartered Bank to settle Sheba’s liabilities. Sheba had a base 59,000 users, of whom 49,000 were regular when it was sold
In September, 2004 Orascom Telecom Holdings purchased 100% of the shares of Sheba Telecom (Pvt.) Limited (“Sheba”). It was acquired for US$ 60 million and re-branded and launched its services under “Banglalink” in February, 2005. Banglalink’s license is a nationwide 15-year GSM license and will expire in November, 2011.

Special Event

  • In October 2007 BTRC fined Banglalink Tk125 crore for its involvement in illegal VoIP (Voice over Internet Protocol) or call termination business. Bangladesh Telecommunication Regulatory Commission (BTRC) Chairman Major General (retd) Manzurul Alam confirmed Banglalink’s involvement in the illegal trade.Banglalink, however, in a statement said the company has agreed to make a one time fixed payment of Tk125crore to the government as compensation for its loss in revenues.

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