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“Customer satisfaction of level towards airtel call center is challenge and potentiality”.
1.1Introduction:
Airtel Bangladesh Ltd. is a GSM-based cellular operator in Bangladesh. Airtel Bangladesh is the sixth mobile phone carrier to enter the Bangladesh market, and launched commercial operations on May 10, 2007. Warid Telecom International LLC, an Abu Dhabi based consortium, sold a majority 70% stake in the company to India’s Bharti Airtel Limited for US$300 million. Bharti Airtel Limited will take management control of the company and its board, and re-branded the company’s services under its own Airtel brand from 20th December, 2010. The Bangladesh Telecommunication Regulatory Commission approved the deal on Jan 4, 2010. In January 2010, Bharti Airtel Limited, Asia’s leading integrated telecom services provider, acquired 70% stake in Warid Telecom, Bangladesh, a subsidiary of the UAE-based Abu Dhabi Group.
Bharti Airtel is making a fresh investment of USD 300 million to rapidly expand the operations of Warid Telecom and have management and board control of the company. This is the largest investment in Bangladesh by an Indian company. Dhabi Group continues as a strategic partner retaining 30% shareholding and has its nominees on the Board of the Company.
The new funding is being utilized for expansion of the network, both for coverage and capacity, and introduction of innovative products and services. As a result of this additional investment, the overall investment in the company will be in the region of USD 1 billion.
On July 19, 2007 Warid Telecom announced in major dailies of having achieved one million subscribers in the first of 70 days of operation. As of December, 2009 Warid has secured 2.99 million subscribers and is ranked fourth among the six operators.
1.2 Origin of the report:
To prepared this report as a part of fulfillment of my practicum which is an integral part of the BBA program under the department of Finance in the faculty of College of Business Administration of International University of Business Agriculture and Technology. This subject is 9 credit hours course and duration is four months. This report is prepared for Prof. Dr. M Alimullah Miyan, Chair, CBA, IUBAT. The main objective to do internship is gathering practical knowledge before beginning the job career. As an intern, to worked in Call Center of Airtel Bangladesh for 3 months. And during my internship period I got the opportunity to perform different task related with customers satisfaction and these broaden my own perception about the operation of the company.
During the internship was placed in Call Center department of Airtel Bangladesh under Farhana Yasmin (Supervisor). During this period used observation capability and gained lots of practical experiences about customer satisfaction and challenges towards call center.
1.3 Statement of the problem:
Find out the lacking of existing marketing strategy of airtel.
Analyzing customers in Bangladesh.
Incompatibility of collected data from different sources
1.4 Purpose of the study:
The main purpose of this report is to examine the functions, performance and its challenges and potentialities of call center of Airtel Bangladesh. And also, to evaluate the potential market, market share, services, current performance s, and overview of call center of Airtel Bangladesh.
1.5 Significance of the study:
This study is important because from this analysis readers can be known well about key activities of call center of Airtel Bangladesh. All these information, which are included in this report, will help the management to identify various scopes and limitations of the company. This study deals with the department of call center of Airtel Bangladesh Ltd. This study will also focus management structure, different tools and techniques of call center department, asset management, and also key functional activities and so on. also focused on the past and present performances of the company.
· To study the importance and development of tele – communication industry in today’s scenario.
· To understand the various Marketing Strategies where Airtel has adopted to survive in highly competitive cell phone industry.
· To make a comparative study of the major players in Bangladeshi Service Provider
1.6 Objectives:
The overall objective of this report is to find out the causes why airtel is not getting enough customers and finding out some new ideas that would be helpful to develop new marketing strategy to increase the number of customer as well.
Some other specific objectives are:
In providing an analysis of the behavior of the customers of airtel, the report’s objectives will be explored the following specific areas:
- To study the market of Airtel Industry in big scale sector.
- To identify the demand of customers.
- Identifying the target customers for the “airtel”.
- Identifying the challenges faced by call center of airtel
- Marketing mix adopted by airtel to influence customers.
- To identify the issues regarding customers satisfaction.
- To identify the difference in market performance of Airtel lindustry.
- Internal and External factors influencing behavior of airtel customers.
- Focusing services provided by call center of Airtel Bangladesh.
- Finding the lacking and proving necessary recommendations.
1.7 Limitations:
Every attempt will be taken to obtain the error free and meaningful result but as nothing in this world is 100% perfect and believe that there will still the chance for error on account of following limitations-
(1) Respondent’s unavailability
(2) Time pressure and fatigue on the part of respondents and interviewer.
(3) Courtesy bias.
(4) In few cases was not given the specific information which was very important. So I had to be initiative and use assumed information which is not 100% appropriate.
(5) Also I faced time limitations because 3 month was not enough to prepare this report.
1.8 Activity:
The duration of finding out the results of customer’s satisfaction on conducted from personal interview by questionnaire shown in the pie chart.
1.9 Company Information:
In January 2010, Bharti Airtel Limited, Asia’s leading integrated telecom services provider, acquired 70% stake in Warid Telecom, Bangladesh, a subsidiary of the UAE-based Abu Dhabi Group.
Bharti Airtel is making a fresh investment of USD 300 million to rapidly expand the operations of Warid Telecom and have management and board control of the company. This is the largest investment in Bangladesh by an Indian company. Dhabi Group continues as a strategic partner retaining 30% shareholding and has its nominees on the Board of the Company.
The new funding is being utilized for expansion of the network, both for coverage and capacity, and introduction of innovative products and services. As a result of this additional investment, the overall investment in the company will be in the region of USD 1 billion.
This is Bharti Airtel’s second operation outside of India. The company launched its mobile services in Sri Lanka in January 2009 on a state-of-the-art 3.5G network. The company crossed the 1 million customers mark within six months of launch on the back of innovative offerings as well as rapid expansion of network coverage and distribution.
1.10. Background
In December 2005, Warid Telecom International LLC paid US$ 50 million to obtain a GSM license from the BTRC and became the sixth mobile phone operator in Bangladesh.
In a press conference on August 17, 2006, Warid announced that its network would be activated two months ahead of schedule, in October, 2006. Again in October, 2006 Warid Telecom put off the launch of its cell phone services in Bangladesh until April, 2007 after its major supplier Nokia walked out on an agreement over a payment dispute.
Warid had a soft launch at the end of January 2007. It gave away complimentary subscriptions among a selected group of individuals, whose job was to make ‘test calls’ and the operator adjusted its network’s quality based on their comments.
On May 9, 2007, Warid in an advertisement in some daily newspaper stated that it would be launching publicly on May 10, 2007. However, neither call rate nor any package details were revealed. The advertisement included an announcement for the people interested to buy Warid connections to bring the documents like ID Card, etc., to the designated franchise and customer care centers.
On October 1, 2007, Warid Telecom expanded its network to five more districts raising total number of districts under Warid coverage to 56, said a press release. Mymensingh, Jamalpur, Sherpur, Rajbari and Narail towns were covered by Warid network.
On November 10, 2007, 61 districts under Warid network coverage. On June 10, 2008, Warid Telecom expanded its network to 3 more districts Bandarban, Khagrachhari and Rangamati. Now all 64 districts of Bangladesh are under Warid network coverage meaning Warid Telecom now has nationwide coverage. On December 20, 2010, Warid Telecom was rebranded to airtel.
1.11 Vision
By 2015 Airtel will be the most loved brand, enriching the lives of millions.
“Enriching lives means putting the customer at the heart of everything we do. We will meet their needs based on our deep understanding of their ambitions, wherever they are. By having this focus we will enrich our own lives and those of our other key stakeholders. Only then will we be thought of as exciting, innovation, on their side and a truly world class company.
1.12 Mission:
“We at airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more”.
1.13 Our values:
Customer service focus
Empowered employees
Innovative services
Cost efficiency
To be transparent and sensitive in our dealing with all stakeholders.
Continuously improve our services.
1.14 Company Profile:
| Airtel | |
| Type | Private Company |
| Industry | Telecommunication |
| Founded | 2005 |
| Headquarters | House 34, Road 19/A, Banani, Dhaka 1213, Bangladesh |
| Key people | Chris Tobit, CEO |
| Products | Telephony, EDGE, GPRS, GSM |
| Revenues | 117.213 billion (US$2.61 billion) (2010) |
| Operating income | 21.771 billion (US$485.49 million) (2010) |
| Net income | 18.282 billion (US$407.69 million) (2010) |
| Total assets | 856.142 billion (US$19.09 billion) (2010) |
| Total equity | 502.603 billion (US$11.21 billion) (2010) |
| Parent | Bharti Airtel 70% and Warid Telecom 30% |
| Web site | http://bd.airtel.com/ |
Table 1: Short Profile of airtel
1.15 Organizational Structure:
| Chairman and Managing Director |
| CEO |
| JMD & CEO |
| President Enterprise Service |
| Business Director |
| President Mobile Service |
| President Tele media Service |
| Executive Director Network Service Group |
| Executive Director Supply Chain |
| Executive Director Human Resource |
| Executive Director Finance |
| Director Legal & Regulatory |
| Director IT |
| Director Marketing |
| Director Internal Assurance |
| Manager Marketing |
| Manager Advertising |
| Manager Promotion |
Figure 1: Organizational Structure
1.16 Management:
Chris Tobit, CEO
Krish Shankar, Director, HR
Joachim Horn, Executive director, Network
Rubaba Dowla Matin, Marketing Manager.
Polash Mojumder, Head of Quality Control.
2. Marketing Mix:
2.1 Airtel Product:
Fig2: Classification of product of airtel.
| 2.1.1. Airtel Prepaid |
In our airtel world, you are never far from what you love
Different people love different things. To cater to all your needs, airtel offers you 4 different packages in one prepaid connection.
ADDA
You are the kind of person who loves to keep in touch with a close group of friends. You like to browse the net when bored and make the most of your time on your phone. ‘adda’ will give you maximum fnf and all that at fantastic rates.
To select this package:
- Type ‘A’, and send to 7353, or just dial *121*8*1# to select your 8 fnf (any operator) for endless chatting hours.
- To add fnf: type ‘add desired number’, and send to7353.
| 24 Hours Tariff
Voice Calls Outgoing: (in Tk. per min) |
|
| Airtel | TK 0.59 |
| other operator | TK 1.19 |
| airtel fnf | TK 0.29 |
| other operator fnf | TK 0.69 |
| SMS Calls Outgoing: (in Tk. per SMS) – | |
| Airtel | TK 0.49 |
| other operator | TK 0.49 |
| airtel fnf | TK 0.29 |
| other operator fnf | TK 0.29 |
| Other Facilities | |
| Number of FnF | 8 |
| Pulse | 30 Sec |
Table 2: Tariff of adda package
| Instant cash back | ||||
| Everyday usage | Tk 5 | 10Tk | 20Tk | 40Tk |
| Instant cashback | Tk 1 | Tk 3 | Tk 6 | Tk 12 |
GOLPO
If you are someone who loves making long conversations, our ‘golpo’ package with 24 hrs flat tariff to any number is something you will fall in love with. Talk to any number anytime at a fixed flat rate.
To select the package:
- Type ‘G’, and send to 7353, or just dial *121*8*2#.
| 24 Hours Tariff
Voice Calls Outgoing: (in Tk. per min) |
|
| Airtel | TK 0.77 |
| other operator | TK 0.77 |
| airtel fnf | N / A |
| other operator fnf | N / A |
| SMS Calls Outgoing: (in Tk. per SMS) – | |
| Airtel | TK 0.39 |
| other operator | TK 0.39 |
| airtel fnf | N / A |
| other operator fnf | N / A |
| Other Facilities | |
| Number of FnF | N / A |
| Pulse | 60 Sec |
| Instant cash back | ||||
| Everyday usage | Tk 5 | 10Tk | 20Tk | 40Tk |
| Instant cashback | Tk 1 | Tk 3 | Tk 6 | Tk 12 |
Table 3: Tariff of Golpo Package
KOTHA
Share every little moment with the ones you love with airtel ‘kotha’-the package plan with 1 sec pulse from the very first second.
Activate your airtel prepaid and enjoy 1 second pulse to any operator. to select the package, type ‘K’, and send to 7353, or just dial *121*8*3#.
| 24 Hours Tariff
Voice Calls Outgoing: (in Tk. per min) |
|
| airtel | TK 0.59 |
| other operator | TK 1.19 |
| airtel fnf | N / A |
| other operator fnf | N / A |
| SMS Calls Outgoing: (in Tk. per SMS) – | |
| airtel | TK 0.29 |
| other operator | TK 0.49 |
| airtel fnf | N / A |
| other operator fnf | N / A |
| Other Facilities | |
| Number of FnF | N / A |
| Pulse | 1 Sec |
Table 4: Tariff of Kotha Package
| Instant cash back | ||||
| Everyday usage | Tk 5 | 10Tk | 20Tk | 40Tk |
| Instant cashback | Tk 1 | Tk 3 | Tk 6 | Tk 12 |
Newly Launched in Airtel Prepaid
DOLBOL
Now join your own community & talk at the lowest rate!
Airtel is proud to introduce to you ‘dolbol’, a one of its kind offer where you can join your own community and talk @ the lowest rate of 29 paisa/min within your community members. It also offers a bundle of other facilities that you were looking for.
Here the offer goes:
‘Dolbol’ offers:
| feature | tariff(excluding vat) | ||
| community | onnet | Offnet | |
| voice call | BDT 0.29 | BDT 0.59 | BDT 1.19 |
| Sms | BDT 0.29 | BDT O.49 | BDT 0.49 |
| Pulse | 30 seconds | ||
| fnf feature | no fnf | ||
| Gprs | 0.015paisa per kb |
Table 5: Dolbol offers
Switching between packages
You can switch between the packages on offer. When you switch from one option to another, the benefits under the previous option will automatically be changed to the new one.
| 2.1.2 Airtel Postpaid |
Airtel exclusive
Airtel exclusive brings you the highest fnf features and 1 second pulse that will enable you manage your calls efficiently.
1. This package is available for new acquisition
2. Regular Classic, advantage & super benefits customer will be able to migrate to this new package and also migration from Exclusive package to Classic, advantage package is possible but exclusive package to super benefits will not be possible.
3.
| Figure 3: Classification of airtel Postpaid |
Only the customers from super benefits package will be able to migrate to exclusive package through short code 3136 at FOC (free of cost). Customer will write ‘Exclusive’ and send to 3136
4. No use no bill policy will prevail as it is for the postpaid packages. if a postpaid customer does not make any activity during an entire bill cycle, the minimum commitment will not be applicable in the month?end invoice.
- Connection Price: BDT 1250
- Credit Limit: BDT 1100
Airtel classic
Airtel classic offers you flexible tariff plans which will help you to explore a wide range of services and keep overall cost to a reasonable limit.
Modalities:
- Existing customers can continue with their current packages or migrate to new packages. But migration from new package to old package will not be possible. New sales will only be made through new tariffs.
- Minimum usage for line rent waiver will include all types of voice, vas usage and rentals.
- No use no bill policy will prevail as it is for the postpaid packages. if a postpaid customer does not make any activity during an entire bill cycle, the line rent will not be applicable in the month-end invoice.
- Existing super benefit will remain same as they are.
- Tariffs which are not covered at this fact sheet will remain as they are.
- Connection Price: BDT 650
- Credit Limit: BDT 500
Airtel advantage
Airtel advantage comes with an attractive flat tariff plan, large close calling circle which makes your communication simple.
Modalities:
- Existing customers can continue with their current packages or migrate to new packages. But migration from new package to old package will not be possible. New sales will only be made through new tariffs.
- Minimum usage for line rent waiver will include all types of voice, vas usage and rentals.
- No use no bill policy will prevail as it is for the postpaid packages. If a postpaid customer does not make any activity during an entire bill cycle, the line rent will not be applicable in the month-end invoice.
- Existing super benefit will remain same as they are.
- Tariffs which are not covered at this fact sheet will remain as they are.
- Connection Price: BDT 650
- Credit Limit: BDT 500
Tariff:
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Table 6: Tariff of airtel Postpaid
| 2.2 Price |
2.2.1 Prepaid:
| startup price | preloaded talk time | Bonus | Value added services |
| BDT 149 | BDT 20 | 500free on-net minutes from the day of 1st recharge of BDT 50 and above recharge | Free my tunes & airtel dhoom subscription for 1 month. |
| Table 7: Prepaid Price |
Note:
- Preloaded amount will be BDT 20.
- Preloaded amount will be placed in main account and can be used for any purpose
- Validity of this preloaded airtime will be 30 days from the day of activation
- Total bonus of 450 on-net minutes & 450 on-net SMS will be given based on the customer’s 1st recharge of minimum 50 and above in following manner :
- Customer will enjoy 10 on-net minutes & 10 on-net SMS every day for 45 days from 1st recharge of BDT 50 or more.
- Validity of bonus amount will be 01 days from the date of bonus posting.
- Bonus amount will be disbursed on daily basis.
- VAS Offerings :
- Free My tunes subscription for 30 days.
- Free airtel dhoom subscription for 30 days.
- Balance Check :
Preloaded talk time can be checked through *778# and the bonus airtime & sms can be checked through *778*5# & *778*2# respectively.
2.2.2 Postpaid:
Airtel postpaid which comes with 3 packages is designed to cater to both your professional and personal communication needs.
| Service types & others | airtel advantage | airtel classic | airtel exclusive |
| Product proposition | Worry free flat tariff | Attractive fnf rates | Highest fnf features |
| Selling price | bdt 650 | bdt 650 | bdt 1250 |
| Connection price | bdt 150 | bdt 150 | bdt 150 |
| Non-refundable deposit | bdt 500 | bdt 500 | bdt 1100 |
| Default credit limit | bdt 500 | bdt 500 | bdt 1100 |
Table 8: Postpaid Price
| 2.3 Place |
AEC
You can contact our state of the art Contact Center, 24 hours a day, 365 days a year, through the following means:
- Email: customerservice@bd.airtel.com
- Call Helpline:
- 786 from airtel number
- 016-78600786
- Fax: 02- 8951786
- Mail: G. P.O. Box 3016, Dhaka
Or you can just use your airtel live menu to get directly connected to the Contact Center by dialing “Helpline” from Help & Support menu.
Furthermore, an extensive network of franchises, kiosks and mobile units ensure easy and convenient accessibility to a host of our products and services.
| Zone | Center Info. and Location |
| Dhaka | Banani AEC Tazwar Center
AEC House#34 Road#19/A, Banani, Dhaka 1213 Motijheel AEC Motijheel AEC 64/1, Purana Paltan Motijheel Commercial Area, Dhaka 1000 Uttara AEC Siaam Tower AEC Hs – 15. Dhaka Mymenshing Road. Sec – 3. Uttara. Dhaka – 1230. |
| Chittagong | Chittagong AEC Quaderi Chember
AEC 37 Agrabad Commercial area, Chittagong |
| Sylhet | Sylhet AEC Rahman Tower
AEC House#A/2 Bangabir, Naiorpool Sylhet |
Coverage Map:
Figure 4: Coverage Map
| 2.4 Promotion |
Promotion:
Promotion is one of the marketing tools that a company uses to achieve its marketing objectives. Each promotion tools has unique characteristics to improve their total sales. Airtel are trying to do more promotional activities for their service. Airtel Marketing promotion can be classified in several steps:
Advertisements in the national newspapers:
Examples of advertisements published in the national newspapers:
Advertisements through billboards:
The billboards installed so far by airtel Bangladesh Limited are listed below:
| SL # | Location | Qty |
| 01 | Kachpur- Dhaka Facing | 1 |
| 03 | Saidabad bridge | 1 |
| 04 | Mohakhali Flyover (Both) | 1 |
| 05 | Shahabagh | 1 |
| 06 | GEC Circle (Ctg) | 1 |
| 07 | Gabtoli Bus Stand-Savar face | 1 |
| 08 | Chittagong Railway Station | 1 |
| 09 | Dhanmondi Rassel Square | 1 |
| 10 | Cox’s Bazar,near sea beach | 1 |
| 11 | Patanga sea beach more | 1 |
| 13 | Zatrabari Moor | 1 |
| 14 | Uttara, Azampur | 1 |
| 15 | Asulia road, Dhaka | 1 |
| 16 | Khamarbari, Farm gate | 1 |
| 17 | Sheraton Hotel | 1 |
| 18 | Gulshan-1, Moor | 1 |
| 19 | Khilgaon Flyover | 1 |
| 20 | Mohakhali, Airport | 1 |
| 21 | Sat rasta | 1 |
| 22 | Agrabad, SK Mujib Road | 1 |
| 23 | Banani, Front of Community Center | 1 |
| 24 | Malibagh Moor | 1 |
| 25 | Mirpur-10 | 1 |
Table10: Billboard installed by airtel
Advertisement through Electronics media:
Airtel puts their advertisement different channel as like- ntv, Rtv, Bangla vision, ATN Bangla, Chanel I, Boishakhi TV, desh Tv, Masranga, Somoy Television Etc.
Personal Selling:
Personal presentation by the firm’s sales forces for the purpose of making sales and building customer relationship. Airtel uses personal selling in different stages of marketing and distribution. Company distributes their product (SIM, Scratch, eazee load,) among the wholesalers and retailers by maintaining the excellent relationship. Airtel’s communicate with corporate client by its sales force building and keeping relationship with potential and existing valued customer.
Sales promotion:
Sales promotion includes a wide way of tools that can attract consumer’s attraction, strong incentive of purchase, free gifts, discount and several types of occasional program. Airtel sales promotion includes credit sales, commission etc. airtel arrange conference every six month among the dealers, wholesalers and retailers. They always try to influence and convince them for creating a market demand and sale their product. Here are some examples of airtel promotion that can be highlighted:
- Road show:
Airtel organized a 5 days long road show. Here subscribers got the opportunity to buy SIM of different pre-paid package at 80TK, where regular offer is150TK.
- Handbag Distribution:
At Bangla academy “Ekusay Boi Mela” airtel distributed handbag in visitors who bought book from fair. There was slogan on handbag for raising awareness for reading book.
- Scarf Distribution:
Airtel distributed scarf to attract their existing and new customer at Pahela Baisakh, That scarf create brand awareness of airtel.
- Public Relation:
Public relation is used to promote products, people, places, ideas, activities, organizations and even nations. Public relation can also influence a product sales or brand awareness. airtel arrange meeting always with the wholesalers and retailer for maintaining a good relationship with them. General people can also come to the airtel office for their queries and for expressing their concern about any telecom related factors.
o Price-packs:
Airtel offers Nokia 1800 handset everyday based on the highest usages.
o Cash Back:
Airtel is giving instant cash back and recharge bonus to motivate customer to use more.
Blackberry on Airtel:
Presenting the BlackBerry® smartphone – the world’s most desired integrated communication device on airtel. Now be constantly accessible on mail, talk on phone and surf the internet at the same time, schedule and coordinate appointments in the middle of meetings, raise approval request, log in orders, update business databases and stay connected to your colleagues, customers, friends and family – from anywhere, anytime.
Blackberry Services
BlackBerry® helps you simplify your communications and ease your lifestyle to accomplish more. We have two different services to best suit your needs.
- BLACKBERRY® INTERNET SERVICE (BIS)
- BLACKBERRY® ENTERPRISE SERVER (BES)
Pricing
- enjoy BlackBerry BIS @ only tk.899/month (FREE 1 month trial till 31st of August)
- enjoy BlackBerry BES @ only tk.999/month
BLACKBERRY® INTERNET SERVICE (BIS)
View emails and attachments, browse the web and use instant messaging, all on the go! BlackBerry® Internet Service (BIS) is the easiest and the most affordable way for individuals to start using BlackBerry® smartphones.
BlackBerry® Internet Service (BIS) is an out-of-the-box service that comes ready to activate with every BlackBerry® smartphone from airtel, and when integrated with ISP mail service, it provides seamless mobile extension to your existing email service. You can be up and running in just a few steps, regardless of email account type – and without corporate IT support.
BLACKBERRY® ENTERPRISE SERVER (BES)
BlackBerry Enterprise Server (BES) is a unique and totally integrated service that offers corporate mail integration, secure administration, advanced wireless devices, desktop tools and more. It ensures mobility of your workplace by connecting you to your customers, colleagues, and information that drive your business. Wireless connectivity allows you to stay in touch with business contacts at both home and abroad.
Organizations with advanced mail server like Microsoft® Exchange® can benefit from BlackBerry Enterprise Server (BES) and turn it into a complete end-to-end wireless solution.
- Social Commitment:
· Blood Donation program:
One of prominent social contribution of airtel is in the field of Voluntary blood donation. Airtel has sponsored and directly participated in various voluntary Blood Donation Programs around the country.
· Blanket distribution Program:
In Rongpur district airtel distributed 500 blankets in distressed people.. In Bangladesh every year in cold prone area people died in cold related disease due to their disability to buy warm cloths.
2.5 SWOT analysis:
| 2.6 Value Added Services |
2.6.1 Vehicle Tracker
The Vehicle Tracking Service offers minute-by-minute information on vehicles for effective management and easy recovery in case of theft.
Features
- Vehicle tracking information with high level of accuracy
- Track vehicle from cell phone to obtain real time location
- Ability to remotely immobilize vehicle
- Replay movements on maps & draw reports
Vehicle tracker subscription tariff: BDT 625 + VAT / month
Vehicle tracking device cost: BDT11,000 (Including VAT)
2.6.2 Jobs Alert Service
Fresher’s Job
If you are new to job market, subscribe to Fresher’s job subscription service to receive job alerts of fresher’s job in your mobile daily.
To start the service, subscriber needs to dial *321*413# or send ‘FRESHER’ to 3003 and opt to subscribe by replying with 1.
Tariff:
BDT 7 / seven days subscription
2.6.3 Voice Portal
Voice Portal service with Interactive Voice Response (IVR) options which allows Airtel users to dial the short code 555 and get the updated information on Sports, News, Religion, Finance, Horoscope, Time, Check, Quotes, Jokes and Food & Dinning. Subscriber just needs to just dial 555 and follow the instructions.
2.6.4 Time check:
Find out the exact time of any city around the world using the ‘Time Check” menu.
To find out the time:
- Click on “My location” to find out the time in your current location
- Click on “City” if you want to find out the time in any major city around the globe. Key in your desired city’s name and you will shortly receive the time over SMS
2.6.5 Science & education:
Use the science & education menu to get updates on science & education.
Airtel menu > info zone > science & education
Select from “Believe it, or not!” or “Did you know” to get fun and interesting facts on a variety of scientific issues.
You can receive the information over SMS – by using the “Click to Read” menu options. Or, if your handset is GPRS/EDGE enabled, you can even choose to download video clips using the “See it, hear it” option.
2.6.6 Fashion & Leisure
Find out the latest trends and styles from around the globe by visiting the “Fashion & leisure” menu.
Airtel menu > info zone > Fashion & Leisure
Under the “click to read” menu, you’ll find tips on two aspects:
Fashion
giving you the latest tips from fashion experts to keep you looking trendy
Art of Living
giving you expert grooming advices
The “See it, hear it” menu has exciting video clips on fashionable matters. The options on offer are:
- Style Clip of the Day
- Gentlemen’s Daily
- In Vogue
- On Demand
- our daily expert advice on style
- for the ultra-cool male, the latest in men’s fashion
- the latest rage in ramps & fashion houses
You can also use the “On demand” option to search out information on anything & everything on fashion that particularly interests you.
On-Demand Fashion
First you need to search out the ‘specific” short code for the issue you are interested in. Use the “Search Codes” menu to find out this code
1. Gives you list of codes for ten most popular items
2. Allows you to search for codes by alphabetical categories.
3. Allows you to search for codes by keywords.
2.6.7 BBC – learn English
BBCWST- Dial 3000 to learn English with the BBC World Service
Thanks to a partnership with the BBC World Service Trust (BBCWST), Airtel subscribers will now have access to high quality English language learning materials on their mobile phones.
Audio services
Airtel subscribers will be able to listen to English lessons and take English quizzes on their mobile phone through dual tone multi-frequency and interactive voice response (IVR).
SMS services
Airtel subscribers will be able to take English quizzes on their mobile phones through SMS push pull and
Internet services
Airtel subscribers will be able to download English lessons and take English quizzes on their mobile phones through the new BBCWST WAP site: bbcjanala.com/mobile
Accessing the SMS services
Airtel subscribers can test their English language skill by taking a weekly SMS quiz. To participate in the quiz, subscribers should send an SMS message with the word “QUIZ” to 3000. In reply, subscribers will receive an English language quiz.
Airtel subscribers will also be able to have their say in the new BBC television series, Buzz. Each week at 9.20pm on ATN Bangla, the presenters of BBC Buzz will ask viewers their opinion on a topic. To participate, subscribers should send an SMS message with the word FEEDBACK their opinion to 3000.
Accessing the audio (IVR) services:
Airtel subscribers will be able to listen to the following English lessons by dialing the number 3000:
- Every day English
- Essential English – weekly lesson
- Pronunciation – weekly lesson
- How to tell a story – listen to the weekly lesson and then record your own story
- English used in the news – weekly lesson
- Weekly quiz
- BBC Buzz
- Practicing English with Rinku and his friends – weekly lesson
- Have your say in next week’s BBC Buzz television show by recording a message
2.6.8 Weather
Use the Weather menu to get updates on weather from cities around the globe.
- To get local weather update, click on “local”
- To get a weeklong weather forecast of your city, click on “Forecast”
- To get a weather update for a city around the globe, click on “City” and type in the name your desired location.
2.6.9 Dictionary
· The Airtel menu has its own electronic dictionary.
· Click on “Dictionary” and type in the word which want to search out. You will shortly receive the definition over SMS
2.6.10 Caller Tunes
Set your favorite songs as your Caller Tunes and play your favorite songs for your callers.
Caller Tunes Offer
- Bengali- New, Popular, Evergreen, Devotional, Folk & Romantic
- International- New & Classic
- Hindi – Latest, Evergreen Popular & Romantic
Caller Tunes Subscription
- Just dial Call Caller Tunes IVR 788
- Send SMS to 3123- >Type CT ACT & send SMS to 3123
- Go to Airtel web http://bd.airtel.com then log into Airtel e-portal -> Caller Tunes
- Go to Airtel STK Menu: Airtel > Self Service > Ring back Tone > Subscribe
2.6.11 Voice Adda:
Voice Adda is a 24-hour voice based service which allows you to dial “3443” and voice chat with friends & strangers alike. It is a place where you can make new friends & talk nonstop on your favorite topics while maintaining complete confidentiality.
Tariff Information
| Service Type | Charges |
| Voice Adda | 1st min BDT 5/min and
2nd min & onwards BDT 2/min |
- Above tariff is exclusive of 15% VAT.
- 60 sec pulse.
2.6.12 Ramadan Special Services:
| Services | How to subscribe | Charge |
| Namaz Alert | Dial *321*6*1*2# | Subscription Charge BDT 10.00/month |
| Religious Portal | Dial 515 | BDT 2.00/min |
| Quran Ayat Alert | Dial*321*6*2*2# | Subscription Charge BDT 10.00/month |
| Islamic RBT/RRBT content | Dial 78800 | *Tune Charge: BDT 10..00
* Browsing Charge: BDT 2.00/min |
| Airtel Dhoom | Dial 4848(press 1) | *Subscription Charge BDT 15.00/month
*Browsing Charge: BDT 0.29/min |
| M-Radio | Dial 4040 (press 10) | Subscription Charge BDT 20.00/month
*Browsing: BDT 0.29/min *Song Dedication:BDT 5.00/song |
| Airtel live(Islamic contents) | airtel live .mobi | Religious wall paper,tone, Song Download Charge applicable |
| Namaz Apps | write namaz & send to 4646 | BDT10.00 for application download |
Table 11: Ramadan Special
2.6.13 Airtel USB Modem
Let the things you love always be with you!!
Fall in love with the internet all over again with airtel USB modem! our easy to use plug and play USB modem ensures a smooth internet access from any pc or laptop. From now on, you are no longer far from the things you love.
Airtel USB modem bundle includes:
- data modem (E153)
- airtel sim card (prepaid/postpaid)
- 1GB airtel internet package with free subscription for the first 30 days
Data card bundle packages:
| offers | what you’ll get | price |
| prepaid data modem bundle |
|
tk. 2600
(including VAT) |
| postpaid data modem bundle |
|
tk. 3200
(including VAT) |
Table 12: Data card bundle package
Exclusive facilities:
- No manual installation required. Simply use your airtel plug and play modem in any system, including windows, mac or linux
- sms and micro SD card slot (upto 32 GB) compatible.
2.6.14 Data Services
Your airtel Internet lets you connect to the web whenever you require. On the beach, on the way to a meeting, in the garden –anywhere. Just login to Airtel Internet from your mobile, laptop or PC and you’re on. Download music, check your emails or simply stay in touch with friends.
Tariff –
Five fantastic internet plans to choose from.