Discussed Overall Pharmaceuticals activities of BEXIMCO Pharma LTD

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Discussed Overall Pharmaceuticals activities of BEXIMCO Pharmaceuticals LTD.

1.2 Research Objective

More broadly if we categorized the objective of this research to find the following objective stated below:

· The proposal for updating about BPL products.

· The prescription percentage of BPL products in comparison with different companies under different therapeutic class.

· The generic percentage of BPL products under different therapeutic class.

· To see whether central product management department in terms strategies is properly implemented the survey findings of MRT.

Research Technique:

For conducting and analyzing this research project the following technique are been followed which are started below:

  • In order to identify the product collecting the prescription from the patient or their guardian from the different chemist shop in Dhaka city.
  • Keep standing besides the chemist shop and looking for prescription.
  • Talking with the MRT and CPM authority of Beximco Pharmaceuticals whether the survey findings are been properly implemented or not.

1.3 Sources of Information:

Primary Sources:

The data collected for a purpose or when the researcher investigates a particular problem at hand is known as primary data.

Sources of Primary data:

The necessary data and information was gathered by following sources-

  • Examining documents
  • Taking in-depth and face to face interviews
  • Making observation

Secondary Sources:

When an investigator uses data, which have already been collected by others for another purpose, such data is called secondary data.

The major parts of information are collected from the secondary such as:

  • Annual report of BPL.
  • Office files and Documents.
  • Study related book and different text books.
  • Web site.

Discussion with Concerned Person:

As study related current data are not available, I had to discuss with concern persons for getting up to data information.

1.4 Scope of the Study:

This study will only cover Market Survey Activities of the products of BEXIMCO Pharmaceuticals Ltd.

1.5 Limitation:

There may some limitations behind this Report. These are –

  • There are lacks of adequate primary and secondary information source.
  • The time of internship program is too short time to know about the total activities of an organization like BPL and relate concepts to practice.
  • It was not possible to cover different area of Bangladesh.
  • I will only gather information from MRC Department of BPL.
  • The probable cause of the mistake may be because of the communication gap between the interviewer and interviewee due to differences in my maturity level and understanding.

2.1 Beximco Group:

Bangladesh has come a long way since its independence. It has improved key social indicators and the well being of its people. The Beximco Group of Companies has been an integral part of this progress. BEXIMCO’s philosophy is simple: In identifying opportunities, it has targeted those industries which the country needs most in order to progress and to improve living standards. Beximco is also focused on those industries, which make the most of Bangladesh’s Competitive Advantages in the international market.

As a result of this philosophy, the Beximco Group is today Bangladesh’s largest private sector industrial conglomerate. In the course of its growth, it has created industrial and management capabilities that will serve the country for generations to come.

Over the years since started it could gain a position to symbolize effective management, fund generation, and diversification of exploring business opportunities. Today it is one of the most known names in the country’s business arena.

Beximco practices an appropriate combination to delegate authority and responsibility that works to motivate employees and yield better performance for the company as a whole. Recruiting the efficient and potential people, planning to develop human resources, exploring business opportunity, and information management have strengthened the effectiveness and image of the group.

It has a turnover of Tk. 16.5 billion and employs 22,000 people. Beximco has 1,52,000 shareholders and contributes to 8% of the market capitalization of Dhaka Stock Exchange. BEXIMCO’s industrial businesses include jute, textiles, basic chemicals, ceramics, pharmaceuticals and marine foods. BEXIMCO’s non-industrial undertakings are focused on real estate and construction, engineering, media, information technology, trading and financial services.

It is the creation and expansion of businesses critical to Bangladesh’s development, businesses, which are developed and run by Bangladeshis, businesses that develop technologies and practices specific to the needs of the country, which is the defining characteristic of the BEXIMCO story.

The Company is a member enterprise of the Beximco conglomerate. The principal place of Business is the registered office at 17, Dhanmondi R/A, Road No.2, Dhaka-1205. The London Branch is situated at 305A Finchley Road (1st floor), London NW36DT, UK and the Wholly owned subsidiary Beximco USA Ltd. is located at 310 Selviddge Street, Dalton, Georgia-30722, USA.

Philosophy of BEXIMCO

“We firmly believe that in the final analysis we are accountable to each of the constituents with whom we interact; namely, our customers, our employees, our suppliers, our shareholders, and fellow citizens”.

Vision of BEXIMCO

The vision of BEXIMCO reflects in the Chairman following statement (Groups Annual Report 2000).

“If there is one characteristic that has typified the BEXIMCO approach it is Vision to be the best of our nature and human resources. A vision to establish our group and country as a respected and valued regional presence.”

Mission of BEXIMCO

“Each of our activities must benefit and add value to the common wealth of our society. We firmly believe that, in the final analysis we are accountable to each of the constituents with whom we interact; namely; our employee, our customer, our business associates, our fellow citizens and our shareholders.”

2.2 Group Composition:

Beximco is a group of 34 companies and most of these are being operated through eight divisions.

The divisions namely are as follows:

Divisions Companies
Textile Division § Padma Textiles Mills Ltd§ Beximco Synthetics Ltd

§ Beximco Apparels Ltd

§ Beximco Knitting Ltd

§ Beximco Textiles Ltd

§ Beximco Denims Ltd

§ Beximco Fashions Ltd

§ Beximco Fabrics Ltd

Chemical Division § Beximco Pharmaceuticals Ltd§ Beximco Infusion Ltd

§ Pharmatek Chemicals Ltd

§ I&I Services Ltd

Real Estate & Construction Division § Beximco Engineering Ltd§ Shinepukur Holdings Ltd
Trading Division § Bangladesh Export Import Ltd§ Beximco Holdings Ltd
Jute Division § New Dhaka Industries Ltd§ Sonali Ansh Ltd

§ Esses exports Ltd

Marine Food Division § Beximco Foods Ltd§ Beximco Fisheries Ltd
Media Division § Beximco Media Ltd
Information Technology Division § Beximco Softech Ltd§ Beximco Systems Ltd

§ Beximco Computers Ltd

§ Bangladesh Online Ltd

Others § Shinepukur Ceramics§ Gammatech Ltd

Major Companies of Beximco Group

Source: Md. Fazlul Haque, Manager, MRC Department, BPL

Corporate Structure of Beximco Group

Source: Md. Fazlul Haque, Manager, MRC Department

Different Division of Beximco Group

Source: http://www.beximco.org

2.3 Brief of the Divisions:

The number of companies in each division is different. The companies of Beximco group in relation to division have been elaborated as follows:

Divisions Companies
Textile 8
Chemical 4
Real Estate & Construction 2
Trading 2
Jute 3
Marine Food 2
Information Technology 4
Media 1

Divisions and No. of Companies of Beximco Group

Source: http://www.beximco.org

2.3.1 Beximco Textile Division:

From fiber to fabric, the BEXIMCO Textile Division is a truly integrated undertaking. The Textile Division has the capability to offer a complete product range for the export and domestic textile markets. The goal of the Textile Division is to become the preferred partner for source of high quality fabrics and clothing from Bangladesh. With highly advanced technology and emphasis on developing local human resources, the Textile Division has the potential to make an important contribution to the nation’s growing ready made garments export sector. Beximco Textile divisions comprises of seven companies. They are –

1. Padma Textile mills

The Padma Textile Mills Ltd. (the “Company”), a member of the BEXIMCO Group, was incorporated in Bangladesh as a public limited company. It commenced commercial operation in 1990 and went for public issue of shares in 1992.

During the year, the principal activities of the company were manufacturing of yarn (cotton, polyester and polycotton) by its textile spinning mills and sales thereof. The no. of employees at the end of 2005 is 2676.

The registered office of the Company is located at House No.17, Road No.2, Dhanmondi Residential Area, Dhaka. The industrial units are located at Tatki of Narayanganj and at Beximco Industrial Park in Sarabo of Gazipur.

2. Beximco Synthetics LTD

Beximco Synthetics Limited (the “Company”), a member of the BEXIMCO Group, was incorporated in Bangladesh as a public limited company. It commenced commercial operation in July 1994 and went for public issue of shares and debentures in 1993.

The shares of the Company are listed in the Dhaka and Chittagong stock exchanges of Bangladesh and the debentures of the Company are listed in the Dhaka Stock Exchange of Bangladesh. The registered office of the Company is located at House No.17, Road No.2, Dhanmondi Residential Area, Dhaka-1205. The industrial units are located at Kabirpur, Savar, Dhaka.

During the year, the principal activities of the company were manufacturing of Polyester Filament Yarn namely, Partially Oriented Yarn (POY) and Drawn Texturising Yarn (DTY) and sales thereof. The company employed 495 (2000: 507) employees as of 31 December 2001.

3. Beximco Apparels LTD

Beximco Apparels Ltd. in short BAL, is a 100% export oriented ready-made garments manufacturing industry, which started its commercial production in March 1985 under the name of Comtrade Apparels Ltd. as a joint venture project between Comtrade Limited of Lausanne, Switzerland and Beximco Group of Companies.

Beximco Apparels features prominently in the group’s Textile Division. Comtrade Apparels Ltd. name has been changed to Beximco Apparels Ltd. recently (Officially since January 1, 1997). Beximco Apparels has successfully come a long way and proved its strength as a leading specialist in the industry for men’s High quality.

Dress & Casual shirts and ladies’ blouses. Since inception, the company has been operating smoothly and sales volume has been growing steady. The number of employees at the end of 2005 is 1,095

4. Beximco Knitting LTD

The Beximco Knitting Limited (the “Company”) was incorporated in Bangladesh as a public company with limited liability on 20 May 1993. It has commenced commercial operation in 1995 and also went into the public issue of shares and debentures in 1994. The shares of the Company are listed in the Dhaka and Chittagong Stock Exchanges of Bangladesh. The debentures of the Company is listed with Dhaka Stock Exchange.

The Company is a member enterprise of the Beximco conglomerate and the address of the registered office of the Company is House No.17, Road No.2, Dhanmondi Residential Area, Dhaka 1205. The industrial unit (the factory) is being located at Beximco Industrial Park at Sarabo of Gazipur. The project was set up as a state of the art knit fabric knitting, dyeing and finishing facility. During the year the Company produced and sold high quality of knit fabrics and bringing forth all the latest in hard and soft technologies in knitting, dyeing and finishing of knit fabric. The number of employees at the end of the year 2005 is 551.

5. Beximco textile LTD

BEXIMCO Textiles Ltd. (BTL) is the most modern composite mill in the region. BTL has an installed capacity of 288 high-speed air-jet looms in its weaving section and a high-tech dyeing and finishing section with a capacity of 100,000 yards of finished fabric per day. This company is the flagship of the BEXIMCO Textile Division and is located at the Beximco Industrial Park.

The Beximco Textiles Ltd. (the “Company”) was incorporated in Bangladesh as a Public Limited Company with limited liability on 8 March 1994 and commenced commercial operation in 1995 and also went into the public issue of shares and debentures in the same year. The shares of the Company are listed in the Dhaka and Chittagong Stock Exchanges of Bangladesh

The project was set up as a state of the art fabric weaving, dyeing and finishing facilities for production of high quality shirting and other fabrics.

The Company is a member enterprise of the Beximco conglomerate and the address of the registered office of the Company is House No. 17, Road No. 2, Dhanmondi Residential Area, Dhaka-1205. During the year the Company produced and sold high quality shirting and other fabric and bringing forth all the latest in hard and soft technologies in weaving and finishing of fabric. The number of employees at the end of the year was 2,079 (in 2000: 1,907).

6. Beximco Denims LTD

The Beximco Denims Ltd (the “Company”) was incorporated in Bangladesh as a Public Ltd Company. It has commenced commercial operation in 1995 and also went into the public issue of shares and debentures in the same year.

The shares of the Company are listed in the Dhaka and Chittagong Stock Exchanges of Bangladesh. The Debentures is listed with Dhaka Stock Exchange. The Company is a member enterprise of the Beximco conglomerate and the address of the registered office of the Company is House No. 17, Road No. 2, Dhanmondi Residential Area, Dhaka 1205. The industrial unit (the factory) is being located at Beximco Industrial Park in Sarabo of Gazipur.

The project was set up as a state of the art denim fabric weaving and finishing facility. During the year the Company produced and sold high quality of light and heavy denim fabric and bringing forth all the latest in hard and soft technologies in weaving and finishing of denim fabric. The number of employees at the end of the year 2005 is 200.

7. Beximco Fashion LTD

Beximco Fashions Limited -an unit of Beximco Textile Division is a 100% Export Oriented Garment Industry. Beximco Fashion Limited is located at Dhaka Export Processing Zone at Savar Dhaka and it has started its commercial production during the July 1997. The company is a vertically integrated garment producer using in house fabrics Beximco Fashions Limited comprises of –

a) Beximco Fashions Limited produces over 6 million pcs of high quality dress shirts for some ladies brands and retails in USA and Europe.

b) The Company is managed by a group of professionals including expatriates & aims at producing high quality garments through an effective quality control system right from sourcing of fabric to end product. The number of employees at the end of 2005 is 2,355.

2.3.2 Beximco Jute Division:

The golden fiber provided the genesis of today’s BEXIMCO Group. As one of the staple exports of Bangladesh over the years, jute has been a mainstay of the country’s economic landscape. The BEXIMCO Jute Division is the world’s largest jute yarn and twines manufacturer and exporter with 12% of the world jute and twine trade. Annual Exports are currently over 20,000 MT. BEXIMCO was the pioneer in manufacturing specialized jute yarn and twine for Ax Minister carpet and continues to explore new product and market opportunities worldwide. Until the jute business has got the setback in international market this division was one of the prime contributor to the group and the country as well.

2.3.3 Beximco Real Estate & Construction Division:

The two critical needs of the country for the next decade and beyond are infrastructure and housing. The Real Estate and Construction Division aims to develop service and product offerings, which are second to none in its areas of core concentration.

BEXIMCO Engineering Ltd.(BEL) has been providing high quality civil engineering and consulting services to both the government and private sector for over a decade and was the largest sub – contractor on the historic 4.8 km. Long Jumuna Bridge. The firm is also involved in a number of road development and infrastructure projects.

Shinepukur Holding Ltd. Real Estate Division although real-estate developers have mushroomed in Dhaka and other urban areas over the years, Shinepukur Holdings Real Estate division was begun with mission to segment the real-estate market and develop demographically specific housing projects.

2.3.4 Marine Foods Division:

Diversification into milk-fish production to supplement the traditional harvests of tiger prawn and sea bass has been a boon for Beximco Fisheries Ltd. With the pilot project in the coastal Cox’s Bazar area in full swing, the year has been better than the past years for the Marine Food Division. This group added significantly to the group through success in fisheries business. The turn over of the group was also boomed by the contribution of the export of marine foods to international market.

2.3.5 Beximco Trading Division:

This division holds the initial business trend of Beximco, indeed. It looks for the opportunity of import-export commodities that have the demand in the market. This division is really dynamic and high profit contributing to the group with a brand portfolio that includes Wartsilla SA (generation equipment), Arjo Wiggins (security & treasury papers) of France, and DuPont Inc. (chemicals), Sterling Diagnostic Imaging Inc.(film products) and Valvoline Inc.(petroleum products and industrial lubricants) of the USA. The Trading Division also represents overseas marine food buyers acting as a source of agent on their behalf and providing quality control.

2.3.6 Beximco IT Division:

The companies included in this division are Beximco Computers, Beximco Systems, and BOL Online. Beximco Computers Ltd. is still the nation’s largest volume re-seller of IBM PCs. With the launch of a new version of BexiBank, an integrated multi-user, multitasking banking application system. Beximco Computer Ltd.’s software is in use at over 300 branches of 15 major banks nationwide.

Beximco’s first foray into education, Beximco Systems Ltd. is joint venture collaboration with the largest information technology institute of India, NIIT. Molded after NIIT’s highly successful training centers across India, the NIIT Centers in Bangladesh have the highest growth rate of any NIIT facility for enrollment levels in its short courses and degree programs.

Bangladesh Online Ltd. (BOL), Beximco’s Internet Company launched its operation in August of 1998. The company has the fastest access among ISPs in Bangladesh. This division to serve group’s interest in the most booming sectors of the world that is Information Technology. Since it started operation it proceeded very fast and became the market leader soon. It is pioneer company in Bangladesh to offer complete solution of automation. It also introduces the brand IT products to this country.

2.3.7 Beximco Media Division:

It is involved in publication of dailies and monthlies both in English and Bengali. The publications are “The Daily Mukto Kantha”, “The Daily Independent”, fortnightly “The Ananda Bhuban”, “Shaili”, and weekly “Onneysa”. The Bengali daily newspaper has closed its operation. Although BEXIMCO’s first foray into the media field was just three years ago, its products have made significant inroads into the publishing arena. BEXIMCO has also launched a news agency, the Associated Press of Bangladesh, to provide up-to-date and news-feeds to the Bangladeshi press.

2.3.8 Beximco Chemical Division:

Beximco chemical division one of the part of Beximco group, is committed to preventing all forms of pollution to preventing all forms of pollution by reducing environmental damage due to the manufacturing activities to an attainable minimum level. The bulk of the profit of BEXIMCO group comes from the Chemical Division. Its quality products, services and high standard of professionalism helped to earn public recognition both home and aboard.

Beximco Chemical Division consists of four companies and is mainly involved in pharmaceutical business so far. Products and services offered by the Chemical Division are trendsetters in the country.

This division is involved in the following companies:

  • Beximco Pharmaceuticals Ltd. (BPL)
  • Beximco Infusion Ltd. (BIL)
  • Pharmatek Chemicals Ltd. (PCL)
  • I & I Services Ltd.

Sub Divisions of Beximco Chemical Division

Source: http://www.beximco.org

2.3.8.1 Beximco Pharmaceuticals Ltd. (BPL):

Beximco Pharmaceuticals Ltd. is the leading pharmaceutical company of Bangladesh. The commissioning of BPL’s Basic Chemicals unit in 1990 had established a very significant milestone in the history of the country’s chemical industry. With a record of the highest growth rate in the history of Bangladesh pharmaceutical industry, BPL has maintained its leadership position with the consistent growth over the year.

2.3.8.2. Beximco Infusions Ltd. (BIL):

Beximco Infusions Ltd. (BIL) started its commercial operations in 1993 with an annual production capacity of 6 million bottles (500 ml) of life saving I.V. fluids. BIL emerged as the fastest growing infusions Company in Bangladesh. BIL is regarded as technologically the most advanced manufacturer of IV fluids in the country. Over the years, the products of BIL have earned the trust and confidence of the customers by ensuring maximum safety & satisfaction of the users. Despite stiff competition, BIL succeeded in retaining its number one position in Bangladesh infusions market with market share of around 50%.

2.3.8.3. Pharmatek Chemicals Ltd.:

Pharmatek Chemicals Ltd. is the leading bulk producer of paracetamol in Bangladesh. It caters to almost 60% of the local market and supplies its products to both national and multinational companies operating in Bangladesh.

2.3.8.4. I&I Service Ltd.:

I & I Service Ltd. maintain large distribution network and covers 20,000 customers nationwide. A highly sophisticated order processing system, logistic facilities in terms of vehicles, depots, and a team of professional sales staff keep pace with the ever-increasing market demand for timely execution of orders and quality services.

** From June 2005, BPL and BIL were merged together under the name of BPL.

2.3.8.5. Others:

Apart from these there are some other companies being operated within the group’s corporate structure.

3.1 Background of Pharmaceutical Industry of Bangladesh:

The scenario of pharmaceutical industry can be described in two parts- before the Drug Policy Ordinance in 1982 and after the Drug Policy Ordinance in 1982.

Before 1982, there were 177 licensed pharmaceutical manufacturers in the country but local production used to be dominated by the big multinational drug companies (MNCs) which manufactured the lion’s share about 75% of the products, 25 medium sized national companies manufactured another 15% of the products and 133 small local companies (LCs) produced the remaining 10%. These multinational companies were fully armed with the technical know-how for producing sophisticated essential drugs, but they were only engaged, to a large extent, in formulation of simple drugs including many unnecessary products. At that time, the unregulated drug market of the country had very favorable conditions for pharmaceuticals to over price their products. That time local firms could not compete effectively with these multinational market tycoons.

A great change was noticeable in the pharmaceutical industry after the Drug Policy Ordinance of 1982. The total national production of pharmaceuticals has risen by a substantial 63%; the value of essential drug made in national factories has gone up by 140% over the four years following the drug policy promulgation. At present, more then 97% of the total demand of medicinal products is met by local production. Local companies (LCs) increased their share from 25% to 70% on total annual production between 1982 and 2000. In 2000, there were 210 licensed allopathic drug-manufacturing units in the country and now there are 265 registered companies are operating. Few of the multinational companies closed their business in Bangladesh, as it was difficult to make huge profit after the Drug Policy. Among the multinational companies ACI and Pfizer are now running its business in national ownership.

After ready made garments (RMG), pharmaceutical sector has become one of the largest sectors in earning foreign currency. Meeting more than 97 percent demand of the local market, Bangladeshi drugs gained a significant position in the world’s drug market. Locally manufactured drugs are now being exported to more than 52 countries across the globe like- Vietnam, Singapore, Myanmar, Bhutan, Nepal, Sri Lanka, Pakistan, Yemen, Oman, Thailand, and some countries of Central Asia and Africa.

1980 2007
Local 20% 97%
Imported 80% 3%

Table-1: National Demand met by Local production & Imported drugs

3.2 Top Ten Pharma Companies in Bangladesh at Present:

Shares of Top Ten Pharma Companies:

Ten companies are occupying more than 60 % of market share, where there are more than 250 (registered and unregistered) companies in Bangladesh Pharmaceutical Market. Out of these top ten pharmaceutical companies in Bangladesh, eight are local companies, while only two are multinational companies (MNCs). The top two domestic manufacturers, namely Square and Beximco Pharmaceuticals are having a combined market share of about 25% of the total pharmaceutical market of the country.

Pharmaceutical Companies Market Share in Terms of Sales
Square Pharmaceutical Ltd. 17.46%
Beximco Pharmaceuticals Ltd 9.93%
Incepta 8.03%
Acme 7.09%
Opsonin Chemical Industries Ltd. 5.23%
SK+F 5.44%
ACI 5.44%
Aristo Pharma 5.70%
Orion 3.42%
Drug International 3.78%
Other 28.52%

Top Ten Pharmaceutical Companies in Bangladesh

Shares of Top Ten Pharmaceutical Companies

In Bangladesh, Pharmaceutical market has strong prospects (present annual growth rate is 12%-15%). The pharmaceutical business is stable because it has good cash flow, is recession proof, and the market for pharmaceutical in Bangladesh is favorable. This sector is the second largest foreign investment sector in Bangladesh (about 30%). With the development of healthcare infrastructure and increase of health awareness and the purchasing capacity of people, this industry is expected to grow at a higher rate in future.

4.1 Beximco Pharmaceuticals Ltd. (BPL):

Beximco Pharmaceuticals Ltd. (BPL) is a member of the Beximco Group – the largest private sector business conglomerate of Bangladesh. Beximco Pharma, the largest pharmaceutical as well as bulk drug manufacturer of Bangladesh started its journey back in 1980 with manufacturing and marketing of licensee products of Bayer AG, Germany and Upjohn Inc. of USA. After its initial years of struggle, it broke ground with the launching of its own products (Aristovit-B Complex, Napa, Lactameal, Tycil etc.) in 1983. The journey continued and barrier after barrier were crossed, challenges were faced and overcome to transform BPL into what it is at present. It went for public issue of shares in 1985. The shares of the company are listed with the Dhaka and Chittagong Stock Exchanges of Bangladesh.

Today, BPL holds 10.0% of share in the domestic market after competing with such Multinational Giants as Novartis, Hoecsht, Rhone Poulenc Rorer, Glaxo SmithKline, Fisons etc. The total numbers of share holders are 47,811 and the total numbers of employees are 1,328. BPL manufactures and markets a high quality and cost-effective range of about 80 formulations covering all major therapeutic groups.

BPL is the first company to receive National Export Trophy (Gold) in 1994-1995, which was the very first year of introduction of such award by the government of Bangladesh. This is the highest national recognition for excellence in Export .Beximco Pharmaceuticals Ltd. Has also been awarded National Export Trophy (Gold) recently for two consecutive years 1998-1999 & 1999-2000.It is the only company to be the record 3 times winner of this award for its outstanding export performance.

BPL has transformed its activities, culture, style and philosophy to meet the demands of the new millennium. Business diversifications that are strategically important for sustained growth are results of its vision of the future. A multi-million dollar pharmaceutical formulation plant which will be fully up to the USFDA standard is being built. On completion, this plant would be one of the most modern plants in this region. Several new bulk drug facilities are being developed to backward integrate their high volume products. BPL’s commitment to its customers is to always offer them the best both in product quality and services

4.2 Major Achievements of BPL

1976 · Registration of the company.
1980 · Started manufacturing and marketing of license products of buyer AG of Germany and Upjohn Inc. of USA.
1983 · Launching of BPL’s own products
1985 · Listing in the Dhaka Stock Exchange (DSE) as a Public Limited Company (PLC).
1990 · Commissioning of Basic Chemical Unit.
1992 · Started export operation with Active Pharmaceutical Ingredients (APIs).
1993 · First export market operation with finished pharmaceutical products.
1994-1995 · Achievement of National Export Trophy (Gold) as the firstpharmaceutical company of the country.

· Introduction of 20 new products.

1996 · Introduction of sustained release dosage form in the market.· Introduction of 12 new products.
1997 · Commissioning of Metered Dose Inhaler (MDI) plant and introduction of suppository dosage form.· Introduction of 15 new products.
1998 · Introduction of Metered Dose Nasal Spray.· Introduction of 13 new products.
1999 · UNICEF approval of BPL as an enlisted supplier.· Introduction of 6 new products.
2000 · Contract manufacturing agreement of Metered Dose Inhaler (MDI) with Glaxo SmithKline.· Introduction of 11 new products.
2001 · Introduction of small volume parenteral products (Injectables).· Establishment of Analgesic-Anti inflammatory plan.

· Introduction of 26 new products.

2002 · The first Bangladeshi company to supply pharmaceuticals to Raffles Hospital- the most prestigious hospital of Singapore.
2003 · Introduced Anti-HIV drugs for the first time in Bangladesh.· Diversification into Anti-Cancer therapeutic class.

4.3 Board & Management

Board of Directors
A S F Rahman Chairman
Salman F Rahman Vice Chairman
Iqbal Ahamed Director
M. A. Qasem Director
O. K. Chowdhury Director
Dr. Abdul Alim Khan Director
A. B. Siddiqur Rahman Director
Dr. Farida Huq Director
Barrister Faheemul Huq Director
Advocate Ahsanul Huq Director
Executive Committee
O. K. Chowdhury
C. H. Rahman
Nadim Shafiqullah
Nazmul Hassan
Ali Nawaz
Management Committee
O. K. Chowdhury
Nazmul Hassan
Afsar Uddin Ahmed
Ali Nawaz
Lutfur Rahman
Md. Zakaria S Chowdhury
A. R. M. Zahidur Rahman
Jamal Ahmed Chowdhury
Company Secretary
Md. Asad Ullah

Source: Annual Report of BPL, 2006

4.4 Company Profile at a Glance

Corporate Headquarters: 17 Dhanmondi R/A, Road No.-2Dhaka-1205, Bangladesh
Operational Headquarters: 19 Dhanmondi R/A, Road No.-7Dhaka-1205, Bangladesh
Factory: Auspara, Tongi , Gazipur
Year of Establishment: 1976
Commercial Production: 1980
Status: Public Limited Company
Business Line: Manufacturing and marketing of Pharmaceutical Finished products and Active Pharmaceutical Ingredients (APIs)
Overseas Offices And Associates: UK, USA, Pakistan, Myanmar, Singapore, Kenya, Yemen, Nepal, Czech Republic, Vietnam, Cambodia and Sri Lanka.
Export Outlets: Bhutan, Georgia, Germany, Hong Kong, Iran, Iraq, Kenya, Malaysia, Myanmar, Nepal, Pakistan, Russia, Singapore, Taiwan, Vietnam, Yemen, Czech Republic, Mozambique, Philippines, Srilanka, Thailand, Ukrain.
Authorized Capital in Taka: 1,000 million
Paid-up Capital in Taka: 559.76 million
Turnover (net) in Taka of 2004: 2,402.70 million
Number of Shareholders: 50,750 (as on Dec. 31, 2004)
Stock Exchange Listings: Dhaka, Chittagong
Number of Employees: 1,385

 

Beximco Pharma’s Differential Edge

  • World class manufacturing facilities
  • Highest cGMP standards
  • Outstanding product quality
  • Sophisticated formulation technology
  • Diversified dosage forms & products
  • Significant investment in R&D
  • Excellent customer services
  • Responsible care for the environment
  • Commitment to the people & the society

4.5 Blockbuster Products of BPL

· Napa Highest selling drug in Bangladesh Pharmaceutical Market in terms of unit.
· Neoceptin-R Highest selling drug in Bangladesh Pharmaceutical Market in terms of value.
· Bextrum / Bextrum Gold Emerged as the most admired & highest selling nutritional supplement in Bangladesh Pharmaceutical Market in just one year.
· Amdocal Highest selling cardiovascular drug in Bangladesh Pharmaceutical Market in terms of value.
· Tofen Highest selling oral anti-asthma drug in Bangladesh Pharmaceutical Market in terms of value.
· Azmasol Highest selling Metered Dose Inhaler brand in Bangladesh Pharmaceutical Market in terms of value.

4.6 Departments of BPL and their Activities:

BPL has highly qualified professional staffs for handling all the condition of the company. Introduction of various divisions are as follows:

  • Central Product Management (CPM) Department
  • Purchase Department
  • Market Research & Statistical Cell (MRC) Department
  • Sales Department
  • Human Resource Department
  • Finance and Accounts Department
  • Sales & Training Department
  • Management Information System (MIS) Department
  • Multimedia Department
  • Medical Services Department (MSD)
  • International Marketing Department
  • BPL Factory (Works Department)

4.6.1 Central Product Management (CPM):

CPM stands for Central Product Management that takes care of the total marketing of the products. Central Product Management (CPM) is the core department of BPL. This department mainly focuses and gives emphasis on the strategies. Central Product Management includes the activities of marketing and sales promotion of both Beximco Pharmaceuticals Ltd. (BPL) and Beximco Infusion Ltd. (BIL).

CPM plans and develops sales and promotional activities to be implemented by the Sales department as these two departments have a very close circuit relationship and each depends on the other for successful achievement of marketing and sales objective. The CPM department works in coordination with other departments. Those departments help and assist the product officers in providing them with information and designing the various promotional tools.

Different people from different background are working in this department to flow the activity accurately. There are Business graduates, Pharmacists, Microbiologist and Doctors.

Major functions of the CPM Department are:

  • Preparing product literature and promotional materials for doctor.
  • Determining the packaging pattern, color, size.
  • Setting target sales
  • Searching about competitor’s strengths, weakness and opportunity
  • Conducting meeting with field workers
  • Issuing budget in consulting with different department
  • Setting price for each product
  • Collecting statistical data which are relevant to their operation

There are three sub wings under Central Product Management (CPM) Department:

Statistics

Designing and Desktop Publishing

Sample Store

4.6.2 Purchase Department:

Purchase department interacts directly with the planning, production, and finance department. Finance department develops a cash flow budget at the beginning of the year. The sales department fixes the sales target. According to the demand, Purchase department starts their operations which are mentioned below in the sequential basis:

  • Being ordered from the planning department, the department establishes and calculates the cost of raw materials necessary.
  • Split out the whole year’s demand for raw materials on monthly basis.
  • It asks for cash to the finance department.
  • Decide which product to purchase from the local market and which to import.
  • It arranges for bidding to the suppliers which involves close interaction with the planning department.
  • Along with the planning department, it has to cooperate through the whole process of purchasing raw materials from available sources.
  • This department also involves about the machinery requirements for a specific production process and their purchasing.

4.6.3 Market Research & Statistical Cell (MRC) Department:

Market Research & Statistical Cell (MRC) Department plays a vital role in looking for market share of the company in the industry. The whole country is divided into 829 territories under 20 regions. Headed by a manager, 30 Market Research Representatives (MRR) does the task of market survey. The department discloses the trend of increasing or decreasing market share by compiling the received data from the market.

Responsibilities of the Market Research & Statistical Cell (MRC) Department:

  • Forecasting future market share in response to the data from the market research representative.
  • Recruitment of research persons in consultation with the Human Resource Department.
  • Strategy developing for effective market survey.
  • Arrange training for field force.
  • Performance evaluation of the market researchers.
  • Secret tours are arranged by the department to cross-check the data accuracy of the market researchers.

Responsibilities of the Market Research Representatives (MRR):

· Visiting chemist shops to check out and collect the prescriptions, slips, OTC drug.

· Filling up market research sheet where the doctors’ name, territory code, the name of the prescribed medicines is written down.

· Make a summary of daily collected data and send to the MRC department by mail as well as to respective MPE.

4.6.4 Sales Department:

Sales department is forecasting the sales. The major responsibilities of this department are, preparing the strategies for expense budget through CPM, and generating the demand in the market through MPE. The main goal of sales department is sales achievement. An Executive Sales Director is the head of the department. This department consists of Sales Manager (SM), Deputy Sales Manager (DSM), Regional Sales Executives (RSE), Area Sales Executives (ASE), and Medical Promotion Executives (MPE). The department divided the whole country into 20 regions and assigned 20 Regional Sales Executives to control sales activities.

Main activities of Sales Department are-

  • Forecasting future sales in consultation with the CPM department.
  • Recruitment of sales force in consultation with the HR department.
  • Budget estimation in consultation with the Finance department and with the Director of Marketing and Commercial.
  • Strategy developing for effective sales force.
  • Arrange training for field force.
  • Handling critical customers.
  • Ensuring product availability.
  • Donation handling.
  • Performance evaluation of the sales force.

Organogram of Sales Department

4.6.5 Human Resource Department (HRD):

There are two major types of activities have HRD. These are:

  1. Administrative functions (maintenance and protocol services)
  2. Human resource related functions

The objectives of Human Resource Department (HRD) are-

  • Recruitment policy and procedure
  • Conformation policy and procedure
  • Placement of employees
  • Human Resource Development
  • Organizational structure review and modification
  • Career planning
  • Hiring and firing
  • Job description preparation
  • Conducting appraisal at the end of each year
  • Induction, Attendance and leave
  • Maintaining and developing employees personal files
  • General services
  • Safety and security
  • Welfare activities for employees

4.6.6 Finance and Accounts Department:

There are three wings under the Finance & Accounts Department. These are-

1. Treasury Accounts

2. Financial Accounting

3. Management Accounting

i) Core functions of Treasury Wings:

  • Fund management
  • Maintaining banking transactions loan and leases
  • Party payments
  • Employee payroll

ii) Core functions of Financial Accounting Wings:

  • Day to day transaction recording
  • Monthly Reports
  • Auditing
  • Handling Tax related matters
  • Maintaining legal compliance
  • Maintaining SEC rules
  • Preparing Financial Reports

iii) Core functions of Management Accounting Wings:

  • Budgeting
  • Costing
  • Internal Reporting
  • Maintaining project’s capital expenditures

4.6.7 Management Information System (MIS) Department:

The MIS Department takes care of total automation of BPL. It supports the hardware and software network of the company and the factory. This department provides services through SNA Server, WIN NT Server, and SQL Server. BPL operational headquarters is linked to the corporate headquarters through fiber optic cable. The department also established a Wide Area Network (WAN) with the 12 depots around the country. MIS department develops the access Control & attendance monitoring System internally. The department maintains the radio-link between the factory and the head-office. The software section is to work for developing software solutions as per organizational requirements.

4.6.8 Multimedia Department:

BPL is the only pharmaceutical company that has a Multimedia Department. This is helping in the product promotion. It designs medical videos for the doctors. The color, size, shape, lettering, etc. of the text are carefully selected to attract the target audience easily. It has designed some Kiosks (touch screen computers) that have been placed in the medical colleges for the students to learn and be trained. The department also provides audio visual aids to other departments of the company and also assists to decorate the publications.

Major functions of the Multimedia Department are:

  • Web page designing.
  • Developing multimedia presentation for presentation programs.
  • Making videos of conferences, meeting etc.
  • Designing the cover page of annual report.
  • Making video for products.
  • Making video for company.
  • Keeping the records of annual meeting and other meeting.
  • Storing still photographs and video on medical science.
  • Copying literature, promotional tools, and medical in CDs to gift it to doctors.

Organogram of Multimedia Department

4.6.9 Medical Services Department (MSD):

This department is a unique department in this industry as BPL established this first ever in order to create easy relationship through using the professional linkage with the doctors, the ultimate customer of the pharmaceutical companies. It provides services (eg. slide preparation, providing different journals, books etc.) to the health professional on different issues and receives feedback from them. It arranges seminars on different issues such diseases and their cures in different parts of the country. It publishes a special ‘Medical Newsletter’ quarterly and sends the current issues to the enlisted doctors at free of cost. The newsletter consists of important, recent medical articles. It also provides news gathered from inter-net and allows free browsing facility for the doctors. Thus it helps the medical community and at the same time increases the company image outside.

4.6.10 Sales & Training Department:

The Department has the responsibility of providing training to the firm’s employees and management. There one Manager and two Officers in this department. The curriculum of training varies from group to group. Training has been provided through lectures with the assistance of handout, multimedia projector, technical memorandum and training materials. The department basically offers four types of training programs.

i) Induction Training Programs for MPEs

ii) Supervisory Management Programs for ASEs

iii) Advanced Supervisory Management

iv) Refresher Training Programs for everyone in sales

4.6.11 International Marketing Department:

In 1991, the company took the challenge to venture into the international arena. At first it started exporting only formulation products. Then in 1996 this company first started exporting their finished goods. This department is concerned with the international promotion and marketing of BPL finished products and basic chemicals. On a continuous basis, it has to analyze certain criteria of overseas markets:

  • Country Profile (population, country size, land area, growth rate, fertility rate, population break down, etc.)
  • Health Status (health manpower, people per doctor, etc.)
  • Economic Overview (GDP, size of household, government health expenditure as percent of GDP, etc.)
  • Medical Infrastructure (number of dispensaries & hospitals, no. of beds, etc.)
  • Market & Its Growth (condition of pharmaceutical market size, growth, leading pharmaceuticals and brands, therapeutic areas, etc.)
  • Legal Aspects (govt. regulatory affairs, export-import regulations, trade barriers, registration procedures, etc.)
  • Take necessary steps to enter into the market.

4.6.12 BPL Factory (Works Department):

Beximco Factory Complex (a manufacturing plant in Auspara, Tongi, Dhaka) has 7 acres of land and a total covered space of 160,000 sq. ft. Total manpower in the factory complex is 450. It has three different types of plants:

  1. Formulation Plants for pharmaceutical Products.
  2. Raw materials Plants:

· Basic Chemical Plants: Produces raw materials of Antibiotics.

· Pharmatek Chemicals: Produces raw materials of Paracetamol.

  1. Beximco Infusions Ltd.: Produces Intravenous (IV) Fluids.

4.7 Departments in Factory:

BPL has following departments:

  • Solid Department
  • Warehouse
  • Liquid, Cream & Ointment (LCO) Dept.
  • Basic Chemical Unit
  • Antibiotic Formulation Department
  • Cox-Block
  • Quality Control Department
  • Project Development Department
  • Quality Assurance Department
  • Training Department
  • Product Development (PD) Department
  • Safety, Health and Environment Dept.
  • Production Planning Department
  • Administration (Factory HRD)
  • Engineering and Maintenance Dept.
  • Financial System Department