Global Gillette

Global Gillette

History

Global Gillette is a business unit of Procter & Gamble. It is the successor of The Gillette Company, which was founded by King C. Gillette in 1901 as a safety razor manufacturer. It was based in Boston, Massachusetts, United States.

King Camp Gillette (January 5, 1855 – July 9, 1932) was an American businessman, popularly known as the inventor of the safety razor. While Gillette did improve the design of the safety razor (patent US775134), his true invention was an inexpensive, high profit-margin stamped steel disposable blade and a unique business model. This beat out competitors and became the most popular razor of its time. Born in Fond du Lac, Wisconsin and raised in Chicago, Illinois. King Camp Gillette’s family was devastated by the Great Chicago Fire of 1871.

King C. Gillette

On October 1, 2005, Procter & Gamble finalized its purchase of The Gillette Company. As a result of this merger, the Gillette Company no longer exists. Its last day of market trading – symbol G on the New York Stock Exchange – was September 30, 2005. The merger created the world’s largest personal care and household products company.

Before the merger, Gillette had grown to become a leading global supplier of products under a variety of brands. In addition to Gillette, the company marketed under Braun, Duracell and Oral-B, among others.

In July 2007, Global Gillette will be dissolved and incorporated into Procter & Gamble’s other two main divisions, Procter & Gamble Beauty and Procter & Gamble Household Care. Gillette’s brands and products will be divided between the two accordingly.

Since the companies inception, Gillette has introduced a number of technologies that are now a part of nearly every razor.

Safety razor (Gillette Safety Razor invented in 1895 and patented in 1904)

Razor marketed specifically to women (Milady Decolletee, 1916)

Razor dispenser (1946)

Stainless Steel blades (Super Stainless, 1963)

Double-blade razor (Trac II, 1971)

Disposable double-blade razor (Good News!, 1971)

Razor with a pivot point (Atra, 1977)

Razor with a lubricating strip (Atra Plus, 1985)

Razor with spring-loaded blades (Sensor, 1990)

Razor with microfins (Sensor Excel, 1995)

Razor with three blades (Mach3, 1998)

Manual Razor with battery power (M3Power, 2004)

Razor with five blades (Fusion, 2007)

Razor with rear trim blade (Fusion, 2007)

Present Product

Sensor Excel: The Gillette Sensor Excel was the first razor to include Micro Fins on the cartridge head. Micro Fins are essentially a piece of rubber with slits at the top, which in theory stand up hair so that the blades can get a closer cut The Good News! was the first disposable double-blade razor. It was first released in 1976.

Blue II: Blue II is a line of disposible razors. In Latin and South America, it is marketed as Prestobarba.

Sensor Excel for Women: The Sensor for women, but with Micro Fins.

Mach3: The first three-blade razor introduced in 1998, which Gillette claims reduces irritation and requires fewer strokes. It offers five improved micro fins, improved spring blades, and a pivoting head with greater bend ability than previous Gillette products.

Venus: Released later on, and based on the Mach3, but designed for women.

Mach3 Turbo: A Mach3 with ten micro fins (as opposed to five on the original), improved lubrication, improved ‘anti-friction’ blades, and a new grip. All Mach3 blades are interchangeable between the three products in the range, so it is possible to use the Mach3 Turbo blades on a Mach3 razor.

M3Power: A battery-powered version of the Mach3 Turbo razor (which can also be used with the power switched off). The blades differ from Mach3 Turbo in having what Gillette says is a new blade coating technology, which it describes as ‘Power Glide’. The lubrication and micro fins are identical to MACH3 Turbo.

Mach 3 Power Nitro: Same as the Mach 3 Power with a slightly different handle design.

Venus Vibrance: The Venus M3 Power. Venus blades are interchangeable across the line.

Gillette Fusion: In January 2007, Gillette released the “Fusion” in the USA, UK and Canada, which has five blades, claiming ‘the combination of adding more blades and narrowing the inter-blade span creates a “Shaving Surface” that distributes the shaving force across the blades, resulting in significantly less irritation and more comfort’.

Fusion Power: Released concurrently with the Fusion, the Fusion Power is a battery-powered version of the Fusion razor. Its RRP is $12 for a razor pack, and $13-$14 for a pack of four Fusion power blades; the razor is priced similarly to the M3Power, but the blades are slightly more expensive as they are treated with Gillette’s most advanced coating (Ultra Glide).

Fusion Power Stealth: Same as the Fusion Power with a black rather than orange color. Known as Fusion Power Phantom in the US

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