1.1 Background of the organization:
Qubee is a new and exciting company from
Augere providing fast and reliable broadband internet services to residential
and business customers across Bangladesh. Qubee is the creation of a group of
global telecoms professionals who saw that a new technology called WiMAX could
really change the internet experience for millions of people worldwide. WiMAX
means that you don’t need telephone lines or cable to get connected: all you
need is to live close enough to a transmitter to receive the internet
wirelessly.
Augere was established in September 2007 by an experienced team of
global telecoms executives with the vision of delivering ‘broadband for all’.
It is omitted to achieving this through the delivery of fast, reliable
broadband internet services in emerging markets using Wimax technology. Augere
has an established leadership team in place with over 150 years’ experience in
the telecommunications industry. The Company successfully raised $125m in a
first round of investment from France Telecom, New Silk Route and Vedanta. The
acquisition of spectrum and licenses is well underway. Augere currently has
access to spectrum in Pakistan, Bangladesh and Uganda. Licenses are also being
actively pursued in countries across Africa, South and South East Asia.
Augere’s first commercial network launched in Pakistan in July 2009 and
was closely followed by the Bangladesh network in October 2009 under the brand
name QUBEE. QUBEE believes that everyone should be able to enjoy trouble-free
access to the internet and the world of opportunities that it brings. The
company’s aim is to make a magical internet experience available to everyone, every
day, without exception.
Qubee is the creation of a group of global telecoms professionals who
saw that a new technology called WiMAX could really change the internet
experience for millions of people worldwide. WiMAX means that you don’t need
telephone lines or cable to get connected: all you need is to live close enough
to a transmitter to receive the internet wirelessly. Currently the company is
busy building a network of base stations to offer their brand of internet
access right across Bangladesh. Initially QUBEE is starting in Dhaka, but
quickly plan to do the same in cities nationwide. To build a network like this
needs to be done properly. So the company gathered a highly talented team right
here in Bangladesh to build a company that’s determined to improve the internet
experience for millions of people – not just here, but ultimately all over the
world.
Augere Wireless |
Augere Holdings Ltd. (60%) |
Teleport Bangladesh Ltd . (30%) |
Aamra Networks Ltd. (5%) |
| Aamra ResourcesLtd. (5%) |
Qubee |
HR |
Marketing |
Finance |
IT |
Customer care |
Sales |
GULSHAN,
BANANI, BARIDHARA:
BANANI, BARIDHARA:
Description | Cost in BDT | Free |
USB Modem (shuttle or dongle) for prepaid user | 2,000 | Tk. 700 card free with connection |
USB Modem (shuttle or dongle) for postpaid user | 1500 | Less Tk. 1000 for first month bandwidth fee |
TOWER Modem for postpaid user | 5000 | Less Tk. 1000 for first month bandwidth fee |
GIGASET Modem for postpaid user | 3000 | Less Tk. 1000 for first month bandwidth fee |
Installation Cost | Free |
USB Modem:-
TOWER Modem:-
GIGASET
Modem:-
Modem:-
Packages | Speed | Usage Allowance | Monthly Charge (BDT) | VAT 15% | Total (BDT) | Additional Usage |
Qubee 256 | 256 Kbps | 5 GB | 850 | 128 | 978 | – |
Qubee 256 | 256 Kbps | 10 GB | 950 | 143 | 1093 | – |
Qubee | 256 Kbps | Unlimited | 1,250/- | 188/ | 1,438/ | – |
Qubee 512 | 512 Kbps | 5 GB | 1250 | 188 | 1438 | – |
Qubee 512 | 512 Kbps | 10 GB | 1450 | 218 | 1668 | – |
Qubee 512-Sky | 512 Kbps | Unlimited | 2,250/ | 338 | 2,588/ | – |
Qubee 1Mb | 1 Mbps | 5 GB | 2,250/ | 338 | 2,588/ | – |
Qubee 1Mb | 1 Mbps | 10 GB | 2750 | 413 | 3163 | – |
Qubee 1Mb | 1 Mbps | 20 GB | 5250 | 788 | 6083 | Tk 0.15/MB |
- Dial up connection: people
dial the phone no. and then connect to internet provider but dial up is
running very slow speed. Broadband: people direct connect to internet
provider just login the password and username, people have the more option
to select your high speed.
- Normally Dial up has
only 56 KBPS speed and broad band has faster speed like in 2 MBPS.
- Dial-up connection is
the one where people need only internally fixed modem and it connected via
telephone line. Its a package which is prepaid they will give a card
according to interest of package and will give the Administration id and
password, where people can dial-up each time via phone line, and the phone
line will be off while u r in the internet. Where as in broadband, they
will provide an external modem and will give connection via cable (fiber
optic) where people can use at any time without disturbing phone
connection, both works simultaneously. Even they have various packages
both in prepaid and postpaid options.
- Dial-up Internet
Access is a form of Internet access via telephone lines. The user’s
computer or router uses an attached modem connected to a telephone line to
dial into an Internet service provider’s (ISP) node to establish a
modem-to-modem link, which is then used to route Internet Protocol packets
between the user’s equipment and hosts on the Internet. Broadband internet
access, often shortened to just broadband, is high-speed Internet
access—typically contrasted with dial-up access over a modem.
- A broadband connection
is a lot faster and it’s always connected to the internet via a modem. But
a dial up connection has to be dialed every time in order to get access to
the internet. It uses your house phone line as the modem which means that
if people try and phone your landline when you are using the internet they
will not be able to get through.
SVP CMO |
Head of Sales |
Manager Product |
Manager Brand |
Manager FUT |
Manager Activation |
Manager Channel Sales |
Manager Communication |
Manager Corporate |
Senior executive |
executive |
The major
marketing goal of this
division is to capture a significant market segment that will yield maximum
revenue by means of passing on directly or indirectly high end
marketing goal of this
division is to capture a significant market segment that will yield maximum
revenue by means of passing on directly or indirectly high end
QUBEE is trying to grab the ISP market of Bangladesh
in both home user end and corporate clients.
in both home user end and corporate clients.
Name | Source Description |
From recognized books | |
Marketing Management | Philip Kotler (13 Edition) |
Human Resource Management | Gary Dessler (9th Edition) |
From websites | |
http://www.google.com | |
Bangladesh economy | http://bangladesheconomy.wordpress.com |
Answers | |
Qubee | http://www.qubee.com.bd |
Wikipedia | |
1.2 Vision of QUBEE
The internet is one of the most liberating, exciting features of life
in the 21st century. Whatever you’re into – music, news, views, video,
information, chat, and contact, research, for business, pleasure or education –
we think you should be able to enjoy uninterrupted access to it, wherever you
are, whenever you want.
in the 21st century. Whatever you’re into – music, news, views, video,
information, chat, and contact, research, for business, pleasure or education –
we think you should be able to enjoy uninterrupted access to it, wherever you
are, whenever you want.
1.3 Mission of QUBEE
We are just not making the internet work; we’re making it work beautifully.
And now it can be yours to enjoy.
And now it can be yours to enjoy.
2.1 Core benefits & features of QUBEE:
• Qubee is the real wireless broadband
internet from Augere, an MNCincorporated in Netherlands.
internet from Augere, an MNCincorporated in Netherlands.
• Qubee is the name of a commitment for high
speed and uninterruptedinternet experience for users in
Bangladesh.
speed and uninterruptedinternet experience for users in
Bangladesh.
• Qubee provides its service through WiMAX
technology.
technology.
• It must be Magical: It’s not about magic,
it’s about being magical. It’s about us bringing delightful touches to the
customer experience.
it’s about being magical. It’s about us bringing delightful touches to the
customer experience.
• It must Work: It’s not about troubling
people with complicated solutions. It’s about our hard work making it reliable
and accessible for people.
people with complicated solutions. It’s about our hard work making it reliable
and accessible for people.
2.2 Basic Proposition:
• Qubee offer Fixed WiMAX service for Home & Business (SME) use.
• Qubee product is differentiated by Speed (256 Kbps, 512 Kbps, 1 Mbps,
2 Mbps etc.).
2 Mbps etc.).
• Fixed Monthly Billing for Sky Packages (256 and 512 packages)
• User Name & Password stored in Modem and connection “Always
On”.
On”.
• Any PC Connected to devise will be on Internet without extra
Authentication.
Authentication.
• You can share the bandwidth among multiple PCs using a Router or
LAN. Just provide our Installation
Engineer your router/ Switch LAN cable.
We are happy to provide you the installation service.
LAN. Just provide our Installation
Engineer your router/ Switch LAN cable.
We are happy to provide you the installation service.
2.3 Organizational structure:
Ownership structure of AWBBL (QUBEE)
QUBEE is a new company in Bangladesh and its still recruiting.
Currently it has 110 employees (both permanent and contractual).
Currently it has 110 employees (both permanent and contractual).
The internet has become an essential part of everyday life in the
developed world. However, the ‘World Wide Web’ is a misleading term. The
internet has only a fledgling presence in developing nations. Internet usage,
as a percentage of the population in countries such as Morocco, Russia, India,
Indonesia, Pakistan and Nigeria ranges between 4 to 24%, well below the levels
of developed countries.
developed world. However, the ‘World Wide Web’ is a misleading term. The
internet has only a fledgling presence in developing nations. Internet usage,
as a percentage of the population in countries such as Morocco, Russia, India,
Indonesia, Pakistan and Nigeria ranges between 4 to 24%, well below the levels
of developed countries.
From a social perspective, there is an intrinsic link between education
and the web. The benefits of investing in digital connectivity and promoting
access in schools and universities are clear.
and the web. The benefits of investing in digital connectivity and promoting
access in schools and universities are clear.
QUBEE will deliver access that is based on three
fundamental tenets
fundamental tenets
Broadband that is:
Available • A
broadband network which is available wherever the customer is
broadband network which is available wherever the customer is
Affordable •
Access that is broadly in line with a consumer’s $10 per month and a business’
$20 per month average budget
Access that is broadly in line with a consumer’s $10 per month and a business’
$20 per month average budget
Accessible •
Customers can access top-up facilities within a convenient distance of the
places where they live and work.
Customers can access top-up facilities within a convenient distance of the
places where they live and work.
QUBEE believes that delivering the above is achievable by developing
strong local partnerships and building local companies with empowered local management.
strong local partnerships and building local companies with empowered local management.
2.4 Departments of QUBEE
2.5 HR practice
As the name implies, this department has three
major divisions. The Administration division is responsible for Contract, Legal
and Protocol & Government affairs. The Purchase & General Maintenances
is responsible for Purchase &
Support and Estate & Properties, Maintenance & general security. The
Human Resource department is responsible for procuring future employees
according. This department is also responsible for maintaining the database of
all employees, leaves, attendance, health care and related fields of employees.
major divisions. The Administration division is responsible for Contract, Legal
and Protocol & Government affairs. The Purchase & General Maintenances
is responsible for Purchase &
Support and Estate & Properties, Maintenance & general security. The
Human Resource department is responsible for procuring future employees
according. This department is also responsible for maintaining the database of
all employees, leaves, attendance, health care and related fields of employees.
Administration and Human
Resource
Resource
Although Qubee is a new company with a small group of employees but
they are keen to manage their employees through HR practice. Qubee has the 4
layer distribution of employees.
Currently they have 130 enthusiastic employees to operate their
company. The head of the company is
CEO and under him they have functional managers who are senior managers,
managers, assistant managers. Respectively senior executive’s and executive’s
works under the functional managers.
Though these 4 layer human resource distributions Qubee create synergy between
their employees and make their collective effort much more effective. For
recruitment employees Qubee is using EN ROUTE recruitment agency and other some
recruitment agencies to get efficient employees.
they are keen to manage their employees through HR practice. Qubee has the 4
layer distribution of employees.
Currently they have 130 enthusiastic employees to operate their
company. The head of the company is
CEO and under him they have functional managers who are senior managers,
managers, assistant managers. Respectively senior executive’s and executive’s
works under the functional managers.
Though these 4 layer human resource distributions Qubee create synergy between
their employees and make their collective effort much more effective. For
recruitment employees Qubee is using EN ROUTE recruitment agency and other some
recruitment agencies to get efficient employees.
2.6 Marketing
Qubee marketing team is working nicely. Marketing department has three sub
departments. These are….
departments. These are….
1. Product Development
2. Branding
3. CSR/PR
Product Development
This department is responsible for find out the innovative features
that can attract the existing and potential customers. Product development is
one of the key departments in the company. While developing new packages and
tariff plans this department has to keep in mind the profit and cost issue.
Under all these constraints the department has been producing exciting and new
features which ultimately attract customers .Product team always tries to come
up with different types of products by considering peoples need and wants.
Product teams introduce Gigaset, Dongle, for the customers. Gigaset has the
power to capture the frequency more compare to Dongle. So Qubee provide Gigaset
where frequency is bit poor and Dongle for people who want mobility. Product
team design their product according to the customer wants.
that can attract the existing and potential customers. Product development is
one of the key departments in the company. While developing new packages and
tariff plans this department has to keep in mind the profit and cost issue.
Under all these constraints the department has been producing exciting and new
features which ultimately attract customers .Product team always tries to come
up with different types of products by considering peoples need and wants.
Product teams introduce Gigaset, Dongle, for the customers. Gigaset has the
power to capture the frequency more compare to Dongle. So Qubee provide Gigaset
where frequency is bit poor and Dongle for people who want mobility. Product
team design their product according to the customer wants.
Branding:
The brand department of the company deals with image of the brand to
the customers. It basically helps the brand to portray its intentioned image to
the potential target group. This department along with the Marketing
Communication department deals with the promotional activities. As Qubee is
very new organization and WiMax is a very new concept that’s why Qubee have to
give too much effort and promotional activities to let the people know about
their product and services. Branding is another sub-department of marketing.
Branding team is trying to promote their qubee product. They have organized
different events to promote their product. At first they do a campaign in
different universities, which worked a lot. At present they are not branding
their product extensively but they have a plan for extensive branding. Qubee is
now giving advertises to different renowned news papers in Bangladesh and they
are also giving advertisement to the different website to promote their
product. They also giving advertisement in the Radio like Radio Amar, Radio
Foorti etc.
the customers. It basically helps the brand to portray its intentioned image to
the potential target group. This department along with the Marketing
Communication department deals with the promotional activities. As Qubee is
very new organization and WiMax is a very new concept that’s why Qubee have to
give too much effort and promotional activities to let the people know about
their product and services. Branding is another sub-department of marketing.
Branding team is trying to promote their qubee product. They have organized
different events to promote their product. At first they do a campaign in
different universities, which worked a lot. At present they are not branding
their product extensively but they have a plan for extensive branding. Qubee is
now giving advertises to different renowned news papers in Bangladesh and they
are also giving advertisement to the different website to promote their
product. They also giving advertisement in the Radio like Radio Amar, Radio
Foorti etc.
CSR/PR:
Qubee has another sub department called CSR/PR department. Though they
are not doing so many CSR activities but they are planning to engage in CSR
activities. Qubee does different sorts of public relation activities to promote
their product in the market which involves different University campus campaign.
They are offering campus package especially for the students and they are
arranging different campus campaign to sell their product. They are also
arranging different concerts to grab the attention of the customers. 2.10 Sales and
Distribution
are not doing so many CSR activities but they are planning to engage in CSR
activities. Qubee does different sorts of public relation activities to promote
their product in the market which involves different University campus campaign.
They are offering campus package especially for the students and they are
arranging different campus campaign to sell their product. They are also
arranging different concerts to grab the attention of the customers. 2.10 Sales and
Distribution
Qubee sales and distribution team has five sub departments. These
are…..
are…..
1. Direct Sales
2. Corporate Sales
3. Tele Sales
4. Distributor
5. Retail Shop
Direct sales
team handles the home users and SME. They try to make the product
available to the corporate and single or home users. In Dhaka city there is
more than 50,000 SME. So Qubee targeted those SME and the direct sales team
works with those organizations.
team handles the home users and SME. They try to make the product
available to the corporate and single or home users. In Dhaka city there is
more than 50,000 SME. So Qubee targeted those SME and the direct sales team
works with those organizations.
Corporate Sales
team works with the corporate clients. Some renowned companies are our
corporate clients. They are…….
team works with the corporate clients. Some renowned companies are our
corporate clients. They are…….
1. American Embassy
2. Standard Chartered Bank
3. BRAC Bank
4. World Bank and so on.
There is a separate office for the manager of corporate sales who is
also responsible for corporate customer relations. Corporate customers are
given high priority in terms of sales and also in terms of after sales service.
Of course this is due to the high usage and need for
also responsible for corporate customer relations. Corporate customers are
given high priority in terms of sales and also in terms of after sales service.
Of course this is due to the high usage and need for
good long term goodwill with such corporate clients. This department
however deals mainly with sales to corporate customers and maintenance of
relations with both current clients as well as scouting out potential new
corporate clients, whereas the after sales service and other issues are dealt
with by the customer services operations section of the company.
however deals mainly with sales to corporate customers and maintenance of
relations with both current clients as well as scouting out potential new
corporate clients, whereas the after sales service and other issues are dealt
with by the customer services operations section of the company.
Distributor makes sure that qubee product is available
in the market. They get commission on modem and bandwidth price.
in the market. They get commission on modem and bandwidth price.
Tele sales team sale qubee connection by making call
to the potential customers. They have some customer group from the business
corporate world. For selling to those people they adopt telemarketing approach
Qubee is distributing their product through their own outlet and third
party. They have their own outlet in Gulshan 2 at Casablanka Store and they are
using Transcom as third party to distribute their product. They have also given
exclusive right to some computer accessories selling company which are located
in IDB to distribute their product.
to the potential customers. They have some customer group from the business
corporate world. For selling to those people they adopt telemarketing approach
Qubee is distributing their product through their own outlet and third
party. They have their own outlet in Gulshan 2 at Casablanka Store and they are
using Transcom as third party to distribute their product. They have also given
exclusive right to some computer accessories selling company which are located
in IDB to distribute their product.
They are also selling their
product through telesales in some special cases. Qubee have build experience
booth in different places to
product through telesales in some special cases. Qubee have build experience
booth in different places to
give the practical experience to their subscribers and they have highly
focused on that Experience booth to promote their product. It is now possible
to try out the real internet experience from Qubee at your favorite coffee shop
or shopping mall.
focused on that Experience booth to promote their product. It is now possible
to try out the real internet experience from Qubee at your favorite coffee shop
or shopping mall.
2.7 Finance and Commercial:
This department is divided into two divisions, a) LC preparation and
Purchase, and b) Fund Management. Here LC is opened for purchasing of modems
and equipment, and all the funds collected are used and controlled for the
maximum benefit of the company. This department is also responsible for the
budgeting which takes place once a year for the next three years.
Purchase, and b) Fund Management. Here LC is opened for purchasing of modems
and equipment, and all the funds collected are used and controlled for the
maximum benefit of the company. This department is also responsible for the
budgeting which takes place once a year for the next three years.
2.8 Customer Service Operation, Billing and IT:
This department deals with customer after the sale occurs. Main
activities of this department includes maintaining data base of the customers,
preparing, distributing, and collecting the bills, activating new connections,
deactivating connections, helpline service, interchanging of the WiMAX modems,
collecting the faulty and repairable modems, returning repaired modems,
changing modems and so on. This department is divided into three divisions
activities of this department includes maintaining data base of the customers,
preparing, distributing, and collecting the bills, activating new connections,
deactivating connections, helpline service, interchanging of the WiMAX modems,
collecting the faulty and repairable modems, returning repaired modems,
changing modems and so on. This department is divided into three divisions
2.9 Distribution & Coverage Initial
Focus:
Focus:
Qubee just started their operation from October 09. They are new in
this emerging industry. So initially they are not going to give equal focus to
every aspect of the business. For their business Qubee initially want to give
focus to two most important activities. One is “expansion of coverage” and
other one is to improve their “own process of service”.
this emerging industry. So initially they are not going to give equal focus to
every aspect of the business. For their business Qubee initially want to give
focus to two most important activities. One is “expansion of coverage” and
other one is to improve their “own process of service”.
Expansion of the coverage
Wimax is a network based internet solution to everyone. For that they
need to expand their coverage all over the Bangladesh to provide their service
to targeted customer. Initially they are expanding their coverage in the
capital Dhaka. Already Seventy five percent of the Dhaka city is under their
network coverage. They are aiming to cover 6 divisional cities within one year.
And want to serve the whole Bangladesh with their network coverage within three
years. They are aggressively expanding
their network coverage. For that they are sharing and hiring other
telecommunications network infrastructures along with their own infrastructures
to expand rapid network coverage. Now on they have hired Banglalink, Grameen
phone and City cell’s network to expand their network.
need to expand their coverage all over the Bangladesh to provide their service
to targeted customer. Initially they are expanding their coverage in the
capital Dhaka. Already Seventy five percent of the Dhaka city is under their
network coverage. They are aiming to cover 6 divisional cities within one year.
And want to serve the whole Bangladesh with their network coverage within three
years. They are aggressively expanding
their network coverage. For that they are sharing and hiring other
telecommunications network infrastructures along with their own infrastructures
to expand rapid network coverage. Now on they have hired Banglalink, Grameen
phone and City cell’s network to expand their network.
Improve own process of service
Another important activity, in where Qubee is giving ample of focus is
how they can improve their own process of service. They are still very new in
the market. So they are still organizing their own processes. But they are
trying hard to improve their own internal process to giving service to their
customers. Own process of service is the process where they can utilize all
their resources in a smoothen way which will enhance their capability to serve
their customer. Like if they can improve their network, coverage, service,
marketing, trouble shooting, speed, product etc. In a continuous manner then
they will able to serve their customer more efficiently
how they can improve their own process of service. They are still very new in
the market. So they are still organizing their own processes. But they are
trying hard to improve their own internal process to giving service to their
customers. Own process of service is the process where they can utilize all
their resources in a smoothen way which will enhance their capability to serve
their customer. Like if they can improve their network, coverage, service,
marketing, trouble shooting, speed, product etc. In a continuous manner then
they will able to serve their customer more efficiently
2.10 Core competencies
Internet service is all about how speed you can provide to your
customers. Capability to provide high speedy wireless internet to customers is
the main core competency of Qubee. Superior 24/7 customer service and greater network
coverage are playing a vital role as their core competencies.
customers. Capability to provide high speedy wireless internet to customers is
the main core competency of Qubee. Superior 24/7 customer service and greater network
coverage are playing a vital role as their core competencies.
Qubee have divided the
regions they operate in into four polygons,
regions they operate in into four polygons,
1.
Polygon1-Gulshan, Banani, Baridhara, Bashundhara
Polygon1-Gulshan, Banani, Baridhara, Bashundhara
2.
Polygon 2- Uttara
Polygon 2- Uttara
3.
Polygon 3- Mirpur
Polygon 3- Mirpur
4.
Polygon 4- Dhanmondi
Polygon 4- Dhanmondi
5.
Polygon 5- Motijheel
Polygon 5- Motijheel
At present they are providing their service in Dhaka city, in these
five polygons. Qubee target was, at the end of the May they will have full
Dhaka city coverage and at the same time they will start their operations in
Chittagong. They have kept their promise.
five polygons. Qubee target was, at the end of the May they will have full
Dhaka city coverage and at the same time they will start their operations in
Chittagong. They have kept their promise.
UTTARA
MIRPUR:
DHANMONDI, MOHAMMADPUR
MOTIJHEEL, MOGHBAZAR:
2.11 Pricing Strategy
Price is the only revenue generating element of the marketing mix. So
for any organization determine the price of the product plays a major role of
success. As WiMax is totally a new concept in Bangladesh both Qubee and Bangla
Lion should determine the price of their product very sensitively. As Qubee
first introduce wimax in Bangladesh they took the first mover advantage. They
followed the price skimming strategy to enter into the market. The practice of ‘price skimming’ involves charging a relatively high price for
a short time where a new, innovative, or much-improved product is launched onto
a market. The objective behind choosing skimming strategy is to “skim” off
customers who are willing to pay more to have the product sooner. On the other
hand when a new company comes to a new market they have to bear a large amount
of pioneering cost. That is why in this situation they always try to charge
high price for their product. Also when they are determining the price for
their product they bound to follow the rules of price ceiling that is set by
the BTRC.
for any organization determine the price of the product plays a major role of
success. As WiMax is totally a new concept in Bangladesh both Qubee and Bangla
Lion should determine the price of their product very sensitively. As Qubee
first introduce wimax in Bangladesh they took the first mover advantage. They
followed the price skimming strategy to enter into the market. The practice of ‘price skimming’ involves charging a relatively high price for
a short time where a new, innovative, or much-improved product is launched onto
a market. The objective behind choosing skimming strategy is to “skim” off
customers who are willing to pay more to have the product sooner. On the other
hand when a new company comes to a new market they have to bear a large amount
of pioneering cost. That is why in this situation they always try to charge
high price for their product. Also when they are determining the price for
their product they bound to follow the rules of price ceiling that is set by
the BTRC.
3.1 SALES STRATEGY OF QUBEE
QUBEE has exceptional expertise in the design, roll-out and delivery of
telecoms networks in emerging markets. QUBEE’s strategy is to identify
emerging market opportunities.
QUBEE’s selection criteria is based around sound business planning
principles which identify markets based on a number of key success defining
factors such as population (and urban density), literacy levels and GDP.
telecoms networks in emerging markets. QUBEE’s strategy is to identify
emerging market opportunities.
QUBEE’s selection criteria is based around sound business planning
principles which identify markets based on a number of key success defining
factors such as population (and urban density), literacy levels and GDP.
3.1.2
Availability and access to spectrum.
Availability and access to spectrum.
Each country has a unique process for the allocation and pricing of its
spectrum. QUBEE has a robust methodology for assessing the ultimate value of
the spectrum.
spectrum. QUBEE has a robust methodology for assessing the ultimate value of
the spectrum.
3.1.3 Ability to
rapidly ‘operational’ in country.
rapidly ‘operational’ in country.
Technology roll-out and integration, coupled with intensive training on
the ground allows QUBEE to quickly bring its services to market.
the ground allows QUBEE to quickly bring its services to market.
3.1.4 Deliver
affordable and reliable broadband.
affordable and reliable broadband.
Use economies of scale and superior technology to achieve a customer
proposition of affordable and reliable broadband.
proposition of affordable and reliable broadband.
3.1.5
International scalability
International scalability
On-going pursuit of opportunities for geographical expansion. Carry out
spectrum acquisition and network rollout in several territories.
spectrum acquisition and network rollout in several territories.
3.2 PRICING & PACKAGES:
Pricing:
Bangladesh revenue board of telecommunication has set up a price
ceiling for
ceiling for
WiMAX service providers, so Qubee has to set the price within that
price range.
price range.
Different pricing strategies followed by Qubee are
v Value Based pricing:
Qubee is following value based pricing. They consider the purchasing power of
their customers while deciding the price range.
However they evaluate the speed and maximum access which can be provided
by them within that range and fix the price for every segment.
Qubee is following value based pricing. They consider the purchasing power of
their customers while deciding the price range.
However they evaluate the speed and maximum access which can be provided
by them within that range and fix the price for every segment.
v Product line
pricing: product line pricing is different price for different range, or
different service offered, their connections are shared connection, different
package like sky and campus have different price, as sky has no access
limitation so it’s a bit higher in price, and for campus speed and access
limitation has cap on it so the price varies.
pricing: product line pricing is different price for different range, or
different service offered, their connections are shared connection, different
package like sky and campus have different price, as sky has no access
limitation so it’s a bit higher in price, and for campus speed and access
limitation has cap on it so the price varies.
v Currently for
promotion and popularity they are offering free installation for every
connection they provide.
promotion and popularity they are offering free installation for every
connection they provide.
Modem
A modem
(modulator-demodulator) is a device that modulates an analog carrier signal to encode digital information,
and also demodulates such a carrier signal to decode the transmitted
information. The goal is to produce a signal
that can be transmitted easily and decoded to reproduce the original digital
data. Wireless modems can be embedded inside a laptop or appliance or external
to it. External wireless modems are connecting cards, USB
modems for mobile broadband
and cellular routers.
(modulator-demodulator) is a device that modulates an analog carrier signal to encode digital information,
and also demodulates such a carrier signal to decode the transmitted
information. The goal is to produce a signal
that can be transmitted easily and decoded to reproduce the original digital
data. Wireless modems can be embedded inside a laptop or appliance or external
to it. External wireless modems are connecting cards, USB
modems for mobile broadband
and cellular routers.
Qubee Internet Packages:
Prepaid packages:
Whether
you want speed, value or volume: the New QUBEE pre pay has it all. QUBEE has 3
scratch cards of Tk 700, 400 and 100 @ QUBEE retails near you, so just grab
your card, choose your package by calling 02 895 99 11 and start using it the
way you want.
you want speed, value or volume: the New QUBEE pre pay has it all. QUBEE has 3
scratch cards of Tk 700, 400 and 100 @ QUBEE retails near you, so just grab
your card, choose your package by calling 02 895 99 11 and start using it the
way you want.
New
Pre Pay Offer:
Pre Pay Offer:
Postpaid packages:
Qubee has
introduced the Qubee Campus package, starting at 850
Taka/month (excluding VAT) for a 128 kbps download speed. Only students can
sign-up for the Qubee Campus package. During, sign-up students need to bring
their school/college/university ID to sign up for the service. Although the 128
kbps Campus package has unlimited downloads, Qubee’s fair usage policy still
applies.
introduced the Qubee Campus package, starting at 850
Taka/month (excluding VAT) for a 128 kbps download speed. Only students can
sign-up for the Qubee Campus package. During, sign-up students need to bring
their school/college/university ID to sign up for the service. Although the 128
kbps Campus package has unlimited downloads, Qubee’s fair usage policy still
applies.
The higher-tier
256 kbps Campus package is priced at the same 850 Taka/month but with a 5 GB
monthly download limit. Installation charge is the same at Tk 4,000.
256 kbps Campus package is priced at the same 850 Taka/month but with a 5 GB
monthly download limit. Installation charge is the same at Tk 4,000.
Qubee Fair
Usage Policy
Usage Policy
To restrict users
from using up too much bandwidth (Qubee and also Banglalion) restrict the
amount users can download continuously. You can download straight for 4 days
(provided you keep the PC on all the time) and on the 5th day Qubee will start
tracking your usage. They may decide to cap your download speeds or charge
extra for the usage. To be on the safe side, take a break after every 3 days. The
fair usage policy does not apply for packages that have download restrictions (e.g.
5GB for Qubee’s 256 kbps Campus connection). If you exceed your limit, Qubee
will charge you an additional 0.10 Taka for every MB you download.
from using up too much bandwidth (Qubee and also Banglalion) restrict the
amount users can download continuously. You can download straight for 4 days
(provided you keep the PC on all the time) and on the 5th day Qubee will start
tracking your usage. They may decide to cap your download speeds or charge
extra for the usage. To be on the safe side, take a break after every 3 days. The
fair usage policy does not apply for packages that have download restrictions (e.g.
5GB for Qubee’s 256 kbps Campus connection). If you exceed your limit, Qubee
will charge you an additional 0.10 Taka for every MB you download.
QUBEE now offers mini pack @ only BDT 500 (including VAT) with 256 Kbps
speed and 3 GB usage limit. Grab your mini pack with the new QUBEE Dongle only
@ BDT 1000. QUBEE gives you more
reasons to play and discover the world of Internet. QUBEE introduces a new High
volume pack of 24 GB starts @ 1150 BDT. Choose your desired monthly plan and
start discovering the world of internet.
speed and 3 GB usage limit. Grab your mini pack with the new QUBEE Dongle only
@ BDT 1000. QUBEE gives you more
reasons to play and discover the world of Internet. QUBEE introduces a new High
volume pack of 24 GB starts @ 1150 BDT. Choose your desired monthly plan and
start discovering the world of internet.
New Package Plan:
*All packages are in BDT. Additional charge of
BDT 0.15/MB beyond Usage Allowance is applicable in all packages except Sky.
Figures in above table indicate monthly fee. For every monthly package you will get total BDT 1000 off in your 3
months package fee.
BDT 0.15/MB beyond Usage Allowance is applicable in all packages except Sky.
Figures in above table indicate monthly fee. For every monthly package you will get total BDT 1000 off in your 3
months package fee.
Qubee doubles internet speed
WiMAX
service provider Qubee has doubled its internet speed to provide the fastest wireless
internet service to its customers without any extra cost. “This means 256 Kbps users
can now enjoy up to 512 Kbps; 512 Kbps users will experience up to 1 Mbps and 1
Mbps users will enjoy up to 2 Mbps without paying any extra charges.”The
company introduced the broadband “Pre Pay” services in the country for the
first time and offered modems at Tk 1,000.Customers can now avail up to 1Mbps
speed through Qubee Pre Pay by paying Tk 400 a month.
service provider Qubee has doubled its internet speed to provide the fastest wireless
internet service to its customers without any extra cost. “This means 256 Kbps users
can now enjoy up to 512 Kbps; 512 Kbps users will experience up to 1 Mbps and 1
Mbps users will enjoy up to 2 Mbps without paying any extra charges.”The
company introduced the broadband “Pre Pay” services in the country for the
first time and offered modems at Tk 1,000.Customers can now avail up to 1Mbps
speed through Qubee Pre Pay by paying Tk 400 a month.
3.3 Difference between dial-up and broadband
internet connections:
internet connections:
3.4 Functions of the Sales and Marketing Division
Sales & Marketing
Division
Division
3.4.1 SVP
The office of the Senior Vice President of Sales and Marketing Division
is responsible for coordination of marketing activities across the company and
to provide top level management with an overall picture of the market
situation.
is responsible for coordination of marketing activities across the company and
to provide top level management with an overall picture of the market
situation.
3.4.2 VP
The Vice-President of the division oversees the product and business
development scenario of the company and he is responsible to the SVP of the
division. He is heading the Sales Division so he has to control all the Sales
as well.
development scenario of the company and he is responsible to the SVP of the
division. He is heading the Sales Division so he has to control all the Sales
as well.
3.4.3 Channel Sales
The assistant vice president responsible for channel management has the
very important job of setting up marketing channels by which packages are
distributed among clients and by which feedback is obtained from customers.
This department is responsible for the selection of new dealers and motivating
them and current dealers to promote QUBEE packages to their customers in their
respective areas. These departments is also responsible for seeing that there
is an excellent support network for each dealer and that they are satisfied
with their monetary or otherwise remunerate action. This department is also
responsible for checking that each dealer does not cut into the sales of
another dealer in a very proximal region.
very important job of setting up marketing channels by which packages are
distributed among clients and by which feedback is obtained from customers.
This department is responsible for the selection of new dealers and motivating
them and current dealers to promote QUBEE packages to their customers in their
respective areas. These departments is also responsible for seeing that there
is an excellent support network for each dealer and that they are satisfied
with their monetary or otherwise remunerate action. This department is also
responsible for checking that each dealer does not cut into the sales of
another dealer in a very proximal region.
3.4.4 Marketing Communications
The chief responsibility of this department is logically, promotion and
communication of new products and product ideas to customers both directly
through selection of advertising media, then dissemination of information by
means of advertisements; and indirectly through dealers by providing them with
promotional material. This department is also responsible for public relations
which do not include corporate relations. This is handled, as we have seen, by
other departments. The responsibility of this department is immensely important
especially in the introduction stage of a package for customers. They also
provide help for other departments such as the front office and services
marketing in order to promote QUBEE packages to both current and new customers.
This helps very much in handling cases of dissatisfied customers and also in
case of adjusting customers with old packages who have to be convinced to
upgrade their packages to the new ones on offer. The company sub-contracts its promotional
materials production to local companies. A regular number of events are held to
integrate promotional activities with public relation exercises to enhance the
image of QUBEE and better promote the packages on offer.
communication of new products and product ideas to customers both directly
through selection of advertising media, then dissemination of information by
means of advertisements; and indirectly through dealers by providing them with
promotional material. This department is also responsible for public relations
which do not include corporate relations. This is handled, as we have seen, by
other departments. The responsibility of this department is immensely important
especially in the introduction stage of a package for customers. They also
provide help for other departments such as the front office and services
marketing in order to promote QUBEE packages to both current and new customers.
This helps very much in handling cases of dissatisfied customers and also in
case of adjusting customers with old packages who have to be convinced to
upgrade their packages to the new ones on offer. The company sub-contracts its promotional
materials production to local companies. A regular number of events are held to
integrate promotional activities with public relation exercises to enhance the
image of QUBEE and better promote the packages on offer.
3.4.5 Activation
This is a unique department with a very specific job description. This
is to educate the new customers with the WiMAX technology through various
Experience booths throughout the Dhaka city. This whole dept. is being run by a
third party, Asiatic Sales Team. The manager of Activation control and assign
the sales persons of Activation team and promote the product and sell at the
same time.
is to educate the new customers with the WiMAX technology through various
Experience booths throughout the Dhaka city. This whole dept. is being run by a
third party, Asiatic Sales Team. The manager of Activation control and assign
the sales persons of Activation team and promote the product and sell at the
same time.
3.4.6 FUT
This particular department looks after the Free Trial Users who got the
connectivity as a complementary gift from the QUBEE. This department also
arrange drive test on various locations and provide 1 months free connections
if necessary. The overall structure of the sales & marketing department and
its sections of QUBEE have both advantages and disadvantages in terms of
organizational structural and respective functionality. Most importantly, QUBEE
is a new company and it has a long way to go. So, over the time, we can expect
QUBEE to flourish itself in the ISP arena.
connectivity as a complementary gift from the QUBEE. This department also
arrange drive test on various locations and provide 1 months free connections
if necessary. The overall structure of the sales & marketing department and
its sections of QUBEE have both advantages and disadvantages in terms of
organizational structural and respective functionality. Most importantly, QUBEE
is a new company and it has a long way to go. So, over the time, we can expect
QUBEE to flourish itself in the ISP arena.
3.5 Employee Motivation:
To motivate the employee of Qubee they use some motivational factors.
These are……
These are……
Recognition
Rewards
Retention
As the employee gets the above motivations from the organization so
employees always try to put hundred percent efforts to their job. This
increases the productivity of the organization.
employees always try to put hundred percent efforts to their job. This
increases the productivity of the organization.
3.6 Analyzing the customer satisfactions
Here
is a selection of the questions that asked most frequently to qubee executives
for searching the ways of service to fulfill customer satisfactions. If anyone
can’t find the answer to the question about qubee, please check the following
questions and answers:-
is a selection of the questions that asked most frequently to qubee executives
for searching the ways of service to fulfill customer satisfactions. If anyone
can’t find the answer to the question about qubee, please check the following
questions and answers:-
ü Who is Qubee?
We are a broadband internet service provider dedicated
to providing a fast and reliable internet service to residential and soon to
business customers in Dhaka and then across Bangladesh.
to providing a fast and reliable internet service to residential and soon to
business customers in Dhaka and then across Bangladesh.
ü Where can people find out more about Qubee?
We hope that all the information people need can be
found on this website. If there’s anything you think we’ve forgotten, we’d love
to hear from people. Please call our customer
service and support line on 02 895 99 11. We’re here
24/7. People can also visit us at one of our Qubee Points (10:00 hrs – 19:30 hrs) or at
a Qubee experience booth.
found on this website. If there’s anything you think we’ve forgotten, we’d love
to hear from people. Please call our customer
service and support line on 02 895 99 11. We’re here
24/7. People can also visit us at one of our Qubee Points (10:00 hrs – 19:30 hrs) or at
a Qubee experience booth.
ü How can people get Qubee?
We’d love people to join us so we’ve tried to make the
process as straightforward as possible. Completing this form will prompt a
sales representative to get in touch that will take people through the rest of
the registration process and ensure the connection is installed as quickly as
possible.
process as straightforward as possible. Completing this form will prompt a
sales representative to get in touch that will take people through the rest of
the registration process and ensure the connection is installed as quickly as
possible.
ü Which services does Qubee offer?
Qubee offers a fast and reliable broadband internet
service with packages available to suit a range of speed
and download requirements.
service with packages available to suit a range of speed
and download requirements.
ü Is Qubee suitable for use at business?
It most certainly is and we’d be very pleased to offer
advice about using Qubee in the workplace. Just call our customer
service and support line for more information.
advice about using Qubee in the workplace. Just call our customer
service and support line for more information.
ü Is Qubee available in whole area?
Qubee is currently available in Dhaka and Chittagong. But
please keep checking as the Qubee network is growing all the time. We also have
plans to expand into other cities.
please keep checking as the Qubee network is growing all the time. We also have
plans to expand into other cities.
ü Is a Qubee connection more reliable than cable or
dial-up?
dial-up?
We use WiMAX technology which means that people receive
our internet service wirelessly. We don’t have to rely on infrastructure which
could become old and corroded. This allows us to provide a faster, more
reliable service.
our internet service wirelessly. We don’t have to rely on infrastructure which
could become old and corroded. This allows us to provide a faster, more
reliable service.
ü What packages does Qubee offer?
Qubee currently offers three high speed packages, with
more packages coming soon. We hope there is something to suit every internet
user.
more packages coming soon. We hope there is something to suit every internet
user.
ü What kinds of data speed can people expect?
Qubee provides broadband connectivity at 256Kbps,
512kbps or 1Mbps. Check out what a difference more download speed can make here
.
512kbps or 1Mbps. Check out what a difference more download speed can make here
.
ü How do Qubee speeds compare to DSL, cable and dial-up?
We offer services at a range of speeds with the
fastest service at 1Mbps. We hope people’ll be happy to find that the speed pay
for is the speed people get.
fastest service at 1Mbps. We hope people’ll be happy to find that the speed pay
for is the speed people get.
ü Which operating systems and devices does Qubee
support?
support?
Qubee can be used with most computers and commonly
used operating systems.
used operating systems.
ü How do people access the internet with Qubee?
Once our engineer has installed your Qubee modem, people’ll
be able to access the internet anytime by simply logging onto your computer as
normal.
be able to access the internet anytime by simply logging onto your computer as
normal.
ü What can people do with 1GB?
1GB is a surprisingly large amount of data. People can
stream around 19 hours of MP3 music or watch 7 hours of You Tube video or send
13,000 emails with small photo attachments.
stream around 19 hours of MP3 music or watch 7 hours of You Tube video or send
13,000 emails with small photo attachments.
ü What methods of payment are accepted?
We’re very happy to accept cash and credit cards at
any Qubee outlet. People can also deposit
payment at selected branches of The City Bank on the Qubee deposit slips
available in branch. Visit our Bill Payment page for all locations. Please
do not forget to include Qubee account number on the deposit slip.
any Qubee outlet. People can also deposit
payment at selected branches of The City Bank on the Qubee deposit slips
available in branch. Visit our Bill Payment page for all locations. Please
do not forget to include Qubee account number on the deposit slip.
ü Does Qubee charge to visit premises?
Qubee will provide complimentary installation of modem
and up to one visit to premises every month free of charge. Any additional
visits will be charged via monthly invoice at BDT 200 per visit.
and up to one visit to premises every month free of charge. Any additional
visits will be charged via monthly invoice at BDT 200 per visit.
ü How do people receive my bill?
People’s bill will be sent monthly to the address provided
on subscription form.
on subscription form.
ü How long will it take to set up connection?
Once anyone has signed up, we’ll make an appointment
with him/her for an engineer to come out and install your equipment. We offer
four hour windows for appointments and installation will normally take place
within 3 days. Our engineer should take about an hour to set up the equipment.
with him/her for an engineer to come out and install your equipment. We offer
four hour windows for appointments and installation will normally take place
within 3 days. Our engineer should take about an hour to set up the equipment.
ü Can people install the equipment themselves?
We are very pleased to offer free installation by our
trained installation engineers. This will ensure that people receive the best
possible Qubee service.
trained installation engineers. This will ensure that people receive the best
possible Qubee service.
ü Can upgrade package if anyone wants more bandwidth?
ü Can people I use my existing modem to access Qubee?
No, people will need a dedicated Qubee modem.
ü Can people connect more than one computer to the Qubee
service?
service?
Yes people can, providing that you have your own WiFi
router or LAN. People will need to set up and maintain own WiFi or LAN
environment.
router or LAN. People will need to set up and maintain own WiFi or LAN
environment.
ü What is Qubee’s policy on P2P (Peer to Peer)?
We require that all our subscribers behave within the
law. Customers on a post pay service are also asked to respect the fair usage
download limit as defined in our terms and conditions.
law. Customers on a post pay service are also asked to respect the fair usage
download limit as defined in our terms and conditions.
ü How secure is the connection?
WiMAX is an inherently secure technology with
encryption and authentication performed automatically. It’s still important
that internet users make sure that their own computers have anti-virus software
installed and that user’s only visit sites and download emails from trusted
sources.
encryption and authentication performed automatically. It’s still important
that internet users make sure that their own computers have anti-virus software
installed and that user’s only visit sites and download emails from trusted
sources.
ü How do people manage my own account?
Soon people will be able to log in and manage Qubee
account online. In the meantime please contact our customer
care team if people require any assistance.
account online. In the meantime please contact our customer
care team if people require any assistance.
Some, not all, Qubee
WiMax internet users are facing connectivity issues. What happens is that you
have internet connection for a few minutes and it suddenly cuts out. You get
disconnected for around half a minute and it reconnects automatically again.
This repeats continuously. Gamersworldbd has contacted Qubee and they said that
only users with the Gigaset SX682 modem are affected. Qubee has told that their
engineers are working on a fix as of press time. However people can try this
step for solving this problem:-
WiMax internet users are facing connectivity issues. What happens is that you
have internet connection for a few minutes and it suddenly cuts out. You get
disconnected for around half a minute and it reconnects automatically again.
This repeats continuously. Gamersworldbd has contacted Qubee and they said that
only users with the Gigaset SX682 modem are affected. Qubee has told that their
engineers are working on a fix as of press time. However people can try this
step for solving this problem:-
Go to your modems page, which is usually http://192.168.3.1
3.7 FUTURE TRANSMISSION
SYSTEM of QUBEE:
SYSTEM of QUBEE:
Findings
v
v QUBEE’s main
competitors are Telecom operators, existing ISP companies and local providers.
QUBEE’s competitive advantage is having the wireless broadband technology or
WiMAX.
competitors are Telecom operators, existing ISP companies and local providers.
QUBEE’s competitive advantage is having the wireless broadband technology or
WiMAX.
v
The competitive advantage for QUBEE is having Aamra
Networks as their local partner (shareholder). Aamra Networks is the leading
Corporate ISP in Bangladesh and they have a very good reputation in this
sector.
The competitive advantage for QUBEE is having Aamra
Networks as their local partner (shareholder). Aamra Networks is the leading
Corporate ISP in Bangladesh and they have a very good reputation in this
sector.
v To cope up with this
changing business environment in Bangladesh, the government decided to allow
private entrepreneurs to act as ISPs using VSATs (Very Small Aperture Terminal)
in 1996. In
1999, there were about 22,000 account holders with 10 ISPs (8 in Dhaka and 2 in Chittagong) and the total
number of users ranges around 100,000, while in 2000, there are about 100 ISPs
providing Internet services to more than 250,000 Internet home users.
changing business environment in Bangladesh, the government decided to allow
private entrepreneurs to act as ISPs using VSATs (Very Small Aperture Terminal)
in 1996. In
1999, there were about 22,000 account holders with 10 ISPs (8 in Dhaka and 2 in Chittagong) and the total
number of users ranges around 100,000, while in 2000, there are about 100 ISPs
providing Internet services to more than 250,000 Internet home users.
v More than 100000
people used Internet from cyber café. The growing demand of the society and the
congenial global atmosphere towards Internet has pressurized the entrepreneurs
to re-think their policies and strategies to accommodate the newly emerged
rapidly enlarging target group.
people used Internet from cyber café. The growing demand of the society and the
congenial global atmosphere towards Internet has pressurized the entrepreneurs
to re-think their policies and strategies to accommodate the newly emerged
rapidly enlarging target group.
v The optical fiber
has already introduced in Bangladesh which makes our communication faster and
cheaper. This will also change the business environment. WiMAX is also
introduced in Bangladesh. QUBEE and Banglalion have got the license and QUBEE
has started their operation already.
has already introduced in Bangladesh which makes our communication faster and
cheaper. This will also change the business environment. WiMAX is also
introduced in Bangladesh. QUBEE and Banglalion have got the license and QUBEE
has started their operation already.
v
QUBEE’s motto is to provide access to internet for
everyone. From middle to upper class people are fond of leading a modern life
because it makes the life faster, speedy, complicated and efficient. We can
hope, through WiMAX, Bangladesh can achieve sustainable growth in the near
future.
QUBEE’s motto is to provide access to internet for
everyone. From middle to upper class people are fond of leading a modern life
because it makes the life faster, speedy, complicated and efficient. We can
hope, through WiMAX, Bangladesh can achieve sustainable growth in the near
future.
v
QUBEE provides monthly usage
limit (set around 20GB) for the
1 Mbps package but the lower packages (256 and 512 kbps Sky) does not have this
limit.
QUBEE provides monthly usage
limit (set around 20GB) for the
1 Mbps package but the lower packages (256 and 512 kbps Sky) does not have this
limit.
v
The main problem
is Quebee’s 1 Mbps is priced at Tk 5,250/month while Banglalion’s 1 Mbps is Tk
3,750/month. So from a price perspective people can go with Banglalion,
The main problem
is Quebee’s 1 Mbps is priced at Tk 5,250/month while Banglalion’s 1 Mbps is Tk
3,750/month. So from a price perspective people can go with Banglalion,
Recommendations
After going through the above project work over QUBEE we found, QUBEE
is trying to grab all the opportunities to be successful in Bangladesh
Broadband Market. But considering Bangladeshi consumers, we would like to draw
their attention over some of the following facts.
is trying to grab all the opportunities to be successful in Bangladesh
Broadband Market. But considering Bangladeshi consumers, we would like to draw
their attention over some of the following facts.
v
Brand name should be easy to understand and communicate. But QUBEE is a Latin
American word which means Head, works without wire. It’s really appropriate for
Broadband service. But for Bangladeshi consumers may not accept it properly. We
have several examples in telecommunication industry that became successful by
adoption local names (Like: Orascom as Banglalink, Telenor as Grameenphone) and
some companies failed (Like: WARID with ZEM and ZAHI packages) to continue
business for their foreign name.
Brand name should be easy to understand and communicate. But QUBEE is a Latin
American word which means Head, works without wire. It’s really appropriate for
Broadband service. But for Bangladeshi consumers may not accept it properly. We
have several examples in telecommunication industry that became successful by
adoption local names (Like: Orascom as Banglalink, Telenor as Grameenphone) and
some companies failed (Like: WARID with ZEM and ZAHI packages) to continue
business for their foreign name.
v
QUBEE could offer more product packages with variable
features to compete the other broadband companies. Like: Banglalion has more
product variation than QUBEE. More product variation helps a company to be
unique. Even it creates threats to competitors if they try to challenge the
company. Even Banglalion has more product variation than QUBEE has. So, they
should offer more product packages with variable features.
QUBEE could offer more product packages with variable
features to compete the other broadband companies. Like: Banglalion has more
product variation than QUBEE. More product variation helps a company to be
unique. Even it creates threats to competitors if they try to challenge the
company. Even Banglalion has more product variation than QUBEE has. So, they
should offer more product packages with variable features.
v
QUBEE should come up with TV advertisement as early as
possible because as they are launching new product in present market so their
prime function to create consumers. Here Television media has no alternatives.
They may provide expert opinion (IT engineer) or celebrity’s opinion through
their advertisement. And of course they need to highlight the various uses and
benefits of using wireless broadband services.
QUBEE should come up with TV advertisement as early as
possible because as they are launching new product in present market so their
prime function to create consumers. Here Television media has no alternatives.
They may provide expert opinion (IT engineer) or celebrity’s opinion through
their advertisement. And of course they need to highlight the various uses and
benefits of using wireless broadband services.
v
QUBEE should highlight about country of origin (they
bought modem from GERMAN) while promoting product, because Bangladeshi
consumers has strong faith over foreign product. It will help QUBEE to have a
lime light over their product price and quality as well.
QUBEE should highlight about country of origin (they
bought modem from GERMAN) while promoting product, because Bangladeshi
consumers has strong faith over foreign product. It will help QUBEE to have a
lime light over their product price and quality as well.
v
QUBEE should consider pricing of their product. Bangladesh has
price sensitive market. At present consequence, it has seen QUBEE has high price.
If QUBEE wants to continue with this price they should focus over their quality
service and promote their product on this basic.
QUBEE should consider pricing of their product. Bangladesh has
price sensitive market. At present consequence, it has seen QUBEE has high price.
If QUBEE wants to continue with this price they should focus over their quality
service and promote their product on this basic.
v
QUBEE should offer some discount for existing users to
create brand loyalty. Like: discount over uses.
QUBEE should offer some discount for existing users to
create brand loyalty. Like: discount over uses.
v
QUBEE should concern more about their competitors. I agree at present they might not have any
rival, but Bangladesh broadband market is not so large so they should be more
innovate about their product and aware about their competitors (Banglalion and
BRAC Net)
QUBEE should concern more about their competitors. I agree at present they might not have any
rival, but Bangladesh broadband market is not so large so they should be more
innovate about their product and aware about their competitors (Banglalion and
BRAC Net)
v
QUBEE should more concentrate on CSR activities. At present they are not doing CSR activities.
To build up their brand loyalty and customers they should come up with some CSR
activities.
QUBEE should more concentrate on CSR activities. At present they are not doing CSR activities.
To build up their brand loyalty and customers they should come up with some CSR
activities.
CONCLUSION
QUBEE is a new and
exciting company in Bangladesh. Internet and telecommunication technologies are
one of the great innovations in 21st century. This innovation has a
big role in the changing mode of business environment and advertisement
technology. Aamra networks are the local partner of QUBEE in Bangladesh. QUBEE,
the foreign partner of Aamra networks who brought WiMAX for the first time in
Bangladesh. During this period, I learned a lot about QUBEE and its sales
operation and Strategy. In this report,
I tried to describe the operation and function of QUBEE’s different sales
channel. They have plans to roll out as much network coverage as possible
across Bangladesh to capture the growing market by offering quality customer
care and reliable services. Qubee will soon be available right
across Bangladesh; the service is currently available in Dhaka and Chittagong.
QUBEE believes that everyone should be able to enjoy trouble-free
access to the internet and the world of opportunities that it brings. The
company’s aim is to make a magical internet experience available to everyone,
every day, without exception. So the company gathered a highly talented team
right here in Bangladesh to build a company that’s determined to improve the
internet experience for millions of people – not just here, but ultimately all
over the world.
exciting company in Bangladesh. Internet and telecommunication technologies are
one of the great innovations in 21st century. This innovation has a
big role in the changing mode of business environment and advertisement
technology. Aamra networks are the local partner of QUBEE in Bangladesh. QUBEE,
the foreign partner of Aamra networks who brought WiMAX for the first time in
Bangladesh. During this period, I learned a lot about QUBEE and its sales
operation and Strategy. In this report,
I tried to describe the operation and function of QUBEE’s different sales
channel. They have plans to roll out as much network coverage as possible
across Bangladesh to capture the growing market by offering quality customer
care and reliable services. Qubee will soon be available right
across Bangladesh; the service is currently available in Dhaka and Chittagong.
QUBEE believes that everyone should be able to enjoy trouble-free
access to the internet and the world of opportunities that it brings. The
company’s aim is to make a magical internet experience available to everyone,
every day, without exception. So the company gathered a highly talented team
right here in Bangladesh to build a company that’s determined to improve the
internet experience for millions of people – not just here, but ultimately all
over the world.