Report on Prism Digital Limited: TV Cable Connection
1.1 COMPANY OVERVIEW:
Prisma Digital is duly incorporated under the Companies Act of 1994 and registered with the Joint Stock Companies. Established in 1991, it is fully licensed to operate cable television in Bangladesh and is a master distributor of high quality satellite and cable TV services.
Prisma has built a world class computerized Head-end system that is capable of delivering 90 channels right to your living room.
The image and sound quality is uncompromising in terms of clarity. Channels featured on Prisma, promise top-rated shows from around the world, 24 hours a day.
At present Prisma is expanding its area of coverage and upgrading the existing network to provide internet and other value-added services.
2.1 COMPANY HIGHLIGHT
The Company has signed technical assistance and procurement agreements with world leaders in the cable TV hardware industry, such as Scientific Atlanta (USA), BARCO (Belgium), ARRIS (Ireland), ALPHA (USA) and COMMSCOPE (USA). Most of the equipment is already utilized.
PDL is finalizing a contract with ARRIS Systems, world leaders in hardware internet technology, to procure internet related equipment.
Internet equipment installed with the HFC cable network will enable PDL to provide internet service, data transmission, e-commerce and broad band contents to its customer.
Internet access of Prisma creates a synergy with the existing HFC cable network and provides Prisma with technical supremacy in terms of comparatively faster download and upload of information on the Internet. Other ISP’s on the other hand, rely on slow telephone network.
Prisma is negotiating with technology companies in Bangalore, India, to develop software for export and content for the worldwide web and the internet. This will enable Prisma to take advantage of its existing HFC cable network and the Internet access service.
2.2 Mission and Vision:
The main mission of Prisma is to Provide Direct-to-Home cable TV service by laying HFC cable network all around Dhaka city.
Provide high speed internet service, data transmission, e-commerce and other broad band contents through their own HFC network to homes and businesses.
Produce content for the internet and the worldwide web, to develop software for export.
Our vision is to be a market leader in cable TV, internet, data entry and software sector i e. to become IT leader in Bangladesh.
2.3 Network Spread and Penetration:
The company’s HFC network spreads over an approximate area of 20 square kms with 100kms of Fiber Optic Cable and 200 kms of 500 series co-axial cables, catered to by 34 optical nodes. Over the last five years, the company has achieved significant market coverage in Dhaka City with the 10 cable operator affiliates.
Prisma is based in Gulshan, Dhaka, from where it coordinates and provides direct cable TV Service throughout Gulshan, Banani, Baridhara, Mahakhali DOHS, Banani DOHS and adjacent areas. It also provides franchise services to Nikunja, Mohakhali, Niketan, Monipur, Kalabagan, Dhanmondi, Baidhara DOHS, Uttra and surrounding areas. Recently company is expanding it’s network all over Dhaka city.
In 1995-96, Prisma Satellite System decided to enter the Cable TV market and create the difference it made in back 1991 which required a lot of planning, coordination, and training from abroad.
Finally in mid 1998, PSS launched the first 100% addressable 750 MHz. Hybrid Fiber Optic Coaxial Network in South Asia. During that time Prisma Satellite Systems changed it name to PRISMA DIGITAL to match with the network it was building and at the same time use PRISMA?s goodwill in the market.
It was all about Perfection, in a less than perfect city. We believed in perfection, for the Product & the Service.
2.4 Prisma facilities:
PRiSMA Headed Control Center.
Virtual Lab
Technical Discussion with Foreign Expert
Easy to connect Cable TV and Internet.
2.5 Customer service:
The customer service department’s hotline 8857808, 8857811, 01711622063 went 24 hours, in line with Prisma Digital’s round-the-clock programming. The best times to call the hotline are during its off-peak hours at between 9:30 am to 4 pm daily.
Customers can also fax in their enquiries to 9893243. Please remember to give us your telephone number and let us know the best time for our customer service officer to call you back.
Operate a Customer Service Centre at 155/A Gulshan Avenue, Ground Floor, Gulshan-2, Dhaka-1212. It is open 365 days, from 9:30 am to 10:30 pm.
2.6 Customer Care Program:
Prisma’s staff is proud of the service we provide and are constantly striving to meet and exceed our customer’s expectations. We are always looking for feedback and ways that we can improve.
What you can expect from your contact with us:
· a friendly and enthusiastic response to your call or visit
· a greeting with a smile and an introduction
· confirmation of every transaction
· personal attention from someone whose goal it is to assist and serve you
· a invitation to rate our service
· and an invitation to come back again
2.7 Competitor of Prisma Digital Limited:
2.7.1 Competitor Analysis of TV cable connection:
Faire cable
CEL
Star Cable
UCS
Multi Cable
2.7.2 Competitor Analysis of Internet connection:
Qubee
Bangla Lion
World net
GP cybernet
Uggni
I-connect
2.8 SWOT Analysis of Prisma Digilal Limited:
1. Strength of Prisma Digital Limited:
Unlimited browsing and download
24 Hour Power Back-Up
- Document and practical are as same
- 100% Committed
- Good customer service.
- Community – Commitment – Customer Service.
- 90 Channel
- Crystal Picture
- Clear Sound
- 24 Hour Power Back-Up
- Best Service though screw and billing person.
- Well educated good mannered director.
- Highly experience senior executive.
2. Weakness of Prisma Digital Limited:
Lack employees.
The employees are burdened with extra work loads and work late hours without any overtime facilities.
Narrow networking area.
Cable service
3. Opportunities of Prisma digital Limited:
A well and fair working environment is encouraging the young man.
The demand of the services is increasing rapidly.
Faster market growth.
Co-operative and friendly mentality of the employee helps to hold the client.
Expand networking line to meet broader range of customer.
4. Threats of Prisma Digital Limited:
Competitor of Prisma Digital.
Lack of advertising.
3. 1 Package of Prisma Digital:
PRiSMA DIGITAL
Price List for CABLE TV Service – 2009
| Area | Primary Connection | Secondary Connections |
| Gulshan / Baridhara | 300 | 300 |
| Other Area | 300 | 200 |
No Installation charge
All you have to do is to pay one month refundable security deposit.
3.2 Price list:
| PRiSMA DIGITAL | |||||
| Price List for INTERNET Service – 2009 | |||||
| (Amount in Taka) | |||||
| SPEED (Kbps) | CABLE MODEM | FIBER OPTICS | |||
| Home | Corporate | Shard | Dedicated | ||
| 32 | 600 | – | – | – | |
| 48 | 800 | – | – | – | |
| 64 | 1100 | 2200 | |||
| 96 | 1400 | 2800 | |||
| 128 | 2000 | 4000 | 2500 | 5000 | |
| 256 | 4000 | 7500 | 4500 | 9000 | |
| 384 | 11500 | 1400 | |||
| 512 | 15000 | 9000 | 18000 | ||
| 768 | 22000 | – | 27000 | ||
| 1024 | 30000 | – | 35000 | ||
3.3 Special Eid Home Internet Offer in 2009:
| Bandwidth (share) | Gulshan/Baridhara | Other Area |
| 96-128 kbps | 1300 | 1000 |
| 96-128 kbps | 2000 | 1500 |
Through Cable Modem: Installation Charge @ Tk.2500/-
No Installation charge for first 100 clients
Through Fiber Optics : Installation Charge @ Tk. 7500/- and fiber optics cable charge
VAT and conditions applicable
3.2.1 There have some offer for excising customers:
For 32-64 kbps clients: 20% Special Discount for Home user on internet for existing prisma CATV Clients
For 96-256 kbps clients: 10% Special Discount for Home user on internet for existing prisma CATV Clients
Cable TV free for New Clients
All amount excluding vat & Taxes
No Modem Cost
Condition apply
3.4 Installations:
Installation requires subscriber’s presence. Installations are conducted Saturday through Thursday. For your convenience, we offer morning and afternoon appointments. But some times we also install cable TV and Internet FRIDAY!
Morning appointments can be scheduled from 10:00 am to 12:00 pm. Afternoon appointments can be made for between 2:00 pm to 5:00 pm.
| Equipment Charges | |
| Converter + Remote
(Including 30 feet of drop cable.) |
Tk.5,000 |
| Installation & Service | |
| Refundable Security Deposit – equivalent to one Month subscription | 1monthsubscription |
| Miscellaneous Charges | |
| Returned Cheque Charge | Tk.200 |
Commercial and non-standard installations and other services not listed above will be charged on an individual basis. All prices subject to change
4.1 Employment opportunity:
At Prisma, our focus is clear: Community, Commitment, and Customer Service. There has never been a more exciting time in the history of cable television industry in South Asia or our company for individuals interested in contributing to the delivery of quality programming, advanced digital and data services, and superior customer service to our subscribers. Few companies can match the growth potential and opportunities for goal-focused, team-oriented and self-managed individuals. When it comes to compensation, benefits and relocation, we are highly responsive in recognizing and rewarding excellence.
Job Descriptions:
The following are only brief descriptions of the jobs listed. If you require a complete, detailed job description, or would like further information concerning these opportunities, please contact Prisma Cable’s Human Resources Department at 880-2-8857808, 8857811or send an e-mail request to gm@prisma.net.bd
1. CUSTOMER SERVICE EXECUTIVES:
Principal Responsibilities: Attend customer calls, queries, complain management and maintain / update database.
Educational Requirements: Business Graduate
Experience: Minimum 2 years
2. MARKETING EXECUTIVES:
Responsibilities: Generating new clients, and market research.
Educational Requirements: Graduate
3. EXECUTIVES, BILLING AND ACCOUNTS:
Responsibilities: Carry out regular Accounting Activities, Cash management, & posting through accounting Tally software.
Educational Requirements: Commerce Graduate
Experience: Minimum 2 years
4. Installer Department, (Network Engineering):
JOB SUMMARY: Perform a variety of duties pertaining to cable TV installation and servicing for customers. Responsible for related paperwork, monetary transactions, and maintenance of assigned truck, tools, and equipment
JOB QUALIFICATIONS: Experience in installation, building, wiring, or construction and customer service preferred.
5. Installer/Technician Department, (Network Engineering):
JOB SUMMARY: Under moderate supervision, performs a variety of duties pertaining to cable television installation and service. Responsible for installation paperwork and maintenance of assigned vehicle and tools; troubleshoot service problems.
JOB QUALIFICATIONS: Experience in installation, building, wiring, or construction and customer service preferred.
6. Service Technician Department, (Network Engineering):
JOB SUMMARY: Performs field technical work and responds to customer complaints. Responsibilities include daily organization of service calls, customer relations, problem solving, and documentation. Perform installs, disconnects, reconnects installation of additional outlets, and relocations.
JOB QUALIFICATIONS: One to two years work experience in installation, building, wiring, or construction. Customer service experience or aptitude required.
7. Area Technician Department, (Network Engineering):
JOB SUMMARY: Responsible for directing the work activities of all field personnel as instructed by supervisor, for technical training in installation and field maintenance, and for all of proper plant maintenance and operation.
JOB QUALIFICATIONS: Must have two to five years experience as a technician. Previous supervisory experience or training desirable.
8. Customer Service Representative – Network Control Center
Department: Administration
JOB SUMMARY: Primary liaison between local customers and Prisma Network Control Center –handles all customer contacts received at the local office by telephone, in writing, and in person. In addition, performs a variety of clerical duties of a routine and recurring nature, including typing, filing, customer payment processing, collections, cash handling, sales, phone, and preparation of standard forms.
JOB QUALIFICATIONS: Keyboard experience desirable. Customer service experience required.
4.2 Presentation Broad band:
The broadband cable project is the first step in our endeavor to a much wider scope of expansion in the field of broadband, satellite communication and Cable TV reception and distribution. We are the pioneer and leader in satellite related business in Bangladesh, and over the years have gathered substantial knowledge and know how in the fastest expanding sector of communication technology.
We have formulated and presented the best possible format that shows with ease: how the project is directed to progress.
5.1 Cable Advertising:
Business Objectives for Advertising on Cable TV.
Video Advertisement Production.
Promote your business using a variety of video, photo classified and Internet ads. Whatever you choose, the experts at Prisma Digital Cable can help you reach your desired audience.
5.2 Advertising Message Will Achieve Success on Cable Television:
Advertising is one of the basic marketing expenses for almost every business. For a local business, controlling costs and maximizing the impact of every taka spent is critical. There are many advertising options available today. The challenge is to pick the medium that lets you target your customers and buy advertising coverage without paying to reach people outside of your market area. Getting the most out of your advertising budget is a must! Cable TV advertising allows you to target your advertising taka to reach the high potential buyers in your market area at Advertising.
5.3 Advertise to Reach New Customers:
1. Our market changes constantly:
New families in the area mean new customers to reach. People earn more money, which means changes in lifestyles and buying habits. The shopper who wouldn?t consider your business a few years ago may be a prime customer now. Remember? 20% of families will move this year.
2. Advertise Continuously:
Shoppers don’t have the store loyalty they once did. You must advertise to keep pace with your competition. The Retail Merchants states: “Mobility and non-loyalty are rampant. Stores must promote to get former customers to return and to seek new ones.
3. Advertise to Remain With Shoppers Through the Buying Process:
Many people postpone buying decisions. They often go from store to store comparing prices, quality and service. Advertising must reach them steadily through the entire decision-making process. Your name must be fresh in their minds when they ultimately decide to buy.
4. Advertise Because Your Competition is advertising:
There are only so many consumers in the market who are ready to buy at any one time. You’ll need to advertise to keep regular customers and to counterbalance the advertising of your competition. You must advertise to keep your share of customers or you will lose them to the more aggressive competitors.
5. Advertise because it pays off Over a Long Period:
Advertising gives you a long-term advantage over competitors who cut back or cancel advertising. A five year survey of more than 3,000 companies found? Advertisers who maintain or expand advertising over a five year period see their sales increase an average of 100%. Companies, which cut advertising, averaged sales decreases of 45%.
6. Advertise to Generate Store Traffic:
Continuous store traffic is the first step toward sales increases and expanding your base of shoppers. The more people who come into the store, the more possibilities you have to make sales and sell additional merchandise. For every 100 items that shoppers plan to buy, they make 30 unanticipated “in the store” purchases, an NRMA survey shows.
7. Advertise to Make More Sales:
Advertising works! Businesses that succeed are usually strong, steady advertisers. Look around. You’ll find the most aggressive and consistent advertisers are almost invariably the most successful.
8. Advertise because there is always Business to Generate.
Your doors are open. Salespeople are on the payroll. Even the slowest days produce sales. As long as you’re in business, you’ve got overhead to meet and new people to reach. Advertising can generate customers now and in the future.
9. Advertise to Keep a Healthy Positive Image:
In a competitive market, rumors and bad news travel fast. Advertising corrects misleading gossip, punctures “overstated” bad news. Advertising that is vigorous and positive can bring shoppers into the marketplace, regardless of the economy.
10. Advertise to Maintain Employee Morale.
When advertising and promotion are suddenly cut or canceled, salespeople may become alarmed and demoralized. They may start false rumors in an honest belief that your business is in trouble. Positive advertising boosts morale. It gives your staff strong additional support.
11. Reach the People who are Your Most Potential Customers:
Cable television reaches people who spend more time watching television.
Demographics show cable TV viewers have more discretionary income.
Cable TV provides programming viewers can’t find on local broadcast stations.
Cable TV advertising reaches people broadcast television under delivers.
12. Cable TV Targets Your Taka Where You Want Them:
The specific target demographics you want.
It also lets you target your advertising geographically.
Your customers come from a 5-10 mile radius around your business.
13. Cable TV Advertising is more efficient:
A picture is worth a thousand words.
Broadcast TV rates make you pay for reaching non customers.
Spend your advertising taka more efficiently.
Pay to reach those people who are potential customers.
For small businesses, it is an affordable alternative to broadcast TV.
Cable TV beats radio and newspaper because Video Sells!
14. Cable TV is more effective:
Dollar for dollar, cable TV gives a local business more bangs for the buck!
You get greater frequency, more repetition and greater impact.
Cable TV advertising is today’s hottest medium.
More people are watching cable TV than ever before.
You associate your business with quality programming and a quality audience.
5.4 Business objective:
1. Build Your Image and Brand Name:
Add authority to your message – people equate advertising with success.
Build your company’s identity by accenting your company’s personality.
Establish your company/product as a brand name.
Tell the story of your company.
Highlight testimonials from satisfied customers.
Establish a presence in your community or industry.
Prove your superiority – using hard data rather than mere copy.
2. Maintain Your Existing Business:
Maintain a constant public presence.
To show your sales reps, distributors and employees you are behind them.
4. Grow Your Business:
Expand into new markets – either demographically or geographically.
Educate prospects about the benefits you offer.
Influence trendsetters (people who influence others).
Make your name known to people who have never heard of you.
Create awareness and credibility for a new business or product.
Keep your name in the forefront of your customers’ minds.
5. Create Immediate Sales Impact:
An exceptional offer buys customers.
A little or no profit offer is rewarded with repeat and referral business.
Create a desire to buy.
Let people know you are there before a direct mailing.
Attract foot traffic to your store.
6. Meet or Beat the Competition
Get to the front of the line before your competitors.
You’re going after the business your competitors now have.
5.5 Cable program:
1. Cable Channels: Place your commercial on our 24 in-house Hindi Movie Channel, 24 in-house English Movie Channel or Music on Demand Channel.
To feature your ad in easily identifiable locations, Info Vision Channel offers the following advertising categories:
Real Estate: Great for real estate agencies or individual realtors selling commercial and residential properties.
Classified Cars: Sell cars, trucks, motorcycles, boats–any type of transportation! Also includes related items such as tires, batteries and body detailing.
Taste ‘N the fall: Promotes area’s dining options and guides longtime residents and visitors to special restaurants.
Dining and Entertainment: Where to go? What to do? List it here and tell new and old residents what kind of fun you offer!
House Calls: Includes all home and garden as well as professional services such as plumbing, remodeling, bookkeeping, house cleaning, contracting etc.
Health and Fitness: Updates viewers on area home health care options, medical suppliers, medical clubs and organizations. Includes gyms, spas, hair salons etc.
The Marketplace: All types of retail highlighted here. Advertise a great sale, new items or unique items for sale.
Career Classifieds: Whether you’re looking for a job, or need to find an employee, this is the place to begin.
Garage Sales: Let residents know about your own personal sales offerings!
2. Viewer research:
Promote your business through a wide variety of cable TV advertising options and/or a variety of Internet ads. Whatever you choose, the experts at Prisma Digital Cable can help you reach your desired audience and achieve your sales goals.
3. Production tips:
Promote your business through a wide variety of cable TV advertising options and/or a variety of Internet ads. Whatever you choose, the experts at Prisma Digital Cable can help you reach your desired audience and achieve your sales goals.
4. Prisma Digital Cable Tips for a Better Commercial:
Television is the most powerful advertising media. The better we understand its strengths and limitations, the more effectively we can use it. Contact our experienced cable TV
Advertising Executives to work with you to follow these key steps:
Focus on an advertising strategy
Stay focused
Know who you are talking to
Evaluate your strategy
5.6 Focus on an Advertising Strategy:
Whatever type of advertising you do, thinking about the following questions will help you develop the advertising that best achieves your goals and will save time in the long run developing the ad.
Objective: What exactly to you want your ad to accomplish for you?
Primary Benefit: What is the single best competitive advantage of your business?
Secondary Benefit: What other main benefits attract people to your business?
Target Audience: Who exactly, do you most want to respond to your ad?
Call to Action: What do you want viewers to do after seeing your ad?
Tone: What kind of personality would you like your company to project?
Stay Focused!
Effective commercials are concise and to the point. Your TV commercial (or “spot”) is exactly 30 seconds long. To make the most of those 30 seconds, a tight focus on a single key message is essential.
Often, clients feel that the more information they put into their spot, the better. Research has shown that in fact the opposite is true: if a commercial contains several mixed messages, the viewer will not retain any single message effectively.
Furthermore, each second spent on phone numbers, web-site addresses, business hours, driving instructions, etc., reduces the time to communicate your key message.
This is why it is so important to limit the amount of information in your ad. If your key message is effectively and compellingly conveyed, the viewer will go out of their way to find out the rest.
1. Know who you’re talking to:
The better you can describe the target audience for your ad, the more effectively we can tailor your commercial and your schedule.
Spend some time thinking about exactly who you want to reach. What would best get their attention?
Advertising on Prisma Digital Cable TV makes it possible to define and focus on your target audience.
2. Evaluate Your Strategy:
| A good TV commercial is… | A bad TV commercial is… |
| Crystal clear about your competitive advantage and what you are promising. | Uncertain about exactly what you are offering to persuade the viewer. |
| More motivating than entertaining. | More entertaining than motivating. |
| Intensely visual? It showcases your business or product in its best light. | A radio commercial? It wastes TV? S potential to show enticing visuals. |
| Professional looking; flattering to your reputation and stature. | Unprofessional or cheap looking; damaging to your credibility. |
| Compelling and believable. | High-pressure or exaggerative. |
| Focused on advancing the sale. Good ads create a desire for your product. | “Cute” or full of flashy effects, while it fails to actually sell your business. |
| Attention getting? It engages the viewer to find out more about you. | Boring. |
| Tightly focused on a persuasive message that achieves your objective. | Too complex or full of too many ideas to convey any one message effectively |
Promote your business through a wide variety of cable TV advertising options and/or a variety of Internet ads. Whatever you choose, the experts at Prisma Digital Cable can help you reach your desired audience and achieve your sales goals.
5.7 Ad Production Services:
For current rates call our Advertising Executives at (880) 2 8857808.
Full production assistance is available to advertising clients. You can also view Production Tips from Prisma Digital Cable.
1. Basic Production Package:
Basic production packages for a 30-second commercial include the following services. Call for production rates for a: 30 second commercial. The basic production process takes about 2 weeks. Additional services are available for an additional charge.
Scripting
1-2 hour location shoot (one)
On-screen graphics (address, phone numbers, hours, etc.)
Editing
Professional voice over
Music background
One VHS copy of the completed commercial for your files.
2. Additional Services Include:
Donut changes
CG/ no voice over
Editing w/ existing footage
Additional shoot locations
After hour shoots
Dubs
3. Multi-spot Packages (package rates apply only if spots are shot at the same session):
Two commercials (:30 x 2)
Three commercials (:30 x 3)
5.8 Video ad Production:
Promote your business through a wide variety of cable TV advertising options and/or a variety of Internet ads. Whatever you choose, the experts at Prisma Digital Cable can help you reach your desired audience and achieve your sales goals.
5.9 Coverage Area:
Promote your business through a wide variety of cable TV advertising options and/or a variety of Internet ads. Whatever you choose, the experts at Prisma Digital Cable can help you reach your desired audience and achieve your sales goals.
5.10 Prisma Digital Cable Advertising Coverage Area:
Prisma Digital coverage area includes Gulshan, Banani, Old DOHS, and New DOHS serving 16,500 cable viewers who could be looking at your ad as well!
1. Internet Advertising:
Promote your business through a wide variety of cable TV advertising options and/or a variety of Internet ads. Whatever you choose, the experts at Prisma Digital Cable can help you reach your desired audience and achieve your sales goals.
2. Advertising on www.prisma.net.bd:
You can capitalize on the web traffic attached to Prisma Digital Cable’s web site by placing your web advertisement, your business listing, and your web site link on our web site. Web surfers in your market area are attracted to our web site by our frequent promotion on our cable channels and the cable and community information we provide.
5.11 Banner Ads and Tile Ads:
To place your web advertisement on the most frequently visited pages on
www.prisma.net.bd, tell us if you have an ad ready that you want to place on our site or if you want us to build you an ad.
If you already have an ad, click here to see our Ad Specifications. Or submit your ad directly with our submit a Banner Ador Tile Ad forms.
Prisma Digital cable can create an ad for you. You can build your ad directly on this site with our Build a Banner Ador Build a Tile Ad forms. Or Prisma Digital Limited Cable will build a custom ad to best meet your needs. Please click here to request a Quote.
1. Directory listing of our business:
List your business in our Marketplace with your address and contact information, or enhance your listing with your logo and a link to your web site. Take a look at our examples or submit a Directory Adnow.
2. Assistance Developing our Own Web Site:
Use experienced professionals to help you develop and/or enhance your own web site. E-business solutions including online purchasing capability are just part of your choices. You can reach us online or call us at 8857811, 8857808 for more information.
5.12 Values:
Education for empower leader.
Community involvement.
Reliability and dependability.
Technological empowerment.
5.13 Registration Form:
| Top of Form
For more details please send us a mail providing the following information. We will get back to you. Mailing address wecare@prisma.net.bd
Bottom of Form |
5.14 Future vision:
We’ve been able to realize our goal of becoming a major force in providing cable television service in Bangladesh. In the future, we see the convergence of cable television, telephone, and computers especially in the Capital city of Dhaka leading to more advanced services for the communities we serve. It is vital to the economic future of our customers that they do not wind up as information “have-nots’ in an information-driven economy.
That is why we have been working on plans for Wide Area Networks and Internet access for the schools and all of our customers. We also believe that telecommuting will become a large market and we intend to be there with high-speed broadband transmission facilities to serve the growing need.
The quality of life is very high in the communities we serve and we intend to make sure that our customers can enjoy that great quality of life and still be “plugged in” to the information economy. We are confident that we can provide our customers superior telecommunications services at a reasonable price, and are doing everything in our power to make sure that PRISMA is Dhaka City’s preferred “one-stop shop”telecommunications provider.
Results and Findings
6.1 Findings:
After analyzing all the information, the following findings are found:
Currently Prisma digital Limited is holding 1st position in the networking area of TV cable connection. It has also succeeded to maintain significant market share of 55.75%.
Prisma digital Limited has not yet started its working area in IP Phone service, the company strategically in weak position than the competitors of Prisma digital limited.
The net Working capital growth of Prisma digital Limited is showing a positive trend over the years that reflects good liquidity position of the company.
In 2009 it can find that Prisma digital Limited is using its assets more efficiently to generate sales than the other leading competitors.
Prisma digital Limited suffered negative growth in one or more years but it could overcome the situation by making a significant growth in the following year. In 2002 Prisma digital Limited had a growth of 55.75%.
Prisma digital Limited is adopting dividend policy according to its internal decisions and profitability which has a reflection in their year by year Dividend Payout Ratio figures.
Prisma digital Limited leads in comparison to other companies by more than 3.65 days.
Prisma digital Limited is a sister concern of Bangal Group Bangladesh.
We’ve been able to realize Prisma digital Limited goal of becoming a major force in providing cable television service in Bangladesh.
Both TV cable and internet connection with one cable.
Recommendations & Conclusion
7.1 Recommendations:
By analyzing, the different servicing Institutions some recommendations are here pointed out to make Prisma digital limited overall process more effective. The recommendations are stated below:
A strong brand image of Prisma digital limited should be created the sectors of the country to make a permanent recognition of the company for future growth and expansion.
Training programs of the employees should be arranged on regular basis.
Television is the most powerful advertising media.
The better we understand its strengths and limitations, the more effectively we can use it.
The company has achieved significant market coverage in Dhaka City with the 10 cable operator affiliates.
The meetings of the executive committee should become more regular than the current situation, where the meetings are erratic and depends on the sole discretion of the management.
Promote your business through a wide variety of cable TV advertising options and/or a variety of Internet ads.
Whatever you choose, the experts at Prisma Digital Cable can help you reach your desired audience.
At present Prisma is expanding its area of coverage and upgrading the existing network to provide internet and other value-added services.
The documentation department should be properly manned, as it is of vital importance to the organization.
Conclusion
Prisma digital limited has been trying to operate its business successfully in Bangladesh since 1992. Prisma digital limited has already developed an image of goodwill among its client by offering excellent services. This successful has resulted from dedication, commitment and dynamic leadership of its management over the period.
Prisma digital limited are a new dimension for Bangladesh’s economic growth. Efficient services from these companies can push up the industrial growth.
The quality of life is very high in the communities we serve and we intend to make sure that our customers can enjoy that great quality of life and still be “plugged in” to the information economy.
The image and sound quality is uncompromising in terms of clarity. Channels featured on Prisma, promise top-rated shows from around the world, 24 hours a day.
Bibliography
Annual Report of Prisma digital limited -2009.
Web site the Prisma digital limited.
Library of the people’s university of Bangladesh.
Internet
Strategic management (Thompson and Strickland)