Study on Prime Bank Deposit Schemes with other private sector Banks

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Study on Prime Bank Deposit Schemes with other private sector Banks

PART-1

INTRODUCTION

1.0 Introduction:

1.1 Origin Of The Report

Prime Bank Limited is a fast growing private sector bank in Bangladesh. The main objective of this report is to evaluate the performance of deposit schemes of Prime Bank Limited. In terms of deposit schemes, credit facility and quality services to the customers and value addition for the shareholders, Prime Bank Limited is already maintaining its position at the top slot. The bank has already proved satisfactory progress in all areas of banking operation and it further expanded and consolidated its customer base in both of its core business and retail banking. Prime Bank Ltd. is determined to explore the different ways to accommodate with the needs of its clients.

1.2 Objectives Of The Report:

The objectives of the study are as follows:

Broad Objective:

The major objective of the report is to have a clear idea about the ‘Marketing of Financial Products’ of Prime Bank Limited and to compare the deposit schemes with other private banks.

General Objective: