The ARAMEX-Rendering Customer Services to the International Courier Industry

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Rendering Customer Services to the International Courier Industry.

There are more than 10 international couriers, serving the people of all over the world in different sectors. So it is clear that there is a great competition among those couriers. All of the courier will not service forever. Only those couriers will service more who cares about their customers, their demands and needs. To do so the courier should find out new and new services that would be offered to them, which they are accepting in mind. Actually competent couriers should see the expressions of the customers and make it available in reality.

ARAMEX was founded 25 years ago as a small operation working out of two offices – in Amman, Jordan and in New York. Driven by a young, dynamic and dedicated leadership it has grown rapidly to become an international company with shares traded on the NASDAQ.

In addition, ARAMEX has many worldwide global alliances including more than 30 of the world’s best independent express companies. The alliance members function efficiently as a worldwide delivery network.

ARAMEX offers its express delivery services on an international basis to both retail and wholesale express clients with the ability to track their shipments on the worldwide web through the company’s web site (

The company’s freight forwarding services offer a wide range of shipping choices, including air, land and ocean freight forwarding, consolidation, warehousing, customs clearance and break-bulk services. The company maintains online communication system for faster shipment tracing and tracking.

1.1 Introduction of the Organization

Expo Express Services Ltd became the Exclusive Franchise of ARAMEX International in Bangladesh with effect from 1st August 2002.

ARAMEX was founded 25 years ago as a small operation working out of two offices – in Amman, Jordan and in New York. Driven by a young, dynamic and dedicated leadership it has grown rapidly to become an international company with shares traded on the NASDAQ.

Historically, the company started as an international express package delivery operator. With flexibility and innovation, ARAMEX used its solid infrastructure for the development of additional products, including freight forwarding services, domestic express delivery services, logistics and e-fulfillment, catalogue shopping services, and other specialized services. With the incorporation of all these services, ARAMEX has become a one-stop total transportation solutions company.

The ARAMEX-led Global Distribution Alliance (GDA) brings together 40 independent express companies from around the world, each specializing in their own region and together covering the world with the same, unified standards and business procedures. The network has more than 12,000 offices, 33,000 vehicles and 66,000 employees serving alliance customers and attending to the details of their business round the clock, around the globe.

In addition, ARAMEX has many worldwide global alliances including more than 30 of the world’s best independent express companies. The alliance members function efficiently as a worldwide delivery network.

ARAMEX offers its express delivery services on an international basis to both retail and wholesale express clients with the ability to track their shipments on the worldwide web through the company’s web site (

The company’s freight forwarding services offer a wide range of shipping choices, including air, land and ocean freight forwarding, consolidation, warehousing, customs clearance and break-bulk services.

The basic definition of “courier” is simply someone who delivers something from one place to another place. A courier is a messenger, conveying something of importance from the sending source to the receiving source. Within this definitive context, couriers and courier services can come in many different types and styles. In past times, before there were vehicles, couriers were usually just individual messengers, who traveled from one place to another to deliver news, documents, or products. Examples of this were the courier services of medieval times, which were one or more people who delivered messages or goods on horseback, or the famous pony express riders, who relayed messages or goods across the United States by passing them along from rider to rider until they reached their destination. Courier services, as well as trains also used stagecoaches after they started coming into regular use. As time progressed and the age of technology set in, courier services began to use vehicles such as automobiles, modern trains, and airplanes. Suddenly the words “overnight” and “express” were starting to be used on a regular basis by courier services. Where once it would have taken days, weeks, or months for documents or products to be delivered, suddenly it was all becoming much more streamlined. Running a company that provided courier services was also becoming a lucrative prospect.

1.2 International courier services

Though almost all large courier services are international, there is one type of international courier service that stands out as different from the rest. This is the type of courier service that employs one or two actual people to deliver the shipment by traveling to the destination personally. These people are called “international couriers”, and they add a much more direct and personal touch to the delivery. Becoming an international courier can take some time, but the couriers themselves often find this type of work very rewarding. When you are employed as an international courier, you often get to travel to many different types of places for free, or for a greatly reduced cost. Though a large percentage of the time most international couriers do not deliver packages or documents overnight or express, there actually are times when they have to travel at a moment’s notice in order to deliver a shipment within a very short time. Many people, if the logistics of their lives allow for this type of travel, find it a very exciting way to travel, or even make a living.

1.3 Standard courier services

The standard courier services that most of us are familiar with are the ones that can involve shipping to places all over the world. These companies have processes and steps that they take to make sure those documents and packages get safely and securely from one place to another. Though from the consumer’s point of view the process of sending documents or packages is pretty straightforward – you give something to the courier service and it arrives where you send it – the actual process is much more involved. For instance, when you bring a package to a large courier service, the first thing that they will do is take down the pertinent information. The name of the person or company that you are sending the package to will be printed out and placed on the package, with a shipping number for tracking purposes. Your name and address will also be placed on the package. The courier service will document information on the package weight, and charges will be applied accordingly. Most packages are automatically insured up to a certain amount, but you can insure it for more if what you are sending is more valuable than that. If you do need more insurance, then an extra charge will probably be added to the shipping price. The price will also be adjusted according to how fast you would like the package to arrive at its destination. Overnight and express shipping will, of course, cost more. Once all of this is determined, the package is then sent by truck, and if necessary, by plane also.

1.4 Personal courier services

Personal courier services are usually defined as those services that send actual “messengers” from one place to another. As in the bike messenger example, the courier is usually only one person, and this person takes the message, package, or document from one place and delivers it personally to another place. These, of course, are smaller courier companies, and in some instances may involve only a few people who provide this service to established clients on a regular basis. When a company has a main headquarters in one part of a city, and an office on the other side of town, or a couple towns away, they can give a package or documents to a personal courier and this courier will use a vehicle to travel to the destination. As mentioned before, in large cities like New York City or Los Angeles, bike messengers are often used to take the shipment from one place to another, since logistics determine that with the traffic in large cities, it could be faster than driving. Many times, however, a personal courier will use a vehicle to transport the shipment when logistics determine that this would be the fastest way to deliver. The courier will be contacted, and will arrive to pick up the shipment, get the pertinent information, and will then drive to the destination and deliver the package or documents in person.

1.5 Business Courier Services:

There are mainly the companies which dealing with foreign countries are using international courier.

2.1 Offered Services of ARAMEX:

International Express:

  • Worldwide Document Express
  • Worldwide Parcel Express
  • Cash on Delivery
  • Return Service
  • Cash Collect

Domestic Express:

o Same-Day Domestic Service

o Overnight Domestic Service

o Domestic Document Return

o Cash on Delivery

o Domestic Distribution Services

o Mailbag Services Mailbag Services


  • Door-to-Door
  • Door-to-Airport
  • Airport-to-Airport
  • Expedited Air
  • Wholesale Co-Loading
  • Charters
  • Exhibitions Handling
  • Special Projects


  • Freight-Forwarding & Custom Clearance
  • Warehousing
  • Facility Management

Shop and Ship

Catalog services

Special Service

Value added service:

  • Distribution
  • Professional Engineering Design
  • Consulting Services


There are various types of clients ARAMEX International have:

Basically the organizations or personnel who are using courier service are our clients.

Who are using transportation facilities are our clients.

Whose need value added service is our client.

2.2 The specific competition of the ARAMEX both locally and internationally



§ FedEx





· SEKO Worldwide

· DEC Express

· Unique and Custom Logistics

· Air Courier Dispatch

· Expedited Logistics Freight Service


· FedEx




· Advanced Express Services

· Advanced Express

· City Express, Inc.

· Diamond Transportation Group, Inc.


· International Bonded Couriers, Inc. (IBC)

· Paramount Courier, Inc.

· US Express and Logistics, In

2.3 About ARAMEX Department:

All over the world there are 66,000 employees are working with ARAMEX INTERNATIONAL LTD and at Bangladesh the number of employees is over 100.

SL. Departments Specific areas Supervisor No of


01 Country Manager Management Saman Gunawardena 01
02 Customer care Customer services, freight, FDO Shah Alam Monshi 08
03 Quality Controller Monitoring quality of service Mr. Rahat Sikdar 01
04 Finance & Accounts Accounts, Collection, Mr. Enayet Hossain Khan 12
05 HRD Recruitment, selection, T&D, administration Mr. Rahat Sikdar 08
06 National Sales Manager Sales & Marketing Graham Tucker 16
07 National Operations Dispatching and delivery shipment Shah Alam Monshi 43
08 IT Manage all kinds of system work Saiful Islam 01
Total no. Of employees 90

2.4 The organizational structure of ARAMEX INTERNATIONAL LTD is tall.

ARAMEX INTERNATIONAL LTD is private limited company.

2.5 Culture:

ARAMEX is driven by a dynamic, active, flexible culture radically opposed to fixed bureaucratic management structures, allowing it to swiftly cut through any barriers that

stand in the way of its growth.

ARAMEX fosters creativity and entrepreneurship by creating a stimulating work environment where ideas coming from any member of the organization are encouraged,

no matter how small.

If people were to describe ARAMEX as a person they’d use words like innovative, self-motivated, ambitious and initiative-taker.

2.6 The management philosophy or corporate culture of ARAMEX

The corporate culture of ARAMEX is described below:

2.6.1 Team work:

In mid 90’s ARAMEX restructured its sales team and became a team based organization that provide customers with “one stop shop” with:

· Multi product offerings

· Personalized service

· Team is responsible for the full delivery

· Each team has its own cycle, P&2

“People one to deal with one company one person”.

2.6.2 Open Door Policy:

Open door policy advocates sharing all needed information with their customer’s transparency of information.

2.6.3 Federation structure:

The impact of Federation structure re s follows:

· Station operated s independent profit centre

· Country/ station managers operate as CEO & make their own decision.

· The key reasons of ARAMEX success is for its federal structure.

People are allowed to do what is best for the company, they are encouraged to be entrepreneurial and take risks within a big fame of rules and regulations that are expected to follow”.

2.6.4 Developing people:

It includes:

· Opportunities for students

· Chances for fresh graduate

· Promotion from within

Helping people going up the ladder”.

2.7 Quality Assurance:

Quality at ARAMEX is every body’s job. They commit to fully understanding their customers needs, fulfilling their expectations on time and delivering a service that always delight them.

ARAMEX believes on

Safety the


Understand their requirements
Do it Right the

First time every time

Continuous improvement

ARAMEX also believes that “If we don’t take care of our customer, some body else will.”

2.8 System at ARAMEX:

Info axes: Express tracking system

ACCPAC CRM: Customer management system.

DIS: Domestic product.

FTS: Freight tracking system.

ACCPAC: Finance and account system.

HR System:

  • On line application
  • Leave system
  • Travel system
  • Payroll system
  • Personnel action
  • Clearance and exit system.

2.9 The legal status of the organization (association, limited, public company, etc)

ARAMEX – Bangladesh is a Pvt. Limited company. In June 2005 ARAMEX- International went public on the Dubai Financial Market (DFM) as Arab International Logistics (ARAMEX) with its shares traded under ARMX.

2.10 Mission:

To satisfy our clients’ total transportation needs and meet their expectations by providing global customized logistics and information solutions rapidly, reliably and cost-effectively.

2.11 Vision:

We will be recognized by our customers to be the first and most flexible in our chosen markets. We will partner with our customers and suppliers to deliver flexible, cost-effective and quality services by efficiently utilizing our global information network, best people and leading-edge technology.

2.12 Departments Name of ARAMEX INTERNATIONAL at Bangladesh:

  • Sales Department
  • Operation Department
  • Customer Care Department
  • HRD Department
  • T & D
  • Quality Assurance
  • Administration
  • Accounts Department

2.13 Branches are at Bangladesh:

  • Mirpur
  • Uttara
  • Savar
  • Motijheel
  • DEPZ
  • CEPZ
  • Aggrabad (Chittagong)
  • Narayangonj.

2.14 The corporate structure of ARAMEX

Calling Center
Customer Management
Catalog Shopping
Information Technology
Quality Assurance
Credit Control
Receivable & Collections

2.14.1 Decision Maker

Station Leader: Station Leader is called Country Manager who is Saman Gunawardana for Bangladesh. He is the main decision maker for any important decision.

Finance Manager: He takes the all-financial transactional decision for Bangladesh for ARAMEX.

Customer care Manager: He takes the decision about customer care department’s decision.

HR Manager: He takes the all decision about HR for ARAMEX.

BDM: Business Development Manager takes all the decision about sales department.

2.14.2 Training Program:

There does exist a complete training program for ARAMEX employee. If any Department head thinks that the particular employee needs training, then he sent that employee for training through HR manager.

Believing its people are its most valuable asset, ARAMEX invests in building knowledge workers rather than employees. ARAMEX trains and empowers its people and prepare them to act as creative solution provider, as entrepreneurs in their own right.

Upon joining the ARAMEX team, employees undergo extensive orientations that familiarize them with the company’s business and corporate culture before they proceed to training in their own departments.

Throughout the course of your employment you will receive a number of internal and external training courses to polish existing skills and gain new ones. The request for such training is either initiated by ARAMEX or by employees themselves.

2.14.3 Key Personnel: Every person of this company is playing a very important role for the company.

Operation Manager: Every product, which is going out from Bangladesh or coming into Bangladesh, must go through the operation sector. In operation sector has a separate accounting system that give calculation to central accounts. Operation manager control all these things.

Sending process of any product from Bangladesh: First client cal for the product pick-up and then ground courier pick that product, come at office, employees record it as its procedure and store it in several sector and then send it to its destination.

Customer Care Manager: For giving customer support, solving any problem for customer, a customer care department works all time. Any client can see his products spot situation by internet with the help of his products tracking number (every product has separate tracking number). And customer care manager look after all theses factors so that there doesn’t face any problem.

Finance Manager: All payable and receivable must approve by the finance manger. Company makes an agreement with the customer and in that agreement all things about credit facility, transaction system of chargeable amount is determined. So all this type transaction agreement must be approved by finance manager and all this controlled by finance manager.

Sales team Manager: BDM is the head of all sales team. There are some sales team consists of sales member. Sales team head is called sales Leader. Every sales leader have to submit his teams monthly report to the BDM. Every sales person daily visit seven to eight client normally.

2.15 Daily Work Plan:

ARAMEX international’s employs starts their work at Bangladesh at 9.00am and continuous it to1.00pm. 1.0pm to 2.00pm is the lunch break and after lunch break working time goes up to 6.00pm. Every employee have to work Sunday to Thursday continuously from 9.00am to 6.00pm. and at Friday they have to work for Three hours and Saturday is Weekend.

Every Friday held a meeting of every department separately.

3.0 Function of the organization:

The services of ARAMEX

3.1 Express:

· International Express:

ARAMEX provides a global solution for moving time-sensitive documents and parcels around the world, door-to-door, within committed transit times that meet your needs and expectations. The International Express service of ARAMEX is available every day of the week to customers worldwide together with the ability to track shipments at anytime of the day through the advanced online tracking system available at

· Worldwide Document Express

The extensive ARAMEX network, short transit times and competitive shipping rates ensure door-to-door delivery of urgent documents to any destination in the world.

· Worldwide Parcel Express

The most valuable objects are specially packaged and handled by ARAMEX, taking it fast through customs to make sure it gets there on time

· Cash on Delivery

ARAMEX collects on your behalf the full value of the sold goods upon delivery. Fees, payment method and schedules are arranged with you on a case-by-case basis

· Return Service

ARAMEX offers this service for retailers who wish to include a free return service with the delivery of their goods and for customers who want to send an item to get it fixed and have the repair company return it without incurring shipping charges.

· Cash Collect

ARAMEX collects the transportation charges from the addressee at destination.

o Domestic Express:

ARAMEX Domestic Express offers a cost-effective solution for express delivery of time-critical shipments within a country or city. Whether it is an important document, a fragile item, a temperature-controlled package or any other item requiring special care, ARAMEX picks it up and delivers it, in its pristine condition.

· Same-Day Domestic Service

Companies or individuals who wish to send a package and have it delivered the same day find this service to be perfect. Provided clear instructions are given regarding closing times at destination, ARAMEX guarantees the shipment is delivered the same day.

· Overnight Domestic Service

Shipments are picked up and delivered within 24 hours in all the major cities (48 hours in other areas within the country).

· Domestic Document Return

If you have a busy schedule, ARMEX offers you this convenient service in which it picks up that important document that needs to be signed, delivers it to the addressee and then returns it without delay.

· Cash on Delivery

This service combines two advantages in one: speedy delivery of your products to your customers and a convenient and reliable payment method in which ARAMEX collects the value of the sold goods upon delivery.

· Domestic Distribution Services

ARAMEX handles the distribution of your monthly invoices, marketing and promotional materials such as brochures, corporate and private invitations or any other mass distribution items. Depending on the number of items and the timeline, we quote a price and set a delivery schedule that is convenient for you.

· Mailbag Services

If your company has a large number of correspondence between its many branches ARAMEX becomes your mailman by handling all incoming and outgoing mail between the headquarter and the branches on a regular basis or as specified by you.

3.2 Freight:

ARAMEX has one of the most extensive sea, land and air freight forwarding networks in the Middle East. Teams of cargo professionals provide global services and local expertise to ensure a complete and hassle-free service that includes customs clearance and delivery to the final consignee. Having multiple transportation modes—air, land and sea—allows ARAMEX to provide you with the most cost-effective transportation method that meets your delivery need.

Our track and trace technology and our network of offices around the world allow total trace ability and visibility of your shipments from the moment a job is booked till its delivery at the final destination. The multiple freight forwarding capabilities of ARAMEX combined with its logistics, warehousing and domestic distribution capabilities allow you the ability to outsource your none-core supply chain capabilities to one company and to one delivery network.

  • Door-to-Door

This product is designed to offer you a complete, hassle-free transportation service from your door to the consignee’s by combining forwarding, clearance and documentation.

  • Door-to-Airport

If you prefer to use a pre-assigned customs broker ARAMEX can arrange pick-up from your door and provide forwarding up to the port of arrival.

  • Airport-to-Airport

When you purchase goods on FOB or FCA basis, ARAMEX can take over the goods at the port of dispatch and arrange dispatch up to the port of destination.

· Expedited Air

When timing is absolutely critical, ARAMEX can provide you with a next-flight-out service where the fastest flights from airport of departure to airport of arrival will be used.

· Wholesale Co-Loading

For freight forwarders who do not have agents within the Middle East and Asian Subcontinent, ARAMEX makes its network available for providing origin or destination service to include consolidation, customs clearance and freight charges collection.

· Charters

For your shipments that must move quickly or exclusively, ARAMEX offer you chartered aircraft services for any weight and to any destination around the world, anytime.

· Exhibitions Handling

When participating in exhibitions or when organizing one, the local know-how and extensive worldwide network of ARAMEX allow for effective on-time availability of your goods on the exhibition stand while meeting the local customs rules and regulations.

· Special Projects

Combining its multiple freight handling services, ARAMEX customizes a freight solution to cater to the requirements of any special project.

3.3 Logistics:

Aramex supply chain & logistics services:

  • Freight-Forwarding & Custom Clearance

Through Aramex extensive freight forwarding network and total transportation solutions, we offer you door-to-door delivery from one or multiple suppliers into the warehouse with smooth delay-free customs clearance.

  • Warehousing

We understand the importance of warehousing within the wider supply chain! Aramex will store and manage your inventory in our strategically located state-of-the art logistics centers offering bonded or duty –paid options to cater for the different needs of customers in all industry segments. powered with cutting-edge technology, we ensure that your storage requirements and inventory management needs are met while providing real-time visibility at all levels to help you control your stock levels, streamline purchases and improve your order cycle time.

  • Facility Management

Aramex Facility Management should be your choice, if you have your own storage facility, but feel that it is not operating up to its optimum efficiency level. Here, Aramex facility planning team will take on the task of fully managing your facility, minimizing waste, creating better space utilization, selecting the right equipment, Streamlining running expenses and raising the service standards.

  • Value-Added Services

We can customize your products closer to the point of sale to ensure orders are fulfilled faster and keep your costs to a minimum. Aramex value-added services range from labeling, kitting, to light manufacturing and software installation.

  • Distribution

Our services extend beyond the walls of the warehouse. You can rely on Aramex distribution service to deliver your products to your customers through a dedicated fleet of GPS-equipped trucks that operate over a massive land network offering comprehensive supply chain solutions and providing visibility through AWB tracking.

  • Professional Engineering Design

Aramex provides you with a complete plan for your warehouse through architectural, electrical, mechanical and piping designs, while ensuring a suitable layout for storage, material handling and operational areas. Aramex will also go the extra mile to prepare your tender documents, send them to appropriate vendors and evaluate received tender application.

  • Consulting Services

•SOPs, JOPs & KPIs. Aramex will develop Standard Operating Procedures (SOPs) and Job Operating Procedures (JOPs) for your facilities or re-write existing ones, we can also install Key Performance Indicators (KPIs) to monitor performance and keep management informed.

• Facility Evaluation. Utilizing our experience in logistics, we can evaluate your existing facilities; carry out revamping and setup of new equipment.

• Supply Chain Strategy Analysis. Aramex with its advanced operational research models can help you reduce logistics costs while maintaining your promised customer service levels.

  • IT Services

Aramex WMS (OPTILOG). Take your warehousing operation to a new level by using our warehouse management system OPTILOG, which will help you increase efficiency while providing management with visibility and access to information through online portals and various automated reports.


ARAMEX’ dedication to customer service is best reflected in its ability to create new ways of meeting wholesale and retail client needs. The Special Services product began as a special favor to some clients and has developed into a growing venture. Due to its existing distribution and information network, ARAMEX station can obtain and deliver a variety of items, be it medication, spare part or computers, from any marketplace in the world, visa and document legalization, flower delivery, repair and return services, sophisticated logistical mobilizations ARAMEX can handle any business every step of the way.

  • Purchasing services

You know what you need; we can help you get it. With ARAMEX offices around the globe, hard to get items are just a phone call away.

Your car, VCR or washing machine just broke down and the spare part is not available locally, your favorite band just released a new album, you need special medication urgently and it is only available in its manufacturing country. ARAMEX will deliver.

So the next time you are in urgent need for an item from abroad, call ARAMEX. We will look for it and once we find your item, we will tell you the purchasing price, the delivery charge and any customs requirements before we make the purchase. Upon your approval we will buy the item and deliver it right to your doorstep.

· Commercial services

The details of your business demand your time and attention but often they distract you from more strategic issues.

You’re having a hard time locating a supplier for items you want to import, you placed an order with a manufacturer and you need the response urgently, your LC did not clear or your wire transfer was delayed for five days, ARAMEX can help. With ARAMEX offices around the globe we can act as your international business representative, from the initial communication to importing the goods; from clearing the goods through customs to delivering them to your warehouse, we can handle your every business need.

3.5 ARAMEX Supply Chain & Logistics solutions

ARAMEX is the leading transportation and logistics company. We combine our local know-how, state-of-the-art technology and international standards to provide you with a comprehensive solution for your logistics and supply chain requirements.

With one of the largest logistics and transportation networks in the region, Aramex is a dependable ally that will relieve you from the burdens of your complex day to day supply chain challenges and provide you with a cost effective tailor made solution for your supply chain.

With our end-to -end supply chain and logistics solutions, we efficiently manage the transfer of products, information and funds between your suppliers and customers providing you with that extra needed time to focus on reaching the full potential of your business. Aramex will cover all stages of your supply chain from the moment your inventory leaves your supplier until the moment it reaches your retailer or final customers.

3.6 Shop & ship

The ARAMEX Shop&Ship mailbox service allows you to enjoy all the benefits of having a mailing address in the US or the UK without actually living there. This service offers you a personal mailing address in the US and the UK where you can receive your correspondence as well as personal and business packages such as Internet orders, gifts, magazine subscriptions, bank statements and more. ARAMEX then forwards the mailbox contents to you at very competitive rates, saving you time, effort and money.

Shop&Ship service is the latest of the customized innovative solutions offered by Aramex. The service was developed as a solution to the difficulties customers encountered while placing their online orders from US UK sites. A great number of these sites either do not offer overseas shipping or charge high shipping rates; to make things more complicated most websites require a local US or UK address to complete the transaction.

Shop&Ship mailbox service also caters to the personal needs of people who resided in the US or the UK, and who need to maintain a mailbox address there for personal or business use. Shop&Ship is also ideal for students, and businessmen.

Aramex International is the leading provider of total transportation solutions in the Middle East and Indian Subcontinent offering express package delivery, freight forwarding, logistics and other transportation services. Aramex has in its twenty-one year history formed an extensive global network with presence in most major hubs and cities worldwide.

Aramex is the transportation company of choice for tens of thousands of world-class companies in the Middle East due to the unique way Aramex conducts its business and the special advantages it extends to its customers.

Aramex is unique in the variety of transportation services it offers under one roof; it is unique in its creative and flexible style of management that enables it to customize its solutions to accommodate the specific transportation needs and requirements of very one of its customers.

Aramex and its global alliance of companies cover the world through one of the largest transportation networks; strategically positioned to serve you and attend to the details of your business around the clock, around the globe.

The Aramex transportation network utilizes state of the art communication technologies and delivery systems making it completely integrated and online throughout the world 24 hrs a day, 7 days a week.

3.6.1 About Shop&Ship:

Shop&Ship mailbox will make Internet shopping truly enjoyable; you will no longer need to worry about your favorite site not offering International shipping or charging you high shipping costs.

Subscribe today and start enjoying the following great benefits from Shop&Ship:

  • Convenience: Whether you’re ordering CD’s, DVD’s, a T-shirt or the latest MP3 player, Shop&Ship is hassle free, fast, and reliable.
  • Affordability: Aramex will ship your mailbox contents straight to you, three times a week, at very competitive rates.

Tracking: Our online tracking system enables you to monitor your shipments every step of the way from the convenience of your office or home; you can know where your shipment is and what is inside your mailbox at any given time.

To complement your Shop&Ship experience, Aramex also offers a Web Surfer Card; which is a pre-paid Master Card that provides you with a secure online payment facility. You can determine the limit of your card and can change that limit at any time.

3.6.2 How does it work

  • You can start using your mailbox address in the US or the UK as soon as you subscribe to Shop&Ship and receive your personal mailing address.
  • Every item you receive at your mailing address will be scanned and the information will be uploaded on the system so you can know what is inside your mailbox.
  • The packages and correspondence in your mailbox will be collected and forwarded to you three times a week.
  • The moment your mailbox contents are shipped out, you will be able to monitor your shipment online until it arrives at the Aramex office in your city.
  • Aramex will notify you via SMS messaging or telephone as soon as your mailbox contents arrive at your country of residence
  • Shop&Ship offers you convenience and affordable prices backed by the reliability and efficiency of Aramex

3.6.3 Shop&Ship benefits:

More than one reason to use Shop&Ship:

· Enjoy shopping online even from sites that do not offer international shipping.

· Take advantage of our special and affordable international shipping rates.

· Maintain a mailing address in the US or the UK without living there.

· Enjoy the special rates offered by online merchants to residents in the US/UK

· Follow your shipment every step of the way and know what is inside your mailbox at any given moment.

· Friendly local customer service ensures your full satisfaction.


ARAMEX is pleased to launch the new PACK PLUS service. Whether you are moving house from one street to another, from one town to another, or from one country to another, you can rely on ARAMEX PACK PLUS service. We will pack, crate and haul your household, then deliver, unload and unpack all your belongings at your new address anywhere in the world!

Whether you are an individual, a small business or a multi national corporation on the move, ARAMEX has the ‘right’ package for you. A tailor-made solution to suit your specific moving needs. When leaving the country we will handle all the necessary documentation and custom formalities at ends, origin and destination. ARAMEX PACK PLUS offers you any or all of these services to ensure you have a smooth, swift moving experience

Free pre-packing survey.

  • Packing and crating of all household goods and personal effects.
  • Haulage by trucks to the new address, if moving locally.
  • Customs clearance and forwarding, if moving abroad.
  • Shipping by land, sea or air.
  • Insurance recommendations.
  • Storage facilities.
  • Unloading, unpacking and setting up your effects.
  • Removal of debris.
  • Follow up on your shipment both at origin and destination points.
  • Door-to-door services.

So the next time you need to move your belongings from one place to another, relax and let ARAMEX do the work. We will be more than happy to serve you.


As we all know E-commerce nowadays is vital for all businesses to compete and survive. Aramex makes it easy and affordable for any business to get online and prosper in today’s competitive web market place, enabling it to establish an effective, direct connection with its online customers and suppliers.

ARAMEX provides a comprehensive suite of e-commerce solutions to buyers and sellers. These solutions include complete “e-logistics” services that provide third partylogistics, storage, and shipping. They also include express courier, freight forwarding and distribution and delivery services for everything from components and spare parts to finished products.

The first business-to-business e-commerce portal established in the Middle East, placed Aramex at the forefront of the region’s e-business market.


Shop with ARAMEX

Enjoy a great shopping experience with Aramex! Aramex provides you with a choice of shopping options to suit your needs. Whether you have a credit card or not, Shopping with Aramex is easy!

Aramex @ Home

It is free online delivery service! With this exclusive service, ARAMEX delivers food from a variety of the best restaurants in town right to your doorstep. Aramex @ home also delivers flowers, videos and medication.

Shop the World Online

It allows you to shop from the world’s best catalogues and websites!

Order the latest in fashion for you and your entire family in addition to home furnishing and accessories, from the finest European and American catalogues and US websites.


ARAMEX, whose marketing strategies over the years have successfully positioned the company as a “Total Transportation Solutions” provider, was proclaimed the winner in the Trading, Distribution and Logistics category.

ARAMEX’s customer-driven strategy is also a catalyst igniting growth and widening is customer base; the strategy of the company, its structure, and its investments have always been inspired from and directed towards the market and the customers. Always anticipating the needs of customers in the ever-changing economic environments is what keeps ARAMEX close to the customer and ahead of the competition.

ARAMEX, well-known for its intensely customer-driven strategy, is always keen on bonding with customers, and providing services that are tailored to meet unique requirements and exceed expectations. Customers will receive this newsletter directly to their e-mail addresses or can subscribe

to this e-service by visiting

ARAMEX International, the region’s leading provider of total transportation solutions, has plans to acquire more companies in the courier industry in the Middle East, North Africa and the subcontinent.

Aramex recently acquired a leading local courier company Memo Express for a value of around $4 million and thus secured a large market share of the UAE market, especially in the express delivery segment.

The Memo Express announcement is the first step in their aggressive strategy that focuses on further acquisitions and expansion. They are capitalizing on their strong brand market and solid infrastructure and moving ahead with confidence and added vigour. They are also focusing on further acquisitions in the domestic and freight business.

Aramex is investing heavily to enhance its logistics infrastructure and there are now plans to expand into countries like Lebanon and Egypt. Earlier this year, Aramex opened a new $1 million state-of-the-art logistics facility at Amman International Airport and expanded its UAE facility.

The company’s investment in technology will continue in areas such as improved tracking and tracing capabilities, in GIS systems for Aramex’s domestic delivery service and for stronger fleet and route management. The company’s strategy also includes further development and investment in ground services around the Arab world.


Advertising can be used to build up a long-term image for a product or trigger quicker sales .It can efficiently reach geographically dispersed buyers. It can be following qualities:

· Public presentation

· Pervasiveness

· Amplified expressiveness

· Impersonality

There are the following types to evaluate the effectiveness of the advertisement. They are:

Print and broadcast ads, Packaging –outer, Packaging inserts, Motion pictures, Brochures and booklets, Posters and leaflets, Directories, Reprints of advertisement, Billboards, Display signs, Point-of-purchase displays, Audiovisual material, Symbols and logos, Videotapes, newspapers, Specially advertising (distribution of such items as matchbooks, pencils, calendars, telephone pads, blotters, gummed labels), Public transportation, Web page, Yellow pages, Outdoor billboards, Direct mail, Other media (handouts, leaflets etc.)

ARAMEX International Ltd practices almost all types of advertising Mechanisms to introduce their service in the world.


Sales promotion, as part of the total distribution system, plays a vital role in inducing the consumer to buy the product. Sales promotion covers so many activities that it is difficult to define it precisely. Sales promotion, consists of those marketing activities other than advertising, publicity, and personal selling, that stimulate consumer purchasing and dealer effectiveness, such as displays, shows, and exhibitions, demonstrations and various other non-recurring selling efforts not in the ordinary routine.

Sales promotions where marketing and sales co-exist and work together most intensely. The sales promotion is a direct inducement, either by offering added value or a direct incentive to the indirect sales channel (such as retailers and resellers), the direct sales force itself, or from the sales force to the consumers. Sales promotion has the following activities:

· Communication

· Incentive

· Invitation

· To introduce a new product and attract new customer’s

Sales promotion has the following criteria; they are as follows:

Contests, games, sweep takes and lotteries; Advance Premiums and gifts, Sampling, Fairs and trade-shows, Exhibition , Demonstrations, Coupons, Rebates, contests and games, Entertainment, Trade-in-allowances, Continuity programs, Tie-ins, Coupons, premiums, point-of-sale retail displays, Personality endorsements such as book signings ), Attractive packaging, Sponsorships, Special offers, Customer demonstrations with giveaways, Gifts , Free products , Extra products, Price discounts, Buy-one-get-one free combinations, Straightforward cash incentives (such as ‘ cash back’ on new mortgages and credit cards), Loyalty points or stamps, free services, Savings schemes, Buy-back guarantees, Low-interest financing of the sale and trade-in allowances on the old product, Handbills, point-of-purchase display, visual ads presentation, Product styling and packaging, Special events sales etc .

ARAMEX International uses sales-promotion tools to draw a stronger and quicker buyer response. It can be used for short-run effects such as to dramatize product offers and boost sagging sales.


ARAMEX today is an extensive network that spans the four corners of the globe. With operations strategically located in major cities and hubs, ARAMEX is able to service the world swiftly, efficiently and on time. The ARAMEX network encompasses more than 200 offices in 35 countries, employing over 3,500 people and offering total transportation solutions to both retail and wholesale customers worldwide. With over 1200 couriers delivering in the Middle East and the Asian Subcontinent, ARAMEX uses 665 vehicles including cars and vans and more than 450 motorcycles for inter-city deliveries.

ARAMEX has developed an extensive domestic distribution network for express delivery of documents and small parcels, with the capability to pick-up and deliver shipments from city to city in every country in which it operates – meeting customers’ local distribution and information requirements. Customers for domestic express delivery services include local distributors, pharmaceutical companies, manufacturers, banks and TV home shopping networks and internet shopping businesses.

There has two key opportunities in logistics. One is regional distribution of goods for international clients, and the other is domestic distribution within countries. In the latter area, Aramex has a unique advantage, even over rivals such as DHL.

Aramex is the only company in the region with an extensive domestic Distribution network in each country.

Clients for domestic distribution tend to be small to medium sized companies rather than the big international names. Aramex also distributes for pharmaceutical and computer companies too.

4.4 ARAMEX with Global Distribution Alliance (GDA)

In addition to its own offices and infrastructure, ARAMEX chairs and is a founding member of the Global Distribution Alliance (GDA), one of the largest express transportation networks in the world with more than 12,000 offices, 33,000 vehicles and 66,000 employees serving alliance customers and attending to the details of their business round the clock, around the globe

The GDA is a worldwide network of more than 40 independent express operators using the common procedures, standards and technology of ARAMEX to provide seamless service to customers worldwide backed with comprehensive global coverage and strong local market expertise.

With an annual billing of US$7.5 billion, GDA members collectively handle over 10,000 express shipments a day, providing tracking capabilities to their custom