1.0 Introduction
1.1 Company Profile at a Glance:
- Company Name : Advanced Chemical Industries (ACI) Limited
- Address : ACI Centre, 245, Tejgaon Industrial Area, Dhaka-1208.
- Phone : +88-02-9885694
- Fax : +00-02-9886029
- E-mail : INFO@ACI-BD.COM
- Web Page : WWW. ACI-BD. COM
- Company Logo :
Pharmaceuticals
Consumer Brands
- Crop Care and Public Health
- Animal Health
ACI Trading Limited
ACI Formulation Limited
Apex Leather crafts Limited
ACI Salt Limited1.4 Executive Management:Mr. M Anis-Us-Dowla Chairman
Dr. Arif-Dowla Managing Director
Mr. M Mohibuz Zaman Chief Operating Officer, Pharmaceuticals.
Dr. F H Ansarey Executive Director, Agribusiness.
Mr. Azmal Hossain Executive Director, Trade.
Mr. Syed Alamgir Executive Director, Consumer Brands.
Mr. Muallem A Choudhury Executive Director, Finance & Planning.
Mr. Towfiqur Rahman General Manager, Operation.
Mr. Priyatosh Datta General Manager, Quality Assurance.
Ms. Sheema Abed Rahman General Manager, Corporate Service.
Mr. Pradip Kar. Chowdhury Financial Controller1.5 Financials (Year Ending December 2004):
- Authorized Capital: Taka 500 Million.
- Paid-Up Capital: Taka 161.70 Million.
- Sales: Taka 2,558 Million.
- Numbers of Employees: 2161
2.1 Background:
ACI was established as the subsidiary of Imperial Chemical Industries (ICI) in the East Pakistan in 1968. After independence the company has been incorporated in Bangladesh on the 24th of January, 1973 as ICI Bangladesh Manufactures Limited and also as Public Limited Company. This Company also obtained listing with Dhaka Stock Exchange on 28.12.1976 and its first trading of share took place on 09.03.1994. Later on May 05, 1992, ICI Plc divested 70% of its shareholders to local management. Subsequently the company was registered in the name of Advanced Chemical Industries Limited. Listing with Chittagong Stock Exchange was making on 22 October, 1995.
Advanced Chemicals Industries (ACI) Limited is one of the leading conglomerates in Bangladesh, with a multinational image. ACI is a Public Limited Company with a total number of 19,653 shareholders. Among these, there are three foreign and fifty local institutional shareholders. The company has diversified into five major businesses. Beside these, the company has a large list of international associates and partners with various trade and business agreements.
2.2 Company Mission:
ACI’s mission is to enrich the quality of life of people through responsible application of knowledge, skills and technology. ACI is committed to the pursuit of excellence through world-class products, innovative processes and empowered employees to provide the highest level of satisfaction to its customers.
2.3 Company Vision:
To realize the mission ACI will:
- Endeavor to attain a position of leadership in each category of it businesses.
- Attain a high level of productivity in all its operations through effective and efficient use of resources, adoption of appropriate technology and alignment with our core competencies.
- Develop its employees by encouraging empowerment and rewarding innovation.
- Promote an environment for learning and personal growth of its employees.
- Provide products and services of high and consistent quality, ensuring value for money to its customers.
- Encourage and assist in the qualitative improvement of the services of its suppliers and distributors.
- Establish harmonious relationship with the community and promote greater environmental responsibility within its sphere of influence.
Quality
Customer Focus
Continuous Improvement
2.5 Distribution Network:
The company maintains strategically located sales centers in 198 different locations across the country. It has developed an advanced distribution system through its more than 300 skilled and trained manpower and a large fleet over 80 vehicles. The distribution system is capable of handling continuing volume of diverse range of products from the various businesses.
The company’s distribution centers are highly streamlined, computerized and automated. We are capable of maintaining a cold chain for some specialized range of products such as vaccines and insulin. The combination of this advanced function and multi dimensional capabilities make it possible to handle hundreds of products efficiently.
2.6 Business Units:
2.6.1 ACI Pharmaceuticals: In 2004, ACI Pharmaceuticals ranked 11th in the Bangladesh pharmaceuticals industry. It provides the market with a wide selection of drugs across all major therapeutic classes, and also offers some specially medicines. ACI Pharmaceutical represents AstraZeneca, Eli Lily and UCB in Bangladesh.
2.6.2 ACI Crop Care and Public Heath Division: This Division is holding the leadership position in the industries; Animal Health has experienced one of the highest growth rates in this sector. ACI Agribusiness has partnerships with several international conglomerates including Ceva Santhe Animale, Invesa, UCB, Isago Asia and Boreegaad Taicang Chemical Co. Ltd.sdx.
2.6.3 ACI Consumer Brands: This Division is a leading Fast Moving Consumer Goods (FMCG) company in Bangladesh. In the liquid antiseptic and mosquito repellant categories, this division is a very strong market leader. Foreign partners represented in by this division include Godrej Consumer Products (for hair care and skin care ), Parle Group (for Parle G biscuits), Beiersdorf, Germany (for Nivea range of Products) and Colgate Palmolive.
ACI has formed joint ventures with leading FMCG and agribusiness players in the region. These are:
- Asian Consumer Care Private Ltd: Joint venture of ACI and Redrock Limited, for distribution of various ranges of Dabur products in Bangladesh. ACI holds 50% stake in the venture.
- Tetly ACI Bangladesh Ltd: Joint venture of ACI and Tetley Group of United Kingdom for distribution of Tetley products in Bangladesh, with ACI having 50% shareholding.
ACI has three separate manufacturing plants in the outskirts of Dhaka. The Pharmaceuticals plant is located at Narayanganj; ACI Formulations has been setup in Gazipur and the Tetley factory has been built at Konabari. ACI Limited is the first company in Bangladesh to have attained the ISO 9001 certification for Quality Management and ISO 14001 for Environment Management. The Trading subsidiary has also received ISO 9002 certificate. At our manufacturing facilities, we follow CGMP guidelines and standards recommended by World Health Organization (WHO) for pharmaceutical formulations.2.8 Diversification into new industries:
ACI Limited is venturing into new areas of business, as part of its diversification initiatives. Two such businesses being set up are ACI Salt Ltd. And ACI Godrej Agrovet Private Limited.
- ACI Salt Ltd: ACI has set up its salt plant in Rupganj, on the bands of the Shitalakhya river. The plant will produce refined iodized salt through Thermal Evaporation System. ACI has used technology from China Heavy Machineries Corporation (CHMC) in establishing the plant. The end product will be high quality, free-flowing salt with even, crystallized grains. The iodine content of ACI salt will have a stability of more than 6 months. The project has been undertaken at an approximate cost of Taka 32 crores.
- ACI Godrej Agrovet Private Limited: Godrej is a pioneer in the packaged meat business in India. It is also the market leader in the poultry industry, and the owner of ‘Real Good’ brand. ACI and Godrej have a joint venture in Bangladesh to set up an Integrated Poultry Project. Under this project, ACI Godrej Agovet has already set up a feed mill at Sirajganj.
- This is fully automatic pellet poultry and fisheries feed mill, which uses technology from Jiangsu Muyang group of China. The company has also set up a hatchery at Joynabazar, on the Dhaka Mymenshingh road, with technology from Godrej. The plans for this project also include establishing Grand Parents and Parent Stock breeding farms. The investment in the project is Taka 8 crores, with ACI Limited having 50% shareholding of the company.
2.9 ACI Formulation Limited:
ACI Formulations Limited (ACI FL) is a subsidiary of ACI Limited, located at Gazipur, in the outskirt of Dhaka.
ACI FL manufactures majority of the products of ACI strategic Business Limited except for Pharmaceuticals division. The factory is equipped with the state-of-Art facilities for product formulations and process innovation. These include modern computerized equipment like HPLC and GLC.
The product range manufactured at ACI FL include Crop Protection Chemicals like insecticides, herbicides and fungicides in granular, powder and liquid forms, Mosquito Pesticides in the forms of aerosols, vaporizers and coils, and households chemicals like toilet cleaners and hand wash.
2.10 Quality Policy
ACI aims is to achieve business excellence through quality by understanding accepting, meeting and exceeding customer expectations.
ACI follows International Standards on Quality Management System to ensure consistent quality of products and services to achieve customer satisfaction. ACI also meets all national regulatory requirements relating to its current business and ensures that current Good Manufacturing Practices (CGMP) as recommended by World Health Organization is followed for its pharmaceutical operations.
The management of ACI commits itself to quality as the prime consideration in all its business decisions. All employees of ACI must follow documented procedures to ensure compliance with quality standards.
The pool of human resources of the company will be developed to their full potential and harnessed through regular training and their participation in seeking continuous improvement of work methods.
2.11Business Performance and Growth Scenario of ACI Limited:
2.12 ACI Trading Limited
ACI Trading Ltd is one of the leading Trading Houses in Bangladesh. Originally it was ICI Pakistan Ltd established as the subsidiary of Imperial Chemical Industries (ICI) in the then East Pakistan. After independence of Bangladesh the operation continued as ICI Bangladesh Ltd. In July 1994 ACI Ltd another divested part of ICI PLC UK for Pharmaceuticals and Agrochemicals operation purchased ICI Bangladesh Ltd from ICI PLC and renamed it to ACI Trading Ltd.
ACI Trading Ltd has been accredited with ISO 9002 certification since June 1997 for its Quality System on indenting business. The Company is mainly involved in marketing and sales of various Industrial Chemicals, Petrochemicals, Plastics, Pharmaceuticals, Leather and Shoe finishes. Textile Dyes and Auxiliaries through Indent sales. It has four business divisions such as Chemicals, Textile, Leather and Water Pumps. To render technical service ACI Trading has two separate technical application laboratories for textile and leather businesses.
We represent ‘World Class Products’ in Bangladesh from ICI and some other multi-nationals like ExxonMobile, Solvay Interox, Enichem, Huntsman Tioxide, Magadi Soda Co., Stahl UK Ltd, Onga Australia Pte Ltd etc. We also represent some reputed Principals form Asian countries mostly from India, Singapore and Malaysia.
This is a 60% owned subsidiary. ICI, Zeneca, Exxon, Stahl are leaders in their respective fields and ACI have excellent market share of their products in Bangladesh.
The major responsibilities of ACI Trading are:
– Representing various international companies
– Procuring raw materials
2.13. Organogram – Business Management
2.13.1 Organogram – Business Support Functions
Figure No: 2.5
2.13.2 Organ gram of ACI Trading Limited (Focusing Leather Chemical Division)
2.13.3 Mission:
Want to be a leading trusted quality Trading Company to earn confidence of the customers. To establish a long-term business relation by offering quality products & services from World Class chemical companies in alignment with our core values.
2.13.4 Strategic Objective:
- To sustain and improve Market Share for the key products
- To offer World Class products from reputed sources
- Increase ability to compete in the industry by developing people
- To render superior service (technical & logistics) to customers
- To maintain & improve business relation with our Principals
- New Products Sourcing from reputed manufacturers
- Aggressively grow Ex-stock Trading with calculative risk
- To ensure stable earning through balanced product port-folio
- Taking care of our shareholders interest.
2.13.8 SWOT Analysis of ACI Trading Limited Strength
- On going need base training of people (Management & Technical)
- Well groomed Employees & Professional approach
- Association of global famous brand (ExxonMobil, ICI)
- Loyal customer base for World Class products
- Quality perception of customer for products & services from ACI
- Support of ACI conglomerate & its image
- Achievement depends on supplier’s own strategy
- Much dependent on few major suppliers
- Some major Raw Material suppliers absence in Portfolio
- Uncompetitive price & longer lead-time (Europe vs. India/China)
- Technical support is based on suppliers’ priority
Opportunity
- More Local & Export orientated industries coming up
- Sourcing Chinese suppliers for some major RM
- New business line expansion (API, PET, PS etc)
- Value addition of products (Textile, Leather)
- Increase Ex-stock Trading (existing & new)
- Indian & Chinese cheaper RM suppliers
- Local basic RM manufacturers coming up
- Increase of competition taking advantage of
2.13.9 Business StrategyTo nourish the Strength
- More need base training of people (Management & Technical)
- Build more relation with major supplier
- Exert Professional Behavior to maintain the reputation of ACI
- Proactive approach to customers for relationship marketing
- Find suppliers for some major Raw Material not in range
- Update suppliers with market & competition on regular basis
- Insist supplier for technical support showing business potentiality
- Increase customer base
- Increase product base
- Step for Value Addition
- Increase trading of Ex-stock
- Take advantage of IT to form chemical data-base for new opportunity.
- Try sourcing of RM from India & China
- Quality, price, timely delivery with clean documents
- Technical Assistance/Information to customers about int’l price
- Proactive involvement in customers purchasing decision
- Excellent relation with loyal customers
- Highly professional & customers caring sales people
2.13.12 Major Development through initiative in 2005
- Re-start of Ex-stock sales of ExxonMobil Plastics
- Increased customer & Product base through trials for Textile Auxiliaries
- Introduction of C&TP from Stahl India
- Appointed a Retailer for Stahl Leather Chemical sales
- Irregularities caused by Sales Manager, Leather (Mr Mizan) mostly adjusted with customer satisfaction
- Sourcing PET from China
- Sourcing API from India & China
- Measurable & Comparable items Software development
- Weekly sales Meeting with all SBU with EDT
- Study on Textile Auxiliaries Market through Internee
- H2O2
- Paints
- Bulb & Tube Lights
- Dry Cell Battery
- Adhesive Tapes
- Lady Napkin
- Value Addition – Textile Auxiliaries
- ICI Paints India (J.V.)
- Value Addition for Beam House Chemicals for leather
- More trials of Text. & Leather Chemicals to increase customer & Product base
- Dyes & Optical Brightener sourcing – India, China
- Introduction more Traders for Textile Aux. credit sales
- Recruit sales person for Chemical & Textile division
- Implementation of Program for Measurable & Comparable items related to sales performance
- Engage two Internee for Chemical & Leather Market Study
- Interaction with knowledgeable & experienced persons from Faculties and Trade
- Aggressive Plan to become a big Trading House by 2008
3.0 Leather Industry Background
3.0.1The Leather Industry in Bangladesh
3.0.2 The beginning of the Tannery
3.0.3 Post Liberation Period
3.0.4 Present Condition
Dhaka (Dhamrai/Savar) – 3 ”
Gazipur (Kaliakoir) – 1 ”
Jessore (Noapara) – 1 ”
Chittagong – 18 ”
Jamalpur – 1 ”
Rangpur – 1 ”
Khulna – 1 ”Total : 220 unitsOnly about 50% of the above units are well equipped for processing crust and finished leather. But only 28 tanneries are in operation, among them 20 are operating in crust section and 8 are in finishing section.
According to the records of the Bangladesh Tanners Association, about 3,000 workers are employed in the tanning industry. Besides, there are about 100 qualified technologists including foreign nationals who are working in different tanneries. Total capital invested in the tannery industry is estimated at Tk 2.5 billion, of which government/bank finance is about Tk 1.2 billion. About 1,500 persons are involved in the process of collecting raw hides and skins and making them available at tannery units. About 100 organizations import chemicals for use in tannery industry. Some reputed tanneries of Bangladesh are Dhaka Leather, Apex Tannery, Lexco, Karim Leather, Samata Tannery and Bay TanneryProduction
4.0 Leather Sector in the Economy of BangladeshThe Leather sector plays a significant role in the economy of Bangladesh in terms of its contribution to export and domestic market. Bangladesh currently produces about 20.0 million sq. meters of leather and leather goods per year. The total production of leather and leather goods shows an increasing trend over the years. Beginning with the 1993/94, the production increased from 14.60 in 1993/94 million sq. meters to 15.90 million sq. meters in 1995/96. It fell to 11.95 million sq. meters in 1996/97. Since 1996/97, there has been a steady increase in the production of leather and leather goods that reached 19.91 million sq. meters in 2000/2001. The following table shows the production of leather and leather goods in the country.
Leather sector is perceived to be one of the important economic sectors in Bangladesh. As a single sector of the economy, the sector contributes modestly to the country’s GDP. Contribution of leather sector (hide &skin, leather and leather goods, and footwear except rubber) to GDP is 0.31 (at constant price) in FY 2003.
Table 4.1: Production of Leather & Leather Goods
Year |
Unit (Million Sq. Meter) |
1993-94 | 14.60 |
1994-95 | 15.00 |
1995-96 | 15.90 |
1996-97 | 11.95 |
1997-98 | 12.12 |
1998-99 | 16.21 |
1999-2000 | 18.31 |
2000-2001 | 19.91 |
2001-2002 | 17.30 |
2003 | 22.85* |
2004 | 20.78** |
Source: Bangladesh Economic Survey, Ministry of Finance, 2002
*Leather Sector Census Study, LSBPC, 2005
**Approximate Data from LSBPC
The quantum index of leather and leather goods production increased to 131 in 1998/99 compared to the base year (1988/89=100) and that of leather footwear production rose to 193 for the same period. It is therefore evident that leather is increasingly being used in the production of footwear. The following table shows the trend of production of leather and leather footwear during the 1990/91 through 1998/99 period.
Table 4.2 : Quantum Index of Leather and Leather Goods and Leather Footwear
Table- 4.3 : Yearly production of Leather Sector by Different Enterprises/Firms |
|||
Firm Types | Total Production | ||
Wet blue (000 sqf.) | 35060 | ||
Crust (000 sqf.) | 66172 | ||
Finished (000 sqf.) | 134820 | ||
Leather Footwear (000 pairs) | 16766 | ||
Leather Goods (000 pcs.) | 766 | ||
Note: Data for the period Jan.-Dec.2003. | |||
Source: Leather Sector Census Study, LSBPC, 2005
Table 4.4: Leather Production of the renowned Tanneries of Bangladesh:
Source: Shajedul Alam, Internship Report, June 19, 2004, Institute of Business Administration, University of Dhaka;
Source: Magazine, Dhaka International Leather Fair 2005
Leather Export
5.01 Leather Export Performance of Bangladesh: The ever highest export performance was achieved in 2000-2001 due to the mad cow disease in EU but after 11th September incident, the declining trend cannot be prevented due to the less value addition capability and non-sustainable nature of the leather sector industry of Bangladesh. The export performance of Bangladesh after 1999 is shown in table4.1. The Leather export is almost 2.5 percent to the total export of Bangladesh. Table 4.2 shows how the percentage of leather export to the total export is decreasing year after year.Table 5.1: Export performance: From July 1999
Source: Export Promotion Bureau of Bangladesh.
Table 5.2: Percentage of the Leather Export to the Total export of Bangladesh:
(Value in million dollar)
Source: Export Promotion Bureau of Bangladesh (EPB) *Export Target
Hong Kong, Korea Rep., Italy, Japan are the main export destinations of the leather goods of Bangladesh. Though the Leather export performance of Bangladesh is decreasing day by day but still some countries like China, Taiwan, Vietnam are showing their interest to import more leather goods from Bangladesh. In comparison to India and Pakistan the export performance of Bangladesh shows a very uncomfortable figure. The main reason for that is the infrastructure of the sector. Although the RMG sector of Bangladesh is booming even after the post MFA era, foreign investors are not showing interests to invest in the leather sector of Bangladesh. Even the local investors are not interested to invest in leather sector, though there are lots of places Bangladeshi investors can invest easily.
Table 5.3: Country Wise Export of leather and Leather Goods during the period of July2004 – March 2005:
Value in ‘000’ US$
Table 5.4: Export of Leather, Leather Footwear and Leather Goods
Bangladesh Export Promotion Bureau
5.02 Sales and Exports of Leather sector Enterprises/Firms
Table show that during January-December 2003, the collective sales of the leather sector firms stood at Tk.23045 million. Of the total sales of the firms, over 75 percent are sold outside the country. Leather processing units exported most of their products that accounted for about 85 percent of their total sales revenue during 2003. Footwear manufacturing firms’ sales revenue from exports accounted for about 40 percent of their total revenue. Leather goods manufacturing firms exported its entire volume of production during 2003.
Table 5.5 : Yearly Value of Sales and Exports by Types of Firms (Tk 000) | |||||
Firm Types | Sales (Local) | Exports | Total Sales | ||
Leather Processing | 2847600 | 15622354 | 18429954 | ||
Leather Footwear | 2456349 | 1682140 | 4138489 | ||
Leather Goods | 0 | 437389 | 437389 | ||
Total | 5303949 | 17741883 | 23005832 | ||
Note: Data for the period Jan.-Dec.2003. | |||||
Table 5.6 : Yearly Value of Sales and Exports by Types of Firms (%) | |||||
Firm Types | Sales (Local) | Exports | Total Sales | ||
Leather Processing | 15.42 | 84.58 | 100 | ||
Leather Footwear | 59.35 | 40.65 | 100 | ||
Leather Goods | 0 | 100 | 100 | ||
Total | 23.01 | 76.99 | 100 | ||
Source: Leather Sector Census Study, LSBPC, 2005 | |||||
5.2.1 Sales and Exports: Leather Processing
Leather processing firms’ sales value stood at about Tk.18470 million during January-December, 2003 (Table 4.7). Exports revenue accounted for about 88 percent from the crust leather and over 97 percent from the finished leather produced by the leather processing enterprises. Except for an insignificant volume, most wet-blue leather is locally used for the production of crust/finished leather. The survey data show that as a whole about 85 percent products of the leather processing firms are exported and total export value stood at Tk. 15622 million (during January-December 2003).
Table5.7 : Annual Volume of Sales and Exports by the Leather Processing Firms (in 000 sqf.) |
|||||
Product Category |
Local Sales | Total Local Sales |
Total Exports |
Total Sales Volume in sf. | |
Direct | Through Agent | ||||
Wet Blue | 35060 | 0 | 35060 | 0 | 35060 |
Crust | 5281 | 3400 | 8681 | 57491 | 66172 |
Finished | 4814 | 0 | 4814 | 130006 | 134820 |
Note: Data for the period Jan.-Dec.2003. |
Source: Leather Sector Census Study, LSBPC, 2005
Table 5.9: Annual Value of Sales by the Leather Processing Enterprises/Firms (%) |
|||||
Products category | Local Sales | Total Local Sales |
Total Exports |
Total Sales value | |
Direct | Through Agent | ||||
Wet Blue | 100.0 | 0 | 100.0 | 0 | 100 |
Crust | 6.81 | 4.70 | 11.51 | 88.49 | 100 |
Finished | 4.58 | 0 | 2.96 | 97.04 | 100 |
Total | 18.36 | 1.54 | 15.42 | 84.58 | 100 |
Note: Data for the period Jan.-Dec.2003. Source: Leather Sector Census Study, LSBPC, 2005 |
5.2.2 Sales and Exports: Footwear
Still over 50 percent of the footwear manufacturing enterprises’ production is locally consumed. Total local sales stood at Tk.2456 million for the period January-December 2003. Export sales of the footwear firms for the period were Tk.1682 million.
Table5.11: Annual Sales and Exports by the Leather Footwear Firms (%) | |||||
Local Sales | Total Local Sales |
Total Exports |
Total Sales | ||
Direct | Through Agent | ||||
Volume (pair) | 50.38 | 0 | 50.38 | 49.62 | 100 |
Value in Tk.’000 | 63.39 | 0 | 59.35 | 40.65 | 100 |
Source: Leather Sector Census Study, LSBPC, 2005 |
5.2.3 Sales and Exports: Leather GoodsAll leather goods manufacturing firms (covered under census) are export oriented. Their total sales volume, which is same as their exports, stood at Tk.437 million during the period January-December 2003.
Table5.12- Yearly Sales and Exports by the Leather Goods Enterprises | |||||
Local Sales | Total Local Sales |
Total Exports |
Total Sales | ||
Direct | Through Agent | ||||
Volume (pcs) | 0 | 0 | 0 | 764100 | 764100 |
Value in Tk.’000 | 0 | 0 | 0 | 437389 | 437389 |
Note: Data for the period Jan.-Dec.2003. Source: Leather Sector Census Study, LSBPC, 2005 |
Table 4.3 showed the country wise export figure of Bangladesh and the Table 4.13 shows how country wise export figure changed during 2000-2003 to 2003-2004.
Table 5.13: Country wise changes in Export of Leather:
(Value in `000’ US$)
Source: EPB Export Statistics
Table 5.14: Company wise Export of Leather Goods & Footwear from Bangladesh
(Export Period: 01/01/2005 ~ 24/11/2005)
Name of the Company | Value in US$ |
Legacy Footwear Ltd. | 5508573.5 |
Jennys Shoes Ltd. | 3775499.81 |
Picard Bangladesh Ltd. | 3130611.97 |
Leatherex Footwear Ltd. | 1631819.61 |
H.N Shoes Ltd. | 1054264.91 |
Cosmic Jute & Leather Ind. Ltd. | 884406.75 |
Shampan Shoes Ltd. | 771231.60 |
Savar Ind. Pvt. Ltd. | 507352.22 |
Bangladesh Export Ltd. | 432373.06 |
Landmark Footwear Ltd. | 221137.63 |
Vannara Corporation Ltd. | 219053.3 |
RMM Leather Ind. Ltd. | 164923.28 |
Apex Leather Craft Fashion | 149779.03 |
Bani Footex | 131864.3 |
Bay Footwear | 131660 |
Advanced Ind. Management Co. Ltd. | 103890.61 |
Malim BD. Co. Ltd. | 85356.65 |
MAMC | 84174.50 |
Surma Leather & Footwear Ind. Ltd. | 74735.5 |
Sonali Ansh Ind. Ltd. | 68737.68 |
Apex Footwear Ltd. | 63310 |
Legacy Footwear Ltd. | 61119.88 |
Hara Leather | 46843 |
Rexus Leather Club | 40270 |
Crown Leather Products Ltd. | 29219 |
Creative Products | 27365 |
Anowara Leather | 14520 |
Tropical Shoes Ltd. | 7560 |
Source: Leather goods & Manufacturers & Exporters Association of Bangladesh.
Raw Materials
6.1 Raw Materials used by the Leather Firms
From the survey data it is transpires that raw materials used by the leather sector firms are procured mainly from local market. Except for an insignificant proportion, almost all raw materials of wet blue i.e. raw hides are collected from the local sources. Raw materials for crust leather and finished leather are wet-blue and crust respectively. About 99 percent of the raw materials of wet blue, crust and finished leather are sourced locally. Of the broad categories of leather firms, footwear sector used highest proportion of raw materials (includes finished leather, lining leather sole, etc.) from external sources, which is 3.13 percent of the total used by the sector.
Table 6.1 -: Yearly Raw Materials used in the Leather Sector to produce different types of product (in Tk.000) | ||||
Types of Product | Name of Raw materials | Local | Foreign | Total |
Wet blue | Raw hides | 1276262 | 5040 | 1281302 |
Crust | Wet blue | 2756629 | 41300 | 2786474 |
Finished | Crust | 7428519 | 34000 | 7462519 |
Footwear | Finished, lining leather, Sole etc. | 1146399 | 38236 | 1184635 |
Leather Goods | Finished & lining leather | 90466 | 0 | 90466 |
Source: Leather Sector Census Study, LSBPC, 2005
Table 6.2 -: Yearly Raw Materials used in the Leather sector by types (%) | ||||
Types | Name of Raw materials | Local | Foreign | Total |
Wet blue | Raw hides | 99.60 | 0.40 | 100 |
Crust | Wet blue | 98.93 | 1.07 | 100 |
Finished | Crust | 99.54 | 0.46 | 100 |
Footwear | Finished, lining leather, Sole etc. | 96.77 | 3.23 | 100 |
Leather Goods | Finished & lining leather | 100 | 0 | 100 |
Source: Leather Sector Census Study, LSBPC, 2005
6.2 Raw Materials: Leather Processing
Leather processing units or tanneries produce wet-blue, crust, and finished leather. In producing wet-blue and crust, the firms use raw hides and wet-blue as raw materials respectively. Crust leather is used as raw materials for producing finished leather.
6.2.1 Raw Materials for Wet Blue
Raw hides used for producing wet-blue are mainly procured from local sources. Locally, raw hides are collected mainly from leather depot located at Dhaka, Chittagong, Comilla, Kustia, Natore and Rangpur. Only an insignificant volume of camel hide is imported from external sources. South Africa was the only source of camel hide imports in 2003.
Source: Leather Sector Census Study, LSBPC, 2005
Table 6.4 : Yearly Raw Materials used for Producing Wet Blue (%) | |||
Raw materials for Wet blue | Local Value (%) |
Foreign Value (%) |
Total Value (%) |
Cow | 100 | 0 | 100 |
Buffalo | 100 | 0 | 100 |
Goat | 100 | 0 | 100 |
Sheep | 100 | 0 | 100 |
Cow/Buffalo head | 100 | 0 | 100 |
Camel | 0 | 100 | 100 |
Total | 99.60 | 0.40 | 100 |
Source: Leather Sector Census Study, LSBPC, 2005
6.2.2 Raw Materials for Crust
Wet blue, raw materials for producing crust is mainly collected from local sources particularly from Dhaka. A small quantity of wet-blue to prepare crust leather is collected from Chttagong and Jessor. Very insignificant volume of raw materials is imported. In 2003, only about 1.5 percent of total raw materials (wet blue cow and camel) was imported from South Africa, Australia, and Brazil .
Table 6.6: Yearly Raw Materials used for Producing Crust (%) | |||
Raw materials for crust | Local Value (%) |
Foreign Value (%) |
Total Value (%) |
Cow | 97.86 | 2.14 | 100 |
Buffalo | 100 | 0 | 100 |
Goat | 100 | 0 | 100 |
Sheep | 100 | 0 | 100 |
Others | 100 | 0 | 100 |
Camel | 0 | 100 | 100 |
Total | 98.52 | 1.48 | 100 |
6.2.3 Raw Materials for Finished LeatherCrust leather used for producing finished leather is also collected mainly from local sources. Only a very insignificant volume of cow crust is imported to produce finished leather. In 2003, cow crust was imported from Australia valued Tk.34 million.
Source: Leather Sector Census Study, LSBPC, 2005
Table 6.8 : Yearly Raw Materials used for Finished Leather (%) | |||
Raw materials for finished | Local Value (%) |
Foreign Value (%) |
Total Value (%) |
Cow Crust | 99.23 | 0.77 | 100 |
Buffalo Crust | 100 | 100 | 100 |
Goat Crust | 100 | 100 | 100 |
Sheep Crust | 100 | 0 | 100 |
Total | 99.55 | 0.45 | 100 |
6.2.4 Raw Materials: Footwear
Other than finished leather, some other raw materials as lining leather, artificial sole, insole-leather etc. are used in producing footwear by the footwear-manufacturing firms. Footwear manufacturing units imports comparatively greater volume of raw materials (as compared to leather processing and leather footwear sector) from external sources. Footwear manufacturing units imported over 3 percent of their total raw materials amounted to about Tk. 38 million during January to December 2003. Sources for local raw materials are mainly Dhaka and Chittagong. Of the external sources, finished leather is mainly collected from Pakistan and China. Artificial sole is imported mainly from India, Indonesia, China and Taiwan, and lining leather is collected mainly from China, Taiwan and Pakistan. China, India and Italy are the major sources of in-sole leather. Some footwear raw materials are also imported from Canada, France and Germany.
Table6.10: Raw Materials used for Footwear (%) | |||
Raw materials for Footwear | Local Value (%) |
Foreign Value (%) |
Total Value (%) |
Finished Leather | 97.01 | 2.99 | 100 |
Lining Leather | 93.73 | 6.27 | 100 |
Artificial Sole | 97.94 | 2.06 | 100 |
In-sole Leather | 98.04 | 1.96 | 100 |
Others | 100 | 0 | 100 |
Total | 96.77 | 3.23 | 100 |
Source: Leather Sector Census Study, LSBPC, 2005
6.2.5 Raw Materials: Leather Goods
The leather goods producing firms that are very few in number use basically finished leather and lining leather as raw materials. The value of the raw materials used by the leather goods manufacturing units constitute less than 8 percent of the raw materials used by the footwear manufacturing units. All of the raw materials of the leather goods manufacturing firms are collected from local sources.
Source: Leather Sector Census Study, LSBPC, 2005
6.3 Availability of raw material in Bangladesh
Table 6.12
Total Number (Head) | Hides & Skins (piece) | Hides & Skins (Sq.ft) | |
Cow/Buffalo/Calf | 24.31 million | 5.31 million | 116.00 million |
Goat/Sheep | 32.70 million | 19.70 million | 64.00 million |
Source: 1. Bureau of Statistics 2. Livestock Census 3. ITC 4. FAOTable6.13 Availability of raw material (Division wise) (Piece)
Chapter-SevenSWOT Analysis7.1 Strengths
7.1.1 Strengths of the Firms: Leather Processing
The SWOT analysis is based on the opinions of the leather sector firms. The survey reveals that ‘higher productive capacity’ is the main strength of the maximum number of firms of the leather processing industry. Main strengths of the leather processing industry as identified by the leather processing firms in the survey are as follows:
Table 7.1: Strengths of the Leather Processing Firm | |
Strengths | Percent of Total Firms |
Production capacity | 70% |
Competitive price | 67% |
Cheap Labour | 66% |
Market Information | 56% |
Better management | 54% |
Figure: 7.1 Strengths of the Leather Processing Firms
With high installed capacity and better utilization of that capacity, firms can economize on the costs and offer competitive price. It is recognized that the element of competitive price is related to productivity and cost of production. Hence firms with better productive capacity can offer better price to their clients. Generally, productivity of the big firms is expected to be higher than that of smaller firms with low productive capacity. Availability of cheap labour is another common advantage in the leather processing. This sector is relatively more labour-intensive than other two sectors (footwear and leather goods).
7.1.2 Strengths of the Firms: Leather Footwear
As is leather-processing industry, ‘higher productive capacity’ is the main strength of the maximum number of firms operating in the footwear industry. The major strengths of the firms as identified in the survey (as opined by the firms) are as follows:
Table 7.2: Strengths of the Leather Footwear Firm | |
Strengths | Percent of Total Firms |
Production capacity | 74% |
Better quality of management | 66% |
Sufficient supply of processed leather | 65% |
Trained manpower | 60% |
Quality Control | 58% |
Figure: 7.2 Strengths of the Leather Footwear Manufacturers
Footwear firms appear to have emphasis on the quality of management of the firms. Adequate supply of processed leather (from the leather processing firms) is the third most important factors that determine the strength of the footwear firms. Quality control appears to have provided competitive advantages to a good number of firms.
7.1.3 Strengths of the Firms: Leather Goods
Better management quality, and quality control came up as the main strengths of the leather goods producing firms. A list of major strengths of the footwear manufacturing firms as identified in the survey (as opined by the firms) are presented in table 7.3.
Table 7.3: Strengths of the Leather Goods Firm | |
Strengths | Percent of Total Firms |
Better management Quality | 71% |
Quality control | 69% |
Sound environmental management | 64% |
Market information | 60% |
Production Capacity | 48% |
7.2 Weaknesses
7.2.1 Weaknesses of the Firms: Leather Processing
Size of the firms and financial crisis are found to be the main weaknesses of the firms operating in the leather processing industry. The major weaknesses of the firms as identified in the survey (as opined by the firms) are as follows:
Table 7.4: Weaknesses of the Leather Processing Firm | |
Weaknesses | Percent of Total Firms |
Low Volume of Production | 82% |
Financial Crisis | 80% |
Weak Marketing | 64% |
Inefficient Management | 46% |
Figure: 7.4 Weaknesses of the Leather Processing Firms
In global context the smaller leather processing firms produce lower quantity that precludes them in attaining economies of scale. Generally, leather-processing firms face financial difficulty and have no marketing strategy. Of the leather processing firms, 46 percent identified inefficient management as one of their main weaknesses.
7.2.2 Weaknesses of the Firms: Leather Footwear
‘Financial Crisis’ is found to be the main weakness of the leather footwear industry. The major weaknesses of the footwear firms as identified in the survey (as opined by the firms) are as follows:
Table 7.5: Weaknesses of the Footwear Firm | |
Weaknesses | Percent of Total Firms |
Financial Crisis | 92% |
Weak Marketing | 86% |
Low Volume of Production | 84% |
Uncompetitive Product Price | 80% |
Figure: 7.5 Weaknesses of the Leather Footwear Manufacturers
Generally, footwear firms face financial difficulty and lack effective marketing strategy. Size of the firms in global context is smaller which is a notable obstacle in achieving economies of scale and offering competitive price.
7.2.3 Weaknesses of the Firms: Leather Goods
In line with leather footwear, ‘financial Crisis’ is found to be the main weakness of the leather goods manufacturing industry. The major weaknesses of the leather goods firms as identified in the survey (as opined by the firms) are as follows:
Table 7.6: Weaknesses of the Leather Goods Manufacturing Firm | |
Weaknesses | Percent of Total Firms |
Financial Crisis | 88% |
Weak Marketing | 87% |
Low Volume of Production | 87% |
Uncompetitive Product Price | 74% |
Figure: 7.6 Weaknesses of the Leather Goods Manufacturers
About 90 percent leather-goods manufacturing firms have identified ‘financial difficulty’ as their one of the major weakness. The firms also lack effective marketing strategy. Size of the leather goods firms in global context is smaller which is a notable obstacle in achieving economies of scale and offering competitive price.
7.3 Opportunities
7.3.1 Opportunities of the Firms: Leather Processing
‘Cheap Supply of Labour’ is found to be the main aspect the opportunities the leather processing firms enjoy. The major aspects of opportunities of the leather processing firms as identified in the survey (as opined by the firms) are as follows:
Table 7.7: Opportunities of the Leather Processing Industry | |
Opportunities | Percent of Total Firms |
Cheap Supply of Labour | 82% |
Sufficient Supply of Hide and Skin | 64% |
Stable Global Demand | 62% |
Favourable Business Environment | 60% |
Conducive Industrial Policy | 58% |
It is obvious that availability of cheap labour can provide considerable cost advantage to the firms of a particular area/location. Leather Processing firms located in Bangladesh have been availing the opportunity. Supply of raw materials, global demand of the footwear, and business environment are also found to be positive from the firms’ point of view.7.3.2 Opportunities of the Firms: Leather Footwear
‘Stable glocal demand’ is found to be the main aspect of the opportunities the footwear firms currently have. The major aspects of opportunities of the footwear firms as identified in the survey (as opined by the firms) are as follows:
Table 7.8: Opportunities of the Footwear Industry | |
Opportunities | Percent of Total Firms |
Stable Global Demand | 60% |
Conducive Industrial Policy | 58% |
Favourable Business Environment | 57% |
Cheap Supply of Labour | 51% |
Duty Free Access in Major Markets | 51% |
The footwear firms found the current stable global demand condition for the Bangladeshi footwear is a major aspect of opportunity on the way towards expanding export markets for footwear. The industrial policy and business environment are found to be positive for them and availability of cheap labour is an added advantage.
7.3.3 Opportunities of the Firms: Leather GoodsThe ‘Industrial Policy’ is found to be positive for the leather goods manufacturing firms. The major aspects of opportunities of the leather-goods firms as identified in the survey (as opined by the firms) are as follows:
Table 7.9: Opportunities of the Leather Goods Industry | |
Opportunities | Percent of Total Firms |
Conducive Industrial Policy | 66% |
Favourable Business Environment | 60% |
Cheap Supply of Labour | 58% |
Stable Global Demand | 58% |
Duty Free Access in Major Markets | 51% |
Figure: 7.9 Opportunities of the Leather Goods Manufacturers
The industrial policy and business environment, and cheap supply of labour are found to be advantageous for the leather goods manufacturing industry, as opined by most firms of the industry. Current global demand condition appeared to be favourable for these firms.
7.4 Threats
7.4.1 Threats to the Firms: Leather Processing
‘Disruption of electricity’ is found to be the main aspect of threat to the leather processing firms of Bangladesh. The major aspects of threats of the leather processing firms as identified in the survey (as opined by the firms) are as follows:
Table 7.10: Threats for the Leather Processing Industry | |
Threats | Percent of Total Firms |
Disruption of Electricity | 74% |
Hartals, strike, and other disturbances | 72% |
Unstable Policy Environment | 68% |
External Competition | 64% |
Lack of Trained Labour | 62% |
Environment consciousness in Importing Countries | 60% |
Shortage of Water Supply | 58% |
Figure: 7.10 Threats of the Leather Processing Firms
Practically, ‘disruption of electricity’ and ‘hartal strike etc.’ are very common aspects of threats facing by the industry sector of the country in general. Inadequate infrastructural facilities like insufficient supply of electricity and shortage of water supply affect optimum capacity utilization, volume of production, and destroy cost advantage. Such problem is particularly threatening in an atmosphere of growing global competition. Moreover, environment consciousness in importing countries mainly in the developed world is the cause of concern for the exporting countries like Bangladesh where environmental issues are not strongly addressed both in firm and policy level. Moreover, Firms also do not get sufficient trained people.
7.4.2 Threats to the Firms: Leather Footwear
As in leather processing sector, ‘disruption of electricity’ is found to be the main aspect of threat to the footwear firms of Bangladesh. The major aspects of threats of the footwear firms as identified in the survey (as opined by the firms) are as follows:
Table 7.11: Threats for the Footwear Industry | |
Threats | Percent of Total Firms |
Disruption of Electricity | 74% |
Hartals, strike, and other disturbances | 68% |
External Competition | 68% |
Environment consciousness in Importing Countries | 60% |
Shortage of Water Supply | 58% |
Figure: 7.11 Threats of the Leather Footwear Manufacturers
Inadequate infrastructure facilities like insufficient supply of electricity and shortage of water supply are among the major causes of concern for the footwear firms. Growing external competition and environment consciousness in the importing countries may affect the export market of the footwear firms in coming days.
7.4.3 Threats to the Firms: Leather Goods
In line with the leather processing and footwear sectors, ‘disruption of electricity’ is found to be the main aspect of threat to the leather goods manufacturing firms of Bangladesh. The major aspects of threats of the leather goods manufacturing firms as identified in the survey (as opined by the firms) are as follows:
Table 7.12: Threats for the Footwear Industry | |
Threats | Percent of Total Firms |
Disruption of Electricity | 74% |
Lack of Trained Labour | 64% |
External Competition | 62% |
Hartals, strike, and other disturbances | 60% |
Environment consciousness in Importing Countries | 58% |
Figure: 7.12 Threats of the Leather Goods Manufacturers
Other than inadequate supply of electricity, leather goods manufacturing firms face lack of trained labour force to be employed. Growing external competition and environment consciousness in the importing countries may affect the hundred percent export-oriented leather goods sector of the country in near future.
Production Stages
8.1 Production Stages in Leather Processing Industry
8.2 Production Stages in Footwear and Leather Goods Industries
8.3 Description of the various Stages of Leather Processing:
8.3.1Wet-Blue Section:
& Pocket Handbook of Leather Technology, 2004, BASF8.3.2 Crust Section:
& Pocket Handbook of Leather Technology, 2004, BASFLEATHER CHEMICALS & ACCESSORIES
9.0 Chemicals and Accessories: Leather Sector
A number of chemicals are used in the leather processing, footwear manufacturing and leather goods manufacturing units most of which are foreign chemicals. In terms of value, above 87 percent chemicals used by the leather sector firms are of foreign origin. Above 95percent (of the total value) of the chemicals used in the productions of crust and finished leather are foreign. Over 70percent (of the total value) of the chemicals used by the footwear manufacturing are foreign made. Data collected from the secondary sources show that leather goods manufacturing units depend mainly on local chemicals (Table *.2).
Table 9.1: Yearly value of Chemicals used by the Leather Sector Firms (by sources) | |||
Production type | Local Value in Tk.000 |
Foreign Value in Tk.000 |
Total, Value in Tk.000 |
Wet-Blue | 20,685 | 63,938 | 84,623 |
Crust Leather | 2322 | 116720 | 119042 |
Finished Leather | 1679 | 44791 | 46469 |
Footwear | 12660 | 42609 | 55269 |
Leather Goods | 1636 | 18 | 1654 |
Total | 38982 | 268076 | 307058 |
Table 9.2: Distribution of Chemicals used by the firms of the Leather Sector (%) | |||
Production type | Local Value | Foreign Value | Total Value |
Wet-Blue | 24.44 | 75.56 | 100 |
Crust Leather | 1.95 | 98.05 | 100 |
Finished Leather | 3.61 | 96.39 | 100 |
Footwear | 29.70 | 70.30 | 100 |
Leather Goods | 90.0 | 10.0 | 100 |
Total | 19.20 | 80.80 | 100 |
Most accessories used by the footwear and leather goods manufacturing enterprises are locally made. As a whole, about 20 percent of the accessories used in the production of footwear and leather goods are foreign made. About 81 percent (of the total value) accessories used by the footwear-manufacturing units are local accessories.
9.1 Chemicals: Leather Processing
9.1.1 Leather Processing: Wet-Blue
Secondary data show that over 75 percent (of total values) of the chemicals used for the production of wet-blue by the tanneries are foreign-made. There are chemicals that are supplied by both local and foreign sources like sodium chloride, sodium carbonate, ammonium sulphate, sulphuric Acid, Bating Agent etc. However, some chemicals like enzymatic soaking agent, sodium formate, masking agent etc. are exclusively supplied from external sources (Table 9.4). In 2003, major suppliers of the chemicals were Germany, China, Italy and UK .
Table 9.4: Yearly Value of Chemicals used for the Production of Wet-Blue
Source: Leather Sector Census Study, LSBPC, 2005
9.1.2 Leather Processing: Crust Leather
As the survey data show over 98 percent of the chemicals used for the production of crust leather (from wet-blue) are foreign made. Other than a few chemicals like basic chroming sulphat, phenolic syntan etc. generally chemicals have both local and foreign suppliers. However, very insignificant volumes of local chemicals are used as compared to the foreign chemicals. Foreign chemicals used are mainly made in Germany, UK, Holland, and Italy .
Table 9.5: Yearly Value of Chemicals used for the Production of Crust Leather
Source: Leather Sector Census Study, LSBPC, 2005
9.1.3 Leather Processing: Finished Leather
Over 95 percent (of the total value) of the chemicals used in the production of finished leather (from crust) are foreign-made. Except for a few, almost all chemicals have domestic suppliers, however, uses of local-made chemicals are very limited. Most of the chemicals used to produce finished leather are made mainly in Germany, Italy, UK, and Holland.
Table 9.6: Yearly Value of Chemicals used for the Production of Finished Leather
9.2 Chemicals and Accessories: Footwear
Both domestic and foreign made chemicals are used in the production of footwear. Adhesive constitute the main head of chemical. Some chemicals like batal acid, belco, lacker, pasting, sufar are exclusively supplied by the local sources, and some chemicals used like aqua solar, aciton, thinner, tolbon etc. are of foreign origin. About 70 percent of the total chemicals used (of the total value) are foreign made. Most of the foreign chemicals are made in UK, India, Taiwan, Malaysia and Germany.A number of accessories like bukless, belt, button, catel, deco, eyelet etc. are used by the footwear manufacturing firms to produce footwear. About 80 percent (of the total value) of the accessories used by the footwear-manufacturing units are locally made. A few accessories like deco, catel tap, and eyelet used by the footwear firms are exclusively foreign made. Most of the foreign accessories are made in Korea, Hong Kong, India, Taiwan and Italy.
Table 9.8: Yearly Value of Accessories used for the Production of Footwear (Value in Tk.000) |
|||
Name of accessories | Local | Foreign | Total |
Buckles | 248 | 7087 | 7335 |
Belt | 1313 | 1248 | 2561 |
Button | 7903 | 475 | 8378 |
Catel | 11 | 201 | 212 |
Catel tap | 0 | 1799 | 1799 |
Daco | 0 | 1640 | 1640 |
Eyelet | 0 | 128 | 128 |
Others | 70356 | 386 | 70742 |
Total | 79831 | 12964 | 92795 |
Source: Leather Sector Census Study, LSBPC, 2005
Packaging and labeling materials like paper board box, tracing paper, poly bag, carton etc. are collected from local and as well as foreign sources. About 50 percent of the packaging and labeling materials used by the footwear firms are of foreign origin. China, Italy, and Korea were the main suppliers of the packaging and labeling materials for footwear industry in 2003.
9.3 Chemicals and Accessories: Leather Goods
About 90 percent of the chemicals (of the total value) used by the leather goods manufacturing units are locally made (Table 9.9). Accessories used by the leather goods manufacturing units include bukless, belt etc. Over 70 percent of the expenses on accessories of the leather goods manufacturing units are on foreign made accessories. Hong-Kong was the main supplier of the foreign made accessories for the leather goods firms in 2003. Packaging and labeling materials used by the leather goods manufacturing units are locally made.
Table 9.9: Yearly Value of Chemicals used in the Leather Goods Manufacturing Units
Chemicals | Local | Foreign | Total |
Adhesive | 1630 | 18 | 1648 |
Lacker | 2 | 0 | 2 |
TBT | 4 | 0 | 4 |
Total | 1636 | 18 | 1654 |
Table 9.10: Yearly Value of Accessories used in the Leather Goods Manufacturing Units (value in Tk.000) | |||
Accessories | Local | Foreign | Total |
Bukless | 63.5 | 600 | 663.5 |
Belt | 151.5 | 24 | 175.5 |
Button | 15 | 0 | 15 |
Others | 7 | 4 | 11 |
Total | 237 | 628 | 865 |
Source: Leather Sector Census Study, LSBPC, 2005
Major Players of the Leather Chemical Industry
10.1 Market Share of Major Beam House Chemical Suppliers
(Wet Blue)
1. Soaking Agent: 550-600MT /Year Price: 100-120Tk Per Kg.
#SL. |
Supplier |
Market Share |
1. | ACI, Bangladesh | 50% |
2. | BASF, Germany | 30% |
3. | Others | 20% |
Source: Primary survey
Product Name:
Lissapol, ACI;
Lisapen-PA-WB, BASF
2. Soaking Enzyme: 300MT /Year Price: 150-190Tk Per Kg.
#SL. |
Supplier |
Market Share |
1. | TFL, Germany | 25% |
2. | BASF, Germany | 20% |
3. | Buckman, Singapore | 15% |
4. | TH Bohme | 15% |
5. | Schill & Seilacher, Germany | 5% |
6. | Scitan, Italy | 5% |
7. | Others | 15% |
Product Name:
(Pellvit C, Pellvit DPH), TFL;
(Basozym-S20), BASF;
(Busan-40L), Buckman;
(Vinkol A), Schill & Seilacher;3. Liming Auxiliaries: 750-900MT /Year Price: 65-120Tk Per Kg.
#SL. |
Supplier |
Market Share |
1. | TFL, Germany | 25% |
2. | BASF, Germany | 20% |
3. | Buckman, Singapore | 10% |
4. | Seicie, Italy | 10% |
5. | Schill & Seilacher, Germany | 5% |
6. | Others | 30% |
Product Name:
(Erhavit-MB), TFL;
(Mollescal AGN, Mollescal LS), BASF;
(Buspers 77432), Buckman;
(Saical-FC), Seicie;4.
(Delimer-AR), Neochemica;5.
#SL. |
Supplier |
Market Share |
1. | Clariant, UK | 35% |
2. | TFL, Germany | 20% |
3. | Buckman, Singapore | 15% |
4. | BASF, Germany | 10% |
6. | Rock Chem | 5% |
7. | Others | 15% |
Product Name:
(Oropon-G, Oropon-ANZ, Vulal-K), TFL;
(Basozym-C10), BASF;
(Bate-PBW1), Buckman;
( Z.H Bate) ZH chemical;6. Pickling Agents: 1500-1700MT /Year Chemicals: Sulphuric Acid Price: 15Tk. Per kg.
Formic Acid Price:
Salt (NaCl) Price: 10Tk Per Kg.
#SL. |
Supplier |
Market Share |
1. | Local | 55% |
2. | Clariant, U.K | 10% |
3. | BASF, Germany | 10% |
4. | Kemira | 5% |
5. | Others | 20% |
Source: Primary survey
7. Tanning Agents: 6000-8000MT /Year Price: 50-150Tk Per Kg.
#SL. |
Supplier |
Market Share |
1. | BASF, Germany | 30% |
2. | Bayer, Germany | 30% |
3. | American Chemical Co. | 15% |
4. | Sulchome, Italy | 10% |
5. | Others | 15% |
Product Name:
(Chromosol-B), Bayer;
(Chromitan-B), BASF;
(Chromix-B33), American Chemical Co.;8. Preservatives: 100-120MT /Year Price: 750-850Tk Per Kg.
#SL. |
Supplier |
Market Share |
1. | Buckman, Singapore | 40% |
2. | Bayer, Germany | 30% |
3. | Chemicolor/ Yorkeshire | 10% |
4. | ATC, France | 5% |
5. | Others | 15% |
(Prevental-Z), Bayer;
(Busan-30L), Buckman;
(Tolcide-2230), Chemicolor/Yorkeshire;
9. Basifying Agents: 500-700MT /Year Price: 110-120Tk Per Kg.
#SL. |
Supplier |
Market Share |
1. | BASF, Germany | 30% |
2. | TFL, Germany | 10% |
3. | Clariant, U.K | 10% |
4. | Clowan | 10% |
5. | Others | 50% |
Product Name:
(Neosym-MGO), Clowan; (Chromitan-B), BASF;
(Chromino-FB), TFL; (Tanbase), Clariant;10.1.1 Total Quantity wise Market Share (Wet Blue)
Sl. No. | Name of the Suppliers | Approximate Market Share (%) |
1 | BASF, Germany | 25% |
2 | Clariant, UK | 22% |
3 | Bayer, Germany | 20% |
4 | American Chemical Co. | 8% |
5 | TFL, Germany | 5% |
6 | Buckman, Singapore | 5% |
7 | Others | 15% |
Figure 10.1:
10.2 Market Share of Chemical Suppliers (Wet Blue To Crust)
1. Neutralizing Agents: 500MT /Year Price: 90-160Tk Per Kg.
#SL. |
Supplier |
Market Share |
1. | BASF, Germany | 25% |
2. | TFL, Germany | 25% |
3. | Clariant, UK | 20% |
4. | Buckman, Singapore | 10% |
5. | Others | 20% |
(Butan 7810), Buckman;
(Tamol GA, NNOL), BASF;
(Sellasol NG), TFL;
(BS3), Smith & Zones;
(Probal-PRA), Clariant;
(PAKS), Bayer;2. Retanning Agents: 3000-4000MT /Year Price: 115-180Tk Per Kg.
#SL. |
Supplier |
Market Share |
1. | BASF, Germany | 50% |
2. | Bayer, Germany | 30% |
3. | Others | 20% |
(Basyntan-AM, Basyntan- DLE, Syntan-DLE, Relugan), BASF;
(Tanizon-OS, Ratingan- R7), Bayer;
3. Dyes: 1000MT /Year Price: 300-1200Tk Per Kg.
#SL. |
Supplier |
Market Share |
1. | Clariant, UK | 40% |
2. | BASF, Germany | – |
3. | Guama | – |
4. | Stahl, Holland | – |
5. | Others | 30% |
(Beige-L), BASF;
(Black-PNT), Guama/Chika;
(Brown-574), Croda;4. Dyeings Auxiliaries: 250-350MT /Year Price: 70-350Tk Per Kg.
#SL. |
Supplier |
Market Share |
1. | Clariant, UK | 20% |
2. | BASF, Germany | 20% |
3. | TFL, Germany | 10% |
4. | Hodgeson | 10% |
5. | Others | 40% |
Product Name:
(Tamol AW), BASF;
(Neosyn-N), Clarient;
(Compound DLS), Hodgeson;5. Fatliquors: 1800-2000MT /Year Price: 70-350Tk Per Kg.
#SL. |
Supplier |
Market Share |
1. | Smith & Zones | 30% |
2. | TFL, Germany | 20% |
3. | BASF, Germany | 10% |
4. | Clariant, UK | 10% |
5. | Zshimmer & Schwarz | 5% |
6. | Others | 25% |
Product Name:
(Lypoderm), BASF;
(Chromopol, Choripol), TFL;
(Derminol, Dermalix), Clariant;
(Eureka-172), Atlas;
(SLP), Yorkeshire;
(Coralon), Stahl;10.2.1 Total Quantity wise Market Share (Crust)
Sl. No. | Name of the Suppliers | Approximate Market Share (%) |
1 | BASF, Germany | 33% |
2 | Clariant, UK | 20% |
3 | Bayer, Germany | 17% |
4 | TFL, Germany | 10% |
5 | Others | 17% |
Source: Primary survey
Figure10.2
10.3 Market Share of Chemical Suppliers (Crust To Finished Leather)
Name of the products: Coating Agents (Top Coats, Base Coats); Binders; Cross linkers; Colloidal Fillers, Wax Fillers, Penetrator, Acrylic Resins; Pigments; Dyes; Thinners etc;
Quantity: Total: 550-600 MT/Year,
Note That: Although the result obtained from the secondary data shows the annual requirements of leather-finishing chemicals is 1550MT but from the primary survey it has been confirmed that annual finishing chemical consumption is 550-600MT.
Sl. No. | Name of the Suppliers | Approximate Market Share (%) in Finishing |
1 | ALPA, Italy | 25% |
2 | BASF, Germany | 20% |
3 | Stahl, Holland | 18% |
4 | Clariant, UK | 10% |
5 | TFL, Germany | 5% |
6 | Finice(Italy) | 5% |
7 | Horiyana Chemicals | 5% |
8 | Buckman, Singapore | 2% |
9 | Others(Indian & Italian) | 10% |
As the whole tannery industry of Bangladesh is getting squeezed day-by-day, the negative impact of it is obviously affected the leather chemical market of Bangladesh. Since on this small industry more than fifty chemical merchants and organizations are operating, price; marketing policy; relationship marketing; technical support by the chemical suppliers; are scrupulously observed by the tanneries of Bangladesh.Ten years back BASF and some other big chemical suppliers led the leather chemical market single handedly and played monopoly game with their consumers. At that time they took high price from the buyers. But now there are numerous competitors available on the market. Now, buyers can choose their own sellers since they have their alternatives. In the description bellow I tried to find out some basic marketing factors of leather chemical industry.1. Technical Support: The leather chemical marketing and selling requires reliable technical services. Suppliers can sell their product only then, when they can make it sure to the buyers that the chemical is really useful for fulfilling buyer’s special purpose. So, if you don’t have good and skilled technical sales person you are no way near in the competition.2. Price: Price has always been a huge factor in leather chemical industry. Big suppliers are getting away from the good notice of their clients because of their high price comparing to their Chinese and Indian counter products. Freight cost, taxes, currency exchange rate have always played a big factor for the ultimate price of the chemical. Most of the Chinese and Indian products are proved to be less costly than most of the well-known German, Dutch and English chemicals.
3. Relationship Marketing: Since the whole leather chemical market is very narrow, each and every one knows one another very well. But then again one has to maintain a very good relationship with the buyers. Most of the buyers want to purchase their chemicals on credit basis. So, you have no option but to sell your product on credit. Since, chemical selling requires post purchase technical support, one has to make it sure their chemical is doing better than competitors one in each and every aspect.
Discount can be offered for buying bulk amount.
Most of the buyers are facing difficulties in getting loan from the bank to purchase their raw materials. A supplier can also make a link with the banks to give loan to the tanneries for buying chemicals form them.
4. Lead Time:
Sometimes buyers have to buy a bulk amount of chemicals for their production. In most of the cases suppliers are not able to supply beyond a certain amount of chemicals, then they require importing chemicals from the manufacturing agents. Lead-time plays a big role in that particular case. If a supplier cannot maintain its declared time of supply, obviously the buyers will be dissatisfied.
5. Quality:
No matter in which way you have sold your chemical to the buyers you have to make it sure that you are selling a quality product. You have to remember that it is not the one time selling policy you want to follow. Only, the good quality product can ensure long term selling policy.
11.1 Problems of ACI Trading and Stahl in Leather Chemical Marketing
- Price: Most of the Stahl products are costlier than their competitor’s counter products. Although Stahl has very good brand image in Finishing chemical section but high price is one of the factor for which Stahl is loosing market towards the Indian and Chinese products. Even in some cases their chemicals are costlier than BASF, ALPA and TFL’s chemicals. Actually, Stahl has to wait for their shipment from Holland. Fluctuations of Euro play an important part to fluctuate the price of the chemicals. ALPA (The market leader in finishing Leather chemical section) arranges shipment from two sources, one is India and another one is Italy. ALPA gives emphasize to the customers choice from where they want to get the shipment. In case of shipment from India, ALPA offers lower price in US Dollar. The other benefit, they can avoid the risk of frequent Euro fluctuation. Not only ALPA but also other competitors are practicing this strategy as well (BASF India, TFL Sri Lanka, BUCK MAN Singapore, etc).
- Organizational Hierarchy of ACI Trading Ltd and insufficient technical person in the leather chemical division: ACI Trading Limited is one the subsidiaries of Advanced Chemical Industries (ACI), Bangladesh Limited. The Company is mainly involved in marketing and sales of various Industrial Chemicals, Petrochemicals, Plastics, Pharmaceuticals, Leather and Shoe finish, Textile Dyes and Auxiliaries through Indent sales. It has four business divisions such as Chemicals, Textile, Leather and Water Pumps. To render technical service ACI Trading has two separate technical application laboratories for textile and leather businesses.
Executive Director. Insufficient personnel in the leather chemical division and vertical
hierarchy seem to be a noticeable problem for ACI Trading Ltd. ALPA, the market leader in
leather finishing, has eight technologists working for Bangladesh market (Three Bangladeshi
Technical persons, two Indian technologists, three Technologists from ALPA, Italy). In
comparison to that Stahl has only two technical sales officers of Bangladesh and one
Pakistani technologist.Training of these technical personnel is very necessary. ALPA, Italy arranged regular training
for agent technologist and train up on latest development that helps to promote Chemicals to
tanneries. Stahl and ACI should arrange training on regular basis.Job placement is another key strategy taken by the market leader ALPA. They appointed
technicians from India and occupied most of the finishing units in Bangladesh. These
technologists are working as shadow technologists of ALPA and at the same time Tannery
management also pleased for that and finally ALPA gets good business.Appendix