Course guidline related Marketing


School of Business

Introduction to Business (Bus 101)

Time & Day :  MW 4.20 – 5.50 (Section 16)

Venue :           NAC 605

Instructor:     Mr. R

E-mail :

Course Objective:

The course is designed to give students basic understanding of the business and its environment in general and with context to Bangladesh. Principles of various functional areas: Finance, Management, Marketing, Accounting, International business and Information technology would be discussed to understanding the successful operations of a business. Focus would be on ethnics, social responsibility and stakeholders.

Required test:

Boone, Louis E., Kurtz and David L, Contemporary Business, John Wiley & Sons, 2006.

Skinner, Steven J., Ivancevich, Business for the 21st Century, Irwin .

Course Assessment:

Mid-Term I                                         25%

Mid-Term II                                        25%


(6 out of 8 quizzes *10 / 6)           10%

Final                                                      25%

Assignments                                      5%

Projects & Presentation                               5%

Total                                                      100%

Assessment Cont.

A 93 -100 C 73-76
A- 90-92 C- 70-72
B+ 87-89 C+ 77-79
B 83-86 D 60-66
B- 80-82 D+ 67-69
F Below 60

Attendance & Participation:

Daily attendance is mandatory. Absent due to extreme situation will be an exception as per faculty’s decision. Students not missing any lecture will receive an attendance bonus of 2% of total grade.

Class make-up:

If due to unavoidable circumstances, any class or lecture is cancelled, students will be informed on a make-up class.

Academic Honesty:

Any academic misconduct will result in a ‘F’ grade.

Overall Policy:

Please consult the NSU code of conduct and guidelines offered by BBA program office.


Midterm 1 (Part 1 and 2)- Chapters 1-6

Midterm 2 (Part 3 & 4)- Chapters 7-12

Final (Part 5, 6 & 7)- Chapters 13-22


1.       Active Participation is highly encouraged.

2.       Business Newspaper (The Financial Express) should be followed and discussions on important news from the business world will take place in the class.

3.       The instructor reserves the right to bring about necessary changes in the content of the course depending on the progress of the class.

Good Luck and have a wonderful semester