Customer Satisfaction towards the Energypac Engineering Ltd

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Customer Satisfaction towards the Energypac Engineering Ltd

1. Introduction

In Bangladesh the Engineering sector is one of the most developed hi-tech sectors which are contributing in the country’s economy. The professional knowledge, thoughts and innovative ideas of the Engineering professionals working in this sector are the key factors for this development. Due to recent development of this sector it is exporting and importing Engineering product to global market including European market. This sector is also providing 97% of the total product requirement of the local market. Leading Engineering companies are expanding their business with the aim to expand export market. Recently few new industries have been established with high tech equipments and professionals which will enhance the strength of this sector.

1.1 Significance

All the information, which is included in this report, will help the management to identify various scopes and limitations of the company. It is specially focuses on customer satisfaction. So the management of the company can take decisions regarding the improvement of the company. Besides, it was a great opportunity for me to get familiar with the system.

Objectives

The study seeks to achieve the following objectives:

1.1.1 Broad Objectives

· The broad objective of this report is to identify and analyze the Customer Satisfaction Towards The Energypac Engineering Ltd.

1.1.2 Specific Objectives

· To identify Customer Satisfactions Towards The Energypac Engineering Ltd.

· To analyze the factors which is related to customer satisfaction of these products?

· To identify the customer satisfaction related to these products.

· To analyze the customer satisfaction related to marketing mix.

· To analyze strength, weakness, opportunity, threat of Energypac Engineering Ltd & also some suggestion of improvement.

1.2 Methodology

1.2.1 Type of Research

While preparing the report, data have been taken information from the following sources:

1.2.2 Sources of Data

1.2.2.1 Primary

· Personal Interview with the company officers.

· Talking informally with the general customers.

· Observation of the customers.

· Practical Deskwork.

1.2.2.2 Secondary

· Different types of brochures of Energypac Engineering Ltd.

· Different files and documents of Energypac Engineering Ltd.

· Internee report.

· www.Energypac –bd.com

· www.google.com

1.2.3 Data Collection Procedure

1.2.3.1 Secondary

Secondary data has been collected through the discussion session with the officials and their given documents about the company and their business activities. In order to collect secondary data we also used official website, annual report of the company and other web sites.

1.2.3.2 Primary

A structured questionnaire has been prepared in order to collect primary data for the analysis part of the report. For collect primary data we went to different company. we also observed the behavior of customers.

1.2.4 Questionnaire

For collecting primary data two different questionnaires was constructed to carry on the sample survey. Both closed and open ended questions are used in the Questionnaire.

1.2.5 Sampling Plan

1.2.5.1 Population

For questionnaire the population is customers.

1.2.5.2 Sample Element

The sample element is customers.

1.2.5.3 Sample Frame

Because of company’s secrecy no structured sample frame has been found.

1.2.5.4 Sampling Procedure

Non-probability judgmental sampling procedure has been used in the survey.

1.2.5.5 Sample Size

The sample size of this survey is 50.

1.2.6 Data Analysis and Reporting

Statistical tools and computer software are used for data analysis and reporting. Different tables and graphs were used to make the data meaningful.

1.6 Limitations of the Report

There are some limitations that I faced to conducting the report. These are:

· The first limitation is time.

· It is very difficult to collect data.

· It is very difficult to collect the information from various officers and customers.

· Sometimes organization does not provide any information because of their own secrecy.

· Sufficient data, materials are not available.

· Lack of customer cooperation.

2. Overview of the Company

2.1 Background

ENERGYPAC ENGINEERING LTD is an ISO 9001:2008 and 14000:2004 certified companies. Energypac enhances the business of its customers by providing them with complete solutions. While creating better and environmentally compatible technologies, Energypac focuses on the customer’s demand with appropriate products and solutions as well as services.

Energypac is one of the leading power engineering companies in Bangladesh. Continual research and development, state of the art production facility, quality products, competent services, and countrywide operations have made it warmly acceptable to the customers. Energypac was incorporated in 1982 as a private limited business enterprise. It is powered by 1200 skilled manpower of which 150 are graduated engineers. The relentless efforts and dedication of these people are providing continual help to improve technology to innovate and develop new products, just in time delivery, pre and post sales services to maintain a long term business relationship with the customers. To meet countrywide demand of its products and services, Energypac has extensive distribution network throughout Bangladesh with full-fledged offices in the major cities like Chittagong, Khulna, Rajshahi, Sylhet, and Bogura. In an effort to introduce its products globally, Energypac has established its offices in India, and China. Energypac has already experienced its products and service supply to India, Yemen, Ghana, Sudan, Uganda, Nigeria, Saudi Arabia, and United Kingdom.
2.2 Vision, Mission & Strategy

Vision Medicon with its noble objective of “A healthy life for tomorrow” will continue its efforts for serving the mankind by providing safe.
We will be the most preferred business partner of our customers.
Mission
We will provide total power solutions to enhance the business of our customers, concurrently creating better technologies that benefit both the customers and the environment.
Strategy
Our strategic aim is to strengthen the leading position we enjoy in our markets, and to ensure continued growth. We rely on our capability to integrate and deliver solutions from our broad equipment and service portfolio which meet the specific needs of our customer segments globally. Our priority is to offer the best efficiency, reliability and value available.

2.3 Organogram (Head Office)

Board of Director
Chairman / MD
Director
Computer Section
Administration
Accounts
Sales A/C & Distribution
Purchasing & Procurement
Marketing & Sales
Chief Accountant
Accountant Cashier
Manager Procurement & Purchase
Admin Officer
Purchase Officer
Sales Account Executive
Manager Regulatory Affairs
Guard

Cook

Office Asst.
IT Officer
Sr. Computer Operator
Operator
Sales A/C Officer
Delivery Asst.
Store Accounts
Driver
Deport A/C
Store Keeper
Sales Manager
Divisional Sales Manager
Asst. Sales Manager
Regional Sales Manager
Zonal Manager
Area Manager
Field Manager
Asst. Field Manager
Senior MPO
MPO
SR

Figure 1: Organogram (Head Office)

Organogram (Works)

Director Operation
Q.A. Manager
Sr. Q.A. Officer
Q.A. Officer
Plant Manager
Production Dept.
Accounts & Admin. Dept.
Procurement Dept.
Maintenance Dept.
Store Dept.
Sr. Production Officer Production Officer
Asst. Production Officer
Operator
Worker
Cleaner
Production & Procurement Co-ordinator
Asst. Engineer
Electrician
Store in Charge
Storekeeper
Porter
Asst. Storekeeper
Administrative Manager
Security Officer
Security Guard
Custom and VAT Officer

Figure 2: Organogram (Plant)

2.4 Marketing Mix

Product

Product is the goods and services that a company offered to the target market. Energypac Engineering Limited presets a wide range of products and services for its valued customers. Apart from our standard offerings, we provide our clients customized offers suitable to their demands.

Our Products: Our illustrative product range includes the manufacturing, marketing and powering with complete solutions or as per customer demand. All of our products are manufactured at controlled environment following international standards like IEC, BS, and ANSI. Our range of products can be broadly categorized as:

o Transformer
o Switchgear
· Outdoor Vacuum Circuit Breaker.

· Indoor Vacuum Circuit Breaker.

· Control, Metering, and Relay Panels.

· LT and PFI Panels.

· Indoor Type Load Break Switch.
o Disconnecting switch
· Outdoor Off-load Disconnectors.

· Indoor Type Load Break Switch.

· By-Pass Switches.
o Protection and Automation
o Spare Parts

Price

It is the amount of money customers have to pay to obtain the products. In terms of MLL customers have to pay a certain amount of money for buying products. The overall price of products is tolerable for customers.

Place

Company activities that make the product available to the target customers.

Head Office

Jiban Bima Tower(11th fl),10 Dilkusha C/A,Dhaka-1000,Bangladesh

Phone: +880-2-7174101, Fax: 880-2-956-3728

Mobile: 01713147068

E-mail: Selim876@yahoo.com

Website: www.energypac-bd.com

Works:

Baruipara, Saver, Dhaka

Promotion

Activities that communicate the merits of the product and persuade target customers to buy it.

Advertising Promotion:

  • Print and Broadcast Advertising
  • Brochures

Sales Promotion:

  • Gifts
  • Remuneration

Publicity & Public Relation:

  • Annual Reports
  • Publications
2.5 Marketing Channels and Networks
Energypac Engineering Ltd. has an extensive and effective marketing and distribution network across the nation and abroad. Our strong and highly motivated sales and marketing team has undertaken the responsibility to reach our products at all the stores in both the cities and the suburbs. Through the combined effort of our branch offices and strategic business partners located nationwide and abroad, we ensure proper distribution of our products as per our customer’s need.

2.6 E-Care

Energypac considers environmentally intelligent practices as an organizational priority

to provide products and services which contribute to the advancement of the society.

Energypac has had long-standing corporate policies of providing a safe and healthful

work place, protecting the environment, and conserving energy and natural resources.

Activity Guidelines…….

· To minimize our organization’s impact and maximize future generations’ ability to live, work, and play in our shared natural environment, with equal access to clean air, clean water, and natural resources.
· Strive to minimize pollution and waste, conserve energy and water, protect habitat, support renewable energy resources, buy, manufacturer, and sell environmentally friendly products, and encourage environmentally preferable transportation.
· Encourage contractors and suppliers serving or otherwise acting on behalf of the organization to meet our standards of environmental performance.
· Provide a safe and healthful workplace and ensure that personnel are properly trained and have appropriate safety and emergency equipment.
· Ensure the responsible use of energy throughout our business, including conserving energy, improving energy efficiency, and giving preference to renewable over non-renewable energy sources when feasible.
· Meet or exceed all applicable government requirements and voluntary requirements to which Energypac subscribes. Set and adhere to stringent requirements of our own no matter where in the world the company does business.
2.7 Achievements and Awards
Since its inception in 1982, Energypac has strived to perform excellence in its business activities, achieved distinction as the largest Power Engineering Company in Bangladesh. We have been able to earn the respect and trust of our valued customers in home and abroad. We are also the unparalleled leader in the local market, having the biggest names in the corporate world, residential and commercial sectors at the top of our thousands of customers ‘list.

Energypac Engineering Ltd. has achieved ISO 9001:2008 for its Quality Management System and ISO 14001:2004 for the environmental care through our manufacturing and organizational activities.
Throughout our journey till this point we have achieved both materialistic and abstractive recognition, certification, award and records that have inspired us more to achieve further.

 
1986 – First production of Distribution transformer and supplied to Bangladesh Power Development Board (National Utilities) and Rural Electrification Board (REB).

1992 – Production of 11 kV Switchgear for domestic market.

1996 – Production of Resin Cast 11kV Current & Potential Transformer.

1997 – Production of Power Transformer 10 MVA, 33 kV class.

1998 – Production of 33 kV class Voltage transformer and Current transformer.

1999 – First time in Bangladesh, Power Transformer of 10/15 MVA with on load Tap Changer manufactured and commissioned.

2009 – First time in Bangladesh, production of 50 MVA Power transformers and supplied to IPP Project.
2.8 Type Test and Certifications
Type test of electrical products are necessary to ensure to validate claims including recycled content, recyclability, degradability, compost ability, rapidly renewable materials, regional materials, volatile organic compounds (VOCs) content, energy efficiency, energy audits, water efficiency, hazardous or toxic substances, reclamation, mold resistance
For compliance of design, quality and performance, competence to sell products in local and foreign market, Energypac is in continual process of testing its products in its own lab, as well as reputed institutions like:
CPRI – Central Power Research Institute, India.

 
BUET – Bangladesh University of Engineering and Technology, Bangladesh.

2.8.1 TYPE TEST: From CPRI, India

1999 – Type Test of 11 kV Vacuum Circuit Breaker

2000 – Type Test of 33 kV Current Transformer

2000 – Type Test of 36 kV Current Transformer

2001 – Type Test of 33 kV Isolator

2002 – Type Test of 33 kV Potential Transformer

2002 – Type Test of 1.667 MVA Power Transformer

2004 – Type Test of 5 MVA, 33/11 kV Power Transformer

2004 – Type Test of 132 kV Outdoor Type Single Phase Voltage Transformer

2004 – Type Test of 132 kV Potential Transformer

2004 – Type Test of 33 kV Potential Transformer

2004 – Type Test of 132 kV Current Transformer

2007 – Type Test of 20/28 MVA, 33/11 kV Power Transformer
2.8.2 Quality Commitment and Certification
 

It is Energypac’s policy to establish and work to processes which ensure the understanding of customers’ needs and hence to design, produce, deliver and support its products and services to satisfy those needs better than the competitors. Energypac’s processes are defined in its Quality Management System, which is designed to satisfy all customers, regulatory and legal requirements. Energypac aims to reduce the health, safety and environmental impacts of its products and processes and prevents pollution by utilizing a structured risk management approach, taking into account the needs of its customers and society at large. All new activities will be assessed for environmental impact and appropriate health and safety provision. We are proud to set our standards to the international level and being recognized by the appropriate authorities for

ISO 9001:2008 and ISO 14001:2004 certifications.

We are proud to declare that our quality management system is as per the ISO standard.

2.8.3 Research and Development

Energypac applies new technologies that cross traditional scientific disciplines and

conventional industrial boundaries to solve product development tasks, thus producing

added value for its customers. Energypac R&D creates the basic elements that make a

product both desirable and competitive. Energypac R&D activities focus on products

and applications that are reliable, self-diagnostic, cost-efficient to operate, and that

Produces minimal environmental impacts throughout their lifecycles.

A paramount priority in Energypac R&D activities is to develop and safeguard the

company’s critical areas of expertise. Energypac research and development wing has

co-operation agreements with research institutes, engineering consultants, licensees,

and other corporate partners in fields that are of crucial importance to the well-being

of society and the conservation of the environment.
Product development is based on effective work process management to ensure that

the set targets are reached. These boundary conditions form the hub of the process

around which a Reliable and cost-effective product is developed. The performance

of the products and their features are verified through simulations and tests. Energypac

actively develops the compatibility of its products and common technology platforms,

as well as designing products that are Easy to manufacture. A substantial proportion

of the company’s investments in product developments are targeted at reducing

environmental impacts.
Energypac’s Research & Development team is comprised of talented, experienced,

and young engineers who love to search for better and takes personal interest to

innovate and add value to technological advancement. This is a knowledge based

operation equipped with rare and important books, journals, equipments, tools &

tackles, affiliation with various local and international research institutions.
Our Research & Development wing is having significant roles in developing our products.

Some of those could be laid down as follows:
· Detailed electrical design

· All electrical calculations

· Detailed mechanical design

· Raw material specification

· OLTC specification

· Accessories specification

· Performance forecast

· Bill of materials

· Special instructions

· Testing procedure

· Complete manual

· Costing including wastage

2.9 SWOT Analysis

Strength

  • Near about 1200 experience & trained people working here.
  • Efficiency and effectiveness of the employees.
  • Large product range.
  • Varieties of product.
  • Competitive price.
  • Good distribution channel.
  • Own transportation system.
  • Formal training program for new employee.

Weakness

  • Lack of development program for existing employees.
  • Sales persons are not properly knowledgeable.
  • Promotional offer are not attractive enough.
  • Lack of monitoring system about customers’ satisfaction level.

Opportunity

  • Attractive promotional offers can be effective to increase sales.
  • Introduce more quality full product for capture new market.
  • Opportunity to capture the foreign market.

Threat

· Existing strong competitors.

· New entry of competitors.

· Lack of promotional activities for the customers.

· Need to modernize the training program.

3. Theoretical Aspects

Marketing

Marketing is the process by which individual and groups obtain what they need and want through exchanging and creating value with others.

Marketing Management

The art and science of choosing target markets and building profitable relationships with them.

Market

The set of all actual and potential buyers of a product.

Marketing Research

The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.

Marketing Offering

Some combination of products, services, information, or experiences offered to a market to satisfy a need or want.

Production Concept

The idea that consumers will favor products that are available and highly affordable.

Product Concept

The idea that consumers will favor products that offers the most quality, performance and features.

Selling Concept

The idea that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort.

Marketing Concept

The marketing management philosophy that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfaction better than competitors do.

Societal Marketing Concept

A principle of enlightened marketing that holds that a company may should make good marketing decisions by considering consumers want, the company’s requirements, consumers’ long-run interests and society’s long-run interests.

Marketing Strategy

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. It is a business strategy to learn more and more about customer behavior in order to create long term and sustainable relationship with them.

Target Market

A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place (distribution), promotion and price are the two elements of a marketing mix strategy that determine the success of a product in the marketplace.

In achieving business goal organization has to identify their target customers groups to which they provide the products. For this, organization screen out their potential customers group through-

  • Market Segmentation – The process of dividing a market into distinct groups of buyers who have distinct needs, characteristics or behavior and who might require separate products or market mixes.
  • Target Marketing – The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.
  • Market Positioning – Products distinctive and desirable place in the minds of target segments compared to competing products.

Once these distinct customers have been defined, a marketing mix strategy of product, price, place and promotion can be built by the business to satisfy the target market.

Marketing Mix

Some tactical marketing tools – product, price, place and promotion that the firm blends to create response it wants in the target market.

Figure 3: Marketing Mix

· Product – A tangible object that is mass produced or manufactured on a large scale with a specific volume of units which a company offers to the target market.

· Price – The price is the amount a customer pays for the product.

· Place – Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store.

· Promotion – Promotion represents all of the communications that a marketer may use in the marketplace to persuade target customers to buy it.

Marketing Mix of The Energypac Engineering Ltd:

Product

Those are the product company offers to the target market

Our Products: Our illustrative product range includes the manufacturing, marketing and powering with complete solutions or as per customer demand. All of our products are manufactured at controlled environment following international standards like IEC, BS, and ANSI. Our range of products can be broadly categorized as:

High voltage

· Transformer : Power Transformer, Distribution Transformer, Instrument Transformer,

Other Transformers.

· Switchgear: Outdoor Vacuum Circuit Breaker, Indoor Vacuum Circuit Barker.
· Disconnecting switch: Outdoor Off-load Disconnectors , Indoor Type Load Break Switch and By-Pass Switches.

Low voltage:

· Spare Parts

Price

It is the amount of money customers have to pay to obtain the products. In terms of MLL customers have to pay a certain amount of money for buying products. The overall price of products is tolerable for customers.

Place

Company activities that make the product available to the target customers.

Head Office

Jiban Bima Tower(11th fl),10 Dilkusha C/A,Dhaka-1000,Bangladesh

Phone: +880-2-7174101, Fax: 880-2-956-3728

Mobile:01713147068

E-mail: mahedi876@yahoo.com

Website: www.energypac-bd.com

Works:

Baruipara, Saver, Dhaka

Promotion

Activities that communicate the merits of the product and persuade target customers

to buy it.

Advertising Promotion:

  • Print and Broadcast Advertising
  • Brochures

Sales Promotion:

  • Gifts
  • Remuneration

Publicity & Public Relation:

  • Annual Reports
  • Publications

4. Analysis and Findings

Analysis the data from Customers point of view:

· The company’s product regarding quality is good:

Figure 4: Product Regarding Quality is good

From the above figure, it is seen that 76% customers are strongly agreed, 14% customers are agreed, 8% customers are neither agreed nor disagreed and 2% customers are disagreed that the company’s product regarding quality is good.

It is good news for the company that most of the customers are strongly agreed for quality full product. So the company should try to maintain this situation in future.

· The company’s response to query is superior:

Figure 5: Response to Query is Superior

From the above figure, it is seen that 82% customers are strongly agreed, 14% customers are agreed and 4% customers are neither agreed nor disagreed that the company’s response to query is superior.

So most of the customers are strongly agreed that the company’s response to query is superior.

· The company’s firmness of commitment to maintain delivery schedule is excellent:

Figure 6: Maintain Delivery Schedule is Excellent

From the above figure, it is seen that 74% customers are strongly agreed, 14% customers are agreed, 8% customers are neither agreed nor disagreed and 4% customers are disagreed that the company’s firmness of commitment to maintain delivery schedule is excellent.

Here most of the customers are strongly agreed that the company’s firmness of commitment to maintain delivery schedule is excellent. But some of customers are not happy about the delivery schedule. So the company tries to overcome this situation in future.

· The company’s price responsibilities of product is reasonable:

Figure 7: Price of Product is Reasonable

From the above figure, it is seen that 80% customers are strongly agreed, 12% customers are agreed, 6% customers are neither agreed nor disagreed and 2% customers are disagreed that the company’s price responsibilities of product is reasonable.

So the price of the product is reasonable and most of the customers are strongly agreed.

· The company’s motive for customers satisfaction is healthier:

Figure 8: Motive for Customer Satisfaction is Healthier

From the above figure, it is seen that 86% customers are strongly agreed, 6% customers are agreed, 6% customers are neither agreed nor disagreed and 2% customers are disagrees that the company’s motive for customer satisfaction is healthier.

It is superior for the company that most of the customers are strongly agreed that the company have healthier customer satisfaction.

· The company’s attitude to introduce time needed products for better service is good:

Figure 9: Introduce Time Needed Products for Better Service is Good

From the above figure, it is seen that 86% customers are strongly agreed, 8% customers are agreed and 6% customers are neither agreed nor disagreed that the company’s attitude to introduce time needed products for better service is good.

Here most of the customers are strongly agreed that the company introduce time needed products for better service is good. So the company tries to maintain this in future and introduce more quality full products for better customer service.

· Energypac Engineering Ltd. should advertise more:

Figure 10: Energypac Engineering Ltd. Should Advertise More

From the above figure, it is seen that out of 50 customers, 39 customers says yes and 11 customers says no that Energypac Engineering Ltd. should advertise more.

So the company has to advertise more and take attractive promotional activities to catch the attention of the target market.

· If yes, which type of media do you prefer most?

Figure 11: Which Type of Media do you Prefer Most

From the above figure, it is seen that 9 customers says TV, 6 customers says newspaper, 22 customers says promotional activities and 2 customers says billboard for advertising.

· Satisfied with the attitude of employees of Energypac Engineering Ltd.:

Figure 12: Satisfied with the Attitude of Employees of Energypac Engineering Ltd.

From the above figure, it is seen that out of 50 customers, 32 customers are extremely satisfied, 9 customers are somewhat satisfied, 4 customers are neither satisfied nor dissatisfied and 5 customers are somewhat dissatisfied about the attitude of employees of Energypac Engineering Ltd.

So the attitude of employees of Energypac Engineering Ltd. is highly accepted by the customers.

· Face any problem in receiving product:

Figure 13: Face any Problem in Receiving Product

From the above figure, it is seen that out of 50 customers, 7 customers says yes and 43 customers says no for facing any problem in receiving product.

So the company’s distribution channel is pretty much good.

5. Major Findings

After analyzing the overall performance of Energypac Engineering L, I have identified some sort of issues which are given in below:

  • Most of the customers are strongly agreed for quality full product.
  • Most of the customers are strongly agreed that the company’s response to query is superior.
  • Most of the customers are strongly agreed that the company’s firmness of commitment to maintain delivery schedule is excellent.
  • Some customers are not happy about the delivery schedule.
  • The price of the product is reasonable and most of the customers are strongly agreed.
  • Most of the customers are strongly agreed that the company have healthier customer satisfaction.
  • Most of the customers are strongly agreed that the company introduce time needed products for better service is good.
  • Company has its own transportation system.
  • Company’s distribution channel is good.
  • There is lack of promotional activities of Energypac Engineering Ltd.
  • By the behavior of the employees customers are very much satisfied.

· All employees of Energypac Engineering Ltd. are efficient and responsive.

  • Energypac Engineering Ltd. is very much committed to their customers.
  • Energypac Engineering Ltd. should offer better compensation plan for employee motivation.

6. Conclusion

In a competitive world, business organization expects to increase the quality and customer satisfaction and obtain customers more loyalty to the firm. These are keys to lead the market. The understanding of what drives the customer to be more loyal is the crucial element of all. The objective of this report is to identify customer satisfaction.

Energypac is an ISO 9001:2008 and 14000:2004 certified company. Energypac enhances the business of its customers by providing them with complete solutions. While creating better and environmentally compatible technologies, Energypac focuses on the customer’s demand with appropriate products and solutions as well as services. Time to time they are offering different types of product based on demand of customers. They always try to satisfy their customers with their products. To satisfy their customer they introduce new products according to target market’s demand. They also have some special incentives for specified performance, which is encouraging for the employees. From customer satisfaction analysis I found, almost all customers are satisfied about Energypac Engineering Ltd. The employees are also satisfied with Energypac Engineering Ltd. This is very important for a company to achieve employee satisfaction and make a path to achieve customer satisfaction. The customers of this company are highly satisfied for product, price, distribution channel and other things that the company serves them.

7. Recommendation

Energypac Engineering Ltd. has an efficient and excellent management team and performing with a great expertise and care. The limitations can be overcome by some measures to make the performance outstanding. I have some suggestions for Energypac Engineering Ltd. resulting from my observations out of my survey. Those are given below:

  • Introduce more high quality full product.
  • Try to maintain the delivery schedule.
  • Develop the distribution channel.
  • Training program should be developed.
  • Company should give more emphasis on training program to make the employees more expert.
  • Achieve customer relationship management.
  • The employees must be smart and energetic to serve the customers efficiently.
  • Adopt new technology for production.
  • Need for excellent advertising support.
  • Increase promotional activities for growth and expansion.
  • Introduce more sales deport.

8. Bibliography

Book Reference

· Principles of Marketing- 12th Edition- Philip Kotler.

· Marketing Management- 12th Edition- Philip Kotler.

Net Reference

· www.Energypac-bd.com

· Wikipedia.

· Customer Satisfaction and Loyalty.

· Other Internship Report.

· Different files and documents of Energypac Engineering Ltd.

9. Annexure

Raw Tables

· The company’s product regarding quality is good:

Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
76% 14% 8% 2% 0%

· The company’s response to query is superior:

Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
82% 14% 4% 0% 0%

· The company’s firmness of commitment to maintain delivery schedule is excellent:

Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
74% 14% 8% 4% 0%

· The company’s price responsibilities of product is reasonable:

Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
80% 12% 6% 2% 0%

· The company’s motive for customer satisfaction is healthier:

Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
86% 6% 6% 2% 0%

· The company’s attitude to introduce time needed products for better service is good:

Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
86% 8% 6% 0% 0%

· Energypac Engineering Ltd. should advertise more:

Yes No
39 11

· If yes, which type of media do you prefer most?

TV Newspaper Promotional Activities Billboards
9 6 22 2

· Satisfied with the attitude of employees of Energypac Engineering Ltd.:

Extremely Satisfied Somewhat Satisfied Neither Satisfied nor Dissatisfied Somewhat Dissatisfied Extremely Dissatisfied
32 9 4 5 0

Questionnaire

Section A: Personal Information

  1. Name :
  2. Occupation :
  3. Sex : Male Female
  4. Contact No. :
  5. Average Income (In Month) : Tk. 0 – 5000

Tk. 5000 – 10000

Tk. 10000 – 15000

Tk. 15000 – 20000

Section B:

  1. Do you like this company’s product?

q Yes

q No

  1. If yes, then go to section C.
  2. If no, then go to se

Disclaimer:

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