Evaluation of Banking Services and Performance appraisal of Mercantile Bank Limited PREFACE Praise to be Almighty, the creator and sustainer who has given the strength and opportunity to complete Internship Report on the topic of “Evaluation of Banking Services and Performance appraisal of Mercantile Bank Limited” as a part of completing M B A degree which reveals not only read but also realize the subject deeply and knowledge has no value. So it is very necessary to achieve practical knowledge and clear concept about the subject. The practical experience also helps the learners to gather new idea and techniques. Form this view the Management Studies Department of Jagannath University Dhaka, Bangladesh, has introduced an internship program in order to obtain practical knowledge related with the different fields of Business. To full these criteria, The work in Mercantile Bank Ltd., Main Branch. In this study and observation about three month the gathered knowledge on “Evaluation of Banking Services and Performance appraisal of Mercantile Bank Limited” Executive Summary The economic development of the country depends largely on the activities of commercial Banks. Specially in a country like Bangladesh, our agricultural, industrial and economic developments are very much depending on smooth operation of Banks. So we must ensure efficient and effective performance of Banks. In this respect the tried to find out General Banking activities, SMS Banking activities, ATM Banking service and some parts of Credit and Foreign Exchange activities of Mercantile Bank Limited. The general banking department does the most important and basic works of the bank. All other departments are linked with this department. It also pays a vital role in deposit mobilization of the branch. MBL provides different types of accounts, locker facilities and special types of saving scheme under general banking for their valued customers. The SMS banking solution targets the retail banking industry and enables customers to make account enquiries and transact bank accounts through mobile phones. Banks can automatically send transaction notifications and alerts to mobile phones, if specific events in the banking business work-flow occur. The solution provides convenient and latest front-end technology and a flexible architecture to support an SMS based delivery channel and to provide significant benefits for both the bank and the customer. Automatic teller machines (ATMs) ensure that cash is easily accessible, whenever and wherever someone needs cash. It helps businesses facilitate cash-only transactions and you avoid the mounting fees of credit card processing or check cashing, while also generating revenue for your business via a share of the transaction fees collected by the ATM provider. The Mercantile Bank Limited carries its banking activities through 65 branches in the country Bank credit is a catalyst for bringing about economic development. Without adequate finance there can be no growth or maintenance of a stable output. Bank lending is important to the economy, for it makes possible the financing of agriculture, commercial and industrial activities of a nation. At the same time, a bank will, therefore, distribute its funds among various assets in a manner as to derive sufficient info. But as liquidity and profitability are conflicting considerations, Mercantile Bank Limited, as a bank, while employing the funds pays due regard to both profitability and liquidity. In terms of section 2(d) of the Foreign Exchange Regulations -1947, as adopted in Bangladesh Foreign Exchange –means foreign currency and includes any instrument drawn, accepted, made or issued under clause 13 of article 16 of the Bangladesh Bank Order, 1972, all deposits, credits and balances payable in any foreign currency and draft, travelers cheque., letter of credit and bill of exchange expressed or drawn in Bangladesh currency but payable in any foreign currencies. In exercise of the powers conferred by sec. 3 of the Foreign Exchange Regulation-1947, Bangladesh Bank issues license to scheduled banks to deal with foreign exchange. These banks are known as Authorized Dealers (AD). Bangladesh Bank also issues licenses to persons or firms to exchange foreign currency instruments such as Currency notes and coins. Foreign exchange department of MBL is divided into three sections: Import (L/C Operation), Export (L/C Operation), Foreign Remittance. Chapter-1 1.introduction Mercantile Bank Limited emerged as a new commercial bank to provide efficient banking services and to contribute socio-economic development of the country. The Bank commenced its operation on June 2, 1999.In this 21st century Banks are the life-blood of modern economy irrespective of its size & pattern. Banks are established to earn profit and help economic and financial activities so as to help economic development of a county. In such a context, the main business of Banking is to take deposits from customers and sanction credit to the borrowers. In performing multidimensional activities like borrowing and lending of money, the world of banking is undergoing a transformation. In Bangladesh, banking is the second largest industry where a very good number of employees are working. Banking is the backbone of national economy. All sorts of economic & financial activities revolve round the exits of the bank. Banking sector is expanding its hand in different financial events every day. At the same time the banking process is becoming faster, easier and the banking area is becoming wider, as the demand for better service increases day by day. Generally by the word “Bank” we can easily understand that the financial institution deals with money. Mercantile Bank Limited is one of the most flourishing banks of Bangladesh with wide growth opportunities in the industry. 1.0 Background of the report As the student of Masters of Business Administration (MBA) every student has to conduct a practical orientation (Internship) on any organization for fulfilling the requirements of the M.B.A program. In order to fulfill this requirement of the Internship program the choose Mercantile Bank Limited (MBL). The main purpose of the program is to know the real world situation. The topic of my report is “Evaluation of Banking Services and Performance appraisal of Mercantile Bank Limited”. In this regard the opportunity to make internship in Mercantile Bank Limited from April, 2011 to July 2011. The Mercantile Bank Limited is a scheduled private commercial bank established on May 20, 1999 under Bank Company Act, 1991 and incorporated as a public limited company under companies act, 1994. The bank started commercial banking operation from June 02, 1999. During this short span of time, the bank has been successful to position itself as a progressive and dynamic financial institution in the country. Involvement of the banking sector in different financial events is increasing day by day. At the same time the banking process is becoming faster, easier and the banking arena is becoming wider. As the demand for better service increases, the banking organizations are coming with innovative ideas. In order to survive in the competitive field of the banking sector, all banking organizations are looking for better service opportunities to provide to their clients. Within short time MBL expand its branch more than 65 areas by following their slogan “Efficiency is our strength”. But as their experience in terms of success rate in each branch which includes profit, client size, etc. the performance of Main branch is not aggressive than other branch. As a part of my topic try to identify the cause behind this by a scientific research on its existing client’s. 1.1 Origin of the report Present world is changing rapidly to face the challenge of competitive free market economy. To keep pace with the trend banks need executive with modern knowledge and provide fresh graduate with modern theoretical and practical knowledge in banking and financial institution management. As the practical origination is an integral part of the MBA degree requirement, was sent to Mercantile Bank Limited (Main Branch) to take the real life exposure of the activities of banking financial institution for three months only starting from 21th April. This research is a partial requirement of MBA Internship Program in the Jagannath University and report is being prepared from three months extensive knowledge and research. 1.2 Objective of the report The primary objective of this report is to comply with the requirement of my course. But the objective behind this study is something broader. The principal intent of this report is to analyze the trends of overall banking and their customer’s satisfaction. Objectives of the study are summarized in the following manner: · To identify the present state of Mercantile Bank Limited (MBL), Main Branch. · To observe the customers and their satisfaction towards the MBL. · To observe the customers reaction towards service of MBL. · To describe the General Banking, SMS Banking, ATM facilities and other facilities provided by MBL. · To draw SWOT analysis of MBL, Main branch. · To discuss the potential of MBL. · To provide the recommendation for improvement of MBL. · Finally, to sketch out the overview of Mercantile Bank Limited (MBL) 1.3 Scope of the study Mercantile Bank Limited is one of the new generation banks in Bangladesh. The scope of the study is limited to the Main Branch only. The report will cover the functions of different departments of Mercantile Bank Ltd (MBL), Main Branch like General banking, Loan and Advances, and Foreign Exchange. It will also present a brief scenario of the Mercantile Bank Ltd in total. The include on the report first of the introduction of Mercantile Bank Ltd .Then the overall banking activities, products and services. Finally, I shall provide a financial analytical view on a real project that Mercantile Bank Main Branch facing, and it is the special focus of report. 1.4 Methodology of data collection This report has been prepared on the basis of experience gathered during the period of internship. For preparing this report, also got information from annual report and website of the Mercantile Bank Ltd. have presented experience and finding by using different charts and tables, which are presented in the analysis part. Actually, this study is descriptive in nature. Maximum data were collected from the primary sources. The details of the work plan are furnished below: Data collection method Relevant data for this report has been collected primarily by direct investigation of different records, papers, Documents, operational process and different personnel. No structured questionnaire has been used. Information regarding office activities of the bank has been collected through consulting and discussion with bank personnel Data sources Both primary and secondary source of data are used to complete this study. These two sources are explained below: Primary sources: · Face to face conversation with the bank officers and staffs · Conversation with the clients · Through consulting with officials of the branch · Notes taken from day to day working Secondary sources: · Different manuals of Mercantile Bank Ltd. · Different circulars of Mercantile Bank Ltd · Files and documents of the Branch. · Annual report of Mercantile Bank Ltd 2005-2010. · Different paper of Mercantile Bank Ltd. · Different publications regarding banking functions& Foreign exchange operations. Data presentation & Analysis Techniques: Here, data collected from various sources are presented mainly in the findings & Analysis part with the help of column chart. 1.5 Sampling design
Variables | Procedure |
Target Population | Branch customers and employees. |
Sample units | Branch customers and employees. |
Sampling Frame | Priority customer, general customer, corporate customer and also the different levels of employees in the branch. |
Sampling technique | Stratified sampling by different account holder. |
Sample size | 45 |
Sampling Plan | Data gathered based on the focus group interview and experience survey through the questionnaire. |
Execution | Allocate sample by strata, select 5 strata and conducted survey on them. |
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Name | Mercantile Bank Limited |
Date of incorporation | 20th May, 1999 |
Date of inauguration of operation | 2nd June, 1999 |
Registered Office |
61, Dilkusha Commercial AreaDhaka –1000, Bangladesh
Tel-02-9559333, 0171-1535960 Fax: 880-2-09561213 Telex: 642480 MBLMB BI |
Logo | Mercantile Bank Limitedefficiency Is our strength |
Name of the Chairman of the Board | Md. Abdul Jalil |
Name of the managing Director | A.K.M. Shahidul Haque |
Number of branches | 65 |
Services provided | Deposit Scheme, credit facility and foreign exchange services |
Diversification of Product And Services | Corporate banking, Retail Banking |
Paid up capital | 4072.206(Million) |
Profit after tax & provision | 1425.338(Million ) |
Publicly Traded Company | Shared quoted daily in DSE & CSE |
Credit Card | Member of Master Card |
Banking operation system | Both conventional and foreign exchange system |
Technology used | Member of SWIFT, online banking, UNIX based computer system |
Market value per share | 415.61 |
Earnings per share | 41.04 |
mbl@bol-online.com | |
Website | www.mblbd.com |
SWIFT | MBLBBDDH |
2.5.1 The Corporate Structure |
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December 30,2010 | Opening of 65th Branch |
October 20, 2010 | Opening of 60th Branch |
August 2, 2010 | Opening of 55th Branch |
December 30, 2009 | Opening of 50th Branch |
October 22, 2009 | Opening of 45th Branch |
June 06, 2009 | Mercantile Bank Brokerage House Operation. |
November 24, 2008 | Opening of 42th Branch |
December 17, 2007 | Opening of 40th Branch |
December 05, 2006 | Opening of 30th Branch |
December 29, 2004 | Opening of 25th Branch |
February 26, 2004 | Listed in Chittagong Stock Exchange |
February 16, 2004 | Listed in Dhaka Stock Exchange |
December 24, 2003 | Opening of 20th Branch |
October 21-22, 2003 | Subscription for Shares |
June 30, 2003 | Publication of Prospectus for IPO |
July 03, 2002 | Opening of 15th Branch |
October 29, 2000 | Opening of 10th Branch |
June 02, 1999 | Commencement of Business |
May 20, 1999 | Incorporation of the Bank |
Human resource division | General service division |
Information Technology division | Marketing division |
Public relation division | Share/customer care division |
Financial administration division | Branches control division |