“Everything has its beauty but not everyone sees it”-Illustrate & explain.

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“Everything has its beauty but not everyone sees it”-Illustrate & explain.


Beauty explains the physical appearance of something that looks astonishingly wonderful. The word “BEAUTY” separates an instinct from the others of its kin. Confucius who said “everything has its beauty but not everyone sees it”. Beauty is… We all remember sayings such as beauty is skin deep, is only skin deep, is not only skin deep, is in the eye of the beholder, comes from within and so forth. The American writer Jean Kerr said “I’m tired of all this nonsense about beauty being only skin deep. That’s deep enough. What do you want – an adorable pancreas?” And for those of you who believe in the new saying that beauty is in a jab and have come to hear about Botox, peels and fillers, they will not get a mention, so do leave now if you wish. But before you go, let me draw your attention to a poem of Thomas Campion a Renaissance English poet, of whom it was said “he had the generous illusions of youth; devoted to the studies of poetry, music, and medicine, clothed with that finer tact and sympathy which comes to a good physician”, surely still applicable to today’s students, but in his poem he said<href=”#_ftn1″ name=”_ftnref1″ title=””>[1]:

“Beauty is but a painted hell;

shee wounds them that admire it,

sheekils them that desire it.

Give her pride but fuell,

no fire is more cruell.”

But beauty is not just a visual experience; it is a characteristic that provides a perceptual experience to the eye, the ear, the intellect, the aesthetic faculty, or the moral sense. It is the qualities that give pleasure, meaning or satisfaction to the senses, but in this talk I wish to concentrate on the eye, the intellect and the moral sense.

In business “Beauty is Skin Deep” applies towards ethics of a business<href=”#_ftn2″ name=”_ftnref2″ title=””>[2]. Concerning the ethical areas regarding when producing and marketing a product the company should not present any overhyped information that does not match with the quality and where the quality of the product is much lower than the explanation that’s been written in the manual or on the packet. Same goes for the service design where the hype should not exceed perceived quality.

Ethical Issues:

Ethical issues are concerned with something that is legal, but is not necessarily moral.And the term “Beauty is skin Deep”indicates towards business frauds, businesses that only show well in paper but not in the real life. The issues are given as follows–

Hiding the truth:Sometimes business try to hide the truth about their product or services. As example I am taking the tobacco company. They got banned due to reason of this. Most individuals, even now, do not make smoking decisions based on the full facts. Few smokers do not have full information on the consequences of smoking over the long term, nor do they know how hard it will be to stop unless they have already tried. The tobacco companies do little to convey accurate information about their products, and a great deal to obfuscate and undermine the testimony of others, as recent controversy over passive smoking has shown. In fact, through documents released in the US and through litigation, we know tobacco companies have known of the cancer, heart disease and addictiveness associated with tobacco for many years but have consistently denied its harmful effects. Smokers and potential smokers have a right to be told the truth and then to decide. This right is more important than the right of tobacco companies to promote their<href=”#_ftn3″ name=”_ftnref3″ title=””>[3]

Invasion of privacy: This concern with marketing research. Marketing people tend to go deeper sometimes due to gain more profit in business.<href=”#_ftn4″ name=”_ftnref4″ title=””>[4]

Environmental issues and business ethics: In recent years the UK has highlighted some ethical issues but for most people, these are largely restricted to fair trade foodstuffs like chocolate and bananas. However truly ethical living reaches further and modern lifestyles demand that we consume more than just what we eat. Looking at our beauty products is the tip of the iceberg but it is a good place to start<href=”#_ftn5″ name=”_ftnref5″ title=””>[5]. These elements have been used widely in products and they are destroying our environment heavily.

Palm Oil

One of the key ingredients in much soap (and other products besides) is palm oil. Large areas of forest are being lost in countries such as Indonesia and Malaysia to unsustainable plantations of palms grown for their oil.

Some people feel that complete palm oil avoidance is the only answer but choosing organic and RSPO-certified palm oil are good ways of ensuring responsible growing practices. In recent years concern has been growing over this ingredient and with consumer power, change could be on the horizon.

Environmental Toxins

There are a number of ingredients that can cause problems when they enter watercourses after having gone down the plughole with the bathwater. Ingredients such as Triclosan, pesticides and some types of Phthalates are believed to have negative effects on the environment, such leading to a build-up in marine organisms and endocrine disruption that may cause male fish to develop feminine features.Without being a scientist it can be difficult to know which ingredients are problematic for the environment. However as it is often marine life that suffers, organizations such as The Marine Conservation Society may be able to offer assistance.

Organic, Ethical Ingredients

As well as avoiding certain ingredients, there are others that you can choose to make a positive impact on the environment. Certified organic ingredients are one of these. Getting organic certification for an ingredient is only achievable if the plants are grown with respect and care for the natural flora and fauna of the area.

Choosing products that contain fairly traded ingredients is also a constructive way to make an ethical choice. These ensure that workers involved in the growing and picking cycle of plant-based ingredients are treated fairly in their employment terms.

Real life examples:

Two of the biggest names in British fashion are accused of failing to live up to their fine words on animal rights and the environment.

Stella McCartney is a vocal supporter of anti-fur campaigns, while Vivienne Westwood crusades against climate change. But while they may score highly on Paris’s catwalks, they are criticized in a guide showing that luxury fashion brands fail to take corporate social responsibility seriously.

There’s no doubt that McCartney shuns fur in her designs. But the same cannot be said for the company that owns her label. For Gucci (part of the PPR group) allows and promotes the use of fur. And it is accused by Ethical Consumer magazine of being unable to demonstrate that it has an environmental or supply-chain policy to guard against damaging the environment or exploiting workers. And Westwood’s environmental credentials are dented by her company not appearing to have a formal policy to reduce its carbon footprint.

Bryony Moore, the guide’s author, said: “McCartney and Westwood are held up as ethical heroes. While they might be talking the talk, they’re failing to walk the walk. Fans will be severely disappointed to learn their ethics are only skin deep. They are far from the only brands performing badly. Most make no mention of their environmental and social impacts.”

The 30 luxury brands in the guide are scored against 15 indicators on human rights, political lobbying, the environment and animal welfare. Paul Smith, Moschino and Jean Paul Gaultier fare best, coming joint top with seven out of 20. But Vivienne Westwood, owned by Latimo SA, lags behind with five-and-a-half and Stella McCartney is given two out of 20 – only beaten to the bottom by brands owned by LVMH/Christian Dior SA – which get just one-and-a-half.

A Vivienne Westwood spokeswoman said: “We are committed to changing the way we do business to minimise our impact on the environment,” but added that “not all our products are produced with the environment in mind”.

A spokesman for PPR, which launched a drive earlier this year to “implement more sustainable business practices”, accused the guide of containing inaccuracies<href=”#_ftn6″ name=”_ftnref6″ title=””>[6].

Enron Corporation (former NYSE ticker symbol ENE) was an American energy, commodities, and Services Company based in Houston, Texas. Before its bankruptcy on December 2, 2001, Enron employed approximately 20,000 staff and was one of the world’s leading electricity, natural gas, communications, and pulp and paper companies, with claimed revenues of nearly $101 billion in 2000.Fortune named Enron “America’s Most Innovative Company” for six consecutive years. At the end of 2001, it was revealed that its reported financial condition was sustained substantially by institutionalized, systematic, and creatively planned accounting fraud, known as the Enron scandal. Enron has since become a popular symbol of willful corporate fraud and corruption. The scandal also brought into questions the accounting practices and activities of many corporations throughout the United States and was a factor in the creation of the Sarbanes–Oxley Act of 2002. The scandal also affected the wider business world by causing the dissolution of the Arthur Andersen accounting firm<href=”#_ftn7″ name=”_ftnref7″ title=””>[7].

Enron filed for bankruptcy protection in the Southern District of New York in late 2001 and selected Weil, Gotshal&Manges as its bankruptcy counsel. It emerged from bankruptcy in November 2004, pursuant to a court-approved plan of reorganization, after one of the biggest and most complex bankruptcy cases in U.S. history. A new board of directors changed the name of Enron to Enron Creditors Recovery Corp., and focused on reorganizing and liquidating certain operations and assets of the pre-bankruptcy Enron.On September 7, 2006, Enron sold Prisma Energy International Inc., its last remaining business, to Ashmore Energy International Ltd. (now AEI)<href=”#_ftn8″ name=”_ftnref8″ title=””>[8].

Demonstrating Independent Research:

There are at least three reasons why research in the field of business ethics is vital for the further development of the field.

• Firstly, research should extend the theoretical basis of business ethics. Without such an expanding theoretical basis business ethics will remain an infantile academic field incapable of developing syste-matic knowledge of its field of study. Explanatory and evaluative theories that will yield a more sophisticated understanding and evaluation of the ethical dimension of economic activity need to be produced.

• Secondly, the academic status of business ethics hinges to a large extent on its ability to produce research that can withstand rigorous academic scrutiny. Only research that complies with the highest academic standards will ensure that business ethics finds its rightful place among other respected and well-established fields of study.

• Thirdly, the credibility of business ethics as an academic Endeavour depends largely on whether research can provide the intellectual tools for practitioners to understand and manage the ethical dimensions of economic activity. Research needs to provide the evidence that the ethical dimensions of business are important and that something can be done about it in order to gain and maintain the support of the actors who deal with the ethical dimension of economic activity (cf. Brigley, 1995a:221). Without such a conviction among the end-users of business ethics the current surge in interest in business ethics is destined to wane.

Given these considerations the question arises as to what should be done to ensure that business ethics research would indeed fulfil these three expectations? My survey of recent literature reveals that there are primarily three aspects of research in business ethics that are particularly important to determine whether these expectations will materialise or not: the ontology of business ethics research, the appropriateness of re-search strategies and methodologies and the role of theory in research. Each of these three aspects will be explored in this article1 in order to develop frameworks and guidelines regarding them<href=”#_ftn9″ name=”_ftnref9″ title=””>[9].

2. Ontology in business ethics research <href=”#_ftn10″ name=”_ftnref10″ title=””>[10]

According to the Cambridge Dictionary of Philosophy (1995:489) ontology refers to views about the nature, constitution and structure of reality or being. Ontology thus conveys the convictions or implied assumptions that one makes about reality – i.e. the way in which one presumes what reality is. All research is based upon ontological assumptions and business ethics is no exception to the rule. Also in business ethics research certain assumptions about the nature of the reality that is studied are made – either explicitly or implicitly. These ontological assumptions determine not only what is researched, but also how research is designed, conducted and presented. The pitfall that needs to be avoided in business ethics research is one-sided (or restrictive) ontology’s. Such restrictive ontology’s can cause epistemological blind spots that prevent one from seeing certain dimensions of this field of study. This calls for ontology’s that will be encompassing enough to capture the variety of ethical dimensions and aspects associated with economic activity.

In business ethics research ontological assumptions are inevitably made

About the following:

• The economic setting within which ethical behavior occurs.

• The moral agents whose ethical behavior is studied within this economic setting.

• Furthermore ontological assumptions are made about the relation between moral agents and the economic setting within which they operate.

Research Methodology:

Primary Research:

My primary research was based mainly on survey questionnaire. A total of 30 respondents were being surveyed. Sampling was based on purposive sampling, meaning surveying those who were easily reachable. All 30 respondents are students. Student respondents were mainly from North South University as well as IUB.

Secondary Research:

For my secondary research, I used some magazines, newspaper cutting and written of columnistwhich are written about the recent forms of entertainment. I will also browse the internet and use standard research engine like Google.

Survey and Questionnaires:

01. According to you, what is beauty?

I. Skin deep

II. Pleasing and impressive qualities of something

III. Pleasing personal appearance

IV. Light in the heart

V. Others.

02. Is beauty only a skin deep?

I. Yes

II. No.

03. Beauty is not in the face; beauty is a light in the heart. Do you agree?

I. Yes

II. No

04. Inner beauty is more important than skin deep beauty. Do you agree?

I. Yes

II. No

(1) Business Laws are forcing company to change their typical view of promoting product or service beyond the quality they actually offering. Do you agree?

¨ Yes

¨ No

(2) People are getting more concern now a days because of improve and wide spread education in Business Administration. Do you agree?

¨ Yes

¨ No

(3) If someone finds out a product for example- if someone is selling a normal sunglass at only 80tk no one will agree to buy. But when that person will try to sell the same glass with a G&G sticker on it will create an apply to people. Do you agree?

¨ Yes

¨ No

(4) Business laws are effective to reduce the illegal practice. Do you agree?

¨ Strongly agree

¨ Agree

¨ Strongly disagree

¨ Disagree

Primary Data Presentation and Analysis:

1. There is lot of changes in Business ethics and view of watching a product from outside instead of its content. Do you agree?


From above the bar chart, I can easily say that though there is lot of changes in the view of people of seeing a product but still few of the people go for the outer beauty of a product instead of thinking about its content.

2. What are the reasons for the changing of the typical view?


I have asked question for changing the views of people over the year of seeing a product and what the factors behind this are. Fifty percent of the people respondent influence of people whom are practically suffered, 37% of people responds advancement knowledge that people have to compare the product and the rest of 13% say that internet teach them about the product and the business that can do illegal practice like giving false information about their product to sell it.

3. “Beauty is skin deep” if business follow the beauty only strategy it will involve in antisocial activities?


From the secondary research, I have found that business involves antisocial activity when it involves in promoting a product by overhyping it rather than its content.

Secondary Data Analysis:

I get secondary data from news paper, different articles of different books, internet blogs, and websites.


Business is work as a carry in modern economics. It’s the primary function for a Country to do well. And unethical practice can easily hamper the fame and name of a business along with its Country. The line “Beauty is only skin deep” has carry a significant meaning in business. The way business used to treat was to launch product or service according what it looks like not what it actually for or do. Though the tradition changed dramatically but still few business people try to fool people by the outer beauty instead of giving good functional touch. The laws are there to stop it but it’s not enough if the people do not conscious about the product or service they are buying with their hard earned money.


1. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2699193/

2. http://debatingsociety.wordpress.com/category/business/

3. ASH Paper 2 1997

4. Sharon Beder, Marketing to Children (University of Wollongong, 1998)

5. http://pledgingforchange.com/green/how-ethical-is-your-beauty-cabinet.php

6. http://www.independent.co.uk/life-style/fashion/news/guide-claims-designers-ethical-concerns-are-only-skin-deep-2364347.html

7. http://en.wikipedia.org/wiki/Enron

8. “Andersen guilty in Enron case”. BBC News. June 15, 2002. Retrieved May 2, 2010.

9. project on “The development of business ethics as academic field in Africa”

10. www.ncbi.nlm.nih.gov/pubmed/11954990

11. www.enron.com/

12. http://www.studymode.com/essays/Ethical-Issues-In-Business-Research-631606.html

13. news.bbc.co.uk/2/hi/business/1780075.stm

<href=”#_ftnref1″ name=”_ftn1″ title=””>[1]http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2699193/

<href=”#_ftnref2″ name=”_ftn2″ title=””>[2]http://debatingsociety.wordpress.com/category/business/

<href=”#_ftnref3″ name=”_ftn3″ title=””>[3] ASH Paper 2 1997

<href=”#_ftnref4″ name=”_ftn4″ title=””>[4] Sharon Beder, Marketing to Children (University of Wollongong, 1998)

<href=”#_ftnref5″ name=”_ftn5″ title=””>[5]http://pledgingforchange.com/green/how-ethical-is-your-beauty-cabinet.php

<href=”#_ftnref6″ name=”_ftn6″ title=””>[6] http://www.independent.co.uk/life-style/fashion/news/guide-claims-designers-ethical-concerns-are-only-skin-deep-2364347.html

<href=”#_ftnref7″ name=”_ftn7″ title=””>[7] http://en.wikipedia.org/wiki/Enron

<href=”#_ftnref8″ name=”_ftn8″ title=””>[8]”Andersen guilty in Enron case”. BBC News. June 15, 2002. Retrieved May 2, 2010.

<href=”#_ftnref9″ name=”_ftn9″ title=””>[9]Research in business ethics Koers 66(3) 2001:197-211

<href=”#_ftnref10″ name=”_ftn10″ title=””>[10]This article forms part of a wider project on “The development of business ethics as

academic field in Africa” that was made possible through a Commonwealth Research

Fellowship at the University of Cambridge.