 |
2 Synopsis
The mobile industry in Bangladesh is undergoing a radical
change. It has been a decade since cellular technology was introduced in our
country. Yet subscribers pay exorbitant
prices for mobile facilities. City Cell, the pioneer has been a marginal
competitor at the right time to reap the maximum benefit, out of the untapped
mobile market. Recently in a finding, we Discover that both the telecom company
are giving much more offer about their product. GP have three type of product
line. Such as 1.Consumer section 2.Business solutions 3. D juice
Their product line lent is not so long. They give their
offer clearly through their IMC. So there is no change to confuse their
customers. As a result now they got one core subscriber. One the other hand
City cell Product line is much bigger than the Grameen Phone. City cell product
lines are flowing.
1. Fixed Phone 2.Pre paid 3. Post paid
For the flowing product line City Cell Company have to give
much more massage through their IMC. So customer gets confused. As result they
got few lakh customers
3 Background
Analysis
INTRODUCTION TO GRAMEEN PHONE
November 28, 1996
Grameenphone was offered a cellular license in Bangladesh by
the Ministry of Posts and Telecommunications
March 26, 1997
Grameenphone launched its service on the Independence Day of
Bangladesh
November 16, 2006
After almost 10 years of operation, Grameenphone has over 10
million subscribers Grameenphone is now the leading telecommunications service
provider in the country with more than 10 million subscribers as of November
2006.
Presently, there about 15 million telephone users in the
country, of which, a little over one million are fixed-phone users and the rest
mobile phone subscribers.
Starting its operations on March 26, 1997, the Independence
Day of Bangladesh, Grameenphone has come a long way. It is a joint venture
enterprise between Telenor (62%), the largest telecommunications service
provider in Norway with mobile phone operations in 12 other countries, and
Grameen Telecom Corporation (38%), a non-profit sister concern of the
internationally acclaimed micro-credit pioneer Grameen Bank.
Over the years, Grameenphone has always been a pioneer in
introducing new products and services in the local market. GP was the first
company to introduce GSM technology in Bangladesh when it launched its services
in March 1997.The technological know-how and managerial expertise of Telenor
has been instrumental in setting up such an international standard mobile phone
operation in Bangladesh. Being one of the pioneers in developing the GSM
service in Europe, Telenor has also helped to transfer this knowledge to the
local employees over the years.
3.1 History of
Grammen Phone
Grameenphone is one of the largest private sector
investments in the country with an accumulated investment of BDT 5200 crore up
to December 2005. Grameenphone is also one the largest taxpayers in the
country, having contributed nearly BDT 5000 crore in direct and indirect taxes
to the Government Exchequer over the years. Of this amount, BDT 1670 crore was
paid in 2005 alone.GP was also the first operator to introduce the pre-paid
service in September 1999. It established the first 24-hour Call Center,
introduced value-added services such as VMS, SMS, fax and data transmission
services, international roaming service, WAP, SMS-based push-pull services,
EDGE, personal ring back tone and many other products and services.
Grameenphone nearly doubled its subscriber base during the
initial years while the growth was much faster during the later years. It ended
the inaugural year with 18,000 customers, 30,000 by the end of 1998, 60,000 in
1999, 193,000 in 2000, 471,000 in 2001, 775,000 in 2002, 1.16 million in 2003,
2.4 million in 2004 and it ended 2005 with 5.5 million customers.
From the very beginning, Grameenphone placed emphasis on
providing good after-sales services. In recent years, the focus has been to
provide after-sales within a short distance from where the customers live.
There are now more than 600 GP Service Desks across the country covering nearly
all upazilas of 61 districts. In addition, there are nine GP Customer Centers
in all the divisional cities and they remain open from 8am-8pm every day
including all holidays.
GP has generated direct and indirect employment for a large
number of people over the years. The company presently has more than 3,000
full, part-time and contractual employees. Another 70,000 people are directly
dependent on Grameenphone for their livelihood, working for the GP dealers,
retailers, scratch card outlets, suppliers, vendors, contractors and others.
In addition, the Village Phone Program, also started in
1997, provides a good income-earning opportunity to more than 200,000 mostly
women Village Phone operators living in rural areas. The Village Phone Program
is a unique initiative to provide universal access to telecommunications
service in remote, rural areas. Administered by Grameen Telecom Corporation, it
enables rural people who normally cannot afford to own a telephone to avail the
service while providing the VP operators an opportunity to earn a living.
The Village Phone initiative was given the “GSM in the
Community” award at the global GSM Congress held in Cannes, France in February
2000. Grameenphone was also adjudged the Best Joint Venture Enterprise of the
Year at the Bangladesh Business Awards in 2002.
Grameenphone considers its employees to be one of its most
important assets. GP has an extensive employee benefit scheme in place including
Gratuity, Provident Fund, Group Insurance, Family Health Insurance,
Transportation Facility, Day Care Centre, Children’s Education Support, Higher
Education Support for employees, in-house medical support and other
initiatives.
3.2 GRAMMEN PHONE
CONSUMER SECTION
Promotions
Pre-paid
Post paid
Thankyou
Payment Methods
Value Added Service
Roaming
Top of Form
Bottom of Form
3.3 GRAMMEN PHONE
PROMOTION
Current promotions
To make sure that expert options are always with you to meet
your health related issues Grammen phone brings Health line service. Just dial
789 directly from your GP connection any time of the day or night to avail these
services
Services of Health line 789
Phone number and address of doctors and medical services
center
Drug and pharmacy information
Interpretation of medical test report
Advice/ Ambulance service in emergency situations
Medical consultation from doctor
Now 07176-XXXXXX hits a sixer!
From now on, all our valued GP Subscribers of the
01716-XXXXXX series who have been with us for a long time will enjoy the
facilities of Easy Gold (BTTB incoming, outgoing and ISD)
Existing Easy Gold Subscribers of the 01716-XXXXX and
01712-XXXXXX series are already enjoying these facilities. Some relationships
are forever and honor of this relationship, Thankyou presents you with this
gift. Stay active and enjoy attractive gifts from Tank you.
3.4 PRE-PAID
Pre-paid :
Bring SMILE into your life!
Our new SMILE prepaid has been designed to keep you smiling.
It brings you great rewards and benefits, amazing rates, and exciting new
features. And this is just the beginning of a happy story. Smile
Prepaid
3.5 POST-PAID
Xplore Package
With the new Xplore postpaid, discover the pleasure of doing
much more. Packed with a treasure of new features and facilities it keeps you
in touch with your loved ones and gives you access to unlimited information and
entertainment. Xplore postpaid sets you free!
Benefits at a glance
Post-paid product with BTTB (Local, NWD, ISD and Economy
ISD) connectivity
Enjoy free incoming call from BTTB.
Attractive
Start-up Offer with Free VAS
No
on-net/off net, simple flat and low Tariff
Reduced
rate on three F&F numbers
GSM
features (Caller ID, Call divert, Call barring, Call Hold, and Call waiting)
Wide
collection of value added service (SMS, EDGE, Welcome Tune, Voice Mail, Voice
SMS)
International
Roaming facility
Pay
your bills from anywhere using FlexiLoad
Monthly
6-12% ThankYou discount on airtime & Crown Membership
3.6 THANK YOU
Introduction To Grameenphone Thankyou
A Grameenphone connection is not just simply a mobile
connection; it is the beginning of a new relationship. Since the start of our
operations in 1997, we believe that a special relationship is formed with each
new connection – a time-nurtured attachment that deepens with every call you
make and receive.
thankyou is our way of expressing our gratitude, because not
only has your loyalty touched us but has also made us the preferred mobile
operator. Our thankyou program provides you with a number of rewards that will
make your mobile phone experience with us even more satisfying.
3.7 PAYMENT
METHOD
To reflect our continuous commitment towards providing our
customers with superior services, we brought Flexiload to our valued customers.
It allows you to pay your bills without any hassle and inconvenience. Kindly
click on the following links for more information.
Reload your pre-paid account anytime with Flexiload with any
amount between Tk.10 to Tk.10,000.
For the first time in Bangladesh, we introduced the
innovative electronic bill payment system Flexiload, for our valued Post-Paid
subscribers. If you hold a post-paid connection you have the freedom to pay
your bill of any amount starting from Tk.50 to Tk. 50,000 at any time of the
day.
You can recharge your prepaid connection easily and
conveniently by using scratch cards. Validity of an EASY scratch card depends
on the value of that scratch card. When the validity period is over, your
mobile will be inactive for making and receiving calls. But you will be able to
recharge your account.
We offer our customers an extensive bill collection network
in cooperation with different banks and financial institutions. GP subscribers
can pay all types of GP charges through these banks during banking hours. Some
of the banks have electronic payment options where payment can be made at any
convenient time.
|
Payment Method |
Description |
|
Bill Copy |
Can pay bill through the bill copy in GP enlisted banks. |
|
Deposit Slip |
Can pay bill, security deposit, and other fees through GP |
|
ATM |
GP subscribers having Standard Chartered ATM, Dutch Bangla |
|
Auto BillsPay |
Standard Chartered account holders can avail the facility |
|
Easy Pay |
HSBC has 24-hours ‘Easy Pay’ service for GP subscribers to |
|
Internet Banking |
Offered exclusively for GP subscribers by Dutch Bangla |
Balance Transfer
GP pre-paid ‘Balance Transfer’ feature
A new “Balance Transfer” feature for GP pre-paid subscribers
was introduced with Flexiload, the electronic re-charge system last June. The
feature allows all you GP pre-paid subscribers, Smile and djuice, the option to
transfer certain amounts of balance to any other GP pre-paid subscribers within
the defined business rules.
3.8 VALUE ADDED
SERVICE
Value Added Services
You can use your mobile phone for many other purposes than
making voice calls. With GrameenPhone’s VAS, you can use your mobile phone to:
Send and receive text messages, picture messages, voice
messages
Download ring tones, logos, wallpapers
Obtain news updates, cricket score updates
Browse the Internet and also send and receive e-mails
Transfer data and send fax
Participate in competitions and vote for your opinions
You will be able to use all these services whenever you need
them, wherever you are. All you need is to have a GP mobile phone to get these
services.
Messaging Services
Information Alerts
Data Transfer
Fax
Entertainment Services
Browsing the Internet
Send and receive e-mails
Download Contents
Customize Your Handset
Participate in Competitions
Vote your Opinions
Push – Pull Services
Voice-based Services
Welcome Tunes
Music Messaging (M4U – Music For You) / Song Dedication
3.9 ROAMING
International Roaming
International Roaming (IR) is a service that allows
subscribers of one mobile network to use his/her own phone (number &
handset) in foreign operators’ networks while traveling outside home country.
In March 1999, GrameenPhone introduced this premium service for the first time
in Bangladesh and now provides International Roaming service to its own
subscribers traveling abroad as well as to foreign operators’ subscribers
traveling in Bangladesh. For the first time in Bangladesh in July 2006,
GrameenPhone launched Roaming Services (both GSM and EDGE/GPRS) with CAMEL
Phase II for Pre paid In-bound subscribers.
GrameenPhone has unique ‘One to One’ relationship with all
its International Roaming partner operators. As of Sep 2006, GrameenPhone has
315 GSM partner operators in 115 countries in 6 continents and 44 EDGE/GPRS
partner operators in 16 countries.
3.10 BUSINESS
SOLUTIONS
BUSINESS SOLUTIONS
Welcome to Business Solutions
Business Solutions is a complete, quality business
communications service from Grameenphone – designed especially for the business
community in Bangladesh. Our Business Solutions team is here to help provide
you with customized telecommunications solutions through consultation with you.
Benefits at a glance
Call Services International
roaming CUG
Privileged rates Call
divert Call
waiting:
SMS Voice
SMS Voice
Mail
MMS Cell
e-mail SMS
plus
SMS banking SMS
information service Mobile
profiling
Internet and Data Services High
Speed Data Service Mobile data
transfer
Mobile Fax Mobile
Internet Mobile
E-mail:
Customer Services Product
migration Itemized
billing
Pre-paid invoice Number
reservation
 |
|||
|
|||
Boombastic Start Up
Hello Djuice Buddies,
Make some huge noise as djuice has brought for you the “baap
of all start-ups” and rates. every new connection of djuice (daam 200 tk only!)
akhon theke dichchhe 10 free mms & 5 free pre-loaded ringtones. shaathe 50
tk free talktime toh aage thekeii chhilo. aaro ache 50 free sms (djuice to
djuice)! so why go for any other phone connection when u can get so much more
just by getting 1 djuice connection? taahole tell all ur friends to buy djuice
today, and u also can buy 1 or 2 sims more – beshi thaakle khoti ki?
call & sms rates r also having jhaka-naka offers! call
any number for only 90 paisa/minute during off-peak hours. aar peak hour-e
djuice to djuice call maatro 1.5 taka/minute. djuice friends-raa onno
djuice-der sms pathaao maatro 50 paisaay! Ar peak hour e other operators er
shathe kotha bolo matro 3 taka/minute.
ato josh offer aar ke dichchhe?
so keep on enjoying life as djuice makes life so much
better!!!
Djuice Features
Keep talking at off-peak hours only @ tk 0.90/min to any number
With 20 sec pulse throughout djuice offers improved
affordability
Call any djuice number during Peak hours only @ Tk 1.50/min
Call any mobile during Peak hours only @ Tk 3.00/min
Peak hours – 6 am to 12 am, Off-peak hours – 12 am to 6 am
SMS only @ Tk 0.5
djuice to djuice or djuice to GP @ Tk 0.5/SMS
Push Pull content- Tk 1.5/SMS
Premium Content- Ringtone and Logo @ Tk 10
Aktel, CityCell & Banglalink @ Tk 1.5/SMS
Tk.50 free talktime
Tk. 50 talk time is included with every djuice connection.
Dial 555 from your mobile and disconnect the call after a
few seconds to get extra BDT 50 talk time. This extra talk time will remain
valid for 15 days.
Checking my balance
Dial *566# and in reply you will have confirmation of your
account balance
1st 50 SMS free
If SMS is a lifeline for you, it is now easy on your wallet with the first 50
SMS to any djuice number absolutely free.
With djuice SMS you can continue messaging at a surprisingly
affordable rate.
Select the required SMS or voice based services after
entering the djuice menu and instantly have access to the information .
djuice strives to offer you a bigger and better experience.
Enhanced Phonebook:
Freedom to store up-to 200 friends’ numbers through this
feature.
With this feature, you can store a maximum no. of 40
messages.
call @ tk. 1/min to 1 ishpecial djuice or GP number at peak hours tk.0.90/min
off peak ( 12am- 6am)
DJUICE SERVICES
sing along, friends! djuice has brought “Welcome
Tunes”, shudhu tomaader jonno!
Now you will be able to send Voice messages in any language
to your near and dear ones.
Transfer any amount between Tk. 50 and Tk. 200 from your
mobile to your friend’s mobile.
Reload your pre-paid account with any amount starting from Tk.50 to Tk.10, 000.
The most advanced high speed mobile internet and data service, 8 times faster
than GPRS.
Enjoy call conferencing, call waiting, call barring and call
forwarding without any additional activation fee.
How to download Logos.
How to download Ringtones.
Chat your heart out with djuice chat service.
Get word meanings, synonyms and antonyms on your djuice mobile.
Get beauty tips from the most prominent beauticians
Get the latest billboard and MTV Indian charts.
Movie mania is on. Get the latest movie top charts.
Sometimes 160 letters are more useful than a long conversation. Use it any time
Divert your incoming calls to 100 (voice mail box number), which you may listen
or retrieve at your convenience.
Extended validity offer
Scratch Card
Reload your account with a 300 Taka scratch card and get
validity for 180 days+7days extra incoming facility after 180 days
Reload your account with a 600 Taka scratch card and get
validity for 365 days+7days extra incoming facility after 365 days
FlexiLOAD
Reload of any amount from Tk.300 to Tk.599 will receive 6
months (180days +7 days extra incoming) validity
Reload of any amount from Tk.600 to Tk10,000 will receive 1
year (365 days +7 days extra incoming) validity
Music top chart
Be surrounded by music all the time. The latest billboard
and MTV Indian charts are just an SMS away.
Write music eng and send to 2777 to get the latest billboard
charts
Write music hin and send to 2777 to get the latest hindi top
songs
Movie chart
Movie mania is on. The latest movie top charts are just an
SMS away.
Write top 5 eng and send to 3333 for top 5 English movies
Write top 5 hin and send to 3333 for top 5 Hindi movie
3.12 ABOUT THE CITY
CELL
About the Company
CityCell (Pacific Bangladesh Telecom Limited) is
Bangladesh’s pioneering mobile communications company and the only CDMA network
operator in the country. CityCell is a customer-driven organization whose
mission is to deliver the latest in advanced telecommunication services to
Bangladesh.
The company offers a full array of fixed and mobile services
for consumers and businesses that are focused on the unique needs of the
Bangladeshi community. CityCell’s growth strategy is to integrate superior
customer service, highest standard technology and choice of packages at
affordable rates.
The company operates a 24-hour call centre with well trained
operators to respond to customer queries. CityCell’s customer service are open
7 days a week to ensure customers can access CityCell at any convenient time.
CityCell is focused on innovation and creating new ways for
customers to stay in touch and to do business. CityCell is offering a wide
range of competitive prepaid and postpaid mobile packages as well as Value
Added Services such as SMS and information based services.
CityCell is looking forward in introducing CDMA 1x
technology in 2004 to provide innovative multimedia features, including Multimedia
Messaging Service(MMS) and many more data based mobile features currently not
available in Bangladesh.
3.13 PRODUCT &
SERVICE LINE
Product & Service
Line
Fixed Phone Package
T&T Incoming and Outgoing with Mobile to Mobile
|
HUAWEI ETS 1200 Fixed Wireless Terminal (CDMA2000 1X) Accessories: Internal Antenna, Rechargeable Battery (NI-MH), Power cord, Tel-line cord, Manual |
Price in Taka |
|
Set price with Local Connection |
14,999.00 |
Additional deposit (Refundable): For NWD Tk.2,500.00 and for
NWD & IDD Tk.5,000.00.
Hardware Price (Inter-change): Tk. 12,999.00
|
Monthly Subscription Tk. 250.00 |
||||
|
Call Type |
Peak (8am-8pm) |
Off Peak (8pm-11pm) |
Super Off Peak (11pm- 8am) |
|
|
Outgoing |
To CityCell Mobile |
Tk 1.00 |
Tk 1.00 |
Tk 0.50 |
|
To Other Operator |
Tk 2.00 |
Tk 2.00 |
Tk. 1.00 |
|
|
To T&T Local, NWD & IDD |
Tk.2.00 + BTTB charge |
Tk.2.00 + BTTB charge |
Tk.1.00 + BTTB charge |
|
|
Incoming |
Incoming from any Mobile |
Free |
||
|
Incoming from T&T Local, NWD, IDD |
Tk. 1.50 |
Tk. 1.50 |
Tk. 1.50 |
|
15% VAT is applicable on the total bill.
Tk. 1.70 per local call to T&T and NWD/IDD at actual
T&T charges payable.
Outgoing 20 sec Pulse from 1st Minute for Peak &
Off-Peak hour and 60 sec pulse for super off-peak hour.
Incoming 60 sec pulse is applicable for Peak, Off-peak &
Super off-peak hour.
Postpaid Packages
Postpaid offer
It should be your choice when and for how long you use your
mobile. Let’s explore how the CityCell postpaid packages facilitate you to
manage your mobile usage.
In postpaid …
– You don’t have to worry about your prepaid talk-time
running out
– You can use the CityCell cash cards to pay your bills at your convenience
– You don’t need to go hunting for prepaid card shops when your credit runs out
However …
– You need to pay a minimum monthly line rent
If you are looking for a mobile service that doesn’t put any
bar on bill amount or connectivity, then CityCell’s postpaid packages are for
you! What our existing postpaid customers appreciate most is our current lowest
tariff structure for mobile-to-mobile and complete BTTB local/NWD/IDD facility.
Supreme
A post-paid connection that offers exactly what you need.
Always more. Never less. And, it’s just the beginning
|
Minimum Talk time: Tk 200/month* |
Call Rate Tk/Minute |
||
|
Call Type |
Peak (8 AM – 8 PM) |
Off Peak (8 PM -8 AM) |
|
|
Outgoing (30 Sec pulse) |
BTTB(Local)+NWD+ISD |
3.00 + BTTB Charges |
2.00 + BTTB Charges |
|
CityCell Mobile |
2.00 |
1.00 |
|
|
Other Mobile |
3.00 |
2.00 |
|
|
2 CityCell FnF numbers |
Tk. 0.75 |
||
|
1 Other Operator FnF number |
Tk. 1.50 |
||
|
On Fridays (to any operator) |
Tk. 1.60 |
||
|
Incoming |
BTTB |
Free |
|
|
Mobile |
Free |
||
|
VAT applicable *for first six months only; Tk 200/month |
|||
One-button WAP content download service: Video clips,
wallpapers, animation, polyphonic
ringtones, true tones, games, news and entertainment clips from leading
natioanal TV channels
Economy ISD call rates: Upto 70% savings when calling to 25
countries (dial ‘012’ instead of ’00’)
Security Deposit: Tk 1000 required for ISD facility
Credit Limite: Tk. 1200 + Security deposit amount (if any)
Migration ‘Shabar Phone’ customers will be migrated
automatically. To migrate from ‘CityCell Premium’, type ‘supreme’ and send to
1111 (no migration charge)
Package Price (Connection + Handset)
Surprise!! No more line rent in 2006
BTTB incoming calls FREE
|
Minimum Talk Time: Tk. 200/month* |
||||
|
Call Type |
Call Charge |
|||
|
Peak (8AM – 8PM) |
Off Peak (8PM – 11AM) |
Super Off Peak (11PM – 8AM) |
||
|
Outgoing |
To CityCell |
3.00 |
2.00 |
1.00 |
|
To Other Mobile / PSTN |
4.00 |
3.00 |
1.50 |
|
|
To BTTB 1 |
4.00 |
3.00 |
1.50 |
|
|
Incoming |
From Any Mobile / PSTN |
Free |
Free |
Free |
|
From BTTB |
Free |
Free |
Free |
|
Aamar Phone
Surprise!! No more line rent in 2006.
BTTB Incoming facility with first 3 minutes free
|
Minimum Talk Time: Tk 100/month* |
|||
|
Call Type |
Call Charge |
||
|
Peak (8AM-11PM) |
Off Peak (11PM-8AM) |
||
|
Outgoing |
To Any Mobile |
Tk. 3.00/min |
Tk. 1.50/min |
|
Incoming |
From Any Mobile |
Free |
Free |
|
From BTTB |
First 3 minutes Free |
||
|
2.00/min |
1.00/min |
||
* Line Rent free till January ’07 for Customers generating
at least Tk 100 worth of Airtime Charges (excluding VAT & BTTB Payable
Amount).
|
Discount on Monthly Bill |
|
|
Usage |
Discount (%) |
|
Below Tk. 500 |
0% |
|
Tk. 500 – Tk. 750 |
5% |
|
Tk. 751 – Tk. 1000 |
10% |
|
Tk. 1000+ |
15% |
Shabar Phone
Shabar Phone is, from now, CityCell Supreme:
All Shabar Phone connections are now being converted to
Citycell Supreme package with all Citycell Supreme’s facilities including no
line rent for 6 months. Once converted, customers will be notified by SMS.
Jono Phone
Jono Phone is now with BTTB incoming facility with first 3
minutes free
Jono Phone Economy
Jono Phone Saver
Jono Phone Super Saver
|
Post-Paid Mobile-to-Mobile |
Jono Phone Economy |
Jono Phone Saver |
Jono Phone Super Saver |
|
|
Line Rent |
100 |
100 |
0 |
|
|
Outgoing (to Any Mobile) |
Tk. 2.00 per min |
Tk. 2.00 per min |
Tk. 2.00 per min |
|
|
Incoming |
From any mobile |
Free |
Free |
Free |
|
From BTTB |
First 3 minutes Free |
|||
|
Tk. 2.00 per min |
Tk. 2.00 per min |
Tk. 2.00 per min |
||
|
Pulse (Outgoing & Incoming) |
30 second from start |
30 second from start |
30 second from start |
|
|
Monthly Bundle Fee |
900 |
1400 |
2,500 |
|
|
Bundle Minutes |
450 |
700 |
1,250 |
|
|
Security Deposit (refundable) |
Tk. 2,000 |
Tk. 2,500 |
Tk. 3,500 |
|
Package Price
|
Handset |
Package Price* |
|
Samsung N356 |
Tk. 2,000 |
|
Nokia 2280 |
Tk. 2,000 |
|
Huawei C218 |
Tk. 2,299 |
|
UTStarcom C1160 |
Tk. 3,299 |
|
Nokia 2112 |
Tk. 4,299 |
*Subscriber has to pay the specified Security Deposit for
the respective packages along with the package price.
Existing Aamar Phone subscribers can migrate to this
product. To migrate, they have to pay only the Minimum Security Deposit (SD)
amount of the respective Jono Phone package. They can pay the SD to any
CityCell Zonal Offices or the nominated banks/branches for collection of bill.
The existing “Aamar Phone PCO” subscribers will be treated
as “Jono Phone Super Saver” subscribers. All the related aspects and operating
procedures regarding the Jono Phone package will be similar to that of Aamar
Phone PCO.
Cash Card
Cash card is a type of scratch card, which allows Postpaid
customers to pay their phone bills through their own CityCell mobile.
Denominations of Cash Card:
Cash cards are available in three denominations:
Prepaid Packages
Is Prepaid right for you?
Like many others if you are wondering whether prepaid is
best for you, here are a few tips on what you can expect out of it:
In Prepaid …
– You don’t have to pay monthly line rent
– Don’t need to deposit money for any special service (e.g.
NWD/ISD)
– Don’t have to wait in long queue to pay mobile bill
However….
– You have to recharge your account before you can use it
\- Recharge period expires after a set time
So, if your expected mobile usage and expenses are low
(generally less than Tk. 1,000) and you want to control of mobile expenses,
then prepaid package is right for you. Many of our customers also associate
prepaid with simplicity, transparency and predictability.
What are the packages available in Prepaid?
We have the following prepaid packages for you:
Aalap
Call Me (with call2cash feature)
Mega Phone Offer
Tk 1500 free talktime is available:
Tk 450 for call/sms to any mobile
Tk 1050 for call/sms to any CityCell number
Free talk-time/sms offer will be valid for 30 days starting
from day of activation
This is a mobile-to-mobile Prepaid package
To activate your connection, please dial *811
1 year handset warranty
In order to enjoy free talktime/sms, you must maintain a
minimum balance in your account, An amount of Tk 5 will be automatically added
to your account along with your free talktime only once when you activate your
new connection.
|
Rate/Minute1 |
Peak ( 8 am – 8 pm) |
Off Peak ( 8 pm – 11 pm) |
Super Off Peak ( 11 pm – 8 am) |
|
|
Outgoing |
CityCell To CityCell |
3 Taka |
3 Taka |
2 Taka |
|
To any mobile |
4 Taka |
4 Taka |
2 Taka |
|
|
One2One |
1.5 Taka |
1.5 Taka |
1 Taka |
|
|
Incoming |
From Any Mobile |
Free |
||
|
Pulse |
30 second pulse from starting |
|||
|
SMS |
Outgoing |
2 Taka |
||
Aalap Super Plus
Call Free to any CityCell phone from Aalap Super Plus during
1pm to 3pm & 12am to 6am
Free Talk Time to be auto recharged in four equal monthly
installments
Conversion charge from Aalap Super and Aalap B to Aalap
Super Plus Tk.100 only (VAT applicable). Type SUPER and send to 1111 for
conversion through SMS.
Handset warranty for 1 year (Conditions Apply)
*Handset + connection
|
Rate/Minute |
|||||||
|
Call Type |
12am – 6am |
6am – 8am |
8am – 1pm |
1pm – 3pm |
3pm – 11pm |
11pm – 12am |
|
|
Outgoing |
To any CityCell Mobile |
Tk. 0.25* |
Tk 2.00 |
Tk. 3.00 |
Tk. 2.00 |
Tk.3.00 |
Tk. 1.00 |
|
To other mobile |
Tk 2.00 |
Tk 2.00 |
Tk. 4.00 |
Tk. 4.00 |
Tk. 4.00 |
Tk 2.00 |
|
|
One2One |
Tk. 0.25* |
Tk. 1.00 |
Tk. 1.50 |
Tk. 2.00 |
Tk. 1.50 |
Tk. 0.50 |
|
|
Incoming |
From Any Mobile |
Free |
|||||
*Valid till October 31 2006 , from November 1, 2006 Tk. 2.00
for on net and Tk. 1.00 for one2one will be applicable- Rate after 1st free
three minutes during 1pm-3pm Tk. 1/pluse and Tk.
0,50/pluse in one2one
facility
30 Second pulse from starting
Aalap Classic
Aalap Super
|
Call Type |
Peak (8am-8pm) |
Off Peak (8pm-11pm) |
Super Off Peak (11pm- 8am) |
|
|
Outgoing |
To any CityCell Mobile |
Tk 3.00 |
Tk 3.00 |
Tk 0.25* |
|
To other mobile |
Tk 4.00 |
Tk 4.00 |
Tk. 2.00 |
|
|
One2One |
Tk 1.50 |
Tk 1.50 |
Tk. 0.25* |
|
|
Incoming |
From Any Mobile |
Free |
||
* Valid till October 31 2006 , from November 1, 2006 Tk.
2.00 for on net and Tk. 1.00 for one2one will be applicable
Aalap B
|
Call Type |
Call Charge |
|||
|
Peak (8AM-8PM) |
Off Peak (8PM-11PM) |
Super Off Peak (11PM-8AM) |
||
|
Outgoing |
To Any Mobile |
Tk. 5.00/min |
Tk. 4.00/min |
Tk. 2.00/min |
|
Incoming |
From Any Mobile |
Free |
Free |
Free |
20 second pulse after first minute
* For One2One calls to 1 CityCell number, talk for 50% on net tariff
Aalap Call Me
|
Call Type |
Call Charge1 |
|
|
Outgoing |
To Any Mobile |
Tk. 2.50 |
|
To BTTB2 |
Tk. 2.50 |
|
|
Incoming |
From CityCell Mobile |
Tk. 0.25 credit per minute |
|
From Any Mobile |
Free |
|
|
From BTTB |
Tk. 1.00 |
|
1 For every 30 second pulse from the first 30 second
2 BTTB charges applicable
* For One2One calls to up to 3 CityCell numbers, talk for as
low as Tk. 1.25/pulse
* VAT applicable
* CityCell to CityCell SMS @ Tk. 1.50
3.14 VALUE ADDED
SERVICE
Value Added Service
MYCITYCELL GIFT SHOP
Look out for new gifts at mycitycell Gift Shop
Send your loved ones your selected song as a Music gift,
your own voice message
as a Voice Gift, or both together. At mycitycell Gift Shop, you will find
special gifts
for birthdays and wedding anniversaries and a variety of personal messages on
love, sorrow and much much more. You can also choose from an exclusive
collection of Bangla, Hindi and English songs. And be sure not to miss unique
gifts
on the special occasions and days of the year.
Hello Tunes
CityCell Hello Tunes is here! Whoever calls you now will get
to hear your choice of song, poem or a funny tune. You can also record you own
voice and set it as your Hello Tune. Gone are the days for boring beep beep.
CityCell is now ready with a collection of thousands and thousands of tunes.
608 Bangla, 580 English & 525 Hindi songs + 261
Different Tunes (Voice, Poems, Funny Tunes & Dialogues)
DOST: SMS CHAT
Hi there! CityCell brings you dost – the friendly SMS chat
service. Now, chat without speaking at all. Find a whole new gang of
interesting people waiting to be your dost. Connect, and then let your fingers
do the talking.
Trump Card
Trump Card is the CityCell’s loyalty obsession brought in
for the post-paid loyal and privileged customers of CityCell. This card brings
the ticket to be privileged with full of unique offers including exclusive
discounts and services handpicked to compliment its member’s lifestyle needs. A
Trump Card member is entitled to enjoy a maximum of 55% discount facility in
more than 322 outlets in Dhaka, Chittagong, Rajshahi, Khulna, Sylhet, Kuakata,
and Cox’s Bazar. Besides, a Trump Card member will reserve the right to have
the most exemption at our premises upon showing off this card. So, Trump &
be the winner all the way.
Virtual Card
Virtual Discount! Actual Gain!
V-Card (Virtual Discount Card) is here to offer you a world
of attractive discounts. Enjoy this benefit on variety of products and services
only through CityCell SMS – without any card at all! Send SMS the following way
and enjoy the facilities showing the return SMS to the respective outlet
counters.
International SMS
International SMS:
Using CityCell SMS application is very simple. Send and
receive SMS to 415 operators across 162 countries. Available to all post-paid
and pre-paid users. To send an International SMS, you have to write the
destination number in international format:
Bangla SMS
Subscriber to Subsc SMS:
Here the Customer will send SMS directly to his/her peer.
Group SMS
Your Group ….. Only yours!
Build your own SMS Group and stay in touch with dear ones.
Call Related Services
Call Forwarding
Call Forwarding lets you forward your number to any mobile
or T&T phone number to receive your calls through that number. Even if you
are traveling abroad, you can forward your calls to a designated number outside
the country to always stay in touch.
Three Party Conferences (TPC)
With our Three Party Conference Service you can have a
three-way conversation with two other people simultaneously over the phone. You
can include both mobile and T&T phones in your TPC conversation for real
flexibility.
SMS (Short Message Service)
Stay in touch with your friends and family through SMS. SMS
is automatically available for all CityCell customers and does not have to be
specifically activated. All you have to do is choose the message option on your
phone, write your message in the message field and send it to the desired
number. This service is available for messages sent to other CityCell customers
and to Grameen Phone customers.
One2One
With CityCell One2One you can register up to three* other CityCell numbers and
pay only 50% of your normal tariff whenever you call these numbers. And now you
can even manage your One2One numbers conveniently via SMS. Simply follow the
steps below to add, review and make changes to your One2One calling list:
Please note that you can only change one number at a time.
Your One2One calling list will be updated within 48 hours of the request being
sent. Due to system restrictions only one request per day can be processed.
Voice Mail Services
Never miss any important calls and messages with CityCell
VMS. Whenever you cannot answer a call or need to temporarily switch off your
phone, people can still leave a message for you in your voice mailbox. You can
listen to your messages whenever it is convenient for you and get back to the
caller later.
Voice Based Information Services
Location Based Services
Our location based services automatically connects you to
the nearest resource you require based on where you are located while making
the call. No matter what type of emergency you may have dial up the location
based service from your CityCell number and get connected automatically to the
nearest resource. Moreover, Calls to the Police Station, Fire Brigade, and Hospital
are absolutely free.
SMS Based Information Services
|
|
||
|
|
||
|
|
||
|
|
||
|
|
Bill Payment
You may choose any of the following options to pay your
bills:
Cash Card: Most convenient way to pay your bill. These cards
are available with all our authorized dealers or retail outlets countrywide.
Cash Card can be used anytime to pay your bills using your CityCell phone from
anywhere.
Deposit Slip: Available at all CityCell authorized banks. You
can pay your CityCell Bill or Security Deposit in cash using these deposit slips.
Bill Invoice Copy: You can pay your bill at any of the CityCell authorized banks with
the Bill Invoice Copy provided by CityCell.
Demand Draft / Telegraphic Transfer (only from AB Bank) /
Pay Order: You can also settle your bill by issuing a DD / TT / Pay Order in
favor of Pacific Bangladesh Telecom Ltd.
HSBC Easy Pay (ATM) System: HSBC offers 24-hours Easy Pay
ATM service for CityCell Customers available at five convenient locations in
Dhaka (Banani, Uttara, Gulshan, Dhanmondi) & Chittagong (GEC Circle).
Customers do not necessarily need to be an account holder of HSBC in order to
avail this payment system.
Standard Chartered Bank: If you are a Customer of Standard
Chartered Bank, you can settle your bill through their ATM with your ATM card
(ebbs) or Auto Bills Pay system or IVR (Interactive Voice Response) Bill pay
system.
Eastern Bank Internet Banking: If you are a Customer of
Eastern Bank Limited, simply log on to www.ebl.com.bd
to settle your CityCell bills online.
Cash: You can also easily settle your bills at the cash
counters of all CityCell Customer Care Centers after banking hours and also on
holidays. Our Customer Care Centers remain open from 9:00am to 5:30pm, 7 days a
week.
E-Cash (ATM): Electronic Transactions Network Ltd. (ETN) is
currently operating and maintaining a network of 20 ATM booths all over the
country. E-Cash card holders of Dhaka Bank Ltd, Islami Bank Ltd, NCC bank Ltd,
Southeast Bank Ltd, Bank Asia Ltd, Social Investment bank Ltd, Agrani Bank Ltd
and Bank of India Ltd. can pay their CityCell bills in these ATM booths
4.0 Problem
Statement
Telecommunication companies in Bangladesh are facing some
constraints for doing over communication in their IMC strategic and there is no
direction for further improvement.
5.0 Broad
Objective
To identify the constraints currently faced by
telecommunication companies and to provide a solution to these problems.
6.0 Specific
Objectives
To identify the frequency of package offering .
To identify the segmentation strategy as per their
offering .
To identify the customer mind setting strategy as per their
offering.
To identify level of consumer satisfaction.
To identify problems regarding promotional activities.
To identify the constrain of doing value proposition through
their IMC.
6.1 Research
Questions
1. All the telecommunication company is offering their
package very frequently.
2. All the company cannot segment the target market as per
their offering.
3. They can properly transfer their value proposition
through their all IMC activities
4. They can do their customer mind setting separately for
their every package
5. Their promotional activities are all most similar for
every package.
6. Customer can received their all massage through their
advertising.
7.0 Hypotheses
1. All the telecommunication company is offering their
package very frequently.
2. All the company can segment the target market as per
their offering.
3. They can properly transfer their value proposition
through their all IMC activities
4. They can do their customer mind setting separately for
their every package
5. Their promotional activities are not all most similar for every package.
6. Customer can not received their all massage through their
advertising.
8.0 Scope
Our research conducted is limited on Dhaka city. Limited
time period and budget do not permit us to cover all the urban areas of the
country. As a result it would not be possible to get access to all relevant
data and information of this research project.
9.0 Type of
Research
We are going to conduct both Qualitative and Quantitative
Research. We are going to follow Mall Intercept survey method, which is a
personal survey method- we are going to conduct our survey at in our university
and residence area and we are also going
to use nominal and scaling technique- Likert Scale.
10.0 Sampling Plan
Our target group is people whos are taking the service of
different telecommunication companies. For data collection we are going to
follow single cross-sectional method, which means, we have collected data from
a sample only once. Sample size of our research is 50 (respondents).
11.0 Contribution
Concept of Telecommunication Company in Bangladesh is not
very old and so far very few researches have been conducted on this matter as
urban life is becoming busier and busier every second. We believe this research
will provide detail information regarding
Problems and barriers along with solution and future
prospect of telecommunication industry in Bangladesh.
12. Manual
1) Do use mobile phone?
<> Yes <>
No
2) Which
service provider you prefer most ?
<>
Grammen Phone <> City Cell
<> Others.
How long you are using mobile?
______________________________
4) Which product line
you are using? _________________________
5) Which package you
are using?
_____________________
6) How frequently you
change your package? _________________________
7) Which was the lastest package you have taken? _________________________
8) How many package
you can remember at a time?
_____________________
9. All the telecommunication company is offering their
package very frequently
 |
All the company can segment the target market as per their
offering?
 |
11. They can properly transfer their value proposition
through their all IMC activities.
 |
12. They can do their customer mind setting separately for
their every package.
 |
13. Their promotional activities are all most similar for every package.
 |
14. Customer can received their all massage through their
advertising?
 |
13.0 Analyses and Findings
We have divided our Analysis & Findings Part into two
major segment, these are:
Analysis of Major Findings.
Analysis of Associated Findings.
We choose those analyses, which fit best with our
objectives. Thus, we have used basically two types of analysis, these are:
One Sample T test
Frequency Distribution & Bar Chart
We have used One Sample T test to analyze questions 9 to 14,
where we have used Likert scale for our major findings and we have also used
Frequency Distribution and Bar Chart to
analyze question no. 1 because data was collected under nominal scale.
13.1 Analyses of Major Findings
Here, we used will One Sample T test for analyzing questions
range from 9 to 14.
Question no. 9: All the telecommunication company is
offering their package very frequently.
Here, we have used one sample T test under parametric test
to analyze this question, as data is collected under Interval scale.
H0: All the telecommunication company is offering their
package very frequently.
H1: All the telecommunication company is not offering their
package very frequently.
Significance level: 0.05
All the telecommunication company is offering their package
very frequently, one sample T test.
(Appendix-1)
One-Sample Test
|
Test Value = 0 |
||||||
|
T |
df |
Sig. (2-tailed) |
Mean Difference |
95% Confidence Interval of the Difference |
||
|
Lower |
Upper |
|||||
|
PFREQUEN |
5.701 |
49 |
.000 |
1.44 |
.93 |
1.95 |
So, H0 should be accepted as probability because H0 is less than significance level 0.05.
Interpretation of the findings: We can conclude that, All
the telecommunication company is offering their package very frequently
Question no. 10: All
the company can segment the target market as per their offering
Here, we have used one sample T test under parametric test
to analyze this question, as data is collected under Interval scale.
H0: All the company cannot segment the target market as per
their offering.
H1: All the company can segment the target market as per
their offering.
Significance level: 0.05
All the company can segment the target market as per their
offering, one sample T test. (Appendix-1)
One-Sample Test
|
Test Value = 0 |
||||||
|
T |
df |
Sig. (2-tailed) |
Mean Difference |
95% Confidence Interval of the Difference |
||
|
Lower |
Upper |
|||||
|
SEGMENT |
3.985 |
49 |
.000 |
.76 |
.38 |
1.14 |
So, H0 should be accepted as probability because H0 is less than significance level 0.05.
Interpretation of the findings: We can conclude that, All
the company can segment the target market as per their offering
Question no. 11: They
can properly transfer their value proposition through their all IMC activities
Here, we have used one sample T test under parametric test
to analyze this question, as data is collected under Interval scale.
H0: They can properly transfer their value proposition
through their all IMC activities
H1: They cannot properly transfer their value proposition
through their all IMC activities
Significance level: 0.05
They can properly transfer their value proposition through
their all IMC activities, one sample T test.
One-Sample Test
|
Test Value = 0 |
||||||
|
T |
df |
Sig. (2-tailed) |
Mean Difference |
95% Confidence Interval of the Difference |
||
|
Lower |
Upper |
|||||
|
MSETTING |
-4.312 |
49 |
.000 |
-1.12 |
-1.64 |
-.60 |
So, H0 should be accepted as probability because H0 is less than significance level 0.05.
Interpretation of the findings: We can conclude that, they
can properly transfer their value proposition through their all IMC activities
Question no. 12: They can do their customer mind setting
separately for their every package.
Here, we have used one sample T test under parametric test
to analyze this question, as data is collected under Interval scale.
H0: They can do their customer mind setting separately for
their every package
H1: They can not do their customer mind setting separately
for their every package
Significance level: 0.05
They can do their customer mind setting separately for their
every package, one sample T test.
One-Sample Test
|
Test Value = 0 |
||||||
|
T |
df |
Sig. (2-tailed) |
Mean Difference |
95% Confidence Interval of the Difference |
||
|
Lower |
Upper |
|||||
|
PACTIVIT |
23.059 |
49 |
.000 |
2.24 |
2.04 |
2.44 |
So, H0 should be accepted as probability because H0 is less than significance level 0.05.
Interpretation of the findings: We can conclude that, They
can do their customer mind setting separately for their every package
Question no. 13: Their promotional activities are all most similar for every package.
Here, we have used one sample T test under parametric test
to analyze this question, as data is collected under Interval scale.
H0: Their promotional activities are all most similar for every package.
H1: Their promotional activities are not all most similar for every package.
Significance level: 0.05
Their promotional activities
are all most similar for every package, one sample T test. (Appendix-1)
One-Sample Test
|
Test Value = 0 |
||||||
|
T |
df |
Sig. (2-tailed) |
Mean Difference |
95% Confidence Interval of the Difference |
||
|
Lower |
Upper |
|||||
|
MRECEIVE |
.641 |
48 |
.525 |
.18 |
-.39 |
.76 |
So, H1 should be accepted as probability because H1 is more than significance level 0.05.
Interpretation of the findings: We can conclude that, Their
promotional activities are not all most similar for every package
Question no. 14: Customer can received their all massage
through their advertising.
Here, we have used one sample T test under parametric test
to analyze this question, as data is collected under Interval scale.
H0: Customer can received their all massage through their
advertising.
H1: Customer can not received their all massage through
their advertising.
Significance level: 0.05
Customer can received their all massage through their
advertising, one sample T test.
One-Sample Test
|
Test Value = 0 |
||||||
|
T |
df |
Sig. (2-tailed) |
Mean Difference |
95% Confidence Interval of the Difference |
||
|
Lower |
Upper |
|||||
|
VPROPOSI |
-.133 |
49 |
.895 |
-.04 |
-.64 |
.56 |
So, H1 should be accepted as probability because H1 is more than significance level 0.05.
Interpretation of the findings: We can conclude that,
Customer can not received their all massage through their advertising
13.1.1 Major Findings
at a glance
All the
telecommunication company is offering their package very frequently.
All the company can not segment the target market as per
their offering.
They can properly
transfer their value proposition through their all IMC activities.
They can do their customer mind setting separately for their
every package.
Their promotional activities
are not all most similar for every package.
Customer can not
received their all massage through their advertising.
13.2 Synopsis of
open ended qustions
While I was doing my survey on telecommunication company I
have given some open ended questions to my respondent. There I got that most of them are facing
confusion for extreme promotional activities. Al most all the time they said
that they are not understanding the values proposed by companies through their
IMC. So they think that companies should consented on customer service rather over promotional activities.
14.0 Limitation
While preparing this report we have had some limitations. We
didn’t get enough time as we are continuing a semester. We also could not
collect all the secondary data that we needed to prepare this report. Though we
have fulfilled the required sample size of 50 respondents fixed by our course
instructor- another limitation for us was we could not collect data from more
than 50 respondents as authority allowed us to conduct our survey only for a
day.
15. Recommendations
Grameen Phone
Keeping in mind the over communication war ahead, Grammen
Phone should become proactive rater than wait for the competitors to hit the
market with tornadoes. As jack Trout
mentioned in his book “Differentiation or Die” Survival in the Era of Competition
the market leader should continuously remind the consumers their reasons for
choosing it. FP has to create and continuously create more grounds of
differentiation before other operators settle in. Steps to improve
Find out areas where the customers are dissatisfied
Find out where the competitors are aiming.
Reduce tariff rate charges.
During occasions give more offer such as New Year or any
other festival, but the GP connectivity
fails. This is a huge drawback and should be corrected as soon as there will be
no room errors.
Stop over communications
CityCell
City cell should close over product line. Instead they
should consented more on CRM . Some of
the strategies they should follow
They Should be centralized about their product and
service line
They should improve their core product.
They should stop adopting the me-too strategy; they use to
follow the strategies GP implements.
16 Conclusion
Conclusion
The concept of Telecommunication is almost new concept in
our country but this industry is an infant and growing industry. Though it is
facing some problems it has great future prospect as urban population is
growing and urban life is becoming hectic and busier. There is no direction for
further improvement, as no full flagged research work has been developed on
this sector. Thus we have attempted to develop a research project on this
industry. Our broad objective was “To identify the constraints currently faced
by this industry, to provide a solution to these problems and to identify
future potentiality of this sector”, to provide a solution to these problems
and to identify future potentiality of this sector.