Incorporated in 1968 as an Engineering Consultancy firm
1987 brought change in strategy and was redefined as an independent unit for assembling and marketing Electronic and household durables
1991 started to export its own product to former Soviet Union. First ever national company to export electronic household durables products to abroad.
1996 onward started establishing its own showroom cum service center and chain shops all over Bangladesh. Today Limo has 12 branch offices, 65 own showrooms and more than 550 dealers all over the country.
Marketing activities are broadly segregated in line with distribution channels. Separate National Sales Managers look after company showroom chain, franchises and dealer network, institutional clients.
Marketing Services Department conduct the promotional campaign and conduct market survey and are instrumental in forming company’s marketing strategy.
Distribution Department works independently with their own fleet of covered container vans and pickups for distribution. They have warehouses at Dhaka at the factory premises and at Kanchpur along with regional warehouses with all 12 branch offices.
Production department is fully geared with 4 storied production floor and state-of-the-art equipment for assembling color and black & white television in both CKD and SKD form. An engineer who has years of experience in the same industry heads the production department.
Total staff strength is 400. Showroom boys are all graduates from local Universities. MSD has young MBAs. Well-qualified and well-experienced Engineers and technicians head Service Department.
The finance and account department is fully geared with a team of professional accountant with the headship of highly qualified accounts and finance specialist.
Capital: 50 Cores
Market Position: 7th in terms of revenue
Business Aim:
Creating famous brands of Bangladesh and constructing first rank enterprise
LIMO group is one of the largest electronics company in our country. Company chairman and managing director MR T.P.BISWAS started manufacturing NIPPON brand television and over the year the band turned into a leader in local market.
Limo got the sole distribution of world famous brand like there different product name and model with picture given below gradually:
Actually company developing their product and day by day company has increased their sales volume. Company takes different types of developing activities like,
Do developing features of product,
Make newly quality product,
For which company sales is increased as a result, company has developed and growth their product.
At present, company sales volume & production is upwards slopping and they also take decision for sales promotional activities like Discount offer Raffle draw free gift and others promotional activities.
Now show the sales volume & production volume previous five years (2001 to 2005).
There are given bellow. (It is applicable for NIPPON television)
YEAR
SALES UNIT
PRODUCTION UNIT
2001
32579
55000
2002
33924
57000
2003
29991
55000
2004
30909
60000
2005
35855
60000
2.4 MISSIONS, VISSION, AND OBJECTIVE OF THE ORGANIZATION
MISSION /BUSINESS AIM:
Creating Famous brand of Bangladesh & Constructing first rank Enterprise.
VISSION / ENTERPRISE MOTTO:
Maximum satisfaction for consumers more opportunities for Employees greater benefit for the society.
OBJECTIVE / ENTERPRISE SPIRITS:
Loyal & united & innovative.
2.5 FUNCTIAL DEPARTMENT
Organogram
Production and Service
Organ gram: Sales, Marketing, Distribution and Administration
Organ gram Finance & Marketing
ø Sales Department, Retail
Carry out the most important job of the company, i.e., sales, through retail chain management. The company has 65 own showrooms and more than 550 dealers through which the retail sales management directly sell its products to the end users. These distribution centers are closely supervised by the executives of sales department. Each of the sales points are driven by targets set by the organization. Periodic reports, visit of the officials and monitoring their everyday activities are the control mechanism used by this department.
ø Sales Department, Corporate
A Team of professional headed by a well experienced manager operates the corporate sales department. High-end products like room and industrial air-conditioners and bulk sales are conducted by this department. The executives of corporate sales department maintain close relationship with the corporate and government buyers to meet set targets and ensure sales growth.
ø Distribution Department
Distribution Department works independently with their own fleet of covered container vans and pickups for distribution. They have central warehouses at Dhaka at the factory premises and at Kanchpur along with regional warehouses with all 12 branch offices. Distribution executives prepares everyday distribution schedule according to the requisitions from the sales department.
ø Marketing Services Department
Marketing Services Department conduct the promotional campaign and conduct market survey and are instrumental in forming company’s marketing strategy. Separate brand executive are assigned with separate brands and they are responsible to prepare marketing and sales strategy along with targets for sales departments. They closely monitor sales trends and market environment and change or adjust strategy, if necessary. A team of this department constantly seek for business opportunities and recommend for new products after proper market research and feasibility study. Management Information System is functional by a team of computer operator who prepare daily reports consists of sales and other activity data.
ø Administration Department
Administration Department conducts all the activities related to administration and human resources management. This department keeps and maintains records of all employees including factory labors and loaders. Employee selection and recruitment, compensation management, employee training etc. are one of the major functions of this department. This department also maintains the records of assets and legal affairs of the company. Various corporate issues like security, VAT, Taxes etc. are also the core responsibilities of Administration Department.
ø Accounts Department:
The finance and account department is fully geared with a team of professional accountant with the headship of highly qualified accounts and finance specialists. The core function of this department are keeping records of all transactions of the company along with managing and controlling company’s liquid assets to ensure profitability. This department prepares various financial reports like profit and loss, trading accounts and balance sheet.
ø Audit Department:
This department examines and assesses all the sales points along with other department. Major Audit takes place twice in a year in which each and every department need to justify their every transactions. General audit take place where and when it is required by the management.
ø Credit Management:
Credit Management is a new addition of the company. The core responsibility of this department is to closely monitor the hire-purchase management to keep them function according to the company’s financial and administrative policy.
ø Commercial Department:
This department manages all the activities related to product import and accordingly maintains relationship with the custom officials and Clearing Forwarding Agents. The core function of this department is to ensure discharge products from ports in due time and maintain and prepare all necessary papers to submit to customs office.
ø Production Department:
Production department is fully geared with 4 storied production floor and state-of-the-art equipment for assembling color and black & white television in both CKD and SKD form. An engineer who has years of experience in the same industry heads the production department.
ø Service Department:
The company has 35 service centers throughout the country from where it provides after sales service to the customers. The service department keeps adequate stock of spare parts and distributes it to the service centers as per requisition. It also give service training to the technician and are responsible for satisfy customer through prompt and perfect after sales service.
ø Mechanical Department:
The company has its unique mechanical department which maintains fitness of all the vehicles of the company. This department also provides after sales service of air conditioners and refrigerators through its mechanical engineers and technicians.
3.1 MARKETING MIX ANALYSIS
Marketing mix as the set of controllable, technical marketing tools that the firm blend to produce the response it wants in the target market the marketing mix consists of everything the firm can do to influence the demand for its product. Marketing mix is the set of marketing tools that the firm uses to persuade its marketing objectives in the target market.
Mc Carthy classified these tools in to four groups that he called the four Ps of marketing. The main possibilities can be collected in to four groups of variables know the four Ps-these are given bellow
Product
Price
Place
Promotion
Product Variety
Quality
Design
Features
Brand name
Packing
Sizes
Services
Warranties
Returns
List
Discounts
Allowance
Payment
Period
Credit terms
Channels
Coverage
Assortment
Location
Inventory
transport
Sales Promotion
Advertisement
Sales force
Public Relation
Direct Marketing
Marketing Mix Marketing Management Introduction. The marketing Mix, a basic tool of marketing manager, is defined by Microsoft Encarta world English dictionary as: “Mar.ket. ting mix (Plural Mar.ket.ting Mix.es) noun mixture of marketing techniques: the particular mixture of marketing techniques, for example, pricing, packaging, and advertising, used to promote the sale of a product” (2000).Marketing Mix is also know as the Four P’s.
The four P’s stand for product, Price, Place, and Promotion. This paper will look at the Marketing Mix by explaining what the Four P’s are and show how a business would use the mix to market a product or service, this is done by using the Four P’s a to establish what the Product is, the price, the place and the promotion. Marketing managers bring the elements of the four P’s together, combining them to achieve a greater result from their combination then each of the individual effects of the Four P’s (Anderson, Vincze 2000). The Four P’s consists of the following: Product –
This is the good or service that the company provides. However it is more then the product or service itself, it is also the benefits that meet
The marketing mix model (also known as the 4 Ps) can be used by marketers as a tool to assist in implementing the marketing the marketing strategy. Marketing managers use this method to attempt to generate the optimal response in the target market by blending 4 (or 5, or7) variables in an optimal way. It is important to understand that the Marketing Mix principles are controllable variables. The marketing Mix can be adjusting on a frequent basis to meet the changing needs of the target group and the other dynamics of the mar0keting environment.
3.2 PRODUCT
Product: ‘Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want and need. In includes physical objects, services, persons, places, organization and ideas. “Historically, the thinking was: a good product will sell itself. However there are no bad products anymore in today’s highly competitive markets. Plus there are many laws giving customers the right to send back products that he perceives as bad. Therefore the question on product has become: does the organization create what its intended customers want? Define the characteristics of your product or service that meets the needs of your customers.
ø PRICE
Price: “The amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service.” How much are the intended customers willing to pay? Here we decide on a pricing strategy- do not let it just happen! Even if you decide not to ask (enough) money for a product or service, you must realize that this is a conscious decision and forms part of the pricing strategy. Although competing on price is as old as mankind, the consumer is often still sensitive for price discount and special offers. Price has also an irrational side: something that is expensive must be good. Permanently competing on price is for many companies not a very sensible approach.
ø PLACE
All the company activities that make the product or service available to target customer. Available at the right place, at the right time, in the right quantities? Some of the recent major changes in business have come about changing place. Think of the Internet and mobile telephones.Locations;Logistics;Channel;members;ChannelMotivation;Market;Coverage;Service;Levels;Internet;Mobile.
ø PROMOTION
Promotion: “Activities that communicate the product or service and it’s to target customers and persuade them to buy”. (How) are the chosen target groups informed or educated about the organization and its products? This includes all the weapons in the marketing armory – advertising, selling, sales promotion, public relation, etc. While the order three P’s have lost much of their meanings in today’s markets, Promotion has become the most important P to focus on. Advertising; Public relation; Message; Direct Sales; Media; Budget.
The function of the Marketing Mix is to help develop a package (Mix) that will not only satisfy the needs of the customers within the target markets, but simultaneously to maximize the performance of the organization. There have been many attempts to increase the number of P’s from 4 to 5 P’s in the Marketing Mix model. The most frequently mentioned one being people or personnel.
Many people have already heard about the “4 –Ps of marketing”. Generally speaking, the so-called “marketing mix “is a framework which acts as a guideline for marketers to implement a marketing concept. It consists of a set of major decision areas that a company needs to manage in order to at least satisfy consumer needs. According to Kotler et al. (1999) the mix is a set of “controllable tactical marketing tools … that the firm blends to produce the response it wants in the target market”. Hence, in an effective marketing program all of those elements are: mixed” to successfully achieve the company’s marketing objectives.
However, the 4-P’s approach has often been criticized in the past. Some critics for example argue that “it oversimplifies the reality of marketing management” (quoted in Jobber 1998)
Furthermore, in the context of relationship marketing (to consumers) or key- account management (in industrial marketing), it could be argued to add “partnerships” as an additional “P” to the marketing mix as well. Main reasons for this additional would be the grown focus in marketing towards long- term orientation that needs to be considered in most marketing concepts.
As one con observe from various marketing related discussion boards on the net ( or from the marketing literature), there is no clear “yes” or “no” regarding the usefulness of any possible extension to the traditional 4-P’s approach in marketing.
The biggest advantage of this discussion however is probably that those who discuss it deepen their own knowledge- not only about the marketing mix in particular but also about marketing in general.
Note that four P’s represent the seller’s view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tools is designed to deliver a customer be4nefit. Robert Lauterborn suggested that the sellers four P’s correspond to the customer four Cs.
Product
Customer Demand
Convenience
Communication
Customer Cost
Promotion
Place
Price
3.6 Responded Profile
1. Name & Address:
……………………………………..
2. Age:
A) 0-10 B) 11-20
C) 21-30 D) 31 Above
3. Income level:
A) 0-5000 B) 6000-15000
C) 16000-30000 D) 30000 Above
4. Occupation: A) Teaching B) Banker C) Doctor
5. Family Size:
A) 0-3 B) 4-8 C) 9-12 D) 12 Above
…………………………………………………………………………………………………
QUESTIONNAIRE
1) You would buy NIPPON CTV for it’s
A. Better quality
B. Reasonable Price
C. Brand loyalty
D. Advertisement
E. Reliable After Sales Service
F. Durability
G. Hire purchase Scheme
2.) You would not buy NIPPON CTV for it’s…
A. High Price
B. Poor outlook
C. Doubt about quality
d. Lack of advertisement.
E. Poor after sales service
3) How do you perceive the quality of Nippon CTV?
A. Excellence
B. Very good
C. Good
D. Average
E. Poor
4) How do you perceive the Price of Nippon TV?
A. High
B. Competitive
C. Reasonable
D. Cheap
5) Which is the strength of NIPPON CTV?
A. Heritage
B. Freedom of choice from 20 models
C. The slogan: NIPPON Hazir
D. Goodwill
6.) Are you Aware of Limo’s Hire Purchase Scheme?
A. Yes
B. No
C. Not Sure
7). How would you feel to pay installments if you buy through HP (Hire Purchase)
A. Easy
B. Moderate
C. Hard
8) Do you find any diffirenties finding showroom / Dealers’ of NIPPON CTV?
A. Yes
B. No
C. Not sure
9) How do you feel about NIPPON SHOWROOM?
A. Very Attractive
B. Attractive
C. Average
D. Not Attractive
10) The Sales Representative of NIPPON CTV is Smart, Knowledgeable and Pleasant.
A. Strongly Agree
B. Agree
C. Disagree
D. Strongly disagree
11) How do you perceive the after sale Service of NIPPON CTV?
A. Very much Reliable
B. Reliable
C. Average
D. Poor
12) Can you remember the slogan of NIPPON CTV?
A) Yes B) No C) Not sure D) If yes, Please Mention ……………
13) Which Advertisement stimulate you most
A. NIPPON Hazir
B. Chena Tv NIPPON
C. Aburo Nippon Hazir
14) Can you remember any sales Promotion Program of NIPPON?
A. Yes
B. No
C. Not sure
D. If yes, please mention …………..
15) What kind of sales promotion you would prefer most.
A. Free Gift
B. Scratch card
C. Cash Discount D) Others
16) Do you prefer the place of LIMO Showroom?
A) Yes
B) No
17) Please mention your opinion about Nippon TV.
……………………………………………………………………………
………………………………………………………………………………
3.7
Question : 1. You would buy NIPPON CTV for its……………
Table: 1
Sl. No.
Frequency
Percentage
a. Better quality
2
7%
b. Reasonable Price
7
23%
c. Brand Loyalty
1
3%
d. Advertisement
0
0%
e. Reliable after sales service
4
13%
f. Durability
4
13%
g. Hire purchase scheme
12
40%
Total
30
100%
INTERPRETATION :1
From this table, Authority will know their customer would buy nippon ctv for Hire purchase
Scheme. because This policy is better for customer. On the other hand 0% customer.
Question: 2. you would not buy NIPPON CTV for its……………
Table no : 2
Sl. No.
Frequency
Percentage
a. High price
1
3%
b. poor outlook
11
37%
c. doubt about quality
11
37%
d. lack of advertisement
6
20%
e. poor after sales service
1
3%
Total
30
100%
INTERPRETATION:2
You would not buy nippon ctv for Doubt about Quality and poor outlook This is main
reason and from the table authority will know their ctv pice is not high rather then the other
company CTV.
Question: 3.How do you perceive the quality of NIPPON CTV?
Table no :3
Sl. No.
Frequency
Percentage
Excelance
0
0%
Very Good
1
3%
Good
12
40%
Average
15
50%
Poor
2
7%
Total
30
100%
INTERPRETATION:3
Actually Customer said that nippon ctv quality is average but any customer
Don’t say Excelence Basically their quality of nippon ctv is average.40% customer
Said nippon TV is good.
Question: 4.How do you perceive the Price of NIPPON CTV?
Table no :4
Sl. No.
Frequency
Percentage
High
0
0%
Competitive
3
10%
Resonable
15
50%
Cheap
12
40%
Total
30
100%
INTERPRETATION:4
Customer perceive price of nippon CTV is Resonable and cheap.But any customer
Question 5.which is theStrength of NIPPON CTV?
Table no :5
Sl. No.
Frequency
Percentage
Heritage
7
23%
Freedom of choice 20 model
3
10%
The slogan: NIPPON Hzir
15
50%
Good will
5
17%
Total
30
100%
INTERPRETATION:
Mainly the slogan : nippon Hazir this is the strength of nippon ctv and some of Customer
Would buy CTV for Good will.But 10% customer can’t prefer nippon TV models.
Question: 6How would you feel to pay installments if you buy through HP?
Table no :6
Sl. No.
Frequency
Percentage
Easy
18
60%
Moderate
7
23%
Hard
0
0%
Not sure
5
17%
Total
30
100%
INTERPRETATION:6
Instalment system is easy. Most of the customers says that their installment system is
Well and easy.their installment system is not hard.but Hire purchase system customer
don’t know about 17% people.
Question 7 How do you feel about NIPPON Showroom?
Table no :7
Sl. No.
Frequency
Percentage
Very Attractive
0
0%
Attractive
9
30%
Average
18
60%
Not attractive
3
10%
Total
30
100%
INTERPRETATION:7
Customers feel about nippon showroom Average good. But not attractive their percetage
is 10% And customer say average better is 60% and Very atratiuve is 0%.
Question 8The sales Representative of nippon ctv is smart, knowledge and pleasent?
Table no :8
Sl. No.
Frequency
Percentage
Strong Agree
5
17%
Agree
23
77%
Disagree
1
3%
Stong Disagree
1
3%
Total
30
100%
INTERPRETATION:
Instalment system is easy. Most of the customers says that btheir installment system is
well and easy.their installment system is not hard.but Hire purchase system customer
don’t know 17% people.
Question 9How do you perceive the after sales service of NIPPON CTV?
Table no :9
Sl. No.
Frequency
Percentage
Very much relaible
5
17%
Average
5
17%
Reliable
7
23%
Poor
13
43%
Total
30
100%
INTERPRETATION:9
This company provide after sales service but customers says their sales service is poor
and customer can’t very much reliable of the after sales service.17% customers believe
that their After sales service is average
Question 10 Can you remember the slogan of NIPPON CTV?
Table no :10
Sl. No.
Frequency
Percentage
Yes
24
80%
no
0
0%
not sure
6
20%
Total
30
100%
INTERPRETATION:10
Most of the person know the slogan of nippon TV. About 80% customer know slogan
nippon hazir.only 20% customer don’t know the slogan.
Question 11Whice Advertisement stimulate you most?
Table no :11
Sl. No.
Frequency
Percentage
NIPPON Hazir
28
93%
Chena TV NIPPON
0
0%
Aburo Nippon Hazir
2
7%
Fire Asha
0
0%
Total
30
100%
INTERPRETATION:11
Nippon Hazir this is the stimulate advertisment .80% customer say this
advertisement is effective for buying nippon Tv. Aboro Nippon Hazir this
Advertisement is also important but only 7% customer was agree at this ad.
Question 12.Can you remember any sales Promotion Program of NIPPON?
Table no :12
Sl. No.
Frequency
Percentage
Yes
8
27%
NO
2
7%
Not sure
5
17%
If yes please mention 1. AD , Change the Model An Quality
15
50%
Total
30
100%
INTERPRETATION:12
Basically sales Promotion program is very much important .Customer know sales
promotion program like Advertisement, Model change, and better outlook.
Customer agree with this sales promotion their percentage is 50. Customer don’t
Question 13.What kind of sales promotion you would perfect most?
Table no :13
Sl. No.
Frequency
Percentage
Free Gift
2
7%
Scratch card
11
37%
Cash Discount
17
57%
Others
0
0%
Total
30
INTERPRETATION:13
Maximum customer prefer Cash discount. Their percentage is 57% and 2%
customer agree with free gift.Actually cash discount is better policy for sales
promotion.
Question 14.do you prefer NIPPON showroom Place?
Table no :14
Sl. No.
Frequency
Percentage
Yes
25
83%
NO
5
17%
Notsure
0
0%
Total
30
100%
INTERPRETATION:1
Every customer choice the place of nippon showroom but only 17% customer
said their showroom is not well.83% customer prefer this showroom place.
3.8
SWOT ANALYSIS:
By previous production and other related environment situation analysis of LIMO GROUP Ltd, with the help of this picture here SWOT analysis of LIMO GROUP Ltd, are to be analyzed in a typical way and has highlighted as SWOT identification.
ø Strength of the company
Strength is the power of a company by using it a company may achieve the competitive advantage:
B. Available human resource.
C. A large amount asset.
E. Modern machineries are used for high quality of production.
F. Satisfactory management system of LIMO GROUP Ltd.
ø WEAKNESS OF THE COMPANY
Weakness is the internal and existing limitation of a company for which it is unable to take many competitive advantages. However; the LIMO GROUP Ltd is a notable company in the country but there are a lot of weaknesses. They are
B. Lack of promotional activities.
C. Sometimes Company can’t take proper decision.
F. Lack of efficient labor and human resource.
ø Opportunity of the company
B. This company’s labor cost is low for which it is better position in international market.
C. Allowing import of machinery and raw material at a nominal rate of customs duty.
ø Threat of the company
B. For political instability company can’t transaction and foreign trade with other country.
C. lack of effective labor
E. An increasing number of competitors in local and foreign market for Electronics good
F. Lack of planning and strategy department.
Above these are the main threats for the company.
BIBLIOGRAPHY
? Booms, B.H. and Mary-Joe Bitner (1981), “Marketing Strategies and Organization Structures for Service Firms”, in Marketing of Service, J. H. Donnelly and W.R. George, Eds. Chicago: American Marketing Association.
Jobber, David (1998), Principles and Practice of Marketing (2nd Ed). London: McGraw-Hill Publishing.
Kotler, Philip,GaryArmstron, John Saunders, and Veronica Wong (1999), Principles of marketing (2nd European Ed.). London: Prentice Hall Europe.
Appendix
Here the questionnaires are to be presented which are used for collecting data from the management Limo Electronics (BD) Ltd.
1) You would buy NIPPON CTV for it’s ….
A. Better quality
B. Reasonable Price
C. Brand loyalty
D. Advertisement
E. Reliable After Sales Service
F. Durability
G. Hire purchase Scheme
2.) You would not buy NIPPON CTV for it’s…
A. High Price
B. Poor outlook
C. Doubt about quality
D. Lack of advertisement.
E. Poor after sales service
3) How do you perceive the quality of Nippon CTV?
A. Excellence
B. Very good
C. Good
C Average
E. Poor
4) How do you perceive the Price of Nippon TV?
A. High
B. Competitive
C. Reasonable
D. Cheap
5) Which is the strength of NIPPON CTV?
A. Heritage
B. Freedom of choice from 20 models
C. The slogan: NIPPON Hazir
D. Goodwill
6) Do you find any diffirenties finding showroom / Dealers’ of NIPPON CTV? A. Yes
B. No
C. Not sure
7) How do you feel about NIPPON SHOWROOM?
A. Very Attractive
B. Attractive
C. Average
D. Not Attractive
8) The Sales Representative of NIPPON CTV is Smart, Knowledgeable and
A. Strongly Agree
C. Disagree
D. Strongly disagree
9) How do you perceive the after sale Service of NIPPON CTV?
A. Very much Reliable
B. Reliable
C. Average
D. Poor
10) Can you remember the slogan of NIPPON CTV?
A) Yes
C) Not sure
D) If yes, Please Mention
11) Which Advertisement stimulate you most
A) NIPPON Hazir
B. Chena tv NIPPON
C. Aburo Nippon Hazir
E. Fire Asha.
12) Can you remember any sales Promotion Program of NIPPON?
A. Yes
B.N0-
C) Not sure
D. If yes, please mention
13) What kind of sales promotion you would prefer most.
A) Free Gift
B) Scratch card
C) Cash Discount
D. Others
14) Do you prefer NIPPON showroom place?
A) Yes
C) Not sure
…………………………………..
…………………………………
CONTENTS
NO.
Particular
Page No
1
Title page
Acceptance Application
2
Letter of Transmittal
3
Message from supervisor
4
Acknowledgement
5
Executive Summary
6
Table of Contents
4
Part one-1
1.1
Introduction
2
1.2
Purpose of study
1.3
objective
1.4
Scope
5
1.5
methodology
1.6
limitation
5
Part two-2
2.1
Limo Electronics company profile
2.2
Mission, vision
2.3
Growth and development of the organization
13
2.4
Product Profile of the organization
2.5
Functional Department
6
Part three-3
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
7
Part four- 4
4.1
Strength of the company
63
4.2
Weakness of the company
64
4.3
Opportunity of the company
65
4.4
Threat of the company
66
8
Part five – 5
5.1
Conclusion
68
9
Part Six – 6
6.1
Bibliography
70
Appendix 72
Disclaimer:
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