Report Of British American Tobacco Bangladesh Company Limited, and Try To Analyze and Understand The Components According To Our Best Effort.

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Origin of the report

This report has been made as a part of our course Security Analysis and Portfolio Management (Course- 4202), Mrs. Jafrin Sultana has assigned us this report in order to gain some practical knowledge about how to conclude on investment decision and analysis on the basis of Top Down approach. The perspective of such a report is to make us familiar with the key factors of security market that affect the users in decision making. For this purpose we have chosen the annual report of British American Tobacco Bangladesh Company Limited, and try to analyze and understand the components according to our best effort.

Objective of the study

The objective of the study is to apply the theoretical knowledge in the practice field. Therefore the objective behind conducting this study is as follows:

The main objective of this report is to find out the company’s overall position through its annual report

To find out the prospect of the company for investment decision making

To conclude some findings and some possible recommendation for an investor who wants to invest in the share of BAT Bangladesh.

Methodology of the Report

We have collected the necessary and relevant data from different secondary sources. These sources are mentioned below –

Annual report of the British American Tobacco Bangladesh Company Limited 2007-2008

Soft Copy of Annual Report (From 2004 to 2008& 2009) of American Tobacco Bangladesh Company Limited from Dhaka Stock Exchange

· Different websites

· Records from DSE library

· Interview with investor

1.4 Limitations of the study

The limitations of the study are defined by the extensive of the facts covered by the study and those that left out. However, these limitations can be presented in the following lines:

The first limitation is the lack of intellectual thought and analytical ability to make it the most perfect one.

We have to offset with the quality due to time constraint.

The analysis is based on complicated data, so it has become difficult to draw a complete figure.

As we have to conclude the report by giving an recommendation whether to invest in the company or not, that required an intellectual and experienced opinion, may not be defensive up to some extent

While attempting to analyze the performance many data were missing, we found it rare to make it consistent with theoretical formula.

Industry analysis

Industry at a glance

We do industry analysis because we believe it helps us to isolate investment opportunities that have favorable return-risk characteristics. We are doing it as part of our three-step, top-down plan for valuing individual companies and selecting stocks for inclusion in our portfolio. There are 12 industry category are listed in the stock market in Bangladesh. Our main concern is for the food industry. As per the industry analysis we also concentrated on the five major categories of industries. They are



Food & Allied

Pharmaceuticals & Chemicals


Cross sectional industry performance

Cross sectional analysis consist of the overall condition of different industry. To find out the rates of return among different industries varied during a given time period, we compared the performance of alternative industries during a specific time period.

In the below graph we can see the conditions of the industries at a glance. Here Pharmaceuticals and Chemicals have the highest statue among the other industries on the basis of EPS.

The EPS ratio on the particular companies of Pharmaceuticals and Chemicals industry has higher average rate then the companies of other industries.

Industry Mean EPS
Bank 61.71
Engineering 40.03
Food & Allied 14.95
Pharmaceuticals & Chemicals 79.16
Textile 26.34
Industry Return On Equity
Bank 0.44
Engineering 0.30
Food & Allied 0.10
Pharmaceuticals & Chemicals 0.20
Textile 0.11

On the perspective of the ROI Bank has the utmost

advantage. The return for equity is higher in the bank sector. Comperatively the profit for Bank on an overall basis is higher then other sectors.

Industry performance over time

The industry performance takes different shape over the time of its activity. It is not necessary for the industry to perform at the same pace every year. Thus, as over the time analysis shows an easier way to realize the actual growth or decline.

In the food industry, the graph shows an elaborate performance condition. Due to the decrease in the profit margin of different companies in the year of 2009 the graph has taken a negative dive. So the industry as a whole has declined in the last except the preceding years.

Performance of the company with in industry

Even though the profit margin of the industry as an aggregate measure has taken a declining position, The British American Tobacco continued its growth. If we look at the graph bellow we can say it with certainty. The reason for this difference is that, BATBC didn’t follow the pattern of food industry. As a part of tobacco industry, its value stands apart from the overall industry.

The business cycle and the industry sectors

Economic trends can and do affect industry performance. By identifying and monitoring key assumptions and variables, we can monitor the economy and gauge the implications of new information on our economic outlook and industry analysis. Recall that in order to “beat the market” on a risk-adjusted basis, we must have forecasts that differ from the market consensus and we must be correct more often than not.


Higher inflation is generally negative for the stock market, because it causes higher market interest rates, it increases uncertainty about future prices and costs, and it harms firms that cannot pass their cost increases on to consumers. Although, some industries benefit from inflation but food sector is excluded from them.

The graph bellow shows the Graphical presentation of the effect.

Year Inflation Inflation % EPS EPS %
2007 9.11 17.684
2008 8.9 -2.31% 22.292 26.06%
2009 5.42 -39.10% 27.048 21.34%
2010 6.26 15.50% 12.516 -53.73%

Interest rate

High interest rate is often good for several industries. Risk and the return depend highly on it. Based on the different bank rate for corporate short term and long term loan, the average of interest for interest sector is 13%.

International economics

Bangladesh food industry deals with large number of exporting business in the international market. Hence, it brings a lot of foreign currency. For instance BATBC exports quality leaf to its parent company which is grown in

Consumer sentiment

BATBC has been able to maintain a unique product at a premium cost that a customer will pay willingly. It has been serving the mass people of the country. As the production is in a large scale we can say it is having economies of scale. It is frequently trying to bring new products for the customers. It has a much diversified product line with frequent research and development to improve product quality and to offer innovative products according to customers taste. So, they are mainly following the Differentiation strategy rather than Cost Leadership. Besides the brand value of BATBC has made the customers less price sensitive as they emphasize more on the brand value.

Structural economic changes and alternative industries


Demography is the study of human population in terms of size, density, location, age, gender, race occupation and other statistics.

A large number of people in the world like smoking either in various location or occupation, at different age. It does not depend on classification of gender. But in our country, Tobacco Company target mainly adult person like male individuals and so as the young person who like smoking. Based on income level BATBC produce different types of cigarettes.


Lifestyle also influences our tobacco industry. At this modern era smoking is the common phenomena and many people take smoking as of their class lifestyle. So the tobacco industry always try to offer that kinds of product which must be consistent with their lifestyle.


There are over 18,000 different food items in today’s supermarkets, which are processed to a greater or lesser degree, and thousands of new products are introduced each year. These products need different kinds of processing.

Mostly used technologies in food sectors are- Refrigeration, freezing, drying, control of water activity, microbiological spoilage, enzymatic degradation, chemical degradation, Pasteurization, Sterilization (canning),Cleaning and sanitizing, Membrane processing, Mixing, Fluid flow, Size reduction (homogenization), Heat transfer (heating), Fluid flow, Heat transfer (cooling), Mass transfer (conversion of water to vapor during drying),etc.

Tobacco industries use some technologies of food industries but it also follows some other technologies. These technologies are:

Filter pellet technology, cigarette menthol, etc.

Policies and regulation

Smoke-free environments: Bangladesh has a complete smoking ban in healthcare facilities and educational facilities. Smoking is also banned in other workplaces and public places, however the law allows for designated smoking areas.

Advertising, promotion and sponsorship: Bangladesh does not have a comprehensive national ban on advertising, promotion and sponsorship. Tobacco companies are permitted to advertise through international print media, at point-of-sale, and on the Internet among other mediums.

Warning labels: Warnings are text-only and cover 30 percent of the front and back of packages. Warnings are not applied to smokeless tobacco products.

Tobacco taxes: Tobacco taxes in Bangladesh are below the rate recommended by the World Bank (from 65 percent to 80 percent of retail price) that is commonly present in countries with effective tobacco control policies. Bidis in particular are available at very low prices.

Evaluating the industry life cycle

Life cycle means the normal stages that a product passes through: research and development, growth, expansion, maturity, saturation, and decline. In the researchstage, there are no sales at all. In the growth stage, sales are slow and often need to be supplemented by heavy sales and advertising efforts. In the expansion stage, sales may grow more rapidly. In the maturity stage, sales start slowing down as most people who might want the product already has it. In the saturation stage, everyone who wants the product has it, and there are few opportunities for increasing sales. In the decline stage, sales fall and the product eventually becomes obsolete.

The overall growth of the economy in Bangladesh is 6.2%. And compare to that the profit margin for food industry has risen to 21% in a year. By considering the last few years earning per share of food industries and as well as the tobacco industry, we found the gradually increase in the earning per share. So, we assume that this industry still is on its mature growth stage.

Analysis of Industry Competition

Diamond model from the Porter five forces model

The diamond model is an economical model developed by Michael Porter in his book The Competitive Advantage of Nations, where he published his theory of why particular industries become competitive in particular locations .The diamond model of Michael Porter for the competitive advantages of nations offers a model that can help understand the competitive position of a nation in a global competition.

Figure: Porters diamond model

The approach looks at clusters of industries, where the competitiveness of one company is related to the performance of other companies and other factors tied together in the value-added chain, in customer-client relation, or in local or regional contexts. The Porter analysis was made in two steps. First, clusters of successful industries have been mapped in 10 important trading nations. In the second, the history of competition in particular industries is examined to clarify the dynamic process by which competitive advantage was created. The second step in Porter’s analysis deals with the dynamic process by which competitive advantage is created. The basic method in these studies is historical analysis. The phenomena that are analyzed are classified into six broad factors incorporated into the Porter diamond, which has become a key tool for the analysis of competitiveness:

Factor conditions are human resources, physical resources, knowledge resources, capital resources and infrastructure. Specialized resources are often specific for an industry and important for its competitiveness. Specific resources can be created to compensate for factor disadvantages.

Demand conditions in the home market can help companies create a competitive advantage, when sophisticated home market buyers pressure firms to innovate faster and to create more advanced products that those of competitors.

Related and supporting industries can produce inputs which are important for innovation and internationalization. These industries provide cost-effective inputs, but they also participate in the upgrading process, thus stimulating other companies in the chain to innovate.

Firm strategy, structure and rivalry constitute the fourth determinant of competitiveness. The way in which companies are created, set goals and are managed is important for success. But the presence of intense rivalry in the home base is also important; it creates pressure to innovate in order to upgrade competitiveness.

Government can influence each of the above four determinants of competitiveness. Clearly government can influence the supply conditions of key production factors, demand conditions in the home market, and competition between firms. Government interventions can occur at local, regional, national or supranational level.

Chance events are occurrences that are outside of control of a firm. They are important because they create discontinuities in which some gain competitive positions and some lose.

The Porter thesis is that these factors interact with each other to create conditions where innovation and improved competitiveness occurs.

Estimating Industry rates of return

Valuation using the Reduced Form DDM

Pi = the price of industry i at time t

D1 = expected dividend for industry i in period 1 equal to D0 (1 + g)

k = the required rate of return on the equity for industry i

g = the expected long-run growth rate of earnings and dividend for industry i

=0.1420 or 14.20%

Industry valuations using the Free Cash Flow to Equity

CAPM = Rf+(Rm-Rf)?

= 0.05 + (0.219 – 0.05) .461

= 12.8%

Industry Analysis using the relative valuation approach

The Price /Book Value Ratio

AVG Price (6 month) BV P/BV Ratio
BATBC 319.97 86.03 3.72
Bangas 2536.63 164.78 15.39
Gemini 1372.79 -110.18 -12.46
Apex Food 1212.58 317.11 3.82
AMCL (Pran) 1504.13 370.21 4.06
AVG P/BV of the industry 2.91

The Price/Equity Ratio

AVG Price (6 month) EPS P/E Ratio
BATBC 319.97 25.71 12.45
Bangas 2536.63 12.03 210.86
Gemini 1372.79 27.09 50.68
Apex Food 1212.58 9.25 131.09
AMCL (Pran) 1504.13 17.03 88.32
AVG P/E of the industry 98.68

Financial Analysis

Financial Statement Analysis

Common size Income Statement

To understand the pattern or flow of operating activity, company’s marginal income, overhead cost management, more easily we present the income statement as a percentage of sales. Before 2007 BAT Bangladesh used to include its operating expenses under cost of sales. So instead of gross profit it is better to analyses the net operating profit before Interest and tax. There is a rise in the net operating profit as well as a decrease in the total cost over 5 years of period, though the supplementary duty has been raised. However profit after tax is increase in last two years. For investment purpose it is very important to get a proper bottom line so that dividend can be distributed.

2009 2008 2007 2006 2005
Gross Turnover 100.00% 100.00% 100.00% 100.00% 100.00%
Supplymentary duty and VAT 68.09% 69.11% 68.49% 68.49% 68.62%
Net turnover /Sales 31.91% 30.89% 31.51% 31.51% 31.38%
Cost of sales 20.82% 19.82% 22.15% 29.19% 29.40%
Gross profit 11.10% 11.08% 9.36% 2.32% 1.98%
Operating Expenses 5.82% 6.03% 5.92% 0.00% 0.00%
Net operating profit before Interest and tax 5.28% 5.04% 3.44% 2.32% 1.98%
Net finance income 0.06% 0.17% -0.12% 0.00% 0.00%
5.34% 5.21% 3.32% 0.00% 0.00%
Workers profit participation fund 0.27% 0.26% 0.00% 0.00% 0.00%
Profit before Tax 5.07% 4.95% 3.32% 1.86% 1.53%
Current tax 1.44% 1.44% 1.11% 0.75% 0.51%
Deffered tax -0.12% -0.16% 0.10% 0.08% 0.23%
profit after tax transfer to revenue reserve 3.76% 3.67% 2.11% 1.03% 0.79%
Earnings per share 0.00% 0.00% 0.00% 0.00% 0.00%

Common size Balance sheet

2009 2008 2007 2006 2005
Non Current assets
Proparty, plant and equipment 32% 35% 46% 54% 62%
Current assets
Inventories 30% 27% 28% 28% 27%
Trade and other receivables 4% 9% 4% 7% 6%
Advance, deposits and prepayments 18% 13% 11% 2% 2%
Cash and Cash equivalents 17% 17% 11% 8% 4%
Total Current Assets 68% 65% 54% 46% 38%
Total Assets 100% 100% 100% 100% 100%
Share Capital 5% 6% 7% 8% 9%
Revenue reserve 37% 39% 33% 23% 21%
Capital Reserve 1% 1% 1% 3% 3%
Proposed final dividend 2% 3%
Tax Holiday reserve 2%
43% 45% 41% 36% 37%
Non-current liabilities
Differed liability (gratuity) 2% 2% 3% 5% 5%
Differed Tax liability 3% 4% 6% 6% 6%
Obligation under finance lease 0% 0% 0% 0% 0%
5% 6% 9% 12% 12%
Current liabilities
Creditors and accruals 33% 33% 37% 38% 37%
Provision for corporate tax 19% 15% 13% 3% 2%
Bank overdraft 0% 0% 0% 0% 1%
Short term Bank loans
52% 48% 50% 52% 51%
Total equity and liabilities 100% 100% 100% 100% 100%

Statement of Cash flow

2009 2008 2007
Cash flow from operating activities:
Collection from distributors, leaf export and others 55,088,259 45,346,821 38,142,226
Payment for costs and expenses (15,102,417) (12,893,748) (10,367,305)
Supplementary duty and vat paid (36,832,044) (30,568,019) (25,932,877)
Cash generated from operation 3,153,798 1,885,054 1,842,044
Interex tax paid (623,061) (517,245) (277,510)
Interest (paid)/ Income 32,213 76,212 (45,573)
2,562,950 1,444,021 1,518,961
Cash flows from investing activities
Acquisition of property, plant and equipment (836,202) (271,211) (231,467)
Proceeds from sale of property, plant and equipment 20,876 692 8,692
Net cash used in investing activities (815,326) (270,519) (222,775)
Cash flows from financing activities
Net short term bank loan received/(repayment) (800,000)
Net proceeds from obligator under finance lease 10,015 5,549 (5,104)
Dividend paid (1,435,940) (418,288) (179,514)
Net cash used in financing activities (1,425,925) (412,739) (984,618)
Net increase/(decrease) in cash and cash equivalents for the year 321,699 760,763 311,568
Cash and cash equivalent at the beginning of the year 1,678,466 917,703 606,135
Cash and cash equivalent at the end of the year 2,000,165 1,678,466 917,703

Analysis of Financial Ratio

2009 2008 2007 2006 2005
Information for – Ratio analysis
Net Sales 17576490 14030386 11933459 11025381 9260514
Average Equity 4,847,837 3,909,165 3,004,446 2,633,325 2,679,818
Net Income 2,068,566 1,668,778 798,971 361,583 232,882
Average Assets 14,266,713 14,447,672 9,964,750 7,241,551 3,467,542
ROE 43% 43% 27% 14% 9%
ROA 14% 12% 8% 5% 7%
ROS 12% 12% 7% 3% 3%
Internal liquidity Ratios
1. Current ratio 1.31 1.35 1.08 0.88 0.74
2. Quick ratio 0.74 0.79 0.52 0.34 0.22
3. Cash ratio 0.32 0.35 0.23 0.15 0.07
Operating Profitability Ratios
Gross profit margin 34.78% 35.86% 29.70% 7.36% 6.30%
Operating profit margin 16.55% 16.33% 10.91% 7.36% 6.30%
Net profit margin 11.77% 11.89% 6.70% 3.28% 2.51%
Operating Efficiency Ratios
Total Asset Turnover 1.23 0.97 1.20 1.52 2.67 Times
Net Fixed Asset Turnover 4.61 4.05 3.23 2.69 2.14 Times
Equity Turnover 3.63 3.59 3.97 4.19 3.46 Times
Solvency Ratios
i. Receivables Turnover 25.67 24.55 28.71 23.32 Times
1. Average Receivable Collection Period 14 15 13 16 Days
ii. Inventory Turnover 3.64 3.63 3.86 5.16 Times
2. Average Inventory Processing Period 100 101 95 71 Days
iii. Payables Turnover Ratio 3.19 2.90 2.89 3.75 Times
3. Cash Conversion Cycle Payables Payment Period 114 126 126 97 Days

Internal liquidity Ratios

In internal liquidity ratios there are Current ratio, Quick ratio and Cash ratio which shows the condition of the liquidity of the organization in terms of liquidity. They have a progressive state in the years to come.

Operating Profitability Ratios

Before 2007 their annual report used to show the operating expenses under cost of sales, as a result the gross profit margin is significantly lower in 2005 and 2006 compare to the rest. However if we analyze the table the fact reveal that, the turnover across last 5 years has increased tremendously. The reason behind this might be an increase in the per unit selling price of their consumer product. Whatever the fact is, their Net Income tends to increase gradually and for the last two years maintaining a sustainable position.

Operating Efficiency Ratios

This is an indicator for management’s performance in the operations of business. The main emphasis remains on the utilization of the organization’s resources. There are two categories for evaluation this portion. In addition the calculation is also done on the basis of equity as well. BATBC also has a progressive trend in this portion as well

Solvency Ratios

This ratio is a qualitative analysis of a firm’s marketing and credit policy and debtors realizations. In other words, if the firm sells goods on credit, the realization of sells revenue is delayed and the receivables (both debtors and/or bills) are created. It is calculated to know the uncollected portion of credit sales in the form of debtors by establishing relationship between trade debtors & net credit sales of the business. Higher the value of debtors’ turnover, the more efficient is the management of debtors. An increase in this ratio is an indication of firm’s marketing superiority and efficiency in credit realization.

On the other hand Average collection period shows the time in which the customers are paying for credit sales. A higher debt collection period is thus, an indication of the inefficiency and negligence on the part of management. On the other hand, if there is decrease in debt collection period, it indicates prompt payment by debtors which reduces the chance of bad debts

The Account receivable turnover on an average is low (ranges from 0.02-0.06). That mean company face trouble in collection receivable. In last year it is to low, this is not expected. Comparatively it was good in 2008 of 0.06 but with high collection period. This situation indicates high risk of ba