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WHY BRANDING IS IMPORTANT FOR YOUR BUSINESS?

Branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is ...

ETHICAL ISSUES IN BRANDING

Branding is what your business needs to break through the clutter and grab your ideal customer’s attention. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists. It’s what you need to stand out, ...

REBRANDING: LEGAL, REGULATORY AND ETHICAL ISSUES

Introduction According to Mintel, the total UK market for deodorants was estimated at £459 million in 2008. Unilever's 'Lynx' brand for men had estimated sales of £92 million during the same period giving it a market share of 20% (Bainbridge, ...

CONTRACT LAW INVOLVING A HOTEL AND CLIENT

In this scenario, the first significant point is the nature of the parties’ respective first dealings with one another. From the hotel’s point of view, their first contact with A was through their advertisement on their website. This advertised the ...

THEORY AND METHOD IN SOCIAL-LEGAL RESEARCH

R. Banakar, M. Travers, eds., Oxford, Hart, 2005 Numerous methods texts and handbooks exist for researchers working in the fields of educational research, media studies, nursing, management, social work, criminology and even leisure and tourism. There is, however, no text ...

DOCTRINE OF HARMONIOUS CONSTRUCTION

HISTORY 1st amendment came in the case of Sankari Prasad before SC. The court unanimously decided to resolve the conflict between Fundamental Rights and Directive Principles by placing the reliance of the line of doctrine of harmonious construction. The court ...

PUBLIC INTEREST IMMUNITY IN PROTECTING INFORMANTS

The role of informants in an investigation is crucial as the information provided by an informant may be the only piece of evidence or clue available to the law enforcement agencies. So, it is critical that some clarity is drawn ...

THE NEW PROPOSED TITLE IX RULES: DETAILED ANALYSIS & INVITATION TO SUBMIT COMMENT

On November 29, 2018, the U.S. Department of Education (DOE) published a Notice of Proposed Rulemaking (NPRM) that proposes amendments to Title IX regulations at 34 CFR 106. ([Docket ID ED-2018-OCR-0064] RIN 1870-AA14). The public can comment on the harmful ...

TITLE IX LEGISLATION ANALYSIS

I. Deference should not extend to an opined unpublished agency letter because it does not carry the force of law. [WS1] The United States Department of Education's Office for Civil Rights ("OCR") letter presented here should not be awarded deference because the ...

THE PURE THEORY OF LAW

First published Mon Nov 18, 2002; substantive revision Mon Jan 4, 2016 The idea of a Pure Theory of Law was propounded by the formidable Austrian jurist and philosopher Hans Kelsen (1881–1973) (see the bibliographical note). Kelsen began his long ...

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